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SGB PERFORMANCE 1134

Text of SGB PERFORMANCE 1134

  • AUGUST 22, 2011

    NEWS & INFORMATION FOR THE RUNNING & TRIATHLON MARKET

    PSST!PSR

    IS NOW SGB PERFORMANCE

  • www.spenco.com

    Releva

    nceA collection of casual footwear, insoles and accessories that are easy to merchandise and sell.A 45 year track record of products that keep people healthy and active. Great pricing. Terrific customer service.

    Sound relevant to your business? Then it's time to take a second look at Spenco.

    Pictured: The YUMI,New for spring. Featuring dynamicsupport in a stylish sandal. Availablein 3 colors, in both mens and womens styles.

    Call 1-800-877-3626 or visit www.spencopromo.com to order a free sample today PROMO CODE: SGBYUMI Expires: Aug 31, 2011

  • WEEK 1134 | SGBweekly.com 3

    Copyright 2011 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers & contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly by SportsOneSource, LLC, 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450. Send address changes to SGB WEEKLY, 2151 HAWKINS STREET, SUITE 200, CHARLOTTE, NC 28203; 704.987.3450.

    NEWS 4 ASICS Anti-Min Minimal Approach 6 FOOT LOCKER, INC. Beats Fiscal Q2 Street Estimates 8 CANADIAN TIRE Names New Forzani Management Team SPORTS AUTHORITY Snags Mile-High Naming Rights 9 DICKS SPORTING GOODS Sees Fiscal Q2 Profits Beat Estimates But Comps Fall Short 10 MOVERS & SHAKERS HIBBETT SPORTS Q2 Earnings Jump 48 Percent, Upbeat on Back-to-School FEATURES 10 MINIMALISM DRAWS A CROWD Is a shakeout nearing for minimalist running footwear? 16 CHARGE OF THE LIGHT BRIGADE! Spring 2012 will herald a wide range of new brand offerings in the minimalist category DEPARTMENTS

    18 I AM...SGB PERFORMANCE Julie Baxter, Vice President, Moving Comfortwww.spenco.com

    Releva

    nce

    A collection of casual footwear, insoles and accessories that are easy to merchandise and sell.A 45 year track record of products that keep people healthy and active. Great pricing. Terrific customer service.

    Sound relevant to your business? Then it's time to take a second look at Spenco.

    Pictured: The YUMI,New for spring. Featuring dynamicsupport in a stylish sandal. Availablein 3 colors, in both mens and womens styles.

    Call 1-800-877-3626 or visit www.spencopromo.com to order a free sample today PROMO CODE: SGBYUMI Expires: Aug 31, 2011

    16

    Editor In ChiefJames Hartford (704.987.3450 x104)

    [email protected]

    Senior Business EditorThomas J. Ryan (917.375.4699)

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    Page

    Cover photo courtesy of KigoShown is the Kigo Drive shoe

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    NEWS & INFORMATION FOR THE RUNNING & TRIATHLON MARKET

    AUGUST 22, 2011ISSUE 1134

  • 4 SGB PERFORMANCE l AUGUST 22, 2011

    In showcasing an expansion of the collection planned for Spring 2012, Asics brought inter-national research consultant Simon Barthold to their New York City showroom last week to counter any confusion created by the minimalist movement and to debunk some of the theories being proclaimed by competitors. Brice Newton, Asics' running footwear manager, said that if a runner was looking for a true minimal product, the company would lead them to its racing shoes such as the Piranha and Hyper Speed. The 33 collection addresses those looking for a lighter weight shoe that encourages a natural stride but lends itself to an easy adjustment for the runner.

    "The Asics customer expects to take our product out of the box, run their 3, 4, 5, 6, 10 miles, and not have any issues," said Newton. "That's what were known for and we don't want to get away from that. We dont want to put a disclaimer on the box that says, 'Be very careful in transitioning into this product.'"

