WEBPRESENCEMANAGEMENT

What is MOXY WPM?

We leverage the most sophisticated software in the industry, com-

bined with highly motivated, bright minds, to create a digital

engine that drives leads, sales and customer loyalty.

We combine tools such as web, mobile, social media, content mar-

keting, SEO, SEM, retargeting, micro-targeting, exit intent, loyalty,

e-mail marketing, reviews and more to create a unified marketing

platform that can be refined and measured.

336.245.1640

DigitalMarketingHas

Changed!

Did you get the memo?With increased competition and technology, driving incremental traffic

and sales through digital methods is a growing challenge. WPM utilizes

powerful tools and strategies that combine web, social, content, SEO, SEM,

video, image, exit intent strategies and more, in order to deliver results.

MOXY WPM delivers those results.

What makes MOXY different?

Market Intelligence: Using our cutting-edge tools, we analyze your

market and competitors more thoroughly than other agencies. We find the

traffic to fill your sales funnel and analyze how your competitors are driving

their traffic. We find the competitors’ advantage by researching which geo-

graphical locations, search terms, and demographics are giving them the

web traffic that YOU want. Then, we look at what they missed...determining

market intelligence that we can leverage for your brand. This information is

used to craft your Web Presence Management strategy.

Once implemented, we deliver clear, concise monthly reporting on your

performance and competitors’ performance, so that you can build

informed growth strategies. In addition, our team meets with you in

person or virtually to review the month’s progress and to craft the

following month’s strategies.

conversionMOXY.com

DigitalMarketingHas

Changed!

Clear.Concise.

Transparent.

The Components

336.245.1640

MoxySite websites incorporate everything you need in order to build a solid digital founda-

tion. We design sites from the inside out, structuring the site and content to get your business

found. Once we incorporate proper structured site architecture, we skin it with a beautiful

custom graphic design, focused on delivering your brand message. We top that off with our

extensive experience in CTAs (Call-to Actions) that convert.

FEATURES INCLUDE• Properly-structured architecture for search engine crawling

• Initial content optimized by our copywriters for high-volume

search terms to deliver the right prospects to your site

• Social integration optimized for search engine value

• Microdata tagging to enhance search

• Advanced tracking and tagging

technology integrations, including

social graph demographics

• Call Tracking and associated

demographic and analytic tools

• Retargeting pixels based on category

and product strategies

• E-mail marketing integration with

advanced targeting tools

• Lead capture and management tools

• And much more!

Website

conversionMOXY.com

336.245.1640

With over 42 percent of all search done on mobile

today, it is important to deliver engaging content

to a myriad of devices. Moxy Mobility responsive

mobile sites deliver a tailored experience based

on the receiving device. These are custom-tailored

templates that utilize your site’s full content, but

create the format for mobile phones, tablets, and

mini-tablets.

We draw on our extensive mobile experience to

optimize your landing page. It should engage the

prospects and make it easy for them to take the

action that you want them to take!

FEATURES INCLUDE• One-touch calling

• Geo-location for driving directions

• CRM and e-mail marketing integrations

• Social integrations

• Advanced demographics and

analytics tracking

• Mobile retargeting pixels

• Mobile commerce options

• Mobile loyalty options

Responsive Mobile Site

conversionMOXY.com

Content MarketingWhether you are in a B2B or a B2C industry, your prospective clients are looking for quality,

original content to help them make educated decisions on the products and services for which

they are searching. Content marketing is gaining traction as the go-to for conversion.

• 60 percent of B2B buyers confirm that quality content was a factor in making

their purchase decision.

• 61 percent of consumers for the B2C market confirmed they were more likely to

buy from businesses providing quality, informative content.

In fact 75% of consumers prefer informative content over ads.

We know how to create content that drives traffic into the sales funnel, thereby dramatically

increasing conversion among prospects. Our analytics tools provide us with insight on the exact

content that resonates with your audience, and to which products and keywords they will

respond.

Have us build your content strategy today to grow your sales for the future!

336.245.1640

Social Media ManagementIt is no longer a social media solution to have a Facebook Page and a Twitter account! Social

interaction is a key component in your search ranking now and, as such, you need a strong social strategy.

Google+ drives a lot of local relevance and YouTube is now the second-largest search engine.

Audiences are fragmented, with younger people using Instagram, women favoring Pinterest, and

B2B prospects favoring LinkedIn.

The fact is, you need a strategy that incorporates many social networks, depending on your

market. You also need to be active in posting and engaging prospects and consumers, as well

as monitoring comments across all platforms.

WE DELIVER• Engaging content posts

• Image acquisition, licensing

and management

• Custom graphics

• Responses to consumer

engagement

• Contests, surveys, promotions

• Lead acquisition

• Retargeting via social channels

• Demographics, profile devel-

opment and refinement

• Conversion and traffic

generation analytics

• And much more!

conversionMOXY.com

PowerListingsA key foundation today for your search rankings are directory listings on sites favored by

search engines. Whether you are a national or local business, it is imperative to get this right.

