SL-LW PRESENTATION Quantum Logo Version With Notes 2

7/29/2019 SL-LW PRESENTATION Quantum Logo Version With Notes 2

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SARA LEE CORPORATION

THREE YEAR STRATEGIC PLAN

PREPARED FOR


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Quantum Consulting Team:

Lionel Warren, Executive Manager

Sarika Savant, Marketing Consultant

Mital Patel, Advertising Consultant

Laura Stepanick, Business Analyst Robin Nesbit, Public Relations


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To simply delight you.everyday

MISSION STATEMENT:


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CORE VALUES:

Act with INTEGRITY

Use IMAGINATION

Be INCLUSIVE

Work as a TEAM

Have PASSION to excel


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VISION:

To be the first choice of consumersand customers around the world bybringing together innovative ideas,continuous improvement, andpeople who make things happen.


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Key Sara Lee Corporation Financials

Company Type Public - NYSE: SLE

Fiscal Year-End June

2009 Sales (mil.) $12,881.0

2009 Employees 41,000
http://localhost/var/www/company/Sara_Lee_Corporation/rrytyi-1-1njea5.htmlhttp://localhost/var/www/company/Sara_Lee_Corporation/rrytyi-1-1njea5.html


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CURRENT BRANDS (business diversification)

Bakery Beverages Meats Body Care Air Care Detergents Insecticides Shoe Care

Bimbo Butter-Nut Cappuccino Ball Park Badedas Ambi Pur Biotex Bloom Bama

Bistro

Collection

Bravo Bryan Block & White Endust Catch Kiwi

Bon Gateaux Caboclo Deli d'Italia Brylcreem Ty-D-Bol Cruz+Verde Tana

Bony Caf Continental Deli Perfect Duschdas Cucal

Butter-Krust Caf do Ponto Galileo Eskinol Good Knight

Chef Pierre Caf Pilo Gallo Salame Fissan (Germany) HitColonial Cafitesse Hillshire Farm Fissan (Italy) Jet

CroustiPte Chat Noir Jimmy Dean Gabi Polil

Earth Grains Douwe Egberts Kahn's Glysolid Pyrel

Grandma

Sycamore

Harris Mr. Turkey Jovan Ridsect

Heiners Hornimans R.B. Rice Monsavon Vapona

IronKids Jacqmotte Rudy's Farm Neutral (Denmark)Madame

Brioche

Martinez

Java Coast Sara Lee Neutral (Netherlands)

Mothers Kanis & Gunnink State Fair Prodent

Ortiz Kayo West Virginia Brand Proderm

Rainbo Laurentis Radox

Sara Lee Maison du Caf S3Silueta Marcilla Sanex

Sunbeam Maryland Club She

Merrild Status

Moccona Williams

Natreen Zendium (Denmark)

Natrena Zendium (Netherlands)Paradise ZwitsalPiazza d'Oro

Key business segments

Diversified holdings


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FINDING AND OBSERVATION:

Sara Lee holdings are too diversified for focus on the coffee businesses

RECOMMENDATION:

Design a strategy for the coffee business, which will elevate

ACTION ITEM:

Plan to investigate potential sales, merger and acquisition possibilities

to realign with other product lines effective by June 2011

Lionel Warren , Executive Manager


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EXECUTIVE OVERVIEW:

Increase revenue by 10% in 3 years

Develop public relations to highlight

environmental efforts


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Sara Lee coffee products are not well represented in the US market

RECOMMENDATION:

Increase marketing effort to reach more US markets and develop a

comprehensive plan to raise consumer awareness

ACTION ITEM:

Form a cross functional team from product development and marketing

to create an awareness of Sara Lee coffee line effective by June 2011

Develop advertising for print, TV and other ad campaigns effective by

June 2011Sarika Savant, Marketing ConsultantMital Patel, Advertising Consultant


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Environmental efforts have not been publicized

RECOMMENDATION:

Capitalize on environmental achievements with public

announcements

ACTION ITEM:

Investigate and develop public service announcements and partner

with conservation groups to ensure positive public recognition of

environmentally positive metrics effective by June 2013.

Robin Nesbit, Public relations


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Sara Lee employees arepassionate about working to

minimize their environmental impactthrough programs that optimizetheir use of water and energy, andreduce waste.

In Sara Lees facilities throughoutthe world, they have made realprogress and will continue to reachout and seek new ways to improveevery day.

ENVIRONMENTAL STATEMENT


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Expand supply chain efforts in US markets

RECOMMENDATION:

Improve supply chain to reach more US markets

ACTION ITEM:

Begin supply chain expansion efforts to reach more point of sale

consumers across US effective by June 2012.

Laura Stepanick, Business Analyst


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SUMMARY

REFOCUS BUSINESS PLAN TO FOCUS ON CORE BUSINESS

INCREASE BOTH DISTRIBUTION AND ADVERTISING

CAPITALIZE ON COFFEE WITH BRAND NAME

CAPITALIZE ON PUBLIC GOODWILL BY PUBLICIZING

ENVIRONMENTAL EFFORTS ARCOSS THE GLOBE

Lionel Warren, Executive Manager


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PERFORMANCE METRIC

12000

12500

13000

13500

14000

14500

MILLIONS

1 2 3 4 5

YEAR

REVENUE INCREASE

2009

est.

2010

est.

2013

est.

2012est.

2011


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ANY QUESTIONS:

Documents

SL-LW PRESENTATION Quantum Logo Version With Notes 2