WEBPRESENCEMANAGEMENT
What is MOXY WPM?
We leverage the most sophisticated software in the industry, com-
bined with highly motivated, bright minds, to create a digital
engine that drives leads, sales and customer loyalty.
We combine tools such as web, mobile, social media, content mar-
keting, SEO, SEM, retargeting, micro-targeting, exit intent, loyalty,
e-mail marketing, reviews and more to create a unified marketing
platform that can be refined and measured.
336.245.1640
DigitalMarketingHas
Changed!
Did you get the memo?With increased competition and technology, driving incremental traffic
and sales through digital methods is a growing challenge. WPM utilizes
powerful tools and strategies that combine web, social, content, SEO, SEM,
video, image, exit intent strategies and more, in order to deliver results.
MOXY WPM delivers those results.
What makes MOXY different?
Market Intelligence: Using our cutting-edge tools, we analyze your
market and competitors more thoroughly than other agencies. We find the
traffic to fill your sales funnel and analyze how your competitors are driving
their traffic. We find the competitors’ advantage by researching which geo-
graphical locations, search terms, and demographics are giving them the
web traffic that YOU want. Then, we look at what they missed...determining
market intelligence that we can leverage for your brand. This information is
used to craft your Web Presence Management strategy.
Once implemented, we deliver clear, concise monthly reporting on your
performance and competitors’ performance, so that you can build
informed growth strategies. In addition, our team meets with you in
person or virtually to review the month’s progress and to craft the
following month’s strategies.
conversionMOXY.com
DigitalMarketingHas
Changed!
Clear.Concise.
Transparent.
The Components
336.245.1640
MoxySite websites incorporate everything you need in order to build a solid digital founda-
tion. We design sites from the inside out, structuring the site and content to get your business
found. Once we incorporate proper structured site architecture, we skin it with a beautiful
custom graphic design, focused on delivering your brand message. We top that off with our
extensive experience in CTAs (Call-to Actions) that convert.
FEATURES INCLUDE• Properly-structured architecture for search engine crawling
• Initial content optimized by our copywriters for high-volume
search terms to deliver the right prospects to your site
• Social integration optimized for search engine value
• Microdata tagging to enhance search
• Advanced tracking and tagging
technology integrations, including
social graph demographics
• Call Tracking and associated
demographic and analytic tools
• Retargeting pixels based on category
and product strategies
• E-mail marketing integration with
advanced targeting tools
• Lead capture and management tools
• And much more!
Website
conversionMOXY.com
336.245.1640
With over 42 percent of all search done on mobile
today, it is important to deliver engaging content
to a myriad of devices. Moxy Mobility responsive
mobile sites deliver a tailored experience based
on the receiving device. These are custom-tailored
templates that utilize your site’s full content, but
create the format for mobile phones, tablets, and
mini-tablets.
We draw on our extensive mobile experience to
optimize your landing page. It should engage the
prospects and make it easy for them to take the
action that you want them to take!
FEATURES INCLUDE• One-touch calling
• Geo-location for driving directions
• CRM and e-mail marketing integrations
• Social integrations
• Advanced demographics and
analytics tracking
• Mobile retargeting pixels
• Mobile commerce options
• Mobile loyalty options
Responsive Mobile Site
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Content MarketingWhether you are in a B2B or a B2C industry, your prospective clients are looking for quality,
original content to help them make educated decisions on the products and services for which
they are searching. Content marketing is gaining traction as the go-to for conversion.
• 60 percent of B2B buyers confirm that quality content was a factor in making
their purchase decision.
• 61 percent of consumers for the B2C market confirmed they were more likely to
buy from businesses providing quality, informative content.
In fact 75% of consumers prefer informative content over ads.
We know how to create content that drives traffic into the sales funnel, thereby dramatically
increasing conversion among prospects. Our analytics tools provide us with insight on the exact
content that resonates with your audience, and to which products and keywords they will
respond.
Have us build your content strategy today to grow your sales for the future!
336.245.1640
Social Media ManagementIt is no longer a social media solution to have a Facebook Page and a Twitter account! Social
interaction is a key component in your search ranking now and, as such, you need a strong social strategy.
Google+ drives a lot of local relevance and YouTube is now the second-largest search engine.
Audiences are fragmented, with younger people using Instagram, women favoring Pinterest, and
B2B prospects favoring LinkedIn.
The fact is, you need a strategy that incorporates many social networks, depending on your
market. You also need to be active in posting and engaging prospects and consumers, as well
as monitoring comments across all platforms.
WE DELIVER• Engaging content posts
• Image acquisition, licensing
and management
• Custom graphics
• Responses to consumer
engagement
• Contests, surveys, promotions
• Lead acquisition
• Retargeting via social channels
• Demographics, profile devel-
opment and refinement
• Conversion and traffic
generation analytics
• And much more!
conversionMOXY.com
PowerListingsA key foundation today for your search rankings are directory listings on sites favored by
search engines. Whether you are a national or local business, it is imperative to get this right.