This establishes your NAP (Name, Address, Phone Number) and gives validity to your busi-

ness to search engines. Our listing service goes far beyond the basics and delivers a struc-

ture on which to build your web presence.

We completely set up and manage critical social networks and manage the ones that you

already have. We also create background and header images and logos that are custom-tai-

lored to your company’s brand. This ensures that your brand is maintained across all platforms.

• Set up and claim optimized listings on 50+ premium directories

• Set up and/or optimize core social networks, including Facebook, Twitter, YouTube,

Instagram, Pinterest, LinkedIn, etc., depending on target market

• Set up Google+ page and manage claiming of page

• Setup of listing pages for products and services, team members, and menus

• Duplicate Suppression—we detect duplicate listings and suppress them to

enhance your web visibility

• Ongoing management and monitoring

336.245.1640

Search Engine Optimization (SEO)

Choosing the right SEO company can determine the success or failure of your busi-ness. If your prospective customers can’t find you, they can’t buy from you.

MOXY SEO delivers results with advanced technology—we invest and use the same tools that are used by FedEx, REI, TicketMaster, Angie’s List, and Panasonic to get top

results. We use big data to make the decisions on your content, keywords,prime URLs for search and more.

“We don’t guess what will work for your business; we base our strategy on real data for your market and from your top competitors’ market intelligence. That way, our

customers don’t just get a listing on the first page of search results but, in some cases, have the entire page.” ~ John Van Schaik-Founder-conversionMOXY

conversionMOXY.com

The ROI of SEOToday your marketing dollars are tighter than ever. They need to work for you to deliver a

return on investment.

CTR (Click-Through Rate)According to a Group M and Nielson study, 94 percent of search visitors clicked on organic links

vs. 6% on paid search. This makes your first page ranking even more critical when you consider

the click-through rate by position. This, of course, varies by business vertical.

According to Optify’s findings, these are the CTRs by position:

• Position 1 CTR=39%-78%

• Position 2 CTR=9%-20%

• Position 3 CTR=4%-11%

Conversion Rate of SEOThe true measure of SEO, however, is conversion of the traffic driven to your site in the form of

calls, requests for information, pricing, demos, or actual purchases in the case of e-commerce.

SEO traffic highly outperforms the industry averages for PPC (Pay-Per-Click), which is about 7%,

Social Media is about 4% and Outbound Marketing is approximately 2%, according to Hubspot.

• Depending on the industry, SEO delivers an 11%-20% conversion rate.

• SEO outperforms paid search by 2X and social media by 4X (per HubSpot).

Ask us to take a look at your SEO today and we will deliver a full report on your rankings and site

issues, along with a personal walk-through of the information.

336.245.1640

Prospects visityour website.

Prospects returnto your site,

increasing conversion.

Prospects leave sitewithout converting.

Your ads display toprospects as theybrowse the web.

Customers typically don’t convert on their first visit to your site. They’re typically in “research

mode,” looking at all the options available to them. They also rarely come back to your site.

Instead, they convert on the site with the most engaging calls-to-action, the best-presented

product or service, the most competitive pricing, or in most cases, the site that “retargets” them.

What is Retargeting?Retargeting is the delivery of graphic display ads to visitors who have been to your website.

These are commonly tied into the products or services they looked at while on your site. We

deliver these where your customers are: on Facebook, news sites, home improvement sites,

e-mail portals, etc. Prospects typically engage with brands once they have established a com-

fort level with the brand or they are ready to make a purchasing decision. By staying

front-of-mind with your prospects, your brand is the likely choice when they are ready to

purchase. Retargeting also gives buyers the sense that you are the more established brand,

because of the frequency with which they see your brand.

conversionMOXY.com

Retargeting and Micro-Targeting

What is Micro-Targeting?Micro-targeting is the delivery of graphic display ads to audiences that may not have been to

your site. The prospects are selected though the purchase of micro-targeting data. This data

can include almost any type of information, and is derived from databases compiled by Visa,

MasterCard, American Express, credit reporting agencies, social networks and a myriad of

data aggregators. You can target customers by geo-location, income, interests, purchases,

age and endless other criteria.

Refine Your Audience:Once you start using retargeting and micro-targeting, we collect information on visitors with

regard to which products or services they are surfing for; what categories they like; what sites

they visit; what search engines, browsers and devices they use; et cetera.

We then block the areas that are not performing for your brand and “refine” your audience.

Over time, this delivers your ads to the perfect demographic and increases conversion,

thereby reducing acquisition cost.

Schedule a demo today to learn how this exciting technology can improve your bottom line.

336.245.1640

Pay-Per-Click (PPC)

If executed with the proper tools and controls, PPC fulfills an

important part of overall WPM (Web Presence Management).

PPC gets you in front of customers when you are building

organic results. MOXY PPC delivers results through powerful

software systems that unveil opportunities and analyze

competitors’ strategies. This delivers qualified visitors to

your site, whom we then tag and retarget with RefineClick

display ads.

