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October 22, 2012 ISSUE 1243 The Weekly Digital Magazine for the Sporting Goods Industry LI-NING & DWYANE WADE JOIN FORCES

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Page 1: SGB WEEKLY 1243

October 22, 2012ISSUE 1243

The Weekly Digital Magazine for the Sporting Goods Industry

LI-NING &DWYANE

WADEJOIN

FORCES

Page 2: SGB WEEKLY 1243

2 SGBWeekly.com | OCTOBER 22, 2012

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OCTOBER 22, 2012 | SGBWeekly.com 3

Copyright 2012 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly by SportsOneSource, LLC, 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450. Send address changes to SGB WEEKLY , 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450

Senior Business Editor

Thomas J. Ryan

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917.375.4699

Contributing Editors

Aaron H. Bible, Fernando J. Delgado,

Charlie Lunan, Matt Powell

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Account Manager / Northeast

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201.887.5112

Advertising Sales

Account Managers / Midwest

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847.537.9196

Advertising Sales

Account Manager / Southeast

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828.244.3043

Circulation & Subscriptions

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Group PublisherEditor In Chief

James Hartford

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704.987.3450

2151 Hawkins Street • Suite 200 • Charlotte • NC • 28203t. 704-987-3450 • f. 704-987-3455

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The Weekly Digital Magazine for the Sporting Goods Industry

OCTOBER 22, 2012ISSUE 1243

Cover photo Dwyane Wade courtesy of Li-Ning

NEWS 4 BAUER Acquires INARIA International

WARRIOR SPORTS Documents Protected by Injunction

6 MOVERS & SHAKERSTPG CAPITAL Withdraws Billabong Bid

8 BY THE NUMBERSWOLVERINE Lowers Guidance on

Europe Softness

FEATURES 10 JUSTIN BIEBER Becomes

New Face of Adidas Neo 12 GANDER MOUNTAIN Sees Opportunity

in Athletic Footwear 14 Apparel and Footwear Company LI-NING

Signs Endorsement Deal with DWYANE WADEfor Landmark Partnership

DEPARTMENTS

18 CALENDAR

Photo courtesy of Adidas10

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4 SGBWeekly.com | OCTOBER 22, 2012

BAUER ACQUIRESINTERNATIONAL

Bauer Performance Sports, Ltd. completed its acquisition of Inaria International - a global provider of team sports and active apparel - for CN$7 million in cash from its existing debt facility.

"The global wholesale ice hockey apparel market alone is estimat-ed at $375 million annually," said Kevin Davis, president and CEO of Bauer. "With the addition of Inaria we feel we have added a critical component that will help us expand our market share in the hockey and lacrosse apparel categories, as well as other sports."

The acquisition provides Bauer with full team apparel capabilities, including the design, development and manufacturing of uniforms for ice hockey, roller hockey, lacrosse, soccer and other team sports. Inaria's founders and management team will remain with the com-pany. Bauer Performance Sports owns Bauer Hockey, Mission Roller Hockey, Maverik Lacrosse, Cascade and Inaria.

A Baltimore, MD court issued an injunction prohibiting defendants - Under Armour, Neal Goldman, Jenny Levy, and Vertical Lax, Inc. - from utilizing confidential Warrior Sports documents and related information found to be in their possession.

Through a discovery process, Warrior found its “Line Plan” as well as other con-fidential documents on Under Armour’s computer system.

The injunction arose out of a lawsuit filed in April alleging that former Warrior employees Goldman and Levy, who are now employed by Under Armour and its licensee, Vertical Lax, respectively, breached their employment agreements with Warrior. The pending lawsuit charges the defendants with wrongful appropriation of confidential information and trade secrets, intentional interference with busi-ness relationships, breach of employment agreement, unfair competition and violation of Maryland’s Uniform Trade Secrets Act.

The new employment positions for Goldman and Levy coincided with Under Armour’s announced effort to enter the lacrosse equipment market.

“We fully support free and fair competition but need to be vigilant in protect-ing our innovation and valuable intellectual property,” said Warrior general man-ager of lacrosse Greg Cattrano. “Confidential documents such as the Warrior Lacrosse Line Plan are vital and comprehensive blueprints on our lacrosse busi-ness that have been developed and refined during our significant history serving the market and contains such strategic and confidential information as projected volumes, factory cost information, and product margins.”

Warrior more recently brought a second lawsuit against Under Armour alleging patent infringement.

