26 OCTOBER 2017 @KYALAMI GRAND PRIX CIRCUIT

CORPORATE RUN4GOOD @ KYALAMI

LegendsLegendsSporting Sporting

5KM CORPORATE TEAM RACE

IN PROUD SUPPORT OFTHE REACH FOR A DREAM FOUNDATION

Food Village, Beer GardenLive Entertainment & Live Music!

www.corporaterun4good.co.za

Your Brand & Logo

733 TEAMS5,000 PARTICIPANTS

8,000 TOTAL ATTENDEES23 BRANDED HOSPITALITY PITS1,500 VIP HOSPITALITY GUESTS

R4-MILLION SPONSORSHIP EXPOSURE

BACKGROUNDThe inaugural Barron Corporate Run4Good, held at Kyalami Grand Prix Circuitin October 2016, attracted 5,000 runners and an additional 3,000 spectators.

Hot on the heels of this success, Decision Makers & Sporting Legends are proudto host the second Corporate Run4Good in conjunction with Kyalami once again.

THE IDEAL VENUEThe world-renowned Kyalami Grand Prix Circuit in Midrand has long been an iconicfeature in South Africa, and for many years now, has been closed to cyclists.

Following a massive multimillion Rand upgrade to both the Formula One Circuit and the Conference Centre, Kyalami is the perfect venue to host this 5km corporate run, comprised of one lap of this iconic Grand Prix Circuit.

NO NEED FOR ROAD CLOSURESLIMITED LOCAL AUTHORITY INVOLVEMENTAN ABUNDANCE OF FREE, ON-SITE PARKINGEASY ACCESS TO GAUTRAIN & UBERCENTRALLY LOCATED BETWEEN JOBURG & PRETORIALARGE REFURBISHED ENTERTAINMENT AREA

THE BIG IDEAWith a low barrier to entry and a competitive element, 5km walks and runsare popular with both running enthusiasts and the general public, reaching awide and diverse audience, and attracting large numbers of participants andspectators to events.

In addition, the popularity of races like the JP Morgan Corporate Chase, aswell as the dif�culty of gaining entry into these races, places entry into otherpremium road races, like the Corporate Run4Good, in high demand.

THE RACEParticipants enter in teams of 6, as single or mixed gender teams. There is no limit on the amount of teams an organisation may enter.Runners and walkers each complete one lap of Kyalami, for a race total of 5km.

THE FESTIVITIESSpectators and supporters are welcome at no additional cost.Live entertainment and music will be in the beer garden and food village, where runners and spectators can enjoy a festive and relaxing atmospherebefore, during and after the race. VIP & Corporate hospitality facilities are available in the pit garages and thenewly refurbished Kyalami Convention Centre.

The Reach for a Dream Foundation uplifts the lives of youngchildren af�icted with chronic and incurable diseases, through outings and ‘dream’ experiences that inspire hope and instill a will to live.

More than just a distraction from the endless needles, medicationand hospital environments, Reach for a Dream’s experiences andcamps gift these chidlren with a ‘magical moment’ that allows themto reconnect with their innocence and youth.

For more visit https://www.facebook.com/reachforadream/

IN PROUD SUPPORTOF THE REACH FOR ADREAM FOUNDATION

SPONSORSHIP EXPOSUREThe Corporate Run4Good will be featured heavily across a wide range of above and below the line media, targeting cycling fans and the B2B decisionmakers you would like to reach.

for your brand!A DEDICATED WEBSITE

www.corporaterun4good.co.zawill host up-to-date content about the

venue, race and live entertainment.

The website features an immediate online booking and payment facility,

with booking con�rmations andsms and email reminders.

Post-event the website will hostrace results and winners.

Choose

SOCIAL MEDIAINTEGRATION

Ongoing social media activitieswill take place across Facebook,Twitter, LinkedIn & YouTube, withcoverage before, during & after

the Corporate Run4Good.

EMAIL MARKETING

The opt-in B2B DecisionMakers marketing contact

database is a 300,000-recordstrong collection of opted in, at-company marketing records.

PR ACTIVITIESPublic Relations activities will

be undertaken to provideprint, online, radio andtelevision exposure for

the Corporate Run4Good.

LIFESTYLE

Flyers, posters, billboardsand other lifestyle devices

will be used to raiseawareness of the event

and sponsors.

Sports sponsorshiphas gone from a mere novelty

in which brands paid to be associated

with “cool” properties…

to arguably one of the most

important weaponsin the more than

USD $100 billion world of advertising.

REACH BUSINESS DECISION MAKERS

extensive emailmarketing reach

headline naming rights

branding collateralon the day

align the event tocampaign messaging

let us do all thehard work for you!

Reach 10,000 South African

business decision makers at the

Corporate Run4Good 2017.

Targeted marketing reach is dif�cult in

today’s world, especially when

everyone is aiming at the same B2B

market. Our well-attended business

events give you an opportunity to

showcase your brand in a space where

decision makers are gathered, placing

your product or service front of mind.

