Home
Business
Social media lunch and learn series, Aug. 17th part b
1 15
100%
Actual Size
Fit Width
Fit Height
Fit Page
Automatic
Social Media 101 An Introduction to new communications tools
Social media lunch and learn series, Aug. 17th part b
Embed Size (px)
344 x 292
429 x 357
514 x 422
599 x 487
DESCRIPTION
From the first Social Media Lunch and Learn of a three part series, this presentation covers 5 of the major players in social media today, statistics, and practical uses for each. Author: Shane Rhyne
Citation preview
1. Social Media 101 An Introduction to new communications
tools
2. Can Business Be Social? 3. Can Business Be Social?
Social Medias value as a business tool:
Ultimate audience segmentation tool
Opportunity to reach customer at marketing, sales, and service
points
Delivers message directly to customers
Enhance existing marketing strategy
Customer referrals for lead generation and recommendations
Increase sales productivity verify leads, gather info,
engage
4. Overview of Well-Known Social Networking Platforms 5.
Facebook is the most well-known of todays social networking
platforms
500 million registered users by July 2010
Site was open only to students in 2004, but expanded to public
Sept. 2006
Fastest growing audience: 55+ (up 922.7% in 2009)
Average American user is on Facebook site for 7+
hours/month
The 500 Million Pound Gorilla 6. Sample Business Uses
Sharing brand news with consumers
Coupon/Discount promotions
Generating support for company-supported charitable causes
Funnel for directing consumers to primary web site and other
social channels
7. Short and Sweet
Twitter is the best known of the so-called microblogging
sites.
Combination of instant messaging with blogging
190 million users send 65 million tweets per day.
Service initially launched July 2006
45-54 year olds are the top demographic
Women comprise 53% of Twitter users
8.
Twitter has found significant business use as a customer
service channel
Outreach to journalists and trade media
Communicate time-sensitive alerts
Event coverage & promotion
Reputation management and SEO
Sample Business Uses 9.
Every minute, 24 hours of video is uploaded to YouTube
Second most popular search engine
Serves almost 2 billion videos per day
Daily audience exceeds combined primetime audiences of ABC,
CBS, NBC
The Revolution Will Be Televisedwithout Televisions 10.
Customer service visual installation/assembly instructions
Provide video content for media releases
Sample Business Uses 11. The Gray Flannel Network
The oldest of the Big 4 social networks Launched in 2003
75 million users in 200 countries
64% male, average age 41, average income > $100k
Adding 1 new member every second
12.
Employee recruitment; headhunting
Networking with existing customers for new customer
referrals
Research industry trends and topics
Identify potential vendors, suppliers, and outsourcing
opportunities
Sample Business Uses 13. Blogs: Freedom of the Press Belongs to
Those Who Own One
A key element in the early evolution of social media
Evolved from forums and message boards in the early 1990s
Encouraged participation from readers in comments and in
cross-linking
Technorati.com was tracking more than 112 million blogs by
2008
14. Sample Business Uses
Establish company representative as industry thought
leader
Brand building/management
Networking and consumer communications
15.
LOAD MORE