WARRIOR SPORTS DOCUMENTS PROTECTED BY INJUNCTION

Bauer CEO Kevin Davis

NEWS

In response to the lawsuit Under Armour said in a statement, "While we do not comment on the details of specific litigation, we are hopeful that we can work together to resolve our fundamentally divergent views on this matter. Our on-field authenticity and long-term leadership in the athletic performance space speaks for itself. Under Armour will continue to pursue the lacrosse market, offering game-changing product innovation for all lacrosse athletes."

Page 5: SGB WEEKLY 1243

OCTOBER 22, 2012 | SGBWeekly.com 5

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Page 6: SGB WEEKLY 1243

6 SGBWeekly.com | OCTOBER 22, 2012

MOVERS & SHAKERS

Li Ning announced that its CFO Nicholas Chong has resigned to pursue other business opportunies, but will remain an adviser to the company. The company said it is lining up potential candidates as a replacement.

Longworth Industries hired Bill Kendall as director of sales for its Polarmax and AYG brands, effective October 1.

Sierra Designs has hired Jim Trombly as product director and Martin Flora as creative director.

Payless Holdings, the parent of Payless ShoeSource and Collective Licensing International (CLI), announced that W. Paul Jones has been named chief executive officer. He was most recently chairman, president and CEO of Shopko Stores. Jones will be based in Topeka, KS and will join the company in an official capacity on October 22.

Adidas announced a long-term partnership with NBA player Ricky Rubio. Rubio will be featured in a variety of upcoming Adidas marketing initiatives and will play a role in the development of basketball footwear and apparel.

Dahlgren Footwear announced that Chris Elkins took over as sales manager October 1.

Nike's Jordan brand signed NBA star Russell Westbrook to an endorsement deal. He joins fellow NBA superstars Carmelo Anthony and Chris Paul.

Mitchell Modell, CEO of Modell's Sporting Goods, will be featured on an upcoming episode of “Undercover Boss,” the reality series on NBC.

TPG CAPITAL WITHDRAWS BILLABONG BID

TPG Capital walked away from its AUS$695 million (US$714 million) take-over offer for Billabong International on October 12. Billabong did not say why TPG dropped the offer, but said in a stock exchange announcement during the first week of October that, “TPG and its advisers have expressed concerns in relation to some issues” as a result of TPG’s due diligence in-vestigations.

Shares in the surfwear company fell as much as 19 percent in Sydney trading on October 12 after news of the dropped bid.

In a statement the same day, Billabong said that TPG's AUS$1.45 cash per share offer "has been withdrawn by TPG and discussions have ceased. As a result, the formal process to evaluate change of control proposals that were announced on September 6 has concluded."

Billabong also said that it continues to implement its transformation strat-egy, which was originally detailed on August 27. According to the company, the strategy “provides a clear pathway to unlocking the inherent value” within Billabong.

“The board is pleased with the progress around implementation of the transformation strategy and structural organizational change being driven by CEO Launa Inman,” Billabong chairman Ted Kunkel said.

Billabong continues to implement its transformation strategy “providing a clear pathway to unlocking the inherent value” within Billabong.

NEWS

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WOLVERINE LOWERS GUIDANCE ON EUROPE SOFTNESS

Hurt by ongoing weakness in Europe, Wolverine Worldwide, Inc. reported earnings fell in the third quarter and again cut its EPS and sales guidance for the year.

In the third quarter, Wolverine earnings slid 19.1 percent to $32.7 million, or 66 cents a share, down from $40.4 million, or 82 cents, a year earlier. Excluding acquisition-related expenses, earnings in the latest period were 72 cents a share. Revenue fell 2.4 percent to $353.1 million. The quarter faced tough comparisons against an approximately 13 percent revenue jump in the year-ago quarter. Foreign exchange negatively impacted reported revenue by $5.4 million.

Revenue and adjusted earnings per share were in line with the company's expectations communicated on September 6 and reflected difficult macro-economic and retail conditions in Europe, mitigated by strength in the U.S. Analysts surveyed by Thomson Reuters were looking for 73 cents a share on $362 million in revenue.

Looking ahead, while still expecting a stronger at-once order environment in its fourth fiscal quarter, the company expects continued European mac-roeconomic turmoil to present challenges over the balance of the fiscal year. The company's revised full-year revenue guidance is in the range of $1.425 billion to $1.435 billion, an increase of 1.1 percent to 1.8 percent over the prior year's record revenue. Excluding the impact of the PLG acqui-sition, the company now expects fully diluted earnings in the range of $2.26 to $2.31 per share. In July, it predicted $2.70 to $2.80 a share in adjusted earnings and $1.46 billion to $1.5 billion in revenue.

