Sidi History

8/4/2019 Sidi History

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In 1960 SIDI began as a craftsman's workshopmanufacturing mountain sports footwear. In the

1970s SIDI began specializing in cycling footwearand boots for off-road and on-road motorcycling.Dino Signori, the founder of SIDI, has combined apassion for cycling with 48 years of experiencemanufacturing innovative sporting footwear.

Thanks to this passion and a deep intuitiveknowledge of the business, SIDI has become the

market leader in cycling and motorcycling footwear.After a half a decade, SIDIs unique balance of

tradition and innovation, style and comfort, makeSIDI sporting footwear exceptional in the industry.


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SIDI Logo

Highlighting the strong identification between thecompany and its founder, the SIDI logo started offas a union of Dino Signoris initials. In 1974 the

logo becomes the one we all know today with theaddition of the vortex symbol representingstrength and movement.

Over the years the logo has been graphically re-styled in order to be fitting and dynamic formodern day communication. From a simple logo,the SIDI trademark has become one of the mostrecognizable and know brands in the business.


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THEC

OMPANY

Architecturally designed to representthe smooth lines of the flowingmovement of the surrounding AsoloHills, SIDIs new factory honors the area

where the company began and becamefamous. Modern and environmentallyfriendly, the factory hosts the mosttechnologically advanced machineryavailable in the footwear business in onsite for research, design, production,and marketing the SIDI products.

THEPH

ILOSOPHY

Tradition, values and commitmentcombined with an efficient distributionnetwork make SIDI a company that ispresent all over the globe. Becauseof their guaranteed quality, SIDIfootwear has been chosen by millionsof athletes. Since 1960 SIDI hasresearched and developed highlytechnical footwear in order to achievethe maximum in reliability andcomfort. Combining innovation with ahalf-century of experience; the SIDIbrand evokes a passion that goesbeyond that of just a company.


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DESIGN & COMFORTEver since its foundation, comfort and attention to design in line with thefast changes in sports wear trends have always been one of thecompanys priorities. The consumers high expectations and the fast

evolution of the world of sport have meant SIDIs technical staff are

constantly focused on researching and developing cutting-edge design

using groundbreaking materials.


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TECHNOLOGYAt SIDI, research and technological evolution is a key focus. The SIDI design team works closely withthe greatest champions in motorcycling, incorporating their feedback into the creation of the mostcutting edge sports footwear in the business.


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Technological excellence is one of the hallmarks of SIDI

SIDI boots are made by hand by the dedicatedand experienced staff at the SIDI factories.Each pair of boots are thoroughly checkedduring production.

Particular attention is paid to the designingpackaging that is sturdy but at the sametime modern and recognizable.


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GRAND PRIXis the first off-roadboot made with a

waterproof upper anda 6 buckle closure.

The Grand Prixdevelops into the

famous Joel Robertmodel.

CORSA SPECIALAGOSTINI

all leather road bootswith a boarded box calfand fastener zip on the

back.

PROFESSIONALa precursor to the Super

Professional, theProfessional is a leather

boot with a front shin platemade of soft rubber.

CECOTTORACING

had a boarded leatherupper, leather insole

stitched to the sole anda back zip fastener.

TIMELINE


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TIMELINE

SPENCER MODis designed andproduced for theyoung championFreddie Spencer.

SUPER PROis an evolution of the 1976

model, the Professional. Besidesits well known features the SuperPro has a fix lock closure lacingsystem and Velcro straps, used

for the first time on a

motorcycling boot.

Royalthe boot with the new Raised Point

Protection System changes thecourse of development of protection

for off-road boots.

TOP ACTIONintroduces Quick Release

Mechanism closure.


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TIMELINE

TOP ACTION SRSdebuts the SIDI Sole

Replacement System a

new system designed andpatented by SIDI to allowcomplete replacement ofthe off road boot tread by

the user.

TAE FLEXis an innovative off-road boot:the foot of the boot is attachedto the bootleg by two hinged

pivot points for improvedflexion of the leg and a more

natural and ergonomic

position on the footpeg.

VERTEBRA:the trend-setting Vertebra

completely overturns the motorcycleindustrys concept of a sport boot.

The patented, highly articulatedVertebra System is the chief

support structure of the boot. Each

joint of the Vertebra Systemmoves independently and

completely protects the back of theleg while still providing the flexibility

needed for optimum ridingperformance.

START,the next step in the

evolution of sport roadboots, sets the standard

for durability: Replaceablecurb deflectors, toe and

heel with inner

reinforcements, Internalparts of heel made of

Kevlar, and replaceablescuff pads.


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TIMELINE

VERTEBRA RACEimproves on the Vertebrawith additional technicalfeatures: Ankle support

system, Replaceable shinprotection in carbon orchrome, Sole Rigidity

System, Heel-cup with aninternal shock absorbing

padding.

FLEX FORCEhas same technical

features of the Tae Flex aswell as the new patented

adjustable calf system. Thissystem allows the rider to

adjust the boot to snuggly fitthe circumference of the

calf.

VERTIGO CORSATo develop the Verigo Corsa, SIDI

focuses on creating the mistprotective sport road boot on the

market. The Vertigo Corsaintroduces the Techno II System,Techno VR System, that are both

micro adjustable for a best fit.

CROSSFIREThe product of the many

years of experiencedesigning innovativemotorcycle boots, theCrossfire is a boot that

combines aggressive styling,ergonomic comfort, and

cutting edge technology. TheCrossfire features the nextstage in the development of

the Flex System and theAdjustable Calf System.


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Documents

Sidi History