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At the final part of Digital Branding Strategy series (part 3) it will explained how to execute the strategy by using the social conversion principle. Social is the most effective way how we could change the behavior of customers. Changing customers behavior by directly change the person is nearly impossible, but change the social environment to change the customers behavior is awesome.
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Digital Branding Strategy (Part Three)
@saifulism
@saifulism Presented by
How is? #TheStrategy
Lead the flock Create social conformity
#properties of @hubspot
Kurt Lewin, Founder of Modern Psychology
B = f (P, E) Behavior is a function of Person and Environment
Change people BEHAVIIOR by
changing the PERSON is almost
IMPOSSIBLE
The only make sense option to
change people BEHAVIOR is by
changing the surrounding
ENVIRONMENT (esp. the SOCIAL
environment)
Designing The
Social Environment
Social Conversion
#properties of @hubspot
Social
Conversion = Social
Proof +
Strong
Ties
#properties of @hubspot
Social Proof
#properties of @hubspot
People want to
feel safe.
#properties of @hubspot
Safety is in numbers.
#properties of @hubspot
Strong Ties
#properties of @hubspot
Interaction, Affection and Time
#properties of @hubspot
The 3 Applications Of Social Conversion
Sharing Lead
Conversion Sales
#properties of @hubspot
Ignoring
conversions for
community.
#properties of @hubspot
close more sales.
#properties of @hubspot
“Social Conversion is about
improving lead conversion
metrics with social content”
- @KippBodnar
#DublinTalkSeries
get people to share. #properties of @hubspot
The half-life of a social media link is
3 hours.
BITLY, 9/2011
#properties of @hubspot
THE
10:4:1
RULE #properties of @hubspot
THE
10:4:1
RULE Links to third-
party articles
#properties of @hubspot
THE
10:4:1
RULE
Links to company
blog posts
#properties of @hubspot
THE
10:4:1
RULE
Link to a company
landing page
#properties of @hubspot
Follow us Share this
Vs.
#properties of @hubspot
Share This Follow Me
3,200 Followers 256 Followers
#properties of @hubspot
The 3 Applications Of Social Conversion
Sharing Lead
Conversion Sales
Social
Conversion = Social
Proof +
Strong
Ties
#properties of @hubspot
Lead the flock. Can be realized
#properties of @hubspot
#properties of @hubspot
#properties of @hubspot
We don’t see the world as the world
is, we see the world as we are
Stephen R. Covey
Grab audiences and start
to lead them
#properties of @hubspot
#properties of @hubspot
And the GENEROSITY is the
most Powerful Strategy to
START and MAINTAIN the long
lasting relationship with
customers
#brandgenerosity
