Upload
jennifer-lebeau
View
219
Download
0
Embed Size (px)
Citation preview
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 1/21
0
Uged`h Oknd` Zkegookan`~dgau
Lkaadikz ̂ `hjg~~
0:!0>!00
Da~zgn{e~dga
Sbdhk ogu~ gzc`ad|`~dgau zk`hd|k ~ b`~ uged`h oknd` du ` }gskzi{h s`t ~g zk`eb egau{okzu da
` ok`adaci{h s`t( sd~ b ~ bk }g~ka~d`h igz ` bdcb zk~{za ga dayku~oka~ n{k ~g d~u hgs
do}hkoka~`~dga egu~u( d~ du u~dhh `a {a~`okn izga~dkz ~ b`~ du jkdac kr}hgzkn h`zckht ~ bzg{cb
~zd`h `an kzzgz!Sbdhk ~ bkzk du ag~ tk~ gak fkt ~g u{eekuu da uged`h oknd` o`zfk~dac( ~ bkzk
`zk ekz~`daht jku~ }z`e~deku ~ b`~ b`yk jkka {aegykzkn jt uged`h oknd` zkuk`zebkzu ~ b`~ e`a
jk `~~ko}~kn jtS^D[u uged`h oknd` `nodadu~z`~gzu! D~ o`t `hug jk {uki{h ~g zkydks bgs
gzc`ad|`~dgau udodh`z ~gS^D[ {uk uged`h oknd`( da ~ bk bg}ku gi nduegykzdac egooga`hd~dku~ b`~ o`t jk `}}hdkn ~g S^D[u e`o}`dca!
U~z`~kct
Sb`~ ng tg{ s`a~ ~g `eego}hdub7
@h~ bg{cb ~ bkzk du ag~ tk~ ` u~`an`znd|kn ok`u{zkoka~ gi u{eekuu igz uged`h oknd`
o`zfk~dac( ~ bkzk `zk o`at `a`ht~de ~gghu `y`dh`jhk ~g ~z`ef nk~`dhu gi u{eb e`o}`dcau! Hdfk
`at o`zfk~dac gz g{~zk`eb e`o}`dca( d~u do}kz`~dyk ~g u~`z~ sd~ b u}kedide cg`hu `an ~g idan
~ bk ̀ }}zg}zd`~k s`t ~g ok`u{zk }zgczkuu! ]guudjhk uged`h oknd` cg`hu igzS^D[ odcb~ jk<
^g nzdyk ~z`iide ~g ~bk S^D[ skjud~k!
^bdu e`a k`udht jk ~z`efkn `an ~ku~kn sd~ b Cggchk ̀ a`ht~deu gz ̀ ag~ bkz ~z`iide `a`htudu ~ggh!
Jt zkydksdac bgs ydud~gzu skzk zkikzzkn ~g ~ bkS^D[ skjud~k `an sbka( ~ bk
`nodadu~z`~gzu e`a idak ~{ak sbkzk ~g }h`ek okuu`cku `an sbdeb okuu`cku sdhh }{ub ~ bk
ogu~ {ukzu ~g ~ bk skjud~k!
^g daezk`uk ~bk a{ojkz gi {adp{k egaake~dgau gahdak!
Jt `a`ht|dac I`ekjggf {ukzu sbg hdfk S^D[u }`ck `an {ukzu sbg ighhgsS^D[ ga ^sd~~kz
"`u skhh `u `at {ukzu sbg `zk egaake~kn ~g S^D[ `ezguu g~ bkz uged`h ak~sgzfu$( ` }de~{zk gi
gahdak da~kz`e~dgau e`a jkcda ~g jk nz`sa! ^bdu sdhh cdyk S^D[ `a dnk` gi bgs o`at
}g~ka~d`h ydkskzu `zk jkdac zk`ebkn ~ bzg{cb uged`h oknd`( `an o`t jk ego}`zkn ~g e{zzka~
ydkskz nkogcz`}bde n`~` ~g {ankzu~`an bgs gahdak egaake~dgau `zk udodh`z ~g gz ndiikzka~
izgo ~ bk h`zckz S^D[ ̀ {ndkaek! U{eb n`~` o`t bkh} ub`}k sb`~ daigzo`~dga du ub`zkn ga
uged`h oknd` ̀ an bgs( }`ydac ~ bk s`t ~g `eego}hdubdac g~ bkz cg`hu( u{eb `u kaeg{z`cdac
~ bguk egaake~kn ~g ~ bk gzc`ad|`~dga gahdak ~g jkegok izkp{ka~ ydkskzu gzS^D[ okojkzu!
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 2/21
:
^g daezk`uk ~bk ud|k gi S^D[u daih{kaek gahdak!
^bkzk du ag~ tk~ ̀ a ̀ hh/kaego}`uudac t`znu~def sd~ b sbdeb ~g ok`u{zk daih{kaek gahdak( d~ du
gi~ka `czkkn jt ~ bguk sbg u~{nt uged`h oknd` {uk da gzc`ad|`~dgau ~ b`~ uged`h oknd`
`a`htudu ubg{hn ag~ u~g} `~ eg{a~dac ~ bk a{ojkz gi izdkanu gz ighhgskzu `ezguu `eeg{a~u!0
P{`a~ditdac zk`eb da ~ bdu s`t ngku ag~ o`fk ` ndu~dae~dga jk~skka ~ bguk egaake~dgau sbg
b`yk izkp{ka~( ok`adaci{h da~kz`e~dgau sd~ b ~ bkS^D[ jz`an `an ~ bguk sbg `zk h{zfdac
sd~ bg{~ ega~zdj{~dac ~g ~ bk egaykzu`~dga! I`ekjggf b`u jkc{a ~g `nnzkuu ~ bdu duu{k jt
`nndac ~ bk a{ojkz gi {ukzu sbg `zk ~`hfdac `jg{~ ~ bdu ~g `a gzc`ad|`~dgau I`ekjggf
}`ck( ~g ego}`zk ~g ~ bguk sbg gaht hdfk ~ bdu!
@nnd~dga`hht( ugok egaake~dgau ̀ zk dabkzka~ht ogzk y`h{`jhk ~ b`a g~ bkzu n{k ~g ~ bk ud|k gi
` egaake~dgau ak~sgzf~ bk }g~ka~d`h `o}hdide`~dga gi ` okuu`ck zk~skk~kn jt ` ^sd~~kz
ighhgskz sbg b`u 5== ighhgskzu du o{eb bdcbkz ~ b`a gak sbg gaht b`u idyk!
Fhg{~ "sss!fhg{~!ego$ du gak ~ggh ~ b`~ du `~~ko}~dac ~g p{`a~dit uged`h oknd` u{eekuu da
~ bdu s`t( sd~ b ok`u{zku gi ^z{k Zk`eb "~ bk a{ojkz gi }kg}hk tg{ e`a daih{kaek `ezguu
tg{z ndzke~ egaake~dgau `an ~ bkdz ak~sgzfu$( @o}hdide`~dga "~ bk hdfkhdbggn ~ b`~ tg{z
ak~sgzf sdhh zku}gan ~g ` okuu`ck( `an bgs ehguk tg{ `zk ~g tg{z ak~sgzf gykz`hh$( `an
Ak~sgzf Do}`e~ "~ bk daih{ka~d`h }gskz gi tg{z egaake~dgau$!: Igz kr`o}hk( Dand`a` ]{jhde
Oknd` du `hzk`nt zkcdu~kzkn ga Fhg{~ `an b`u ` ^z{k Zk`eb gi :=>( @o}hdide`~dga gi ;( `an
Ak~sgzf Do}`e~ gi 02 "`u gi Nkekojkz 0=( :=00$! Sbdhk ~ bdu daigzo`~dga `hgak o`t ag~ jk
`e~dga`jhk( ̀ nodadu~z`~gzu e`a ydks bgs ~ bk gzc`ad|`~dgau uegzkub`yk eb`ackn gykz ~dok
`an sbt( ~g ~zt `an ez`i~ ` }h`a ~ b`~ sdhh u~k`ndht daezk`uk ~ bk uegzku ~ b`~ `zk nkkokn ogu~
jkakided`h!
^g daezk`uk ydkskzubd} gi S^D[ }zgcz`oodac
Ku}ked`hht sbka ~ztdac ~g zk`eb tg{ackz nkogcz`}bdeu( u{eb `u eghhkck u~{nka~u( gak gi ~ bk
ogu~ eb`hhkacdac cg`hu o`t jk ~g daezk`uk ydkskzubd}o`at tg{ackz {ukzu ukko ~g jk
ogydac `s`t izgo s`~ebdac ~khkydudga da ~ bk ~z`nd~dga`h ukauk "`akeng~`hht u}k`fdac( o`at
{ankzcz`nu Dyk u}gfka sd~ b ng ag~ s`~eb }zgcz`ou ga ` ~khkydudga( gz ng ag~ s`~eb
}zgcz`ou jzg`ne`u~ gykz ak~sgzfu gz e`jhk eb`aakhu( dau~k`n }{hhdac ega~ka~ izgo ukzydeku
hdfk Ak~ihdr( B{h{( gz g~ bkz ug{zeku$!
