Social Media Clean-Up...I\’m on LinkedIn, Twitter, and Facebook... Now What?

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Copyright 2011 Tony GatesCopyright 2011 Tony Gates

Did You Know?Did You Know?

Sacramento is the #4 city for Twitter?Sacramento is the #4 city for Twitter? 90% of people know at least 1 social 90% of people know at least 1 social

network site? network site? 78% trust peer recommendations, while 78% trust peer recommendations, while

only 14% trust ads? (word of mouth) only 14% trust ads? (word of mouth) If Facebook were a country, it’d be the If Facebook were a country, it’d be the

world’s 3world’s 3rdrd largest? largest? The average Facebook user spends 55 The average Facebook user spends 55

minutes a day there?minutes a day there? There are 100 million users accessing There are 100 million users accessing

Facebook through a mobile device?Facebook through a mobile device?



Visiting a social site is the 4th Visiting a social site is the 4th most popular online activity - most popular online activity - ahead of checking personal ahead of checking personal email?email?

Fan pages have supplanted Fan pages have supplanted websites as the primary way websites as the primary way businesses interact with businesses interact with customers? customers?

More than 600 million searches More than 600 million searches happen on Twitter every day? happen on Twitter every day?



Bottom line….Bottom line….



…….Social media is word .Social media is word of mouth on steroids!of mouth on steroids!


Social Media Clean Up… or…Social Media Clean Up… or…


““I’m on Twitter, Facebook, and I’m on Twitter, Facebook, and LinkedIn…Now What?” LinkedIn…Now What?”


Social Media TipsSocial Media Tips

Developing and Reinforcing Developing and Reinforcing your Brandyour Brand

Bringing ValueBringing Value Developing a Developing a

LinkedIn/Twitter/Facebook LinkedIn/Twitter/Facebook Profile to which People Are Profile to which People Are Drawn Drawn

Tips for SuccessTips for Success QuestionsQuestions


Developing and Reinforcing Your BrandDeveloping and Reinforcing Your Brand

Great opportunity!Great opportunity! You can be anything you want to be – be You can be anything you want to be – be

THE expert THE expert Once you select…Stay there…Consistency Once you select…Stay there…Consistency

is keyis key Brand should carry over to all aspects of Brand should carry over to all aspects of

your online presence (exception)your online presence (exception) Create your “sound bite” (elevator speech)Create your “sound bite” (elevator speech) Use with bios, summaries, blurbs on all Use with bios, summaries, blurbs on all

platforms platforms CONSISTENCY!!!!!CONSISTENCY!!!!!


Bringing ValueBringing Value

Consistent with your brandConsistent with your brand Stay positive…NEVER any “poor Stay positive…NEVER any “poor

me” postsme” posts Quotes – a great “fallback” Search Quotes – a great “fallback” Search

for the “right” onesfor the “right” ones NO, NO, NO, NO direct sellsNO, NO, NO, NO direct sells Use lay language, content for Use lay language, content for

laypeople (Facebook and LinkedIn)laypeople (Facebook and LinkedIn) Jargon expected and respected Jargon expected and respected

within your group within your group



Like and Unlike Groups Like and Unlike Groups Blog, blog, blog, blog Blog, blog, blog, blog Shake hands and kiss babies!Shake hands and kiss babies! If on a career search, advertise?If on a career search, advertise? When connecting, always include a note When connecting, always include a note

(exception is Twitter)(exception is Twitter) When accepting, always include a note – When accepting, always include a note –

“Please let me know if can do anything for “Please let me know if can do anything for you.” “How may I be of value to you?”you.” “How may I be of value to you?”

Exception – Twitter… I hate auto-replies!! Exception – Twitter… I hate auto-replies!!



Choose good source materialChoose good source material DiggDigg Mashable!Mashable! The Social Media GuideThe Social Media Guide AlltopAlltop News sitesNews sites Industry sitesIndustry sites RSS feeds (Yahoo!, Google, etc)RSS feeds (Yahoo!, Google, etc) Other news feeds (My6Sense, Fluent Other news feeds (My6Sense, Fluent

News) News)


Developing Good ProfilesDeveloping Good Profiles

LinkedIn – THE first step for LinkedIn – THE first step for businessbusiness

Twitter – Next step…draw people Twitter – Next step…draw people to your website and LinkedIn to your website and LinkedIn profileprofile

Facebook – Show a well-Facebook – Show a well-rounded side. People do rounded side. People do business with people they know business with people they know and like and like


