Empowering business

Sudhanshu SEO

So…What is a Brand?Brand

=Unique

What is considered online As “Brand”

• A brand is a name, term, design or other feature that distinguishes one seller's product from those of others.

In our daily life, we see brands here and there.

Overview > What is a brand?

Name?

Logo?

Tagline?

Product?

Advertisement?

FamilyMart

Is it the name?

Overview > What is a brand?

Name?

Logo?

Tagline?

Product?

Advertisement?

Is it the logo?

Overview > What is a brand?

Name

Logo

Tagline

Product

Advertisement

The answer is YESSSSS!!!

Overview > What is a brand?

• Emails & Newsletters

• Website

• Social Media

• Content Syndication –RSS

• Online Events

• Digital Press

• Podcasts

• Search Engine Marketing

and What makes a Brand?What are online “Content "distribution channels

Som

e c

hannels

…

Key Points of a Brand

.

Setting Up The KPI

Tangibles of brand equity

.

Setting Up The KPI

•Shape•Colour•Size•Models•Price•Features•Benefits

• Grades

Intangibles of brand equitySetting Up The KPI Does It matter ?

•Company name•Brand name•Slogan and its underlying associations•Perceived quality•Brand awareness

• Customer base• Trademarks and

patents• Channel relationships• Customer loyalty• Customer confidence• Competitive

advantage

Creating the brand

Hmmm….!

•Choosing brand name•Developing rich associations and promises•Manage customer brand contacts to meet and exceed customer expectations

Creating the brand

Brand Associations

1. ‘owned’ word2. Slogans3. Colours4. Symbols and logos

Brand names should denote

1. Product benefits2. Product quality3. Be easy to

pronounce/remember/recognize4. Be distinctive5. Not have poor meanings in other

countries or languages

Enough !!!

Let’s start communicating about Strategy…

But before we go over the Strategy Just Have a look on the following Funnel.

Funnel

.

Setting Up The KPI

Optimization

Every Marketing strategy objective should be SMART. In our Social Media Strategy We are introducing something new as an Objective & I named it REAL SMART.  

Brand Optimization through Social Media

Objectives The Concept of REAL SMART

Categorize it…The Concept of REAL SMART

•KPI (key performance indicator) Optimization

•Brand Optimization

Optimization

.

Setting Up The KPI

KPI OptimizationThe Concept of REAL SMART

KPI Optimization

There is 4 degrees in the sales funnel.  Our Social Media KPI funnel is basically inspired by the same.  We’ve developed the five degrees in the Brand funnel as listed following.1. Stranger 2. Visitors 3. Leads 4. Customers5. Promoters

Setting up the KPI’s

Reach X reach in month

Demographics and Location 25 to 65 UK, Sweden, Norway & Australia

Engagement X number of Engagement

Likes and Shares X Number of Like and shares

Comments X to Y Numbers of Comment & share

Mentions X to Y numbers of mentions

Retweets X to Y numbers of Retweets

Traffic Data X number of traffic & website

OUR Voice

Character/Persona Tone

Friendly Personal

Warm Humble

Inspiring Clinical

Playful Honest

Authoritative Direct

Professional Scientific

OUR VoiceStephanie Schwab of Social Media Explorer breaks down a brand’s voice into four categories: Character/Persona, Tone, Language, and Purpose.

Brand Optimization Graph

Branding is a rather than a strategy. 

PullPush

So…

EngagementBy definition is…

A marketing strategy that directly engages consumers and encourages them to participate in the evolution of a brand. 

WIKI

Humanize

Be Flexible

Keep It

Simple

Listen to & study

your customers on all

channels

Optimized web site for mobile phones

Do not waste their time

Be Keen to get

feedback

Branded Web

site

EngagementSo, what can I do to engage my

customers?

Why Social Media BrandingBecause social Media will...

Build TRUST

Generate Targeted Traffic

Increase Audience & Reach

Engage Audience

Increase on-the-spot Conversion

Build Connections & Relations

Provide Thought Leadership

Increase WOMHelp Prospects understand You

+

Speaking about Social MediaDid Marketers use change in 2015?

Increased dramatically from 2014 to 2015

Face book: 71 %

LinkedIn : 28 %

Pinterest: 28% Facebook : 30

%

Thanks for being here!

Sudhanshu PandeyMob : 8750461999s