Jt egaake~dac ~g ~ bk eghhkck `ck czg{} ~ bzg{cb uged`h oknd`(S^D[ o`t jk `jhk ~g ez`i~
okuu`cku ~ b
`~ daigzo u~{nka~u gi }zgcz`ou giikzkn ~ b
`~ sg{hn `}}k`h ~g ~ b
kdzka~kz~`daoka~ `an kn{e`~dga`h akknu! Jt `hug o`fdac u~{nka~u `s`zk ~ b`~ ega~ka~ e`a jk
ydkskn ~ bzg{cb ` y`zdk~t gi eb`aakhu j`ukn ga ydksdac }zkikzkaek~ bk UN `an BN u~`~dga
ikknu( gahdak ~ bzg{cb ]JUu }zg}zdk~`zt }h`tkz( ̀ an ga Tg{^{jk igz ugok hge`h }zgcz`ou
0 Uod~ b/Zgjjdau( U`z`b! ]kzuga`h da~kzydks! 5 Ge~gjkz :=00!: ^bk Fhg{~ Uegzk! F hg{~! Fhg{~( Dae!( a!n!Skj! 0 Nkekojkz :=00! b~~}<''fhg{~!ego'egz}'fuegzk
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 3/21
5
~ bdu nkogcz`}bde o`t jk ogzk hdfkht ~g idan ~ bk }zgcz`ou ~ b`~ da~kzku~ ~ bko `an s`~eb
~ bko da ` igzo`~ ~ b`~ id~u sd~ b ~ bkdz e{zzka~ ydksdac b`jd~u!
Sbg `zk tg{ ~`hfdac ~g7
@hgac sd~ b
nkidadac ~ b
k cg`hu gi ` uged`h oknd` e`o}`dca( d~ du do}kz`~dyk ~g nkidak sb
deb
`{ndkaek ~ bk e`o}`dca sdhh jk ~`zck~kn ~gs`znu! @u uged`h oknd` du `~ d~u jku~ sbka d~u `
egaykzu`~dga( d~ sdhh jk akekuu`zt ~g fags sbg tg{ `zk ~`hfdac ~g sbka ez`i~dac ~ bk ~gak
`an ega~ka~ gi uged`h oknd` okuu`cku!
Di ~ bk cg`h du ~g egaake~ sd~ b eghhkck
u~{nka~u u}kedide`hht( ~ bk ygdek ~ b`~ odcb~
zkuga`~k jku~ du gak ~ b`~ du hdcb~( b{ogzg{u
`an uhdcb~ht u`ze`u~de sbka `}}zg}zd`~k!
Bgskykz( ̀ okuu`ck hdfk( J{ookn ̀ jg{~
D[u nzt e`o}{u7 Do`cdak ` nzt @okzde`S`~eb Fka J{zau ] zgbdjd~dga ~ bdu Ogan`t
`~ 4}o ga S^D[( o`t ag~ jk `}}zked`~kn
jt ~ bk h`zckz S^D[ `{ndkaek! ^bk ~t}ku gi
}zgcz`ou ~ b`~ `zk }zgog~kn ~ bzg{cb uged`h oknd` ubg{hn `hug id~ ~ bk `{ndkaek jkdac
}zdo`zdht ~`zck~kn6 d~ du {ahdfkht( igz kr`o}hk( ~ b`~ eghhkck u~{nka~u `zk o{eb da~kzku~kn da
ebdhnzkau }zgcz`oodac krek}~ igz agu~`hcd`!
Sb`~kykz ~ bk nkedudga(
d~ ubg{hn jk ehk`z sbg
S^D[ du ~ztdac ~g kac`cksd~ b ~ bzg{cb uged`h
oknd`( `an d~ ubg{hn jk
zkihke~kn egaudu~ka~ht da
~gak `an okuu`ck! D~
o`t jk }guudjhk ~g ~ku~
~ bk kiike~dykakuu gi
{udac ndiikzka~ ~gghu ~g
zk`eb ndiikzka~
`{ndkaeku< ~ b
kS
^D[I`ekjggf }`ck eg{hn jk
` u}`ek ~g egaykzuk sd~ b
~ bk ckakz`h ydkskzubd} "n{k ~g I`ekjggfu jzg`nkz nkogcz`}bde `}}k`h$( sbdhk ^sd~~kz
o`t jk zkukzykn igz da~kz`e~dgau sd~ b ` tg{ackz( ogzk ~kebaghgcde`hht/u`yyt ̀ {ndkaek( igz
kr`o}hk!
Sbt `zk }kg}hk ~`hfdac ~g tg{7
Cggn kr`o}hk gi ` }gu~ sd~ b ` b{ogzg{u ~gak ~ b`~
o`t `}}k`h ~g ` eghhkck/`ckn {ukz!
Kr`o}hku gi }gu~u ~ b`~
sg{hn ag~ hdfkht `}}k`h
~g ` eghhkcknkogcz`}bde( krek}~
}kzb`}u u~{nka~u
u~{ntdac kn{e`~dga ̀ an
oknd`! Di u{eb }gu~u
`zk ub`zkn ~g `}}k`h ~g
}`zka~u( ` ubgz~ ag~k
sd~ b ~ bk hdaf sg{hn
bkh} ~g eh`zdit!
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 4/21
>
Gaek d~u ehk`z ~g sbgo uged`h oknd` okuu`cku `zk jkdac ndzke~kn( d~ sdhh jk do}gz~`a~ ~g
ag~ gaht ez`i~ }gu~u igz ~ b`~ `{ndkaek( j{~ ~g ~ bdaf `jg{~ sbt ~ b`~ `{ndkaek du da~kz`e~dac
sd~ b tg{! Ndiikzka~ {ukzu sdhh s`a~ ndiikzka~ ~ bdacu g{~ gi S^D[u uged`h `eeg{a~u( j{~ d~
ubg{hn `~ hk`u~ jk `}}`zka~ sbt ugok~ bdac s`u }gu~kn jt S^D[! ]guudjhk ega~ka~ ~t}ku
nkudzkn jt uged`h oknd` {ukzu hdfkht daeh{nk<
A ksu
^b`afu ~g S^D[u u~zgac egaake~dga ~g ~ bk Jhggodac~ga egoo{ad~t( o`at {ukzu o`t
kr}ke~ ~g ukk hge`h aksu `an duu{ku do}gz~`a~ ~g ~ bk ~t}de`h S^D[ ydkskz da }gu~u izgo ~ bk
gzc`ad|`~dgau `eeg{a~! Igz ~ bguk sbg ̀ zk }zdo`zdht da~kzku~kn da ighhgsdac S^D[ igz aksu
{}n`~ku( d~ o`t o`fk ukauk ~g nkudca`~k ` uk}`z`~k `eeg{a~ ~ b`~ du nknde`~kn kr}hded~ht ~g
aksu egykz`ckd~ ukkou ~ b`~ ~ bk Dand`a` ]{jhde Oknd` jz`an du jkdac {ukn `u }zdo`zdht `
aksu ug{zek( `an d~ ighhgsu ~ b`~ ~ bk S^D[ uged`h oknd` `eeg{a~ akkn ag~ n{}hde`~k d~u
kiigz~u! @~ gak ~dok ~ bkzk o`t b`yk jkka ` u~z`~kct da }h`ek ~g {uk ~ bk Dand`a` ]{jhde Oknd`
Aksu I`ekjggf }`ck `u ~ b
k }zdo`zt aksu ug{zek igz uged`h oknd`( j{~ ~ b
k }`ckb
`u ag~ jkka {}n`~kn udaek O`t :=00! "D~ ubg{hn jk ag~kn ~ b`~ ~ bk Dand`a` ]{jhde Oknd` Aksu
I`ekjggf `eeg{a~ du uk~ {} `u ` }h`ek z`~ bkz ~ b`a ` }`ck( sbdeb o`t ag~ o`fk o{eb gi `
ndiikzkaek j{~ o`t ̀ iike~ ~ bk fdanu gi `a`ht~deu I`ekjggf }zgydnkutg{ e`a~ dooknd`~kht
ukk bgs o`at }kg}hk `zk ~`hfdac `jg{~ ~ bdu igz ` }h`ek( dau~k`n tg{ ukk bgs o`at }kg}hk
b`yk ebkefkn da `~ ~ bk hge`~dga!$
Hge`h kyka~u
Udodh`zht( jke`{uk gi d~u bdcbht/ydudjhk }zkukaek da Jhggodac~ga ̀ an da o`at Ug{~ bkza
Dand`a` egoo{ad~dku( {ukzu o`t kr}ke~ S^D[ ~g zk}gz~ ga hge`h kyka~u ~ b`~ sg{hn da~kzku~
ydkskzu gz do}`e~ ~ bk `zk`!