Including the contribution from its just closed acquisition of Collective Brand’s Performance & Lifestyle Group (PLG) that includes the Sperry Top-Sider, Saucony, Stride Rite and Keds brands from the date of closing on October 9 forward, full-year revenue is expected to be in the range of $1.645 billion to $1.655 billion.

On a conference call with analysts, Don Grimes, SVP and CFO, said the U.S. growth was boosted by single-digit growth from its two largest U.S. brands, Merrell and Wolverine, accompanied by double-digit increases from Hush Puppies, Sebago, Cat Footwear, Bates and HyTest. Its international distribu-tor businesses for Wolverine, Sebago, Cat Footwear and Harley-Davidson in markets outside of the EMEA region each delivered double-digit increases during the quarter, helping drive single-digit growth in Latin America, and double-digit growth in the larger Asia Pacific region. In the EMEA region, where Wolverine generates about 20 percent of its reported revenue, unit volume was down in the high teens and revenue down over 20 percent due to difficult macroeconomic conditions.

BY THE NUMBERS

$5.38 B ILL IONYue Yuen Industrial Holdings, Ltd. reported that net consolidated revenue reached $5.38 billion for the nine months ended September 30, which was roughly flat with the first three quarters of 2011. The company generated net consolidated operating revenue of $572.5 million in September, down four percent from a year ago.

4% Bauer Performance Sports, Ltd. reported sales increased four percent in its fiscal first quarter ended August 31, to $148.3 million. Excluding the impact of foreign exchange, sales grew eight percent, driven by new recent product launches and strong performance in several ice hockey equipment categories.

1.4%According to point-of-sale data compiled by SportScanInfo for OIA VantagePoint™, outdoor product sales rose just 1.4 percent to $928 million in September, as tough comparisons against last year held down sales growth. A solid month for hardgoods was offset by weakness in apparel, which struggled to comp against the business generated out of hurricane Irene’s effect on the East Coast in late August 2011.

15%Patagonia, Inc. has converted its initial investment in AeonClad Coatings to a 15 percent equity stake ahead of the 2013 launch of its Encapsil technology, a coating process that makes down water repellent while giving it unparalleled loft. Patagonia's first Encapsil down garments will debut March 1, 2013 in limited, special-edition quantities online and in select Patagonia retail stores in the U.S., Europe and Japan.

NEWS

8 SGBWeekly.com | OCTOBER 22, 2012

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Runner’s World UKOctober 2012

“EDITOR’S CHOICE”

Engineered to Promote a Barefoot Running Experience.

Page 10: SGB WEEKLY 1243

JUSTIN BIEBER BECOMES NEW FACE OF ADIDAS NEO10 SGBWeekly.com | OCTOBER 22, 2012 Photos courtesy of Adidas

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OCTOBER 22, 2012 | SGBWeekly.com 11

JUSTIN BIEBER BECOMES NEW FACE OF ADIDAS NEO

didas Neo Label has appointed pop singer Justin Bieber as its style icon. As well as wearing the Adidas Neo line, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest

news and collections through his social media reach. He will also front Neo's seasonal campaigns under its "Live Your Style" posi-

tioning, with Spring/Summer 2013 to debut in February. The two-year partner-ship lasts until end-2014. Adidas Neo Label will also be one of the sponsors of Justin Bieber's "Believe" world tour 2012/2013.

Bieber said he has always loved the Adidas Neo collection. "I found a real connection with Neo because it is about fashion, freedom and being true to who you are," he said.

To mark the appointment, Adidas Neo Label and Bieber launched a competition to find his Neo sneakers online in the Find My Golden Shoes challenge. Pictures of Bieber's exclusively customized Neo gold sneakers that he is wearing during his Be-lieve World Tour concerts are hidden online. Daily clues will be posted on Neo's Face-book site leading searchers to find the Neo gold sneaker images hidden in a different site on the Internet each week. By solving the clues and finding the picture, a code will be available for successful sleuths to submit to Neo's Facebook site. If the code is entered correctly, entrants will be in the running to win daily and weekly prizes.

Footnote: Adidas Neo Label footwear is sold in approximately 3,900 doors including Kohls, JC Penny, and Famous Footwear in the U.S. Launching in February 2013, the full line (apparel and footwear) will be available from the adidas.com and the Adidas NYC Flagship store on Broadway.

