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SanomaVentures presents: De toekomst van social commerceAffiliatedag, Utrecht, 22 mei, 2014
why invest in start-ups?what criteria to use?the investment processInvestment case: Social Shop
v e n t u r e s
why invest in start-ups?
access to unrestricted innovation
by entrepreneurial talent
create options for future portfolio expansion and
revenue growth
value creation, through media exposure, expertise, business
network and mentoring
right time: growing entrepreneurial and incubator activity and financing demand
what criteria to use?
scope• consumer web
• mobile & tablet
• video & connected tv
• e-commerce
• advertising & marketing services
• e-learning
v e n t u r e s
start-ups with live product
and first customers
people
ambitiondedicationexecution mentalitycomplementarity / diversitytrack-record
v e n t u r e s
product
uniquenesssolving a real problembusiness modelscalability/viralityfit with sanoma
v e n t u r e s
plan
international marketcustomer acquisitiontechnical roadmapresource planningcash management
v e n t u r e s
the investment process
what we offer• working capital
• media exposure
• online expertise
• business network
• strategic & financial guidance
• investment size: €100k-500k
v e n t u r e s
400
1. orientation
• Business plan screening
• Meet the team• Info document*
150
3 wks
2. assessment
• Pitch to group• Investment assessment
• 1st round Feedback from experts• Term sheet*
25
3 wks
3. planning &
negotiation
• Discuss roadmap, budget and mediaplan
• Investment and option agreement*
14
3 wks
4. decision making
• 2nd round feedback from experts
• Investment proposal*
10
3 wks
5. execution
• Due Diligence investigation
• DD report*• Finalize and sign contracts
• Media sales
8
3 wks
v e n t u r e s
Investment case: Social Shop The future of social commerce
May 2014
social commerce network
Facts
Quick overview
Goal
“In 10 years everyone buys everything via friends”
Traction
• EUR 23 mln in sales to date
• 30,000 consumers run their own shop
• 7 mln products in catalogue
• 30 A- brand partners
Engaged network
>50% of shops have sold something
Award winning
Accenture Innovation Award 2013
Growth
Doubled sales, shops and brands last quarter
Set for acceleration
SanomaVentures invests, development capacity doubled, international ambition
source: Barclays Social Commerce Report 2013
source: 8th Bridge Social Commerce IQ Retail report, 2012
network reach
Friends of
friends
Friends
Loyal
Customer
Word-of-mouth is the best advertising
Social networks empower consumers to promote at scale
av. #friends 130
heavy users 310
av. #followers 150
• Some 70% of network
friends have similar
socio/demographics
• Enthusiasm is real,
interest is transparent
• Sales arguments are
relevant en non-suspect
If your loyal clients are your best salespeople
Why not give them their own online shop?
…and customize
his Social Shop
Sanders other
favorites are down
here
shopkeeper can
view performance,
rankings &
statistics
shopkeeper can
easily promote his
shop via social
media
…and customize
his Social Shop
upload photos,
Youtube videos,
etc, or use stock
photo
he decides if and
how he shares the
reward with the
buyer
friends can engage with
Sander through
comments (on facebook)
favorable product
review
button places
product in basket
at brands website
Vanity URLs: www.socialshop.nl/sander
KISS: Social Shops consist of just one page
To stimulate engagement, product discovery and cross-sales
Shops can hold an unlimited number of products
traffic
friend reads review, evaluates the deal offered, clicks out. -Social Shop is platform-agnostic, runs on proprietary domain-
------- available soon -------
shopkeeper promotes (products in) his shop to social network friends
friend buys on brands website
Our answer: employ trusted relationships to
convert social network reach into sales
gross sales
Promotion is key
We make it as easy as possible
Statistics are a motivation
Traffic, conversions and sales are trackable
Social Shop delivers more than sales
benefits in 4 areas
Brand builds relationship with shopkeepers
resulting in significantly lower churnrates and
higher LTV
People that buy from a friend show more
brandloyalty
We calculate reductions between 10 and 25%
Text
Text
Promotions from customer in social networks
produce direct turnover
Shopkeepers’ collection inspires cross- and
upselling
Adressable prospects to be indentified through
social channels
4. Superpromoter Community & Insights 3. Brand Exposure
Shopkeeper promote their shop through
numerous social posts, each with approx. 150
impressions
Consumers posts turn up in friends timeline >50%
of the time, as opposed to a company page with
<15%.
Shopkeepers only promote brands they really like,
so brands can expect a very positive tone-of-voice
1. Social Sales 2 . Loyalty
Brand can engage with her shopkeepers through a
dedicated online community, thus building a
relationship based on transparancy and trust
Insights in superpromotor behavior through
analysis tools & dashboard
Opportunities to co-create new solutions and
marketing activities with superpromoters
Ambition
100.000 Social Shops at YE 2014
Growth
To improve visibility we want to grow. We doubled last quarter.
