Social Media and Politics in Asia

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    S O C I A L M E D I A &

    P O L I T I C A L PA R T I C I PAT I O N

    I N A S I A A F I R S T L O O K

    Lars Willnat et al.

    IU School of Journalism

    w w w . j o u r n a l i s m . i n d i a n a . e d u

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    2

    T H E S T U DY

    Paper-and-pencil surveys

    University students in 10 Asian countries

    Conducted Oct/Nov 2011

    Five nations finished so far (N = 1,924)

    Questions about:

    Traditional & Online Media Use

    Social Media Use

    Political Efficacy & Social Trust

    Offline & Online Political Participation

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    T H E S T U DY

    Got already:

    Indonesia (300)

    Taiwan (300) China (300)

    Thailand (600)

    Japan (424)

    Working on it:

    Hong Kong

    Singapore Malaysia

    Korea

    India

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    THE MODEL

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    H Y P O T H E S E S

    H1: Social media use will correlate positively withsocial trust

    H2: Social media use will correlate positively with

    political efficacy H3: Social media use will correlate positively with

    political participation, especially online.

    Research Question: How do culture and politicsaffect these basic relationships in each nation?

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    6

    33.7

    23.5

    30.3

    35.1

    20.0

    32.9

    27.2 26.0

    84.8

    29.2

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Indonesia Taiwan China Thailand Japan

    Discuss Politics & Attention to News(% often/very often)

    Talk about politics Attention to political news

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    71.6

    55.7

    68.3

    61.264.4

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Indonesia Taiwan China Thailand Japan

    Get News from Social Media(% very often/often)

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    8

    33.7

    23.5

    41.3

    35.1

    20.0

    17.3

    42.0

    29.8 29.8

    18.2

    0

    10

    20

    30

    40

    50

    60

    Indonesia Taiwan China Thailand Japan

    Trust in Government &

    Satisfaction with Democracy(% great deal/fair amount, very satisfied/satisfied)

    Trust in government Satisfied with democracy in country

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    2.1

    2.3

    2.22.2 2.2

    1.0

    1.5

    1.8

    0.9

    1.5

    0

    1

    2

    3

    Indonesia Taiwan China Thailand Japan

    Political Efficacy Social Trust

    Political Efficacy (1-5) & Social Trust (0-3)

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    1 0

    16.7

    8.5

    10.1

    14.9

    4.0

    0

    10

    20

    30

    Indonesia Taiwan China Thailand Japan

    Discuss Politics on Social Media(% very often/often)

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    1 1

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    Discuss politics with friends (.07***)

    Attention to news (.11***)

    Newspaper (.09***)

    Social media news (-.07***)

    Bulletin Board use (.06*)

    Discuss politics on social media(.07***)

    PoliticalEfficacy

    Predictors of Political Efficacy

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    1 4

    Attention to news (.07**)

    TV news (-.12***)

    Email news (-.11***)

    Social media time (-.10***)

    Discuss politics on social

    media (.07*)

    Social Trust

    Predictors of Social Trust

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    1 5

    Predictors ofOnline & Offline

    Political Participation

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    Conclusions

    Newspaper & online news exposure matterBut social media trumps all:

    Discussing politics on social media strongly

    correlates with political participation Political blogs & chatrooms also relevant

    Small group but social media use matters

    Remaining Questions: News exposure via social media irrelevant?

    Role of culture & politics?

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    Thanks for listening!

    lwillnat@indiana.eduMy co-authors:

    Anna Agus, U. of Indonesia

    Lu Wei, Zheijing U., ChinaSmith Boonchutima, Chulalongkorn U., Thailand

    Toshio Takeshita, Meiji U., Japan

    Tsung-Jen Shih, National Chengchi U., Taiwan