Social Media Lunch and LearnUtilizing Facebook to Buy, List, Promote and Sell Homes

Social Media

Agenda

• Introductions

• What is a brand?

• Facebook

• Optimizing your page

• Promote, List, Buy, Sell

• Photo, Video & Hashtags

• Advertising

• Reputation Management

What is a Brand?And how does it affect your real estate business?

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Types of Brands and Real Estate

• Personal Brands – It’s about your reputation

• Business Brands – It’s a unique reflection on your business

• Community Brands – A combination of your personal and business

brand reflected in your actions within your community

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What is YOUR Brand, and What is the Brand of Your Broker?

• Who is your target audience?

• What problems do you help solve for them?

• How is your brand voice different, or the same as, your broker’s brand voice?

Facebook

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Facebook

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First, Let’s Identify…

Do you have a Facebook Business Page to use as an Agent?

• If yes, how is it used?

• If no, why not?

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What type of profile should I choose?

What are your marketing

objectives?

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What are the benefits of having a business page?

• Unlimited reach

• Utilizing advertising

• Monitoring competitors

• Reviewing statistics

• Driving users back to website

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Facebook for Businesses – Is Your Profile Optimized?

Using Facebook to promote, list, buy and sell area homes.

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What type of content do I post?

1. Showcase Property listings, video tours, how-to’s, happy customers, testimonials, polls

2. Educate with blogs, community involvement, showcase your personal brand

3. Develop posts that have clear calls-to-action in addition to posts that encourage participation, etc.

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What type of content performs the best?

• Photo

• Video

• Events

• Animated gifs

• Anything that gets your

audience engaged

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Utilizing Advertising

• Demographics are your best friends

• Location• Age• Income• Home-ownership status

• Save custom audiences for efficiency

• Utilize carousel ads and slideshow ads for showcase homes and imagery

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Fastest Way to Gain Followers

• Tagging area businesses in FB posts• Broadens reach• Shows collaboration / relationships

between businesses

• Sharing posts from other businesses

• Posts that encourage engagement• Like and share• Tag a friend• Giveaways

• Relevant and consistent posting

• Putting dollars in advertising

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Facebook Tips

• Set KPI’s (Key Performance Indicators)• Increase website traffic• Raise your follower count• Improve engagement rates• Generate more contact form submissions• Produce more property enquiries or sales

• Post 1-2 times per day

• Share local events and news

• Utilize hashtags

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Facebook Tips

• Optimize your profile

• Use real estate video marketing to showcase properties

• Build your reviews

• Create Facebook Groups

• Schedule content in advance

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Hashtags – Facebook Specific

• Is your profile public?

• Be specific

• Don’t ward off popular hashtags

entirely

• Be relevant

• Make sure your hashtag

means what you think it

means

How many hashtags should

I use?

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Real Estate Specific Hashtags

- #Realtor- #Realty- #ForSale- #NewHome- #HomeSale- #HomesForSale

- #Home- #Housing- #Foreclosure#BuyMyHouse- #JustListed- #TroyHomes- #DreamHome

- #OpenHouse- #OpenHouseTroyOh- #CountryLife- #FixerUpper- #FixAndFlip

Scheduling Services

ReputationManagement

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Social Media Pop Quiz

What should you do if you receive a negative comment on a Facebook status, image or review?

a) Delete the comment

b) Respond to the comment and state your claim

c) Ignore the comment and move on

d) Get mad and complain on your personal page

e) Respond and lead the conversation offline

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Social Media Pop Quick

What should you do if you receive a negative comment on a Facebook status, image or review?

a) Delete the comment

b) Respond to the comment and state your claim

c) Ignore the comment and move on

d) Get mad and complain on your personal page

e) Respond and lead the conversation offline

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5 Tips for Handling Negative Feedback on Facebook

• Always respond.

• Acknowledge their problem.

• Apologize with sincerity.

• Lead the conversation offline.

• Resolve the issue.

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Important Reminder!If your website is not ready for the traffic, and there is no clear

call-to-action, a website audit should be conducted and changes should be made beforehand.

Questions?

Thank you!