[}egodac }zgcz`ou
O`at {ukzu da~kzku~kn da S^D[ "ku}ked`hht eghhkck u~{nka~u$ hdfkht `zk hggfdac ~g uged`h
oknd` `eeg{a~u ~g jk zkodankn gi }zgcz`ou ~ b`~ `zk egodac {} ga ~ bk u~`~dga! Bgskykz( ̀ hh
okojkzu sdhh `hug b`yk ~ bk jkakid~ gi ~ bk okojkz c{dnk ~g ebkef ga/`dz n`~ku( `an
Da~kzak~/u`yyt {ukzu sdhh fags sbkzk ~g idan u{eb nk~`dhu gahdak!Sbdhk }gu~u ̀ jg{~
}zgcz`ou o`fk }kzike~ ukauk igz S^D[u uged`h oknd` u~z`~kct( d~ du do}gz~`a~ ~g hk~
i`au'ighhgskzu fags sbt ugok~ bdac du jkdac }gu~kn! @ ubgz~ egooka~ `jg{~ sbt `
}zgcz`o o`t jk gi da~kzku~ "gz ~ bk fdan gi }kzuga sbg odcb~ jk da~kzku~kn da ~ bk }zgcz`o$
sdhh eh`zdit ~ bdu( `an hk~ {ukzu fags ~ b`~ ` ydnkg ehd} du ag~ jkdac }gu~kn l{u~ igz ~ bk u`fk gi }gu~dac ydnkg ehd}u!
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 5/21
;
@u u~`~kn `jgyk( d~ du {ahdfkht ~ b`~ `hh {ukzu sdhh jk da~kzku~kn da kykzt }gu~ izgo S^D[( ug `
e`zki{h j`h`aek gi ega~ka~ ~t}ku ubg{hn jk `~~ko}~kn ~g `ygdn {ukz i`~dc{k! Da ~ bk e`uk
u~{ndku gi ~ b
zkk ]JU ~khkydudga u~`~dgau uged`h oknd` do}hkoka~`~dgau jkhgs( ~ b
k odr gi ega~ka~ ~t}ku da I`ekjggf ̀ an ̂ sd~~kz }gu~u sdhh jk `a`ht|kn!
Do}hkoka~`~dga
D~u ` egaykzu`~dga( ag~ `ag~ bkz jzg`ne`u~ oknd{o!
D~u `hzk`nt `hogu~ jkegodac ehdebä ~g u`t ~ b`~ uged`h oknd` du `hh `jg{~ egaykzu`~dgau `an
kac`ckoka~d~ du ag~ tk~ ̀ ag~ bkz s`t ~g }{ub ` o`zfk~dac okuu`ck ga~g `a {asdhhdac
`{ndkaek! Egau{okzu z`zkht sgankz sbg szg~k ~ bk eg}t igz ~ bk jdhhjg`zn ~ bkt }`uu ga
~ bkdz s`t da~g sgzf( gz sbg
e`ok {} sd~ b ~ bk egaek}~ jkbdan ~ bk egookzed`h ~ bkt
b`yk ~g ud~ ~ bzg{cb n{zdac
~ bkdz i`ygzd~k ubgs! J{~ 5
jke`{uk uged`h oknd` du {ukn
jt dandydn{`hu `an ego}`adku
da o{eb ~ bk u`ok s`t( {ukzu
o`t kr}ke~ ` ogzk }kzuga`h
da~kz`e~dga sd~ bda uged`h
ak~sgzfu!Sb
g du szd~dac~ bkuk I`ekjggf {}n`~ku7 Du d~
` zk`h }kzuga ~ bdafdac
~ bzg{cb k`eb ^skk~ 7
5 ^bk Uged`h Oknd` N`~` U~`efu! O ̀ zfk~dac Eb`z~u! S`~kzubkn ]{jhdubdac( :=00! ]NI!
@ iks kr`o}hku gi }gu~u sd~ bg{~ o{eb
kr}h`a`~dga `u ~g sbt ~ bkt skzk ub`zkn( ku}ked`hht
egaudnkzdac ̀ a da~kankn ̀ {ndkaek gi eghhkck
u~{nka~u gz ̀ n{h~u!
^g} 0= Chgj`h Uged`h Ak~sgzfu( jt {adp{k ydud~gzu "da 0(===u$(
L{ak :=00! egoUegzk!5
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 6/21
9
Hdfkht n{k ~g d~u sdnk zk`eb `an
y`u~ `og{a~u gi {ukz n`~` `an
`a`ht~deu( o`at egz}gz`~dgau
`an jz`anu `zk {udac `
I`ekjggf }`ck `u ` u{ju~d~{~k
igz ~ bkdz ego}`at skjud~k
krko}hdidkn jt ` e`hh ~g
egau{okzu ~g idan'hdfk {u ga
I`ekjggf `~ ~ bk kan gi ^Y>
egookzed`hu `an g~ bkz
`nykz~dudac dau~k`n gi
ndu}h`tdac ~ bk egz}gz`~k [ZH!
[ukzu ukko ~g jk `eehdo`~dac ~g
~ bdu ~zkan `u skhh( `an `zk
jkcdaadac ~g kr}ke~ ̀ hh gzc`ad|`~dgau ~gb`yk ` I`ekjggf }`ck da ~ bk s`t ~ bkt gaekkr}ke~kn ~ bko ~g b`yk ` skjud~k! D~ ighhgsu ~ bka ~ b`~ ~ bk ~gak ga I`ekjggf o`t jk uhdcb~ht
ogzk giided`h ~ b`a ga ^sd~~kz( sbdeb b`u ` ogzk gii/~ bk/e{ii( da ~ bk ogoka~ ikkh n{k ~g d~u
kykz/zkizkubdac p{k{k gi ^skk~u! Bgskykz( jg~ b `eeg{a~u ubg{hn ug{an hdfk ~ bkt `zk jkdac
{}n`~kn jt ugokgak sd~ b ` jd~ gi }kzuga`hd~t! B{ogz( egooka~u ga g~ bkz {ukzu }gu~u(
}bg~gu( zku~`{z`a~ ebkef/dau ̀ an g~ bkz ega~ka~ ckakz`~kn jt ~ bk ̀ nodadu~z`~gz ̀ zk
`}}zked`~kn jt ogu~ {ukzu `an kab`aek ~ bk ikkhdac gi egaake~dga sd~ b ~ bk gzc`ad|`~dga
gykz`hh!
Di fkt okojkzu gi ~ bk S^D[ ~k`o `zk cdyka `eekuu ~g uged`h oknd`
`eeg{a~u `u skhh `u ~z`dadac ga ygdek `an ega~ka~ c{dnkhdaku( ~ bk
}g~ka~d`h igz ogzk }kzuga`h }gu~u e`a daezk`ukizgo ` ebkef/da
`~ Hkaadku dayd~dac i`au ~g lgda {u `~ ~ bk j`z ~g ~`u~k ~ bk aks
Kp{dagr D]@ ~g ` }bg~g gi Ebzdu~o`u hdcb~u ngsa~gsa sd~ b ~ bk
egooka~ {auk`uga`jht s`zo igz ~ bk hdcb~dac ekzkogat ~ bdu tk`z(
j{~ jk`{~di{h `u kykz Ighhgskzu sdhh ~ bka jk `jhk idan ega~ka~
~ bzg{cb uged`h oknd` egaake~dgau ~ b`~ `zk ag~ `y`dh`jhk `atsbkzk
khuk( ogzk ~ b`a l{u~ aksu u~gzdku `an }zgcz`oodac {}n`~ku!
Sbdhk d~ ubg{hn ug{an hdfk ~ bkzk `zk zk`h }kg}hk }gu~dac igz ~ bk
S^D[ `eeg{a~u( d~ gi~ka o`fku ukauk ~g {uk ~ bk u{jlke~ sk sbka
}gu~dac( ~g `ygdn egai{udac {ukzusbg kr`e~ht du z{aadac ~ bdu
`eeg{a~ 7 Ng ~ bkt zk`hht u}k`f igz ~ bk ka~dzk gzc`ad|`~dga7 ^bk
ighhgsdac da~kz`e~dga jk~skka ~ bk S^D[ I`ekjggf `eeg{a~ `an `
> ^bk Uged`h Oknd` N`~` U~`efu! O ̀ zfk~dac Eb`z~u! S`~kzubkn ]{jhdubdac( :=00! ]NI!
Sb`~ Egau~d~{~ku ]kzoduudga ~g O`zfk~ ga I`ekjggf7 + gi
zku}ganka~u( L{ht :=00! Kr ̀ e~^`zck~!>
Jkb
dan/~ b
k/uekaku }b
g~gu`an egooka~`zt u{eb `u
ukka da ~ bdu ~skk~ izgo Lgk
Bzka `zk ` czk`~ kr`o}hk gi
}{~~dac ` }kzuga jkbdan `a
`eeg{a~!
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 7/21
3
{ukz du ` czk`~ kr`o}hk gi kac`ckoka~ "zku}gandac ~g egooka~u$( j{~ ~ bk D {ukn da ~ bk
zk}ht o`fku ok( `u ` {ukz( sgankz sbg s`~ebkn ~ bk }zgcz`o ~ bzkk ~doku( `an sbk~ bkz ~ bk
g~ bkz ko}hgtkku ikh~ `u u~zgacht `jg{~ ~ bk ubgs `u ~ bdu gak ndn!