This establishes your NAP (Name, Address, Phone Number) and gives validity to your busi-
ness to search engines. Our listing service goes far beyond the basics and delivers a struc-
ture on which to build your web presence.
We completely set up and manage critical social networks and manage the ones that you
already have. We also create background and header images and logos that are custom-tai-
lored to your company’s brand. This ensures that your brand is maintained across all platforms.
• Set up and claim optimized listings on 50+ premium directories
• Set up and/or optimize core social networks, including Facebook, Twitter, YouTube,
Instagram, Pinterest, LinkedIn, etc., depending on target market
• Set up Google+ page and manage claiming of page
• Setup of listing pages for products and services, team members, and menus
• Duplicate Suppression—we detect duplicate listings and suppress them to
enhance your web visibility
• Ongoing management and monitoring
336.245.1640
Search Engine Optimization (SEO)
Choosing the right SEO company can determine the success or failure of your busi-ness. If your prospective customers can’t find you, they can’t buy from you.
MOXY SEO delivers results with advanced technology—we invest and use the same tools that are used by FedEx, REI, TicketMaster, Angie’s List, and Panasonic to get top
results. We use big data to make the decisions on your content, keywords,prime URLs for search and more.
“We don’t guess what will work for your business; we base our strategy on real data for your market and from your top competitors’ market intelligence. That way, our
customers don’t just get a listing on the first page of search results but, in some cases, have the entire page.” ~ John Van Schaik-Founder-conversionMOXY
conversionMOXY.com
The ROI of SEOToday your marketing dollars are tighter than ever. They need to work for you to deliver a
return on investment.
CTR (Click-Through Rate)According to a Group M and Nielson study, 94 percent of search visitors clicked on organic links
vs. 6% on paid search. This makes your first page ranking even more critical when you consider
the click-through rate by position. This, of course, varies by business vertical.
According to Optify’s findings, these are the CTRs by position:
• Position 1 CTR=39%-78%
• Position 2 CTR=9%-20%
• Position 3 CTR=4%-11%
Conversion Rate of SEOThe true measure of SEO, however, is conversion of the traffic driven to your site in the form of
calls, requests for information, pricing, demos, or actual purchases in the case of e-commerce.
SEO traffic highly outperforms the industry averages for PPC (Pay-Per-Click), which is about 7%,
Social Media is about 4% and Outbound Marketing is approximately 2%, according to Hubspot.
• Depending on the industry, SEO delivers an 11%-20% conversion rate.
• SEO outperforms paid search by 2X and social media by 4X (per HubSpot).
Ask us to take a look at your SEO today and we will deliver a full report on your rankings and site
issues, along with a personal walk-through of the information.
336.245.1640
Prospects visityour website.
Prospects returnto your site,
increasing conversion.
Prospects leave sitewithout converting.
Your ads display toprospects as theybrowse the web.
Customers typically don’t convert on their first visit to your site. They’re typically in “research
mode,” looking at all the options available to them. They also rarely come back to your site.
Instead, they convert on the site with the most engaging calls-to-action, the best-presented
product or service, the most competitive pricing, or in most cases, the site that “retargets” them.
What is Retargeting?Retargeting is the delivery of graphic display ads to visitors who have been to your website.
These are commonly tied into the products or services they looked at while on your site. We
deliver these where your customers are: on Facebook, news sites, home improvement sites,
e-mail portals, etc. Prospects typically engage with brands once they have established a com-
fort level with the brand or they are ready to make a purchasing decision. By staying
front-of-mind with your prospects, your brand is the likely choice when they are ready to
purchase. Retargeting also gives buyers the sense that you are the more established brand,
because of the frequency with which they see your brand.
conversionMOXY.com
Retargeting and Micro-Targeting
What is Micro-Targeting?Micro-targeting is the delivery of graphic display ads to audiences that may not have been to
your site. The prospects are selected though the purchase of micro-targeting data. This data
can include almost any type of information, and is derived from databases compiled by Visa,
MasterCard, American Express, credit reporting agencies, social networks and a myriad of
data aggregators. You can target customers by geo-location, income, interests, purchases,
age and endless other criteria.
Refine Your Audience:Once you start using retargeting and micro-targeting, we collect information on visitors with
regard to which products or services they are surfing for; what categories they like; what sites
they visit; what search engines, browsers and devices they use; et cetera.
We then block the areas that are not performing for your brand and “refine” your audience.
Over time, this delivers your ads to the perfect demographic and increases conversion,
thereby reducing acquisition cost.
Schedule a demo today to learn how this exciting technology can improve your bottom line.
336.245.1640
Pay-Per-Click (PPC)
If executed with the proper tools and controls, PPC fulfills an
important part of overall WPM (Web Presence Management).
PPC gets you in front of customers when you are building
organic results. MOXY PPC delivers results through powerful
software systems that unveil opportunities and analyze
competitors’ strategies. This delivers qualified visitors to
your site, whom we then tag and retarget with RefineClick
display ads.