WHY RUNNING?

With such a low barrier to entry, it’s no surprise that running and jogging participation have grown by 70% in

the USA since 2004, according to the National Sporting Goods

Association.

Core runners are highly educated, with 79% holding a college diploma, while 73% report a household income well above the

median average income, according to Running USA’s National Runner Survey.

1

WHY SPONSOR THE CORPORATE RUN4GOOD?

Align your premium brand to running,�tness & a healthy lifestyle, andpartner with Reach for a Dreamto support a very worthy cause!

Use display showcases,product giveaways

and even a dedicatedcompetition to

engage 2,000 higherLSM riders, as wellas additional fansand supporters

Enjoy targeted multi-mediaexposure for your premiumB2B or consumer brand - TV,

online, print, radio, video & more!

Achieve repeated brand exposureto South African business

decision makers by means ofCorprate Run4Good marketing

emails sent to the 300,000-strong opted-in Decision Makers contact database

Market directly toparticpants and

supporters beforeand after the

event by email

EXTENSIVE EMAIL & OTHER MARKETINGACTIVITIES BEFORE THE EVENT

IN PERSON CONTACT WITH CYCLISTSAND SUPPORTERS ON THE DAY

impresspositionpartner

network

entertain clients& key stakeholders

align your brand to a premium audience,create awareness & open new markets

meet & mix with new partners& essential business contacts

form close, long-term allianceswith strategic B2B partners

sponsorship hospitality

The various sponsorshippackages available to select brands

include a dedicated hospitality area foryour guests at the Corporate Run4Good.

All the hospitality packes include:

VIP Access to a private hospitalityarea for you and your guests

The choice to have food and aselection of local drinks catered for you

Acess to VIP facilities and parking

View the event live with other VIPs!

Free general access for all your supporters!

Your Brand & Logo

HEADLINE SPONSORThe headline sponsor is the primary sponsor for the event and has full namingrights for the event for the duration of their sponsorship.

The *YOUR-BRAND-NAME* Corporate Run4Good

R1,5-Million

Headline naming rights with the choice to align event and logo coloring to your brand as per the example shown:

Logo branding on all event and marketing collateralPrint, website, email, social media, outdoorWinners’ trophies & participant medalsBranding rights at the event and on the trackBranding in entertainment areas30-second video ad �ighted 10x on big screens at the event (no sound)Optional inclusion in Public Relations activities

First option to headline sponsor future events

Uncatered VIP hospitality for up to 100 people in the entertainment area

Ten teams entered into the race

Access to attendee email contact details for pre- and post-event contact campaigns

Please note that all adverts, branding materials, branding setup and breakdown are for the sponsor’s own account and not included in the sponsorship fee.

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Your Brand & Logo

ASSOCIATE SPONSORSThere are multiple opportunities available for associate sponsors to theCorporate Run4Good in October 2017.

Logo branding on all event and marketing collateralPrint, website, email, social media, outdoorBranding in entertainment areas30-second video ad �ighted 2x on big screens at the event (no sound)

First option to associate sponsor future eventsSecond option to headline sponsor future events

Uncatered VIP hospitality for up to 50 people

Five teams entered into the race

Access to attendee email contact details for pre- and post-event contact campaigns

R250,000-00

26 OCTOBER 2017 @ KYALAMI GRAND PRIX CIRCUIT

Logo 1 Logo 2Logo 3

Logo 4

Please note that all adverts, branding materials, branding setup and breakdown are for the sponsor’s own account and not included in the sponsorship fee.

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CORPORATE RUN4GOOD @ KYALAMI

TIMING SPONSORThere is one opportunity available for a timing sponsor to theCorporate Run4Good in October 2017.

Logo branding on all event and marketing collateralPrint, website, email, social media, outdoorBranding rights at the event and on the track at the �nish lineBranding in entertainment areas30-second video ad �ighted 2x on big screens at the event (no sound)

First option to timing sponsor future events Third option to headline sponsor future events Uncatered VIP hospitality for up to 50 people

Two teams entered into the race

Logo and branding printed onto all chipped race numbers Branding included at �nish line (banners etc. provided by sponsor)

Option to have an exhibition area at the event to display products

R150,000-00

Your Brand & Logo

Please note that all adverts, branding materials, branding setup and breakdown are for the sponsor’s own account and not included in the sponsorship fee.

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26 OCTOBER 2017 @ KYALAMI GRAND PRIX CIRCUIT

CORPORATE RUN4GOOD @ KYALAMI

TRACK SPONSORSExcluding The Kink & Ingwe, which are reserved for headline and timing sponsors, thereare eleven straights and bends available to be sponsored on the track - which will be seenby 5,000+. runners and walkers.

Host an optional branded water station for particpants

Erect banners, �ags, banner walls, tunnels and more!