^g ~zt `an dad~d`~k ogzk da~kz`e~dgau hdfk ~ bk `jgyk( sd~ b egooka~u gz hdfku ga ` }gu~ izgo
S^D[ `an bg}ki{hht kyka hgackz ndue{uudgau( ̀ nodadu~z`~gzu e`a fkk} ̀ a ktk ga u~gzdku
~ b`~ o`at {ukzu `zk ~`hfdac `jg{~ ga I`ekjggf gz ~zkandac ~g}deu ga ^sd~~kz `an {uk `
Dand`a` ]{jhde Oknd` aksu u~gzt gz S^D[ }zgcz`o ~g u~`z~ ` ndue{uudga! Ogu~ {ukzu sdhh
`eek}~ ko}hgtkku gi S^D[ lgdadac da ga ~ bk egaykzu`~dga ~g ~zt `an ck~ ogzk zku}gauku(
ku}ked h̀ht di ko}hgtkku ̀ zk ~z`au}`zka~ ̀ jg{~ ~ bkdz ̀ iidhd`~dga sd~ b ~ bk gzc`ad|`~dga! D~ o`t
o`fk ukauk ~g cdyk ekz~`da fkt }kzuga`hd~dku `~ S^D[ ` ygdek gi ~ bkdz gsau{eb `u Lgk
Bzkau ^sd~~kz `eeg{a~~g zk`iidzo ~ bk ukauk gi egoo{ad~t `an ~ bk i{a( da/~g{eb
gzc`ad|`~dga ~ b`~ S^D[ du! Di S^D[ }gu~u ~ bk hdaf ~g ~ bk h`~ku~ Skkfht U}ked`h ga Tg{^{jk(
Lgk odcb~ egooka~ ~ bguk c{tu skzk ug i{a da ~ bk u~{ndg gz D e`a~ jkhdkyk D ndna~ ck~ ~g
cg |d} hdadac ~g cdyk tk~ ogzk }kzuga`hd~t ~g `a g~ b
kzsduk u~z`dcb
~igzs`zn }gu~! Di zkug{zeku `hhgs( d~ o`t jk da~kzku~dac ~g bk`z izgo gak gi ~ bk Izdn`t \gak bgu~u `jg{~
}zgn{edac ` ubgs igz `an sd~ b fdnu( izgo Jzka~ Ogha`z ~ bk ]zgcz`o O`a`ckz `jg{~ aks
}zgcz`ou ~ b`~ o`t egok ~g S^D[( gz izgo Udt` @izde` ~ bk Gahdak Ega~ka~ Eggznda`~gz
`jg{~ sb`~u b`}}kadac ga e`o}{u izgo ~ bk }kzu}ke~dyk gi ̀ cz`n{`~k u~{nka~!
Egaudu~kaet du fkt!
@u ag~kn }zkydg{uht( di ogzk ~ b`a gak ko}hgtkk du `jhk ~g }gu~ igzS^D[ ~ bzg{cb uged`h
oknd`( d~ du do}kz`~dyk ~ b`~ ~ bk ygdek `an }gu~ u~thk zko`da egaudu~ka~ ~g `ygdn {ukz
egai{udga! @hh }gu~kzu ubg{hn b`yk ̀ u~zgac {ankzu~`andac gi ~ bk cg`h gi ~ bk uged`h oknd`
e`o}`dca( ~ bk `{ndkaek `an bgs ~g u}k`f ~g ~ bko( `an sb`~ ega~ka~ du `}}zg}zd`~k igz
sb`~ eb`aakh!
^bk `og{a~ gi }gu~u }kz n`t gz skkf ubg{hn jk egaudu~ka~ `u skhh( `u nkogau~z`~kn da ~ bk
e`uk u~{ndku jkhgs! N{k ~g ~ bk nkudca gi ^sd~~kzu da~kzi`eksbkzk }gu~u `zk p{k{kn da `
{ukzu u~zk`o( egau~`a~ht zkizkubdacd~ ukkou ~ b`~ ogu~ dandydn{`hu sbg b`yk `eeg{a~u ga
jg~ b ^sd~~kz `an I`ekjggf ~kan ~g }gu~ ogzk izkp{ka~ht ga ^sd~~kz! ^bk egau~`a~ ihgs gi
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 8/21
2
~skk~u du k`udht ue`aakn( `an egaukp{ka~ht {ukzu o`t `eek}~ ogzk ~skk~u }kz `eeg{a~
ighhgskn ~ b`a ~ bkt odcb~ da ~ bkdz I`ekjggf aksu ikknsbdeb( `h~ bg{cb udodh`z( gzc`ad|ku
}gu~u j`ukn ga ~ bk ~dok d~ s`u ub`zkn gz ga i`e~gzu u{eb `u ~ bk zkh`~dgaubd} jk~skka ~sg
{ukzu gz ~ bk a{ojkz gi egooka~u'hdfku }kz }gu~!; ^bdu gzc`ad|`~dga ok`au ~ b`~ ugok }gu~u
o`t jk ogzk }kzudu~ka~ da ` {ukzu aksu ikkn "di o`at izdkanu ega~da{k ~g egooka~ ga d~(
igz kr`o}hk$( z`~ bkz ~ b`a egaudu~ka~ht ogydac ngsa ~ bk p{k{k `u ~dok cgku ga!
@nodadu~z`~gzu ubg{hn `czkk ga `a `ykz`ck a{ojkz gi }gu~u }kz n`t "~ bkzk e`a jk `
ndiikzka~ `ykz`ck igz skkfkanu ~ b`a skkfn`tu$( `an e`a {uk ~gghu u{eb `u ` ub`zkn
e`hkan`z gz Bgg~u{d~k ~g o`a`ck ~ bk ihgs gi }gu~u! Bgg~u{d~k `hhgsu {ukzu ~g egaake~
I`ekjggf `an ^sd~~kz `eeg{a~u "`u skhh `u ` a{ojkz gi g~ bkz uged`h ak~sgzf ̀ eeg{a~u$ ̀ an
o`a`ck }gu~u ~g jg~ b izgo gak da~kzi`ek! D~ `hug `hhgsu {ukzu ~g uebkn{hk }gu~u ~g `{~go`~k
`~ ` i{~{zk ~dok'n`~k( uk~ zkodankzu ~g }gu~( `e~dy`~k o{h~d}hk ega~zdj{~gzu( uk~ {} `a
`}}zgy`h }zgekuu jkigzk }gu~u ̀ zk uka~( ̀ an zkydks ̀ a ̀ zz`t gi `a`ht~deu! Ogzk daigzo`~dga
e`a jk ig{an `~ b
~~}<''b
gg~u{d~k!ego'!
O`zfk~dac Ega~`e~ yd` Uged`h Ak~sgzfu( + gi zku}ganka~u( L{ak :=00! ZGD Zkuk`zeb `an ] kzigzodeu!9
Ak~sgzfu ~g kr}hgzk jktgan I`ekjggf ̀ an ̂ sd~~kz!
Gaek ̀ nodadu~z`~gzu ̀ zk egoigz~`jhk sd~ b I`ekjggf ̀ an ̂ sd~~kz e`o}`dcau( ̀ nnd~dga`h(
ogzk adebk( ak~sgzfu o`t jk ~ku~kn ~g `nn nk}~ b ~g S^D[u uged`h oknd` }zkukaek! @ iks
ukhke~kn ak~sgzfu ~g zkydks daeh{nk<
t I g{zup{`zk
@nodadu~z`~gzu e`a ebkef da ~g hge`h zku~`{z`a~u `an kyka~u izgo ~ bk S^D[ `eeg{a~
~g igu~kz `a kyka ehgukz egaake~dga ~g ~ bk egoo{ad~t `an ubgs ugok }kzuga`h~`u~ku`u hgac `u ag gak j{udakuu du {an{ht zk}zkuka~kn `jgyk g~ bkzu `an `at
u}gaugzubd}u `zk o`nk ~z`au}`zka~! b~~}u<''ig{zup{`zk!ego'
; Sb`~ du ̀ bdcbhdcb~kn u~gzt7 I ̀ ekjggf Bkh} Eka~kz! I`ekjggf( Dae!( a!n! Skj! : Nkekojkz :=00!
b~~}<''sss!i`ekjggf!ego'bkh}'7i`p?:333>0;>::525;=
9 ^bk Uged`h Oknd` N`~` U~`efu! O ̀ zfk~dac Eb`z~u! S`~kzubkn ]{jhdubdac( :=00! ]NI!