This strategy enables us to fill your sales funnel with new

prospects and follow them with display ads, at a much lower

cost, to bring them back when they are ready to convert.

If you are spending PPC budgets without tagging your pros-

pects for retargeting, you are wasting your ad-spend.

Ask us today for a demo on how we drive down PPC costs

and increase conversion today.

Piedmont-Triad,Lake Norman,

& Charlotte Areas

Request FREE Quote

We’reCookin’

Up GreatFinancing

onOutdoor

LivingSpaces.

conversionMOXY.com

Customer Reviews Management

Reviews are a go-to for consumers today to make

decisions about your brand and their ultimate purchase of your products or services. Also, the primary search engines weigh

reviews in the formula they use to rank your overall site. Google+ reviews are a key component in your Google+ local rankings and, in turn, your site rankings. It

is important to provide a system for customers to review your business and products within your site, as well as an area to display their testimonials.

While this is great for good reviews, bad reviews can be damaging to your brand as well. Our systems monitor the top review sites and pull all reviews into one

place, making it easy to monitor and respond to good and badreviews alike. We offer managed and self-serve options for

reputation management. Our reviews management isconveniently incorporated into our Power

Directory Platform.

336.245.1640

Call TrackingIn many businesses, prospects just pick up the phone and call. Understanding where your

calls come from, in terms of marketing, is key in establishing ROI for different marketing

campaigns. MOXY BUZZ delivers all the call-tracking information you need in order to

understand what’s working and what’s not. We can determine what generated the call, what

page on the site they went to and even record the call for your review.

WHAT WE TRACK• Organic search leads

• Social Media leads

• Directory search leads

• Print collateral leads

• Direct Mail leads

SAMPLE FEATURES• Caller name, number and city

• Advertising source and keyword

used to search

• Call recording

• Sale Tracking—Learn why some calls

convert and others don’t—Evaluate

different reps and sales approaches

• Powerful reporting on what marketing

sources generate the most traffic

conversionMOXY.com

Monthly Analytics Reports

We know digital marketing and all the facets of it can become overwhelming and confusing.

That’s why we believe in clear, simple reports that show you how you’re doing each

month…what’s working and what’s not. Every business is different; at conversionMOXY we

work with you to fine-tune a solution that works for your unique business.

We compare you to your top five competitors and newcomers to your market. We also evalu-

ate new opportunities through our sophisticated software. You receive these reports auto-

matically at the beginning of each month.

“Knowledge is Power; if you don’t understand what’s going on with your marketing and how

it’s performing, you are wasting your money. We make educated decisions to improve your

marketing based on solid information.” ~ John Van Schaik-Founder-conversionMOXY

CLEAR MONTHLY REPORTING

O U R M I S S I O N

We believe our first duty is to our clients with whom we maintain positive, long-term relationships. To meet their needs, everything we do must have purpose and all outcomes must be of high quality.

We strive every day to:

• Increase productivity to advance technology beyond current boundaries.

• Develop employees into one global team of ethical, competent professionals.

• Act as a positive force for the communities in which we live and work.

• Experiment constantly and hold ourselves accountable to implementing innovative ideas for consumers around the world.

O U R V I S I O N

To become the industry leader in providing marketing products, services, and technological solutions that work in tandem to deliver actionable insights on which our customers can make sound business decisions.

O U R V A L U E S

Our values are the foundation for all actions taken to accomplish our mission in the world. Fundamental also to our culture,

our strategic vision, and the continued success ofconversionMOXY are five basic principles:

People: We value people as the heart of the Company. We view all employ-ees as one team working together to produce remarkable results for every client. Recognizing that our people determine the Company’s culture and reputation, we strive to develop them into skilled professionals.

Respect: We honor differences and different ways of thought amongst employees in the Company. Through our actions, we seek to attract, retain, and nurture a diverse, exceptional workforce.

Innovation: We strive to always find a better way to run our business. We recognize that increased efficiency in our operations leads to better results. To remain competitive and advance technology, we continually develop cutting-edge products that increase profits for the Company and every client.

Duty: We recognize that our first duty is to our clients. Their success is our success. Together as a team, the Company makes our clients’ priorities the chief goal of our operations.

Ethics: We view professional standards as mandatory, not optional. We recognize and promote ethical behavior as a competitive advantage in our industry. All employees in the Company must adhere to high standards of professionalism as outlined in the Code of Conduct.

©conversionMOXY, Inc.DBA conversionMOXY

2536 Reynolda Rd.Winston-Salem, NC 27106

336.245.1640conversionMOXY.com

WEPROMISEMORETo ensure we stay on track with your business’ marketing needs, we schedule a one hour webinar each month to review the previ-ous month’s results, new oppor-tunities and plan for the follow-ing month. This is where we get the latest updates from you and your team on changes in prod-ucts or services, specials, promo-tions, news and more.

We consider these meetings key in building long-term successful partnerships with our clients.