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SEPTEMBER 26, 2011 The Weekly Digital Magazine for the Sporting Goods Industry

SGB WEEKLY 1139

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SEPTEMBER 26 2011

The Weekly Digital Magazine for the Sporting Goods Industry

wwwspencocom

Releva

nceA collection of casual footwear insoles and accessories that are easy to merchandise and sellA 45 year track record of products that keep people healthy and active Great pricing Terrific customer service

Sound relevant to your business Then its time to take a second look at Spenco

Pictured The YUMINew for spring Featuring dynamicsupport in a stylish sandal Availablein 3 colors in both menrsquos and womenrsquos styles

Call 1-800-877-3626 to book your orders for 2012 now style pictured will be available in Spring 2012

WEEK 1139 | SGBweeklycom 3

Copyright 2011 SportsOneSource LLC All rights reserved The opinions expressed by writers amp contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 HAWKINS STREET SUITE 200 CHARLOTTE NC 28203 7049873450

NEWS 4 BASS PRO SHOPS Challenges EEOC Racial Discrimination Allegations CONGRESS Recommending Full PEP Funding FINISH LINES Profits Climb on Double-Digit Comps 6 NIKE INC Posts 15 Percent Revenue Growth in Q1 7 NIKE Officially Debuts the LeBron 9 Sneaker 8 SGMA STUDY Sports Participation Bounces Back

FEATURES 8 BSN SPORTS Looks to Give Back to Communities Through Victory Grants 14 SGMA Works to Break Down Trade Barriers DEPARTMENTS

18 JOB CLASSIFIEDS

The Weekly Digital Magazine for the Sporting Goods Industry

SEPTEMBER 26 2011

14Page

Editor In ChiefJames Hartford (7049873450 x104)

jamessportsonesourcecom

Senior Business EditorThomas J Ryan (9173754699)

tryansportsonesourcecom

Contributing EditorFernando J Delgado

Creative DirectorTeresa Hartford

Graphic DesignerCamila Amortegui

Advertising Sales DirectorCasey Vandenoever (3039977302)

caseyvsportsonesourcecom

Advertising Sales Account ManagerKatie OrsquoDonohue (7049873450 x110)

katieosportsonesourcecom

Circulation amp Subscriptionssubssportsonesourcecom

TechnologyChief Information Officer Mark Fine

VP Research amp Development Gerry AxelrodManager Database Operations Cathy Badalamenti

SportsOneSource Publications

SGB

TEAM Business

Sportsmanrsquos Business

The BOSS Report

Sports Executive Weekly

SGB Update

Footwear Business Update

Outdoor Business Update

Sportsmanrsquos Business Update

Team Business Update

SGB Weekly

SportsOneSource Research

SportScanInfo

OIA VantagePoint

SOS Research

Group PublisherBill Garrels

bgarrelssportsonesourcecom3039977302

SportsOneSource LLC2151 Hawkins Street bull Suite 200 bull Charlotte bull NC bull 28203

t 704-987-3450 bull f 704-987-3455wwwSportsOneSourcecom

ISSUE 1139

ON THE COVERPhoto courtesy of BSN Sports

4 SGB WEEKLY SEPTEMBER 26 2011

NEWS

The federal government is suing Bass Pro Shops over alleged racial discrimination in its hiring practices in its retail stores

The Equal Employment Opportunity Commission a federal agency charged with enforcing anti-discrimination laws in employment filed a lawsuit in US District Court in Houston on Wednesday

According to the suit the EEOC alleges that Bass Pro managers repeatedly refused to hire non-white workers as clerks cashiers or managers in stores in Houston Louisiana and other locations

The suit also alleges that Bass Pro management used discriminatory language to explain their actions The commission also alleges that Bass Pro destroyed documents related to applications and internal discrimination complaints and retaliated against those who spoke up

The charges some dating back to 2005 have been under investigation since 2007 The suit was filed after settlement negotiations broke down last year