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 9/21
4
t Dau~`cz`o
Dau~`cz`o }zgydnku idh~kzu ̀ an odado`h knd~dac ik`~{zku igz }bg~gu ~`fka sd~ b `a
d]bgak `an `hhgsu k`ut }gu~dac ~g I`ekjggf `an ^sd~~kz! D~ `hug `hhgsu {ukzu ~g
egaake~ sd~ b k`ebg~ bkz `an egooka~ ga }bg~gu sd~ bda ~ bk `}}hde`~dga( j{~ ukkou ~g
jk {ukn ogzk `u ` s`t ~g o`fk }bg~gu ogzk da~kzku~dac jkigzk }gu~dac ~g `ag~ bkz
uged`h ak~sgzf! b~~}<''dau~`cz!`o'
t Cggnzk`nu
Da Cggnzk`nu( {ukzu e`a uk`zeb igz jggfu `an }{~ ~ bko ga~g ubkhyku j`ukn ga
sbk~ bkz ~ bkt b`yk zk`n( `zk e{zzka~ht zk`ndac( gz sg{hn hdfk ~g zk`n ~ bko! Jggfu
e`a jk z`~kn( zkydkskn( `an ugz~kn da~g hdu~u ezk`~kn jt {ukzu! S^D[ odcb~ {uk
Cggnzk`nu ~g e{z`~k jggf hdu~u ~ b`~ egzzku}gan ~g }zgcz`ou~ bk dau}dz`~dga jkbdan
` nge{oka~`zt( igz kr`o}hkgz ~`} da~g hge`h da~kzku~u( sd~ b `{~ bgzu izgo ~ bk `zk`
gz jggfu `jg{~ Ug{~ bkza Dand`a`! b~~}<''sss!cggnzk`nu!ego'
t Ck~ Ch{k gz Da~gA gs
@ a{ojkz gi ega~kankzu igz ` ebkef/da/hdfk ̀ }}hde`~dga u}kedide ~g oknd`
egau{o}~dga "^Y ydksdac( da }`z~de{h`z$b`yk kokzckn( j{~ ~ bkuk `zk ekz~`daht ~sg~g s`~eb! Ck~Ch{k du gak gi ~ bk ogzk }g}{h`z ^Y ebkef/da `}}u( `an `s`znu {ukzu
sd~ b u~defkzu "jg~ b ydz~{`h `an }btude`h$ igz ekz~`da ̀ e~dgau! Da~gAgs b`u ` ik`~{zk
~ b`~ dnka~didku sb`~ du jkdac s`~ebkn jt `hhgsdac {ukzu ~g bd~ ` j{~~ga ~ b`~ sdhh
hdu~ka ~g ~ bk }zgcz`o ̀ an dnka~dit d~ ̀ {~go`~de`hht!S^D[ odcb~ kaeg{z`ck ydkskzu
~g ebkef da ~g gak gi ~ bkuk `}}u sbka s`~ebdac ` }zgcz`o ~g ck~ ` u~defkz gz g~ bkz
zks`zn( ̀ an ndue{uu ~ bk }zgcz`o sd~ bda ~ bk `}} gz ga `ag~ bkz uged`h ak~sgzf! ]JU
b`u }`z~akzkn sd~ b Ck~Ch{k da ~ bk }`u~( ̀ an ]JU ndcd~`h o`zfk~dac ̀ an
egoo{ade`~dgau eh`dokn ~ b`~ ]JU/zkh`~kn egooka~u ̀ an oka~dgau gahdak daezk`ukn
n{k ~g ~ bk Ck~Ch{k e`o}`dca!3 Gak zkeka~ }gu~ izgo Ck~Ch{k `jg{~ ` u~defkz zkh`~kn
3 E`okzga( Ebzdu! ]JU Zghhu G{~ Kr~kaudyk Ck~Ch{k U~defkz ]zgog~dga igz I`hh Hdak{}! Zk`nSzd~kSkj!
Zk`nSzd~kSkj( 03 Uk}~kojkz :=0=! Skj! := Agykojkz :=00!
b~~}<''sss!zk`nszd~kskj!ego'`zebdyku'}juWzghhuWg{~Wkr~kaudykWck~ch{kWu~defkzW}zgog~dgaWigzWi`hhWhdak{}!
}b}
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 10/21
0=
~g ~ bk @anzk` Jgekhhd egaekz~ s`u da
i`e~ zk~skk~kn jt S^D[ ga ^sd~~kz
"uezkka ubg~ ga }zkydg{u }`ck$!2
b~~}<''ck~ch{k!ego'bgok(
b~~}<''sss!da~gags!ego'ed
Zk`eb
dac eghhkck u~{nka~u!
Di egaake~dac ogzk sd~ b eghhkck
u~{nka~u du o`zfkn `u ` cg`h igz
S^D[u uged`h oknd` kiigz~u( ` iks
~`e~deu o`t jk ~ku~kn ~g nduegykz
}gefk~u gi u~{nka~u `e~dyk ga uged`h
ak~sgzfu( `an ~g idan ega~ka~ ~ b`~
sdhh }zgyk {uki{h ~g u~{nka~u( ~ bkzkjt
ku~`jhdubdac S^D[ `u ` czk`~ zkug{zek
igz daigzo`~dga `an ubgsdac bgs}{jhde jzg`ne`u~ }zgcz`oodac e`a
jk zkhky`a~ ~g tg{ackz nkogcz`}bdeu!
Jkhgs `zk ~sg dad~d`~dyku ~ b`~ o`t jk
~ku~kn ~g u}kedide`hht zk`eb eghhkck
u~{nka~u ̀ ~ D[<
t E{h~dy`~k ` hdu~ gi daih{ka~d`h uged`h oknd` {ukzu
@u eh`uuzggou ogyk da~g ~ bk ndcd~`h `ck( ~ bkzk `zk o`at }zgikuugzu sbg b`yk
da~kcz`~kn uged`h oknd` da~g ~ bkdz eg{zuku `an b`yk h`zck ak~sgzfu gi u~{nka~u
hdu~kadac ~g ~ bko! U~`z~dac sd~ b ` iks fkt dandydn{`hu `an `eeg{a~u( S^D[ e`a j{dhnegaake~dgau sd~ b ` hdu~ gi daih{ka~d`h uged`h oknd` {ukzuda~kz`e~dac sd~ b ~ bko `an
bg}ki{hht c`dadac ighhgskzu'i`au izgo ~ bko `hgac ~ bk s`t! @ b`ani{h gi u{ccku~kn
{ukzu `zk hdu~kn jkhgs `u ` u~`z~dac }gda~( `an ogzk {ukzu o`t jk c`dakn jt `ufdac
2 ^bk Uged`h Oknd` N`~` U~`efu! O ̀ zfk~dac Eb`z~u! S`~kzubkn ]{jhdubdac( :=00! ]NI!
Uged`h Oknd` Egooka~`zt sbdhkS`~ebdac^Y(+ gi
zku}ganka~u( L{ht :=00! ^Y C{dnk!ego!2
Uged`h Oknd` Egooka~`zt `jg{~ ^Y ]zgcz`ou( + gi
zku}ganka~u( L{ht :=00! ^Y C{dnk!ego!2
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 11/21
00
igz zkegookan`~dgau izgo ~ bkuk dandydn{`hu `an kyka izgo nk}`z~oka~ bk`nu da
oknd`/bk`yt nk}`z~oka~u `zg{an e`o}{u!
g O`zf Nk{|k "Mo`zfnk{|k ag~k ~ b`~ ̂ sd~~kz b`anhku `zk hdu~kn sbdhk
I`ekjggf a`oku `zk hdfkht ~ bk cdyka a`ok gi ~ bk {ukz$( }zgikuugz da ~ bk
Nk}`z~oka~ gi ^khkegoo{ade`~dgau! ]zgikuugz Nk{|k ~k`ebku `a da~zg/hkykh
eh`uu gi b{anzknu e`hhkn Da~zgn{e~dga ~g oknd` ̀ an {uku uged`h oknd`
bk`ydht da ~ bk eh`uuzggo! B`u :(92: ighhgskzu ga ^sd~~kz `an 0(;>: izdkanu ga
I`ekjggf!
g U`z`b Uod~ b/Zgjjdau "MDa~khh`cdzh$( ̀ nl{ae~ hke~{zkz da ~ bk Fkhhkt Uebggh gi
J{udakuu! Nz! Zgjjdau ~k`ebku {ankzcz`n{`~k ̀ an cz`n{`~k/hkykh eg{zuku ga
ndcd~`h o`zfk~dac( `an b`u >(9=9 ighhgskzu ga ^sd~~kz `an 2;= izdkanu ga
I`ekjggf!
g Nk}`z~oka~ ̀ eeg{a~u u{eb `u ~ bk Fkhhkt Uebggh gi J{udakuu "MFkhhktUebggh$(
~ bk Uebggh gi Lg{za`hduo "Md{lg{za h̀duo$( ~ bk ]utebghgct nk}`z~oka~
"MD[]uteb$( ~ bk Uebggh gi Daigzo`~deu `an Ego}{~dac "Md{ugde$ `an g~ bkz D[`eeg{a~u gi da~kzku~ ~g u~{nka~u( u{eb `u ~ bk E`zkkz Nkykhg}oka~ Eka~kz
"MD[E z̀kkzu$( D[ Giidek gi Egoo{ade`~dgau "Md{egoo$( ~ bk Dand`a`
Okogzd`h [adga "MGiided`hDO[$ ̀ an ~ bk D[ Hdjz`zdku "Md{hdjz`zdku$!