This strategy enables us to fill your sales funnel with new
prospects and follow them with display ads, at a much lower
cost, to bring them back when they are ready to convert.
If you are spending PPC budgets without tagging your pros-
pects for retargeting, you are wasting your ad-spend.
Ask us today for a demo on how we drive down PPC costs
and increase conversion today.
Piedmont-Triad,Lake Norman,
& Charlotte Areas
Request FREE Quote
We’reCookin’
Up GreatFinancing
onOutdoor
LivingSpaces.
conversionMOXY.com
Customer Reviews Management
Reviews are a go-to for consumers today to make
decisions about your brand and their ultimate purchase of your products or services. Also, the primary search engines weigh
reviews in the formula they use to rank your overall site. Google+ reviews are a key component in your Google+ local rankings and, in turn, your site rankings. It
is important to provide a system for customers to review your business and products within your site, as well as an area to display their testimonials.
While this is great for good reviews, bad reviews can be damaging to your brand as well. Our systems monitor the top review sites and pull all reviews into one
place, making it easy to monitor and respond to good and badreviews alike. We offer managed and self-serve options for
reputation management. Our reviews management isconveniently incorporated into our Power
Directory Platform.
336.245.1640
Call TrackingIn many businesses, prospects just pick up the phone and call. Understanding where your
calls come from, in terms of marketing, is key in establishing ROI for different marketing
campaigns. MOXY BUZZ delivers all the call-tracking information you need in order to
understand what’s working and what’s not. We can determine what generated the call, what
page on the site they went to and even record the call for your review.
WHAT WE TRACK• Organic search leads
• Social Media leads
• Directory search leads
• Print collateral leads
• Direct Mail leads
SAMPLE FEATURES• Caller name, number and city
• Advertising source and keyword
used to search
• Call recording
• Sale Tracking—Learn why some calls
convert and others don’t—Evaluate
different reps and sales approaches
• Powerful reporting on what marketing
sources generate the most traffic
conversionMOXY.com
Monthly Analytics Reports
We know digital marketing and all the facets of it can become overwhelming and confusing.
That’s why we believe in clear, simple reports that show you how you’re doing each
month…what’s working and what’s not. Every business is different; at conversionMOXY we
work with you to fine-tune a solution that works for your unique business.
We compare you to your top five competitors and newcomers to your market. We also evalu-
ate new opportunities through our sophisticated software. You receive these reports auto-
matically at the beginning of each month.
“Knowledge is Power; if you don’t understand what’s going on with your marketing and how
it’s performing, you are wasting your money. We make educated decisions to improve your
marketing based on solid information.” ~ John Van Schaik-Founder-conversionMOXY
CLEAR MONTHLY REPORTING
O U R M I S S I O N
We believe our first duty is to our clients with whom we maintain positive, long-term relationships. To meet their needs, everything we do must have purpose and all outcomes must be of high quality.
We strive every day to:
• Increase productivity to advance technology beyond current boundaries.
• Develop employees into one global team of ethical, competent professionals.
• Act as a positive force for the communities in which we live and work.
• Experiment constantly and hold ourselves accountable to implementing innovative ideas for consumers around the world.
O U R V I S I O N
To become the industry leader in providing marketing products, services, and technological solutions that work in tandem to deliver actionable insights on which our customers can make sound business decisions.
O U R V A L U E S
Our values are the foundation for all actions taken to accomplish our mission in the world. Fundamental also to our culture,
our strategic vision, and the continued success ofconversionMOXY are five basic principles:
People: We value people as the heart of the Company. We view all employ-ees as one team working together to produce remarkable results for every client. Recognizing that our people determine the Company’s culture and reputation, we strive to develop them into skilled professionals.
Respect: We honor differences and different ways of thought amongst employees in the Company. Through our actions, we seek to attract, retain, and nurture a diverse, exceptional workforce.
Innovation: We strive to always find a better way to run our business. We recognize that increased efficiency in our operations leads to better results. To remain competitive and advance technology, we continually develop cutting-edge products that increase profits for the Company and every client.
Duty: We recognize that our first duty is to our clients. Their success is our success. Together as a team, the Company makes our clients’ priorities the chief goal of our operations.
Ethics: We view professional standards as mandatory, not optional. We recognize and promote ethical behavior as a competitive advantage in our industry. All employees in the Company must adhere to high standards of professionalism as outlined in the Code of Conduct.
©conversionMOXY, Inc.DBA conversionMOXY
2536 Reynolda Rd.Winston-Salem, NC 27106
336.245.1640conversionMOXY.com
WEPROMISEMORETo ensure we stay on track with your business’ marketing needs, we schedule a one hour webinar each month to review the previ-ous month’s results, new oppor-tunities and plan for the follow-ing month. This is where we get the latest updates from you and your team on changes in prod-ucts or services, specials, promo-tions, news and more.
We consider these meetings key in building long-term successful partnerships with our clients.