One lucky entrant each week over five weeks will win a pair of the Neo gold sneak-ers and an all-inclusive trip to meet Bieber on tour in Miami. Entrants will also have the chance to win daily prizes of Neo goodies. A video message of Bieber announcing the news and offering details on the contest is available at facebook.com/adidasneolabel.

Hermann Deininger, chief marketing officer of Adidas brand, said Bieber possesses an undeniable young, fun spirit and energy that embodies the Adidas Neo Label. "Justin makes his mark in his own bold and expressive way through fashion, music and style. Justin will help us spread the spirit of Neo worldwide and showcase the brand's sports and lifestyle inspired apparel and footwear silhouettes," he added. ■

A

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12 SGBWeekly.com | OCTOBER 22, 2012

ander Mountain is in the process of adding more than 20 brands, including many performance-oriented names, as part of a significant expansion of its footwear offerings.

The expansion will double, to 120 feet, the length of the footwear walls in many locations and increase the total square footage of its shoe display by 75 percent.

“This was part of a two prong strategy aimed at 'weatherproofing' our business for year-round success,” said Steve Uline, EVP of mar-keting at Gander Mountain, which operates 115 stores.

But the move also comes as more people are taking on active, out-door lifestyles with activities such as trail running and hiking growing in

SEES OPPORTUNITY IN ATHLETIC FOOTWEAR

GANDER MOUNTAIN

G

Photos courtesy of Gander Mountain

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OCTOBER 22, 2012 | SGBWeekly.com 13

popularity. Uline feels the St. Paul, MN-based chain will be able to provide the footwear se-lection and expertise consumers can’t get at traditional shoe stores or big-box retailers.

“Our customer segment is already wearing performance and athletic footwear because they are outdoor enthusiasts,” said Uline. “Be-fore, they would have had to make those per-formance/athletic purchases someplace else and now they can get everything for their out-door usage and enjoyment. We’re giving our core customer more of what they are using for all of their outdoor activities, be it hunting, fishing, camping, running, hiking, etc.”

Also, because of its geographical distribu-tion, which focuses on rural areas that might not be served by a specialty running store, Gander Mountain is “uniquely positioned to provide a large selection of footwear and ex-pert staff, trained to fit each customer,” he added.

The 20 new brands include performance (running, trail-running, etc.), casual, sandals, work boots, hunting boots, hikers, water shoes, waders, everything for the outdoors. They include 5.11, Adidas, Asics, Bates, Blackhawk, BOGS, Brooks, Caddis, Clarks, Durango, Georgia, Keen, Utility, Montrail, New Balance, Oakley, Rugged Shark, Salo-mon, Saucony, Under Armour and Vasque. In total, Gander Mountain will now cover 65 brands with over 550 styles.

To support the effort, managers and footwear associates are being put through Footwear University, a three-day curriculum to ensure customers get the right fit, sup-port and weight they need out of their shoes. Trainees will also meet with various footwear vendors to discuss key elements of those vendors’ shoes, and develop plans to train other footwear associates at their individual stores. Approximately 400 new employees have been hired nationwide to support the footwear expansion.

“We’ve always had a footwear selling ed-ucation process but with the expanded foot-wear assortment we increased the emphasis and brought in an experienced footwear sell-ing trainer to build a more in-depth selling program,” said Uline.

To kick off its aggressive move into performance footwear, the retailer launched the Gander Mountain of Shoes sweepstakes. Representing one of the largest shoe giveaways in history, one man, woman and child were selected as grand prize winners and win a pair of every men’s, women’s and kids’ shoe, respectively, that the store offers. Another 354 winners will win gift cards valued up to $100 that can be applied to any shoe purchase.

Beyond performance footwear, Gander Mountain is also placing greater emphasis on a few ancillary categories. “One important aspect of the new focus on footwear is an increased focus on finding the best sock for every adventure,” said Uline. “The stores' representatives will not only be able to find the best shoe for your activity, but will also be able to talk about the important differences between sock materials and shapes. Customers will also notice a larger emphasis on performance apparel.”

Uline said no other categories were shrunk to make room for the additional footwear. “We’re simply extending beyond hunting, fishing and camping to include what we like to call, ‘performance,’” Uline stated. “This process helped us to right-size our business, allowing us to flex some areas based on sales numbers and customer demand.”

The moves come as Gander Mountain, which went private in early 2010, has ramped up its expansion efforts in the current year. Stores have opened in Valdosta, GA, Lafayette, IN, Florence, AL, Raleigh, NC, with two more opening in November. Its also testing smaller stores, such as a 43,000-square-foot facility soon to open in Winston-Salem, NC, to expand its reach to small-to-mid size markets across the country. In 2011, it opened its first Gun World location, a 30,000 square foot concept described as the “ultimate gun store.”