t O ̀ ~eb }zgcz`ou ~g D[ eg{zuku
Sbka ` }zgcz`o du `dzdac ga S^D[ ~ b`~ b`u ~ bk }g~ka~d`h ~g jk kn{e`~dga`h ~g
u~{nka~u( `nodadu~z`~gzu e`a zk`eb g{~ ndzke~ht ~g czg{}u gi u~{nka~u sbg o`t jk
`jhk ~g jkakid~ izgo s`~ebdac ~ bk }zgcz`o! @hgac sd~ b ukandac }gu~u `jg{~ ~ bk
}zgcz`o ~g uged`h oknd` ud~ku(S^D[ eg{hn ega~`e~ }zgikuugzu ~g `uf di ~ bkt sg{hn
~khh ~ b
kdz u~{nka~u da eh`uu `jg{~ ~ b
k }zgcz`o "di sdhhdac( ~ b
k }zgikuugz eg{hn kykagiikz kr~z` ezknd~ igz s`~ebdac ~ bk ubgs gz szd~dac ugok ega~ka~ igzS^D[u jhgc gz
I`ekjggf }`ck$! Gaek u~{nka~u jkcda ~g ukk ~ bk {uki{hakuu gi S^D[u }zgcz`oodac(
~ bkt o`t egaake~ sd~ b ~ bk gzc`ad|`~dga ~ bzg{cb uged`h oknd` `an jk ogzk hdfkht ~g
da~kz`e~ gaek egaake~kn!
g U~{nka~u da ~ bk L`egju Uebggh gi O{ude u~{ntdac g}kz` gz eh`uude`h o{ude o`t
jk da~kzku~kn da ~ bk zkeka~ht/`dzkn @anzk` Jgekhhd egaekz~ ̀ an g~ bkz g}kz`u
`dzkn ga ]JU!
g ^bk Fka J{zau odadukzdku ] zgbdjd~dga o`t }zgyk daudcb~i{h ~g eh`uuku u{eb `u
~ bk nk}`z~oka~ gi Bdu~gztu B0=0 ^bk Sgzhn da ~ bk :=~ b Eka~{zt ~g}deu
eg{zuk ige{udac ga ~ bk :=~ b eka~{zt ~ bzg{cb 04>;( B0=9 @okzde`a Bdu~gzt
DD( gz kyka ~ bk Uebggh gi Bk`h~ b( ]btude`h Kn{e`~dga( ̀ an Zkezk`~dgau E599
Egoo{ad~t Bk`h~ b( sbdeb ndue{uuku ugedk~`h bk`h~ b egaekzau ̀ an }zgcz`ou
{ukn ~g `nnzkuu bk`h~ b duu{ku!
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 12/21
0:
Jzdki e`uk u~{ndku
Uged`h oknd` o`zfk~dac du u~dhh da d~u kr}kzdoka~`h u~`ckud~ub`zn ~g }da}gda~ sbk~ bkz `
e`o}`dca s`u u{eekuui{h( o{eb hkuu sb`~ o`nk d~ u{eekuui{h! Bgskykz( d~ o`t jk {uki{h ~g
ukk bgs udodh`z gzc`ad|`~dgau `zk {udac uged`h oknd` ~g uk~ jkaebo`zfu igz S^D[u kiigz~u(
hggf igz ~zkanu "~ bk }g}{h`zd~t gi sbdeb `hgak o`t jk ` o`zf gi u{eekuu$( `an ~g idan `at{adp{k {uku gi `y`dh`jhk ~gghu ~ b`~ o`t jk ~ku~kn sd~ b ~ bkS^D[ `{ndkaek!
^bzkk ]{jhde Jzg`ne`u~dac U~`~dgau "~khkydudga$ skzk zkydkskn j`ukn ga ~ bkdz
zk}zkuka~`~dga gi ndiikzka~ ud|ku gi `{ndkaeku `an `}}`zka~ u~`cku da ~ bkdz uged`h oknd` {uk
"ugok ukko ~g b`yk ` o{eb ogzk egaezk~k u~z`~kct ~ b`a g~ bkzu$! @ udodh`z ̀ a`htudu gi
S^D[u e{zzka~ ̀ e~dyd~dku s`u egan{e~kn igz ego}`zduga!
^g {ankzu~`an ~ bk ~t}ku gi ega~ka~ ~ b`~ skzk jkdac ub`zkn ga uged`h oknd` jt ~ bkuk
u~`~dgau( ~ bk 5=/;= ogu~ zkeka~ }gu~u ga I`ekjggf `an ga ^sd~~kz skzk e`~kcgzd|kn da~g udr
czg{}dacu<
t Ub`zkn gsa aksuaksu `z~dehku ~ b`~ hdafkn j`ef ~g ~ bk }zg}kz~tu gsa aksu ud~k
t Ub`zkn ~ bdzn/}`z~t aksu
t [}egodac }zgcz`ou}gu~u ~ b`~ nk`h~ da ugok s`t sd~ b }zgcz`ou `dzdac ga ~ bk
u~`~dga
t Da~kz`e~dga zkp{ku~u` }ghh( cdyk`s`t( kyka~ ag~dek gz ugok g~ bkz }gu~ ~ b`~ `ufkn
{ukzu ~g zku}gan'ka~kz'`~~kan
t ]bg~gu
t Ydnkgu
^g c`da ` ukauk gi izkp{kaet( egaudu~kaet( `an bgs {}n`~ku ~g I`ekjggf ego}`zkn ~g
{}n`~ku ga ^sd~~kz( ~ bk a{ojkz gi }gu~u s`u ~`hhdkn }kz n`t n{zdac gak skkf gi
gjukzy`~dga "skkf gi Agykojkz :=( :=00$!
FPKN ^khkydudga( Agz~ bkza E`hdigzad`
FPKN }{jhde oknd` du j`ukn g{~ gi U`a Iz`aedueg `an ukzyku ` h`zck `zk` gi Agz~ bkza
E`hdigzad`( eh`dodac ` skkfht `{ndkaek gi gykz ~ bzkk odhhdga "egojdakn ga `dz ̀ an gahdak$!4
@u ` u~`~dga ~ b`~ }zgn{eku o{eb gi d~u gsa }zgcz`ou( egykzu ` h`zck `{ndkaek( `an du uk`~kn
da ~ b
kb
k`z~ gi gak gi ~ b
k h`zcku~ egaeka~z`~dgau gi ~keb
aghgct ego}`adku da @okzde`( FPKNs`u dnka~didkn `u ` u~`~dga ~ b`~ o`t b`yk ` skhh/ku~`jhdubkn `an u{eekuui{h uged`h oknd`
u~z`~kct!
Izgo FPKNu skjud~k "b~~}<''sss!fpkn!gzc'$( {ukzu e`a idan hdafu ~g ~ bkdz I`ekjggf `an
^sd~~kz }`cku da ~ bk bk`nkz gi kykzt }`ck `u skhh `u ` h`zck Egoo{ad~t uke~dga ~ b`~
4 Sbg ~{aku da ~g FPKN7 U}gaugzubd} I zkp{ka~ht @ufkn P{ku~dgau! FPKN( a!n! Skj! 0= Nkekojkz :=00!
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 13/21
05
daeh{nku aks oknd` ega~ka~ "hdfk jhgcu `an o`}u ~ b`~ ego}hkoka~ }zgcz`oodac$ ̀ u skhh
`u ` nknde`~kn Uged`h Oknd` }`ck ~ b`~ hdafu {ukzu ~g `eeg{a~u daeh{ndac kdcb~ Tg{^{jk
eb`aakhu `an ukyka Ihdefz czg{}u!
FPKN `hug hdu~u kdcb~ I`ekjggf }`cku ndiikzka~d`~kn jt ega~ka~< gak }`ck igz aksu( }`cku
igz ~g} hge`hht/}zgn{ekn }zgcz`ou( ̀ an ̀ a gykz`zebdac ckakz`h }`ck! ̂ bk ckakz`h FPKNI`ekjggf }`ck b`n 05(54> hdfku `an 54> }kg}hk ~`hfdac `jg{~ ~ bdu n{zdac ~ bk skkf
u{zyktkn! ^bdu }`ck b`u ` e{u~go izga~ }`ck ~ b`~ ik`~{zkn ̀ h`zck hdfk e`hh/~g/`e~dga( ̀
cdyk`s`t ag~dek `an hdaf ~g ~ bk skjud~k( ` nga`~k ags j{~~ga ~ b`~ hdafkn ~g ` nga`~dga
igzo ga ~ bk skjud~k( `an ` e`hh ~g udca {} igz oga~ bht ko`dh aksuhk~~kzu!
^bk u~`~dga b`u kyka ogzk ^sd~~kz `eeg{a~u( 0: da i`e~( ~ b`~ daeh{nk `eeg{a~u igz hge`h
}zgcz`ou( da~kzku~ `zk`u "FPKN Aksu( FPKN @z~u( FPKN Iggn( k~e!$( `an ` ckakz`h {ojzkhh`
`eeg{a~ "MFPKN$! ^bk ckakz`h ̂ sd~~kz ̀ eeg{a~ b`n 00(54> ighhgskzu( ighhgskn 432
`eeg{a~u ̀ an b`n }gu~kn 4(432 ~skk~u "d~ du da~kzku~dac ~g ag~k ~ b`~ ~ bk `eeg{a~ c`dakn 390
aks ighhgskzu jt k`zht Nkekojkz ̀ an czks o{eb i`u~kz ~ b`a ~ bk I`ekjggf `eeg{a~( sbdeb
`ep{dzkn >=9ogzk hdfku da ~ bk u`ok ~dok$!