The lawsuit alleges that qualified African-Americans and Hispanics were routinely denied employment at Bass Pro stores and that managers of stores in Houston and Louisiana made derogatory racial comments acknowledging the practice

In a prepared statement Bass Pro Shops countered the claims detailed in the federal governments lawsuit

This investigation and the EEOCs conduct demonstrate a troubling tendency by the EEOC to stereotype those who love outdoor sports and support conservation as people who unlawfully discriminate or oppose equal opportunity for all said Mike Rowland Bass Pro Shoprsquos VP of human resources Rowland contends that during its investigation EEOC investigators suggested that Bass Pro is more likely to discriminate against minorities because the company sponsors a NASCAR race team

The company said it has cooperated with the EEOC throughout its investigation providing extensive documentation and numerous witnesses Rowland said adding that Bass Pro vigorously denies the allegations in the EEOC lawsuit

BASS PRO SHOPS CHALLENGES EEOC RACIAL DISCRIMINATION ALLEGATIONS

CONGRESS RECOMMENDING FULL PEP FUNDINGIn a victory for physical education funding the full US Senate Appropriations Committee has followed the recommendation of the Labor Health and Education Subcommittee and included $788 million in funding for the Carol M White Physical Education Program (PEP) for the 2012-2013 school year

The House Education and Labor Committee had proposed the elimination of PEP citing duplication on PE in other physical activity programs The House Appropriations Committee has yet to take up Education funding

The next step in the funding process will be the US House of Representatives Education budget In recent years the Senate and the House have approved similar funding levels for PEP and compromised on the final funding figure

The quality physical education provided with the PEP grant is critical to the physical well-being academic achievement and social development of young people Without dedicated PE funding schools will not have the resources necessary to train teachers and purchase equipment needed for quality PE said Bill Sells SGMAs vice president of government relations The Senates inclusion of PEP funding is a huge victory for the physical education community and a crucial step forward in securing 2012-2013 PE funds SGMA is committed to ensuring PEP continues to receive federal support

WEEK 1139 | SGBweeklycom 5

The Finish Line climbed 244 percent its fiscal second quarter ended Aug 27 as comps grew 11 percent on strength in both its running and basketball footwear categories and robust e-commerce growth

On a conference call with analysts company Chairman and CEO Glenn Lyon noted that the company increased comp sales and earnings within its core business for the eighth consecutive quarter We are firing on all cylinders when it comes to growing our core Finish Line brand business said Lyon

EPS of 38 cents a share beat Wall Streets consensus estimate by a penny The comp gain which compared to a 2 percent lift in the 2010 quarter reflected a 33 percent improvement in store conversion and a 4 percent increase in average dollars per transaction Store traffic was down just slightly for the quarter

On a category basis footwear comps were up 114 percent and soft goods increased 82 percent Digital sales vaulted 606 percent to about 9 percent of total sales up from 6 percent last year

In mens footwear comps were up more than 14 percent Running was up in the high teens Said Steve Schneider president and COO The story in both men and womens running is all about the lightweight trend which shows no sign of slowing down

In mens running comps were up in the high teens as Nike Free Reebok Flex Adidas ClimaCool and Under Armour Impulse performed exceptionally well Technical running also performed well in men with standout brands including Asics and Brooks In womens running high-single-digit comps were driven by strong sales from Asics Reebok Brooks and Nike Overall womens footwear comps were down in mid-single digits due to the negative impact of toning which represented less than one-half of 1 percent of total footwear sales in the fiscal second quarter

Basketball footwear marked 11 consecutive months of sales increases in the category with a strong double-digit comp gain in the quarter led by Brand Jordan Adidas led

by Crazy Light was also a significant contributor in basketball Athletic casual was down in fiscal Q2 as anticipated but Adidas was a bright spot

Kids footwear continued to be sensational during the back-to-school season generating comp sales in the high-teens and was led by Reebok lightweight running and Reebok Zig

Softgoods comps were up in high-single digits driven primarily by accessories led by socks sunglasses and watches Apparel sales picked up in August with branded graphic tees from Nike and Under Armour selling extremely well according to Schneider

