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Generate new funds beyond current membership base
• Otherwise not invested in the station
• Beyond broadcast area
Three Step Process Hook
Find the person/cause who could open up an entire circle of contacts
CircleIdentify the prospective donors with a close relationship to the individual/cause
BenefitHonor the individual/cause while creating a unique giving opportunity for the station
The Cobine Circle
• Former band members
• Celebrities
• Family members
• Co-workers
• College friends
The Reward
• Memorialize in perpetuity
• Support programming
• Digitize existing programs
• Produce new programs
• Funds for guest artists
• Educational Outreach
• Hire staff
Other Tools
• Letter signed by celebrities
• Reply card and envelope
• Website
• Newsletters
• Guides