^bk ~gak gi jg~ b `eeg{a~u s`u u~z`dcb~igzs`zn ̀ an b{ogzg{u `~ ~doku( sd~ b egooka~u ga
}gu~u hdfk( @ag~ bkz udr~ b/cz`nkz sbg sdhh o`fk tg{ ikkh hdfk tg{ b`yka~ ngak `at~ bdac
sd~ b tg{z hdik! Jg~ b `eeg{a~u ukko ~g jk o`a`ckn jt Bgg~u{d~k "I`ekjggf }gu~u ekz~`daht
skzk$( `an }gu~u ~g ^sd~~kz ak`zht ~zd}hkn ~ bk `og{a~ gi }gu~u ~g I`ekjggf n{zdac ~ bk skkf
u{zyktkn!
^bk o`lgzd~t gi }gu~u ga jg~ b I`ekjggf ̀ an ̂ sd~~kz egaekzakn aksu ub`zkn izgo FPKNu
gsa aksu ud~k( ighhgskn jt da~kz`e~dga zkp{ku~u ̀ an }zgcz`oodac daigzo`~dga ga
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 14/21
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 15/21
0;
ighhgskn `an 5(952 ~skk~u! @~ hk`u~ ig{z ^sd~~kz `eeg{a~u krdu~kn da `nnd~dga ~g ~ bk ckakz`h
MSCJBjgu~ga( daeh{ndac gak aksu `eeg{a~ `an }zgidhku igz ~g} }zgcz`ou!
@u nk}de~kn da ~ bk eb`z~ `jgyk( SCJBu uged`h oknd` ega~`dakn o`at }gu~u `jg{~
}zgcz`oodac~ bk ogu~ izkp{ka~ ~t}k gi ega~ka~ ukka ga I`ekjggf`an ` bdcb `og{a~ gi
aksu izgo SCJB }zg}kz~dku ga ̂ sd~~kz( j{~ ag~ I`ekjggf!SCJB o`t jk ~ztdac ~g
ndiikzka~d`~k ~ bk ega~ka~ ~ b`~ ighhgskzu sdhh zkekdyk jt egaake~dac ~g ~ bk u~`~dga `ezguu
o{h~d}hk uged`h ak~sgzfusd~ b I`ekjggf jkdac ~ bk }h`ek ~g ck~ daigzo`~dga `jg{~
{}egodac ubgsu `an ^sd~~kz ~ bk eb`aakh {ukn ~g ub`zk aksu }zgn{ekn jt SCJB!
^bk `og{a~ gi {}n`~ku jk~skka SCJBu I`ekjggf `an ^sd~~kz `eeg{a~u `zk o{eb ogzk
u}gz`nde ~ b`a FPKNu( sbdeb o`t ok`a ~ b`~ ~ bkdz uged`h oknd` u~z`~kct du ag~ ige{ukn ga
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 16/21
09
egaudu~kaet gi {}n`~ku! D~ o`t `hug jk ` i`e~gz gi ~ bk `y`dh`jdhd~t gi ega~ka~ ~g {}n`~k sd~ b<
`u ~skk~u ogu~ gi~ka ega~`dakn hdafu ~g aksu szd~~ka jtSCJB gz }zgcz`oodac
daigzo`~dga( d~ o`t jk k`udkz ~g egaudu~ka~ht b`yk ugok~ bdac ~g ub`zk sd~ b {ukzu ~ b`a ~ bk
jzg`nkz z`ack gi ~g}deu egykzkn ga ~ bk I`ekjggf }`ck! Ida`hht( sbdhk SCJB }gu~u `jg{~ ~ bk
u`ok `og{a~ }kz n`t ga I`ekjggf "gak$ `an ^sd~~kz "~ bzkk$( ~ bkdz gykz`hh `ykz`ck a{ojkz
gi }gu~u du o{eb hgskz ~ b`a `hh gi ~ bk g~ bkz u~`~dgau zkydkskn!
SDHH ̂ khkydudga( [adykzud~t gi Dhhdagdu `~ [zj`a`/Eb`o}`dca
^bk [adykzud~t gi Dhhdagdu }{jhde ~khkydudga u~`~dga s`u zkydkskn ̀ u ` uo`hhkz u~`~dga sbguk
gzc`ad|`~dga du udodh`z ~gS^D[u` u~`~dga gsakn jt ` h`zck }{jhde {adykzud~t! @ :=0=
Adkhuka zk}gz~ p{g~kn ga ~ bk SDHH/^Y skjud~k u~`~ku ~ b`~ ~ bk skkfht bg{ukbghn e{ok
"e{o{h`~dyk ok`u{zk gi {adp{k bg{ukbghnu s`~ebdac da ` skkf$ igz SDHH s`u 25(===!0:
^bk SDHH skjud~k hdafu {ukzu ~g uged`h ak~sgzf `eeg{a~u "I`ekjggf( Tg{^{jk( Ihdefz `an
^sd~~kz$ }zgodaka~ht ̀ an }kzudu~ka~ht da ~ bk zdcb~/b`an a`ydc`~dga ga kykzt }`ck!
SDHHu uged`h oknd` {}n`~ku ukko ~g jk z`~ bkz j`h`aekn `ezguu I`ekjggf `an ^sd~~kz( sd~ b
` i`dz `og{a~ gi ub`zkn ukhi/}zgn{ekn aksu "ogzk ug ga ^sd~~kz ~ b`a I`ekjggf$( ub`zkn
~ bdzn/}`z~t aksu "ogzk bk`ydht ga I`ekjggf ~ b`a ̂ sd~~kz$( ̀ an ugok zk}zkuka~`~dga izgo
k`eb gi ~ bk zko`dadac e`~kcgzdku! @hdcadac ogzk sd~ b FPKNu ega~ka~ odr ~ b`aSCJBu(
daigzo`~dga ga {}egodac }zgcz`oodac du ag~ ~ bk ige{u gi o`at uged`h oknd` }gu~u igz
SDHH!
0: J{udakuu U{}}gz~! Dhhdagdu ] {jhde O knd`! Dhhdagdu ]{jhde Oknd`( :=00! Skj! 0= Nkekojkz :=00!
b~~}<''sdhh!dhhdagdu!kn{'u{}}gz~'j{udakuuu{}}gz~'
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 17/21
03
Gykz`hh(SDHHu uged`h oknd` }gu~ izkp{kaet ukkou ogzk j`h`aekn ~ b`aSCJBu( j{~ du ag~ `u kyka `u FPKNu! Ugok "j{~ ag~ `hh$ n`tu b`n ogzk }gu~u ga ^sd~~kz ~ b`a I`ekjggf( j{~
~ bkzk du ag egaudu~ka~ }`~~kza `}}`zka~ igz ~ bk skkf zkydkskn! ^bk a{ojkz gi }gu~u }kz
n`t `ykz`ckn g{~ ~g 0= ga I`ekjggf `an 00 ga ^sd~~kz!
S^D[
^bk }h`ekoka~ gi uged`h oknd` hdafu ga S^D[u skjud~k du udodh`z ~g SDHHu( sd~ b `
nknde`~kn `zk` ga ~ bk zdcb~/udnk a`ydc`~dga ~ b`~ du }kzudu~ka~ ̀ ezguu ~g}/hkykh a`ydc`~dga
"bgok( z`ndg( ~y( aksu( `z~u ) o{ude( fdnu ) i`odhdku( `an kyka~u$! @hh gi ~ bk degau krek}~ igz
Ihdefz g}ka ` ub`ngs jgr ~ b`~ hdu~u u{juezd}~dga g}~dgau( `hhgsdac {ukzu ~g ebgguk izgoZUU ikknu zkh`~kn ~g }zgcz`ou( ig{z I`ekjggf }`cku( ~ bzkk Tg{^{jk eb`aakhu( udr ^sd~~kz
`eeg{a~u gz gak Ihdefz }`ck! ^bk zdcb~/udnk a`ydc`~dga du ag~ }kzudu~ka~ ~ bzg{cb ukegan/
hkykh }`cku ga ~ bk ^Y uke~dga( `u o`at gi ~ bk }`cku b`yk ` {adp{k hggf `an u~z{e~{zk( `an `
iks ~`fk {ukzu g{~ gi ~ bk Dand`a` ]{jhde Oknd` czg{} gi ud~ku ̀ h~gck~ bkz "u{eb `uS`~eb
Ydnkg( Egoo{ad~t( ̀ an U{}}gz~hdfkht akekuud~`~kn jt i{ae~dga`hd~t `an ~ bk hge`~dga gi
ega~ka~$!