“Business throughout all of our business units has been good,” said Uline. “The Gun World concept has met our financial expectations and we have rolled the idea of a vastly expanded assortment into remodels and all new stores.” ■

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anding its first NBA superstar, Li-Ning Co., China's leading sports company, signed Dwayne Wade of the Miami Heat to an endorsement deal. A new athletic footwear and apparel

brand, called Wade, will serve as the centerpiece of Li-Ning's grow-ing international basketball strategy.

The signature line of adult apparel and footwear will be available soon at Li-Ning retail stores and online throughout China, and will debut in the U.S. in 2013.

Financial terms of the deal were not disclosed although ESPN reported Wade, whose contract with Nike's Jordan Brand had expired, will make at least an annual base of $10 million for 10 years from Li-Ning.

APPAREL AND FOOTWEAR COMPANY LI-NING SIGNS ENDORSEMENT DEAL WITH DWYANE WADE FOR LANDMARK PARTNERSHIPLMr. Li Ning and Dwyane Wade share a collaborative vision and a mutual aspiration

to advance the growth of basketball across cultures.

By Thomas J. Ryan

14 SGBWeekly.com | OCTOBER 22, 2012

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OCTOBER 22, 2012 | SGBWeekly.com 15

Li-Ning currently has endorsement deals with Philadelphia 76ers forward Evan Turner and Toronto Raptors guard Jose Calderon, but Wade has much higher name recognition and global appeal. The Chinese brand has also had deals with Shaquille O'Neal and Baron Davis in the latter part of their careers in the past.

"I am so proud to welcome Dwyane Wade to the Li-Ning family," said Li Ning, founder of Li-Ning Co. "Dwyane is a superstar for his athletic achievements and also for the way he carries himself on and off the NBA court. I have come to understand what motivates him, what he cares about, and the personal and professional path he wants to take in the coming years. There are remarkable similari-ties between Dwyane and myself in this regard, and I could not be more excited about developing a brand with him that speaks to those shared views. At the same time, the Wade brand will deliver the high quality and performance characteristics consumers have come to expect of our company."

Ning was a three-time Olympic Gold Medalist in Gymnastics in 1984, and the final torchbearer who lit the 2008 Beijing Olympic Games cauldron during an Olympic Opening Ceremony. After he retired in 1988, Ning founded Li-Ning, which now generates $1 billion in revenue annually.

Wade will serve in an official capacity as chief brand officer and be responsible for guiding the creative direction of all Wade prod-ucts. He will work with Li-Ning's Wade leadership team to spearhead the global marketing strategies and initiatives aimed to build brand awareness in the U.S. and China. Wade will provide significant input and approval license of all future endorsers for the Wade brand and be instrumental in selecting the athletes he feels best embody the presence, perspective and personality of the brand.

On a media conference call, the star guard was excited at becom-ing the second player after Michael Jordan to have his own brand, Wade, while also capitalizing on Li-Ning's connection to the "biggest market in the world" in China. "I just wanted to go in a new direc-tion," said Wade, noting later in the media session the appeal of becoming a "trailblazer" and "not staying with the status quo."

Wade initially signed with Converse as an NBA rookie in 2003, then switched to the Jordan Brand in 2009. Wade said he first learned about Li-Ning when his teammate at the time, Shaquille O'Neal, signed with the brand in 2006 and found out more about its status at the 2008 Beijing Olympics.

"I first visited China in 2008 when I competed in the Beijing Olympics and was deeply moved by the country's genuine passion for

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16 SGBWeekly.com | OCTOBER 22, 2012

basketball," said Wade. "I have been blessed with an opportunity to make an impact on the game in the United States, and I look forward to now being active with the sport on a more global level. I am honored to join forces with Li-Ning and grow the game, beginning in China, which is home to more basketball players than any other country in the world."

Brian Cupps, Li-Ning's vice general manager of basketball, said the brand will first unveil a Wade shoe, followed by an apparel col-lection. The first sales opportunity is greater in China, where Wade and the Li-Ning brand are well known. In the U.S., the collection will be sold online in 2013 at Li-Ning's North American e-commerce site but plans also call for introducing the collection at select retailers. The signature shoe is expected to be priced at $130.

Said Cupps on the media call, "We know there are big box retail-ers that would love to have Wade product but we really want it to sell through and to target the true sneakerhead."