    While lighter, the 33 collection still maintains 10 millimeter heel-to-toe drop ratio also featured in its traditional models such as the Kayano. Said Newton, "A lot of our competi-tion is saying going to a lower-drop reduces injuries and it might work for some but it's not going to work for all."

    The 33 collection provides more options for the consumer's "bag of running shoes." While Asics has long encouraged runners to alternate shoes to avoid overuse injury, it felt consumers found the traditional models too similar to switch them up. Said Newton, "Now

    ASICS ANTI-MIN MINIMAL APPROACH

    NEWS

    the traditional Kayano user can get some-thing lighter weight, more aggressive, with more fun colors... it just creates a nice pack-age of alternating shoes for this consumer."

    The 33 collection enables Asics to be more creative in their designs to attract a younger consumer. "With the Kayano, we're on our 18th version. There's something that the consumer expects and we have to measure up to that expectation. With the 33 collection we can bring different designs and colors to attract the younger demographic."

    Newton said Asics may come out with a lower-heel drop product but mainly to help runners run faster. Said Newton, "It isn't about injuries at all. If you want to run faster, you want to be up on your toes. We agree with some of the stuff [around the

    The 33 by Asics collection represents Asics' approach to the minimal movement but just dont call it minimal. By Thomas J. Ryan

  • WEEK 1134 | SGBweekly.com 5

    minimalist movement] but other stuff we dont agree with. That's the great debate at the moment."

    GEL-Cirrus33 debuts as the flagship model of the 33 collection. At 11.9 oz (size 9), a two-layer midsole construction features a plush SpeEVA 48 upper above a denser Solyte 53 base to maintain a comfortable, stable ride. Said Newton, "It's a great combination and sticks with the theme of natural foot-wear. It's the most GEL weve ever put in a running shoe."

    GEL-Excel33 features the same two-layer construction with less cushion-ing to reach a weight of 9.9 oz. It stands out for its Propulsion Trusstic under-neath for improved efficiency and go-fast feel appropriate for underpronators and mild overpronators.

    GEL-Neo33 for runners demanding mild stability weighs in at 10.2 oz. The midsole bottom features a bottom layer of supportive DuoMax Support Sys-tem, positive medial flex grooves, and full ground contact to deliver versatile dynamic support.

    GEL-Blur33 at 9.88 oz, received a strong reception at mall specialty and sporting goods stores with its June introduction and will receive new color ways. A 33 trainer is also being introduced. Many of the traditional models are being updated with an overall focus on lightweight.

    Outside running, Asics showcased a much bigger tennis push, including its first tennis-specific apparel collection that follows expansion on the shoe side. The new ARD bra collection features fully-molded cups with convertible and adjustable straps for maximum support and comfort and is even stylish enough to be worn on its own. Asics overall collection features a much greater emphasis on color as well as mesh and piping details. Its graphic Ts and low-cut shorts in colorful prints are standouts.

    In golf, the lighter Match Play 33 embracing 33 technologies brings a more casual approach to the links.

    In track & field, the Japan Lite-ning 4 and Japan Thunder 4 join an overall apparel collection around the London Olympic games.

    Asics also unveiled its first watch line to be launched in the U.S. through a licensing agreement with Seiko.

    Asics GEL-Neo33 MSRP $120

    Asics Court Dress from their first tennis-specific apparel collection

    Asics unveils their first watch line launched in the U.S. liscensed through Seiko

  • 6 SGB PERFORMANCE l AUGUST 22, 2011

    Foot Locker, Inc.'s fiscal second quarter profits vaulted six-fold as comps grew in the double-digits for the second-straight period and gross margins expanded 260 basis points for the period ended July 30. On a conference call with analysts, company Chairman, President and CEO Ken Hicks noted that the results marked six consecutive quarters of sales and profit increases.

    While results were bolstered by robust footwear demand, particularly for running footwear styles, he believed efforts to differentiate banners, broaden assortments and turnaround ap-parel were working. "We continue to have broad-based success along a wide range of the athletic footwear and apparel marketplac