Display product alongside the track

One team entered into the race

R10,000-00+

1.The Kink: 513m

2. Ingwe: 470m

3. Cheetah: 273m

4.The Crocodiles: 320m

5. Mineshaft: 362m

6. Leeukop: 513m

7.The Esses: 493m

8. Clubhouse: 436m

9. Sunset: 382m

10.The Straight: 271m

11. Barbeque: 150m

12. Jukskei Sweep: 158m

13. Crowthorne: 181m

OPTION 1: Sponsor a bendA fixed price of R50,000 per section is charged for Crowthorne, Jukskei Sweep, Barbeque, The Straight, Clubhouse, The Esses, Leeukop, Mineshaft, The Crocodiles & Cheetah.

OPTION 2: Sponsor per 100 metres Sponsor a stretch of track at R10,000-00 per 100 metres.

Please note that all adverts, branding materials, branding setup and breakdown for option 1 & 2, are for the sponsor’s own account and not included in the sponsorship fee.

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OPTION 3: Sponsor a light tunnel 9m light tunnel fully branded R30,000 excluding VAT18m light tunnel fully branded R50,000 excluding VATSee examples below

Sponsor a light tunnel

Option 1: 9m light tunnel fully branded R30,000 excluding VAT

Option 2: 18m light tunnel fully branded R50,000 excluding VAT

Both options include the following:Printed walls on bth sides of the track with your company logo and any images and/or messages that you choose.Full build up and breakdownLogo branding on all event and marketing collateral: Print, website, email, social media & outdoorBranding in entertainment areasOne team entered into the race

ENTERTAINMENTAREA SPONSORThere is one opportunity available for an entertainment area sponsor at theCorporate Run4Good in October 2017.

Logo branding on all event and marketing collateralPrint, website, email, social media, outdoorBranding in entertainment areas30-second video ad �ighted 2x on big screens at the event (no sound)

First option to entertainment sponsor future eventsFourth option to headline sponsor future events

Uncatered VIP hospitality for up to 20 people

One team entered into the race

R150,000-00

Logo 1 Logo 2Logo 3

Logo 4

Please note that all adverts, branding materials, branding setup and breakdown are for the sponsor’s own account and not included in the sponsorship fee.

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26 OCTOBER 2017 @ KYALAMI GRAND PRIX CIRCUIT

CORPORATE RUN4GOOD @ KYALAMI

Since 2003, Decision Makers has been a leading

provider of corporate and business events, covering

leadership, specialist conferences, entertainment,

sporting, team building and corporate hospitality.

With over 300,000 opted in records on our leading South

African business Decision Makers database, Decision Makers

welcomes between 300 and 8,000 people at each of our

popular business and sporting events.

Hosting a wide range of local and international speakers,

Decision Makers has brought you names like Richard

Branson, Stephen Covey, Marcus Buckingham, Alan

Greenspan, Malcolm Gladwell and Ken Blanchard

internationally, as well as Clem Sunter, Justice Malala, Bruce

Whit�eld, Advocate Thuli Madonsela, Prof Mervyn King,

Francois Pienaar, Barry Hilton and so many more locally!

behind the curtain.. .

LegendsLegendsSporting Sporting

Sport... it’s the national religion. Transcending race, politics or language group, sport unites the country – and not just the male half of it.

When a South African team wins, a cacophony of hooting, cheering, banging of dustbin lids, trumpeting on cow horns and �reworks reverberates across the largest cities. The national adrenaline goes into overdrive. Maybe the GDP even goes up. And don’t risk looking too cheerful on the Monday morning after a dismal sporting weekend…

Sporting Legends hosts various entertainment and hospitality opportunities for corporates to use as networking, entertainment and reward experiences.

Built around key sporting calendar events, Sporting Legends experiences have attracted up to 8,000 attendees at venues nationwide over the years.

Sporting Legends events include the Corporate Run4Good, the Corporate Run4Good, Nedbank Golf Challlenge VIP Hospitality, corporate and team gol�ng tournaments at Sun City and the Gary Player Country Club, corporate hospitality at international test matches, and intimate breakfast and dinner events with some of the biggest names in South African sport, giving you and your guests a chance to mingle with your greatest sporting heroes.

Yet again a fantastic evening organised by Decision Makers. You alwaysseem to go one step further to ensure a top notch event. My clientsthoroughly enjoyed the experience and we are all looking forward tothe next one! Thanks again.

Thank you so much for the dinner. The organization was absolutelyperfect and the speakers were really insightful and humorous. I alsothought the comedian was excellent. The dinner was surprisingly goodfor that number of people. All in all a great evening with good mates.

MANAGERVolvo

DIRECTORRand Merchant Bank

we’ll cook up the perfect event & marketing solution for you!Call us on 011 880-4808or visit www.decisionmakers.co.za

SPONSORSHIP ENQUIRIES

If you’d like to learn more about sponsorship, speak

to Sally Coleman on 011 880 4808 or email her at

sally@decisionmakers.co.za