Digital Media Marketing CampaignSearch Engine Optimization and Social Media Marketing

• Search and Social Overview • Social Media Marketing • Tools and Resources • Advanced Techniques [Growth

Hacking]

Today’s Agenda

Search and Social Overview

How do people make buying decisions?

Pillars of Success

How is credibility built?

An incredible plan that integrates Social Media & Search

The Perfect System

What you need to know to get in front of your competition!

• Who are your Top 10 hyper local competitors?

• What is their internet strategy?• How can I compete?• What are my prospects searching

for and how are they going to find me?

Keyword Research

Link Building

• On Page/Off Page• Social Networking• Social Bookmarking• Blog Commenting• Article Marketing • Directory Linking • Press Releases • Video Marketing

SEO Landscape

The Perfect System SEO Going Forward

Social Media Marketing

Develop a strategyClaim/setup local & social pagesCreate a stream of quality contentManage social media pagesMonitor & improve reputationEngage & respond to customer/fansOptimize it all for search enginesTrack & analyze results

Social Media Marketing

Positive Interactions

or

Brand Reputation Destruction

The Big Six

The Perfect System

Facebook

• 1.1 Billion Users• 665 Million Daily

Users• 375 Million Photos

Uploaded/day• 1 Million+

Advertisers• 20 Minutes

Average Time/Visit

Twitter

• 241 Million Users • 500 Million Tweets/Day• 76% Mobile Users • Open Platform w/ Tons

Of 3rd Party Tools

LinkedIn

• 277 Million Members - 2 New Members Per Second

• Average Age = 41 • Average Household Income

= $110,000• 95% of Users College

Educated• 37% hold Graduate Degrees• 49% Business Decision

Makers• C-Level Executives = 7.9%• EVP/SVP = 6.5%

YouTube

• 1 Billion Monthly Uniques • 73% Of Adults Are More

Likely To Make A Purchase After Watching A Video

• Top 3 Reasons 1. Entertainment 60%

2. Research & Ed 30%3. Tutorials 10%

Social Media Tools and Resources

• Claim your profiles (Download Example: http://goo.gl/fyEkAH)

• Optimize your profiles• Find your audience

Profile Management

Social Media Reach(Download Example: http://goo.gl/fyEkAH)

Post

Social Platforms

Monitor Brand and Keywords

Schedule

Top 10 Most Influential People(Download Example: http://goo.gl/fyEkAH)

Tweet Adder -100% Twitter Automation

Advanced – Grow Hacking

Top 10 Advance Techniques 1. Sign up for daily deals with Living Social and Groupon (learn their copy writing, social media, and

clientele)2. Build your list and social profiles with local business owners (Chambers, BNI, LeTip, Toastmasters,

Local Directories – See Screenshot - http://goo.gl/EIMbg9 )3. Connect with the 5,791 people on LinkedIn that live and work in a 10 mile radius of your zip code (see

screenshot – slide 32)4. Use FolowerWonk.com to find most influential (See Screenshot – slide 33)5. Join #YouLocalArea groups on LinkedIn, Facebook, Google+ and/or start groups6. Ask your customers to share the #GreatAmericanDeals and make it really easy to share on their

profiles7. Connect your social profiles with the companies that are doing deals with you/competitors. (Groupon

and Living Social)8. *Look up FourSquare "Specials“ (See Screenshot – slide 33)* (Favorite)9. Build a list of the top 5-10 most active people on social media (who has the biggest and most active

email list) in your area (subscribe)10. When you launch a new deal, share it on as many profiles as possible. (HootSuite and

http://goo.gl/oRN4S5)

Bonus - Set up an RSS feed to pull in every single news story or citation in your zipcode. (Yahoo Pipes, Google Alerts, Local Newspapers, Talkwalker Alerts, Twitter, Facebook, Pinterest, Bing News, Yahoo News, Google News, Reddit, Hashtags) (Last Slide)

Advanced – Grow Hacking

Advanced – Grow Hacking

Advanced – Grow Hacking

Gregg Towsley www.ContactWSI.com

310-909-8835