Embed Size (px)
DESCRIPTION
LinkedIn, Facebook and Twitter for business people and companies. How to use these Social Media tools and get ROI. Case studies included.Presented at DMA of Southern California.
Citation preview
Page: 1
50% of my advertising budget is wasted,
The trouble is I do not know which 50%.
John Wanamaker 1838-1922
Page: 2
Page: 3
Page: 4
What Is Social Media?
social media is basically a
conversation
hi What’s up?
socialmedia
Page: 5
Consumers Rule.
Users Control
Users Influence
Users Expect Accessible, Authentic, Transparent...
Page: 6
Consumers Use Networks Such As
Page: 7
Who is in this Conversation?
1. Spectators – Watch, Read, Listen 69%
2. Influencers – Involved & Contribute
Page: 8
Effective Social Media Optimization What’s in it for YOU.
Increase Brand
Awareness
Promote Products
Promote Services
Get Indexed Quickly
Dominate The Search Engines
Page: 9
SMO is GOOD for YOU?
5 reasons why….
Page: 10
Search Engine Rankings
Why is SMO Good for YOU? #1
Page: 11
Public Relations
Web 1.0 Web 2.0Static, standard Interactive
Why is SMO GOOD for YOU#2
Page: 12
Value-Rich Content
Web 1.0 Web 2.0 None Most
Why is SMO GOOD for YOU#3
Page: 13
Link Building
Why is SMO GOOD for YOU#4
Page: 14
Customer Service & Retention:
Why is SMO GOOD for YOU#5
Page: 15
Case Study:
How the Largest Campaign in the US History Won
using
Social Media
Page: 16
Page: 17
Page: 18
Page: 19
You + SMO = More Touch Points• Where is the your Group?
• Why Not have a Page?
• Start a Social Networking Site
• Start a Blog
• “Tweet” on
Page: 20
Come Join The Conversation
TheOpportunity
Page: 21
Page: 22
Page: 23
Carnac the Magnificent reveals the ANSWER……..….
2nd Degree
Page: 24
• 1. Profile• 2. Build Network of Connections• 3. Participate in Groups • 4. Answer Questions• 5. Search for the Needle in the Haystack
Remember Carnac………..
2nd Degree
LinkedIn Playbook
Page: 25
Time to Roll Up Our Sleeves
Page: 26
Page: 27
Page: 28
Group Home Page
Page: 29
Page: 30
Page: 31
Live Demo
People Search
and Companies Search
Page: 32
Question: The Power of LinkedIn is …….
Answer: in the 2nd Degree (Connections)
Carnac : “The Envelope Please………
Page: 33
Page: 34
Page: 35
Page: 36
Building Community• Add Friends • Create/Join Groups
Page: 37
4 Part Success Formula Quality Network + Quality Content + Consistency + Authentic Caring = Profitable Social Networking
P.S. Isn’t this the way offline networking works?
Page: 38
Page: 39
Cindy’s Profile
Groups & Fan Pages
Friends
Wall
Page: 40
Page: 41
Page: 42
Facebook Advertising
Page: 43
Page: 44
Page: 45
The 3 Different Types of Twittering
1. Conversational Twitters ( Zappos.com)
2. News Item Twitters (Amazon, NY Times)
3. Reputation Monitoring Twitters (Dell)
Page: 46
CASE Studies
Page: 47
6 Ways to Generate Leads with LinkedIn and Facebook:
1. Selectively Connect with existing relationships and thought leaders
2. Strategically Join appropriate groups3. Ask Questions4. Answer Questions5. Give free stuff: Webinar, white papers.6. Help others
Summary
Page: 48
What are the Top Mistakes Using Social Media:
1. Using SM as a Business Model by Itself2. Not Having a Plan
• Using the Wrong Sites or Wrong Purpose• Overuse
3. Failure to Measure Results
Summary
Page: 49
What are the Companies and Industries Where Social Media is Working Best?
1. Major Corporations & Brands2. Politics3. Small & Mediums businesses4. Experts in their fields5. Network marketing6. Human Resources7. Promotion – Live Events
Summary
Page: 50
What are the Top Misconceptions about using Facebook and LinkedIn?
1. It’s for Kids2. Only Social and Not a Business Tool3. Too Time Consuming4. Difficult to Learn5. Loose My Privacy
Summary
Page: 51
David Aaronson
[email protected]/dcaaronson
www.linkedin.com/in/davidcaaronson
Marc Levin
[email protected]/marclevin
www.linkedin.com/in/marcalevin
![Digital First Media [DFM] UM - SF Lunch n Learn](https://img.pdfslide.us/doc/110x75/5596db321a28abd06a8b468f/digital-first-media-dfm-um-sf-lunch-n-learn.jpg)