International Expansion
We’re now in the Netherlands and Belgium and plan to enter Germany and the UK in
2015.
More diversity in collections
Committing cool brands, local heroes, fast movers and leisure players to reach
maximum attraction for shopkeepers and their collections of favorites.
Investment
Fixed / variable fees apply
Operating fee: €10K - €30K
To design your shops, set the shop up technically, connect to your shopping cart,
create a marketing campaign, and execute sustainable activation programme.
Variable Fee: 35% of CPO
The other 65% will be transferred to the social shopkeeper and his friend. Social Shop
will fulfill and clear these transactions.
Sander Dullaart
founder
+31 653 836396
Social Shop
Frederiksplein 1
1017 XK AMSTERDAM
social commerce network
May 2014
social commerce network
Facts
Quick overview
Goal
“In 10 years everyone buys everything via friends”
Traction
• EUR 23 mln in sales to date
• 30,000 consumers run their own shop
• 7 mln products in catalogue
• 30 A- brand partners
Engaged network
>50% of shops have sold something
Award winning
Accenture Innovation Award 2013
Growth
Doubled sales, shops and brands last quarter
Set for acceleration
SanomaVentures invests, development capacity doubled, international ambition
source: Barclays Social Commerce Report 2013
source: 8th Bridge Social Commerce IQ Retail report, 2012
network reach
Friends of
friends
Friends
Loyal
Customer
Word-of-mouth is the best advertising
Social networks empower consumers to promote at scale
av. #friends 130
heavy users 310
av. #followers 150
• Some 70% of network
friends have similar
socio/demographics
• Enthusiasm is real,
interest is transparent
• Sales arguments are
relevant en non-suspect
If your loyal clients are your best salespeople
Why not give them their own online shop?
…and customize
his Social Shop
Sanders other
favorites are down
here
shopkeeper can
view performance,
rankings &
statistics
shopkeeper can
easily promote his
shop via social
media
…and customize
his Social Shop
upload photos,
Youtube videos,
etc, or use stock
photo
he decides if and
how he shares the
reward with the
buyer
friends can engage with
Sander through
comments (on facebook)
favorable product
review
button places
product in basket
at brands website
Vanity URLs: www.socialshop.nl/sander
KISS: Social Shops consist of just one page
To stimulate engagement, product discovery and cross-sales
Shops can hold an unlimited number of products
traffic
friend reads review, evaluates the deal offered, clicks out. -Social Shop is platform-agnostic, runs on proprietary domain-
------- available soon -------
shopkeeper promotes (products in) his shop to social network friends
friend buys on brands website
Our answer: employ trusted relationships to
convert social network reach into sales
gross sales
Promotion is key
We make it as easy as possible
Statistics are a motivation
Traffic, conversions and sales are trackable
Social Shop delivers more than sales
benefits in 4 areas
Brand builds relationship with shopkeepers
resulting in significantly lower churnrates and
higher LTV
People that buy from a friend show more
brandloyalty
We calculate reductions between 10 and 25%
Text
Text
Promotions from customer in social networks
produce direct turnover
Shopkeepers’ collection inspires cross- and
upselling
Adressable prospects to be indentified through
social channels
4. Superpromoter Community & Insights 3. Brand Exposure
Shopkeeper promote their shop through
numerous social posts, each with approx. 150
impressions
Consumers posts turn up in friends timeline >50%
of the time, as opposed to a company page with
<15%.
Shopkeepers only promote brands they really like,
so brands can expect a very positive tone-of-voice
1. Social Sales 2 . Loyalty
Brand can engage with her shopkeepers through a
dedicated online community, thus building a
relationship based on transparancy and trust
Insights in superpromotor behavior through
analysis tools & dashboard
Opportunities to co-create new solutions and
marketing activities with superpromoters
Ambition
100.000 Social Shops at YE 2014
Growth
To improve visibility we want to grow. We doubled last quarter.
International Expansion
We’re now in the Netherlands and Belgium and plan to enter Germany and the UK in
2015.
More diversity in collections
Committing cool brands, local heroes, fast movers and leisure players to reach
maximum attraction for shopkeepers and their collections of favorites.
Investment
Fixed / variable fees apply
Operating fee: €10K - €30K
To design your shops, set the shop up technically, connect to your shopping cart,
create a marketing campaign, and execute sustainable activation programme.
Variable Fee: 35% of CPO
The other 65% will be transferred to the social shopkeeper and his friend. Social Shop
will fulfill and clear these transactions.
Sander Dullaart
founder
+31 653 836396
Social Shop
Frederiksplein 1
1017 XK AMSTERDAM
social commerce network