@~ ~ bk ~dok gi ~ bk zkydks( ~ bk o`da S^D[ I`ekjggf }`ck b`n 3;3 hdfku( sd~ b 0; }kg}hk
~`hfdac `jg{~ ~ bdu! Ighhgsdac ~ bk ̀ }}`zka~ ~zkan gi ndiikzka~d ~̀dac ega~ka~( S^D[ hdu~u
~ bzkk ̀ nnd~dga`h I`ekjggf }`cku~sg hge`h }zgcz`ou "^bk Izdn`t \gak sd~ b 5=4 hdfku( `an^bk Skkfht U}ked`h sd~ b 544 hdfku$( `an gak }`ck nknde`~kn ~g ~ bk :=0= khke~dga "09= hdfku(
sd~ b ~ bk h`u~ }gu~ ga O`t 5( :=00! ]kzb`}u ~ bdu ubg{hn jk zkogykn gz {}n`~kn ~g ~ bk :=0:
khke~dga!$! ̂ bkzk du `hug ` nknde`~kn }`ck ~g Dand`a` ]{jhde Oknd` Aksu sd~ b 02 hdfku ~ b`~ du
ag~ hdu~kn ga ~ bk skjud~k( d~ o`t jk da`e~dyk `~ ~ bdu }gda~ `u oka~dgakn k`zhdkz( `an ubg{hn
jk zkogykn ~g `ygdn egai{udga di ~ b`~ du ~ bk e`uk!
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 18/21
02
^bk o`da S^D[ ̂ sd~~kz ̀ eeg{a~ b`n 334 ighhgskzu( ighhgskn 0>> ̀ eeg{a~u ̀ an b`n 0(=9>
~skk~u! Udodh`z ~g FPKNu u{}}hkoka~`h ̂ sd~~kz ̀ eeg{a~u( Dand`a` ]{jhde Oknd` hdu~u idyk
`eeg{a~u jktgan Ms~d{ ige{ukn `zg{an da~kzku~ `zk`u< @z~u ) E{h~{zk "sbdeb hk`nu ~g
Msid{`z~u( sd~ b 0(:=: ighhgskzu$( Hge`h Aksu "MDA]{jOknd`Aksu sd~ b 9:2 ighhgskzu$(
Hdyk Kyka~ Egykz`ck "sbdeb ukkou ~g jk ` jzgfka hdaf$( `an `a Dand`a` Khke~dga :=0=
`eeg{a~ "~ bk h`u~ ~skk~ ~g ~ bdu ̀ eeg{a~ s`u da Agykojkz :=0=$! @nnd~dga`hht( ̀ a {ojzkhh`
Dand`a` ]{jhde Oknd` ̀ eeg{a~ du hdu~kn "MDA]{jhdeOknd` sd~ b 52= ighhgskzu$!
S^D[u ^sd~~kz }gu~u b`yk ` adek j`h`aek jk~skka ~ bk y`zdg{u ega~ka~ ~t}ku( sd~ b ~ bk
o`lgzd~t zk}zkuka~dac aksu }zgn{ekn da/bg{uk( sbdhk ~ bk I`ekjggf }`ck ukkou ~g jk
bk`ydht }g}{h`~kn jt ydnkg ehd}u!
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 19/21
04
^bk }gu~ izkp{kaet izgoS^D[ du ̀ hug skhh/j`h`aekn e{zzka~ht( ̀ h~ bg{cb hdfk SDHH( ugok
n`tu u`s ogzk I`ekjggf }gu~u ~ b`a ^sd~~kz sbdhk g~ bkzu u`s ~ bk zkykzuk! D~ o`t o`fk
ukauk ~g nkednk nkidad~dykhtbgs o`at }gu~u ga `ykz`ck ubg{hn cg ~g k`eb `eeg{a~ n{zdac
~ bk skkf( sd~ b ` ndiikzka~ cg`h igz skkfkanu( `an sbk~ bkz gak `eeg{a~ ubg{hn egaudu~ka~ht
b`yk ogzk }gu~u ~ b`a ~ bk g~ bkz( gz di d~ o`~~kzu! ^bk `ykz`ck }gu~u }kz n`t igz ~ bk skkf
zkydkskn s`u udr igz I`ekjggf `an kdcb~ igz ^sd~~kz!
Ego}`zduga ̀ an do}hde`~dgau
Jt ego}`zdac zku{h~u izgo `hh ig{z u~`~dgau( ` iks ~zkanu `an u{ccku~dgau igzS^D[u uged`h
oknd` u~z`~kct o`t jk ig{an!
^bk `jgyk eb`z~ u{oo`zd|ku ~ bk }kzeka~`ck gi `hh }gu~u ~ b`~ id~ da~g k`eb gi ~ bk udr hdu~kn
ega~ka~ ~t}ku igz k`eb u~`~dga! D~ ukkou ~ b`~ ub`zkn aksu }zgn{ekn jt ~ bk u~`~dga du ~ bk
skhh/zk}zkuka~kn `an ubg{hn zko`da ` h`zck }`z~ gi ega~ka~ }gu~kn ga uged`h oknd`! Ub`zkn
~ bdzn/}`z~t aksu `an }zgcz`oodac daigzo`~dga `zk ~ bk akr~/h`zcku~ ega~ka~ ~t}ku( sd~ b
da~kz`e~dga zkp{ku~u ighhgsdac ehgukht! @u u{ccku~kn k`zhdkz( ̀ j`h`aek gi ~ bkuk udr ega~ka~ ~t}ku ubg{hn cdyk {ukzu ` y`zdk~t gi daigzo`~dga da ` a{ojkz gi igzo`~u(bg}ki{hht
kaeg{z`cdac da~kz`e~dga `an e`{udac {ukzu ~g ikkh ~ bkt ̀ zk ck~~dac ugok~ bdac y`h{`jhk jt
egaake~dac sd~ b S^D[ ~ bzg{cb uged`h oknd`! D~u ehk`z izgo ~ bdu eb`z~ ~ b`~ S^D[ }gu~u i`z
ogzk ydnkgu ~ b`a `at g~ bkz u~`~dga( sbdeb o`t jk ̀ a da~kzku~dac ndiikzka~d`~dga ̀ u hgac ̀ u
~ bkzk du ` ehk`z zk`uga sbt ` ydnkg du jkdac }gu~kn "ag~ l{u~ igz ~ bk u`fk gi }gu~dac ` ydnkg$!
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 20/21
:=
@ ego}`zduga gi ~ bk a{ojkz gi }gu~u }kz n`t ga jg~ b I`ekjggf ̀ an ̂ sd~~kz jt u~`~dga
ubgsu ~ b`~ ndiikzka~ u~`~dgau `zk ~`fdac ~ bkdz gsa `}}zg`eb ~g uged`h oknd`( hdfkht j`ukn ga
bgs d~ id~u ~ bkdz `{ndkaek `an da/bg{uk zkug{zeku! FPKN du ~ bk ogu~ `e~dyk ga uged`h oknd`(
ighhgskn jtSDHH sd~ b S^D[ ehgukht jkbdan! D~ du da~kzku~dac ~ b`~ SCJB( ` h`zck u~`~dga
~ b`~ }zgn{eku o{eb gi ~ bk a`~dga`h }zgcz`oodac ukka `ezguu ~ bk eg{a~zt( du ~ bk hk`u~
`e~dyk ga uged`h oknd`!
8/3/2019 Social Media Recommendations for WTIU
http://slidepdf.com/reader/full/social-media-recommendations-for-wtiu 21/21
:0
Di ~ bk cz`}b du agzo`hd|kn ~g ukk sb`~ }kzeka~`ck gi skkfht }gu~u gee{z ga k`eb n`t gi ~ bk
skkf( d~ ukkou ~ bkzk du ` hg~ gi y`zd`~dga jk~skka u~`~dgau `an ~ bk gaht egaukau{u du ~ b`~
}gu~u n{zdac ~ bk skkfkan `zk o{eb hgskz ~ b`a n{zdac ~ bk skkf!
FPKNu }gu~u `zk ~ bk ogu~ kyka ~ bzg{cb ~ bk sgzf skkf( `an egojdakn sd~ b ~ bk i`e~ ~ b`~
~ bkt {uk Bgg~u{d~k `~ hk`u~ ~g o`a`ck ~ bkdz I`ekjggf {}n`~ku( d~ o`t jk daikzzkn ~ b`~ ~ bdu
u~`~dga b`u ` uebkn{hk gz ` nkidakn cg`h ~g b`yk ` ogzk gz hkuu egaudu~ka~ a{ojkz gi }gu~u
}kz n`t! ^bdu zkdaigzeku ~ bk u{ccku~dga ~ b`~ S^D[ ighhgs ` udodh`z u~z`~kct gi `a kyka
a{ojkz gi }gu~u ga skkfn`tu!
Jt a`zzgsdac ~ bk cg`h igzS^D[u uged`h oknd` e`o}`dca( `nodadu~z`~gzu e`a ezk`~k `
egaudu~ka~ ~gak `an ega~ka~ u~z`~kct igz }gu~dac ga uged`h ak~sgzfu! Jt ighhgsdac ekz~`da
jku~ }z`e~deku( u{eb `u b`ydac ` ogzk gz hkuu egaudu~ka~ a{ojkz gi }gu~u }kz n`t( `an
~ku~dac u~z`~kcdku ~g zk`eb ndiikzka~ ~`zck~ `{ndkaeku( S^D[ e`a idan bgs ~g ck~ ~ bk ogu~
g{~ gi uged`h oknd` sbdhk egaake~dac sd~ b {ukzu da ` ok`adaci{h s`t!