Prior to the official launch Wade will wear two specially-creat-ed, high performance Li-Ning-branded basketball sneakers during upcoming Miami Heat games. Shoes from the first two preseason games will be held for auction in China. The company also has plans to launch a Wade kids footwear and apparel line in the future. ■

Note: For more information about Li-Ning, please visit Li-Ning.com

“I have been blessed with an opportunity to make an impact on the game in the United States, and I look forward to now being active with the sport on a more global level.” - Dwyane Wade

Page 18: SGB WEEKLY 1243

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CALENDAR For full year calendar go to sportsonesource.com/events

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SNOVEMBER 2012

3-4 NBS Fall Athletic Market Indianapolis, IN

8-9 TAG Fall/Winter Show N. Charleston, SC

13-14 A.D.A. Fall Show Las Vegas, NV

18-20 Athletic Show Sports Inc. Las Vegas, NV

DECEMBER 2012

3-4 Sports Inc. Footwear & Apparel St. Charles, MO

3-5 EORA Southeast Market Asheville, NC

5-7 Atlanta Fashion Shoe & Accessory Market Atlanta, GA

JANUARY 2013

5-7 ASI Orlando Orlando, FL

7-8 ATA Show (Archery Trade Association) Louisville, KY

7-10 EWSRA/SWRA Winter Sports Market Atlantic City, NJ

7-10 NEWSR Winter Sports Market Manchester, NH

10-12 Surf Expo Orlando, FL

14-15 Metropolitan New York Shoe Market Secaucus, NJ

15-18 SHOT Show Las Vegas, NV

15-16 Première Vision New York, New York 17-20 NBS Winter-Specialty Market Denver, CO

17-19 Sports Licensing & Tailgate Show Las Vegas, NV

18-20 Imprinted Sportswear Show (ISS) Long Beach, CA

22 Outdoor Retailer All Mountain Demo Salt Lake City, UT

23-26 Outdoor Retailer Winter Market Salt Lake City, UT

23-26 PGA Merchandise Show Orlando, FL

24-27 ASA-ICAST Chicagoland Fishing, Travel & Outdoor Exposition Schamburg, IL

29-31 WSA Show Las Vegas, NV

30 - 1 NABA Trade Show (National Archery Buyers Association) Reno, NV

31-3 SIA Snow Show Denver, CO

FEBRUARY 2013

1-5 NBS Spring Semi - Annual Market Fort Worth, TX

3-6 ISPO Munich 2013 Munich, Germany

5-7 FFANY New York, NY

6-8 ASI Dallas Dallas, TX

13-15 Magic Marketplace Las Vegas, NV

13-16 Sports Inc. Outdoor Show Phoenix, AZ

14-17 ASA-ICAST Greater Philadelphia Outdoor Sportshow Oaks, PA

17-20 WDI Worldwide Spring Show Reno, NV

23-25 Altanta Shoe Market Atlanta, GA

26-28 MRA On Snow Demo Boyne Mountain, MI

28-3 ASA-ICAST World Fishing & Outdoor Exposition Suffern, NY

Athletic Dealers of America1395 Highland AvenueMelbourne, FL 32935t 321.254.0091f 321.242.7419athleticdealersofamerica.com

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown, CT 06470t 203.426.1320 f. 203.426.1087nssf.org

National Sporting Goods Association1601 Feehanville Drive / Suite 300Mount Prospect, IL 60056t 847.296.6742f 847.391.9827nsga.org

Nation’s Best Sports4216 Hahn Blvd.Ft. Worth, TX 76117t 817.788.0034f 817.788.8542nbs.com

Outdoor Industry Association4909 Pearl East Circle / Suite 300Boulder, CO 80301t 303.444.3353f 303.444.3284outdoorindustry.org

SGMA 8505 Fenton StreetSilver Spring, MD 20910t 301.495.6321f 301.495.6322sgma.com

Snow Sports Industries America8377-B Greensboro DriveMcLean, VA 22102t 703.556.9020f 703.821.8276snowsports.org

Sports, Inc.333 2nd Avenue NorthLewistown, MT 59457t 406.538.3496f 406.538.2801sportsinc.com

Sports Specialists Ltd.590 Fishers Station Drive / Suite 110Victor, NY 14564t 585.742.1010f 585.742.2645sportsspecialistsltd.com

Team Athletic Goods629 Cepi DriveChesterfield, MO 63005t 636.530.3710f 636.530.3711tag1.com

Worldwide 8211 South 194thKent, WA 98032t 253.872.8746f 253.872.7603wdi-wdi.com

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