General GuidelinesGeneral Guidelines

Engage with othersEngage with others ReciprocityReciprocity Stay away from the Big 3 – Religion Stay away from the Big 3 – Religion

(unless you’re clergy and that’s part (unless you’re clergy and that’s part of your brand), Politics (unless you’re of your brand), Politics (unless you’re a politician - even then be careful), a politician - even then be careful), and Sex (unless you’re a …well…) and Sex (unless you’re a …well…)

Update oftenUpdate often Keep private things private Keep private things private


General GuidelinesGeneral Guidelines

““Love” your followers Love” your followers Give to getGive to get If you ask people to look at a website, blog, If you ask people to look at a website, blog,

or anything else, give a COMPELLING or anything else, give a COMPELLING reason reason

Do not directly push your service or Do not directly push your service or product…Set the stage, then be there for the product…Set the stage, then be there for the solution, have others do it on your page solution, have others do it on your page (sincerely) (sincerely)

I-N-T-E-R-A-C-T (There must be a back-I-N-T-E-R-A-C-T (There must be a back-and-forth) and-forth)

Pictures of YOU on profiles are MY Pictures of YOU on profiles are MY preference (as opposed to logos, pets, etc)preference (as opposed to logos, pets, etc)


LinkedInLinkedIn

Where it all starts for businessWhere it all starts for business My profile as an exampleMy profile as an example Sell you Sell you Link to your profile on resumes and Link to your profile on resumes and

signature blockssignature blocks Memorable url Memorable url Max out your groups (50)Max out your groups (50) Link to blog, website, TwitterLink to blog, website, Twitter Lots or few followersLots or few followers Recommendations – be carefulRecommendations – be careful


TwitterTwitter

Reciprocal follow – IF there’s valueReciprocal follow – IF there’s value Learn and use hashtags #Learn and use hashtags # Look for: number of follower/followed; # of Look for: number of follower/followed; # of

tweets, RT’s; signs of interaction (@)tweets, RT’s; signs of interaction (@) Good, brand-reinforcing bioGood, brand-reinforcing bio #FollowFriday#FollowFriday Draw people to your “stuff” with targeted Draw people to your “stuff” with targeted

marketing and salesmanship, no spam, or marketing and salesmanship, no spam, or auto “thanks for following me” msgs (Love auto “thanks for following me” msgs (Love your followers)your followers)

Be witty… Be witty… Link to LinkedIn/Facebook? Pros and Cons Link to LinkedIn/Facebook? Pros and Cons


Facebook Facebook

The “Final Frontier”The “Final Frontier” Great opportunity to show the real you Great opportunity to show the real you Pics of family, pets, etc Pics of family, pets, etc Go easy on the Farmville, etcGo easy on the Farmville, etc Stay brand consistent, but remember your Stay brand consistent, but remember your

audienceaudience Post compelling, good-to-know stuffPost compelling, good-to-know stuff Personal v Business page – I combinePersonal v Business page – I combine If you have a business page, have a If you have a business page, have a

personal one as well personal one as well


Other Platforms Other Platforms

YouTubeYouTube Google +Google + About MeAbout Me PlaxoPlaxo Google ProfileGoogle Profile NaymzNaymz BeeboBeebo Google Buzz Google Buzz Yada, yada, yadaYada, yada, yada


SummarySummary

Social media is here to staySocial media is here to stay LinkedIn, Twitter, and Facebook are LinkedIn, Twitter, and Facebook are

the biggiesthe biggies Proper branding and bringing value Proper branding and bringing value

brings people to youbrings people to you Show a personal sideShow a personal side Stay away from the Big 3 Stay away from the Big 3 Love your followersLove your followers Be consistent Be consistent


Social Media TipsSocial Media Tips

Questions?Questions?


Follow Me Follow Me

Facebook: Facebook: http://http://www.facebook.com/TonyGatesPubliwww.facebook.com/TonyGatesPublicc

Twitter: Twitter: http://www.twitter.com/tonygates44http://www.twitter.com/tonygates44 LinkedIn: LinkedIn:

http://www.linkedin.com/in/tonygateshttp://www.linkedin.com/in/tonygates4444

My Blog on Sales and Leadership: My Blog on Sales and Leadership: http://www.thatsthepoint44.blogspot.http://www.thatsthepoint44.blogspot.comcom

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Social Media Clean-Up...I\’m on LinkedIn, Twitter, and Facebook... Now What?