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Social Media Executive delivers insight on connecting your personal brand and social media.
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SOCIAL PERSONAL BRANDING
by Adriana Llames, Division Vice President – Social Media Marketing
June, 2012
AGENDA
WHY+ WHAT: Social Marketing + Personal Branding
WHERE: Five Key Social Networks
WHO: Corporate Brands + Individuals…..
HOW To: Marketing Yourself: Online
LinkedIn …………………………………..
Twitter………………………………….
WHY: MARKET ONESELF
FIVE KEY NETWORKS
(founded in Reid Hoffman’s living room in ’02)
• 161MM members• 200 countries• 4.2 Billion professional searches (2011)• 61% Global, 39% U.S.• 82 of Fortune 100 companies use it; 100% of F500 Execs
(founded by Jack Dorsey’s hand drawing in ’06)
• 465MM twitter accounts• 1.6 Billion search queries per day• 175MM tweets per day• 1MM accounts added per day
(founded by Mark Zuckerberg at Harvard in ‘04)
• 901MM active users• 137.6MM monthly unique U.S. visitors • 54% access via mobile phone• #1 website in the world
(founded by Ben Silberman. Launched 3/10)
• 3rd most popular network (Facebook + Twitter)• 19MM unique visitors• 60-80% female user base• One of the fastest growing social networks to date
(www.personalbrandingblog.com)
• 123,000 Twitter followers• Ad Age Top 50 Media + Marketing Blog• Rated #1 Job Search blog by Career Builder• Syndicated with Inc. 500, AOL, Yahoo, Forbes, Fox Business, Hoovers, Glassdoor, Huffington Post, BNET + Reuters
THE SOCIAL SIDE OF CORPORATIONS
SOCIALIZED PERSONAL BRANDS – FAMILIAR FACES?
SOCIALIZED PERSONAL BRAND: IN ACTION
HOW TO…MARKET YOURSELF DIGITALLY
Positive – know what’s being said about it + take ownership of it
Active – set regular update days + times; make it fun
Private – carefully manage passwords + update privacy settings
Intelligent – think before you post, your words stay with you
Fun Facts80%+ hiring managers Google you before, or after, an interview45%+ investigate your Twitter and/or Facebook profile
Remember to make your PAPI happy when it comes to social branding
5 STEPS TO LINKEDIN SUCCESS
1. Personalized Url (ex: www.linkedin.com/in/adrianallames)
2. Branded Headline
3. Clear, concise and results-focused summary
4. List each position – most recent 15 yrs. Experience
5. Include special sections:• Volunteer Experience• Skills & Expertise• Certifications• Twitter• Publications• Honors & Awards
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5 STEPS TO CONQUER TWITTER
1. Register for an account
2. Choose a unique + professional handle 1. Marketingguy
2. Retailbuyer
3. Financeguru
4. adrianallames
3. Explore – find + follow brands you like (@kmart, @sears)
4. Download the Twitter app or Echofon
5. Connect it to your LinkedIn profile – it makes your brand more powerful, relevant and updated
Remember, 40% of people on twitter have never sent a tweet
MARKETING ONESELF LEADS TO RESULTS
Regular Cadence of Marketing Activities
Str
ong
Per
sona
l Bra
ndin
g P
itch
Career
Opportunitie
s
@adrianallames
Linkedin.com/in/adrianallames
Facebook.com/adrianallamesK
pinterest.com/adrianalk