The bottom line benefited by a 200 basis point improvement in gross margins Product margin net of shrinkage was up 60 basis points due to increased sell-throughs at full retail prices while the sales leverage on occupancy accounted for the rest of the margin improvement

Comps in the current month through Sept 19 increased 90 percent on top of a 62 percent increase for the same period a year ago

FINISH LINES PROFITS CLIMB ON DOUBLE-DIGIT COMPS

6 SGB WEEKLY SEPTEMBER 26 2011

Nike Incs earnings jumped 154 percent in the fiscal first quarter ended Aug 31 as double-digit revenues gains led by the Nike brandrsquos North America region offset margin pressures from rising input costs The Q1 results along with Nike brand backlogs that were up 13 percent excluding currency fluctuations at quarter-end prompted the company to increase revenue guidance for the year Revenue in the 2012 fiscal year through May 31 2012 is now expected to increase in the low- to mid-teens percentage range above a high-single to low-double digit forecast given in June

We all know the the economic uncertainty that were seeing in the world today is putting pressure on consumers around the world said company President and CEO Mark Parker on a conference call with analysts Yet in most countries we continue to see solid growth in footwear and apparel sales which tells me the growing middle class in developing markets is increasing consumption and that consumers

everywhere are ready to buy when they feel good about what they get for their money

Fiscal first quarter EPS came in at $136 a share easily besting Wall Streets consensus estimate of $121 a share Revenues jumped 175 percent to $61 billion Revenues in constant-currencies increased 11 percent and were better than expected due to strength around the world particularly in North America The impact of currency exchange fluctuations was also higher than managements previous guidance due largely to the strength of the yen and emerging market currencies

Excluding the impact of changes in foreign currency Nike brand revenues rose 12 percent with growth in every geography except Western Europe which was flat due to the negative impact from changes in the timing of shipments and comparisons to last yearrsquos World Cup Overall Nike brand revenues rose 185 percent to $53 billion

NIKE INC POSTS 15 PERCENT REVENUE GROWTH IN Q1

Nike chief executive officer Mark Parker

NEWS

in US dollar termsOf particular strength was the Nike brands Direct-to-Consumer

segment which saw sales increase more than 20 percent for the fiscal first quarter including over 30 percent growth in the brandrsquos online business Comp store revenue growth was strong at both factory and in-line locations

By region for the Nike brand revenues in North America climbed 156 percent to $220 billion and were up 15 percent on a currency-neutral basis Footwear sales grew 12 percent to $144 billion and were also up 12 percent currency neutral Apparel sales in the region jumped 227 percent to $632 million or 22 percent currency- neutral Equipment sales rose 263 percent to $125 million and were up 15 percent currency-neutral Futures were up 16 percent overall and up 15 percent on a currency-neutral basis

On the call Nike officials said the top-line and futures strength in the region reflected broad-based growth across categories product types and channels Direct-to-Consumer (DTC) operations were particularly strong as improved store productivity drove a 17 percent increase in comps

Charlie Denson president of the Nike brand said on the call There are many factors at work here - our innovative product the strength of our DTC business which posted 23 percent growth for North America in Q1 and our continued momentum in running basketball and mens and womens training

Overal Denson highlighted the Nike brands success in running basketball apparel and womens training Running revenues and futures were up double-digits in the quarter coming

on top of growth of 30 percent in fiscal year 2011 Basketball in the US and around the world saw high-single digit growth in the quarter and the business continues to accelerate with double-digit futures growth said Denson

Denson was also bullish that demand would continue despite the NBA lockout issues He said Basketball never stops Its truly becoming a global game Between international leagues national team play the upcoming Olympics the college game here in the US we see basketball continuing to grow

Performance apparel for Nike brand was up double digits in the quarter led by the success of Nike Pro Said Denson In the US Nike Pro continues to be the leading baselayer brand for women and over the last month weve continued to close the gap in mens

In womens Nike Brand saw double-digit growth in footwear and apparel and increased revenue in every geography Globally womens training was up strong double digits with a particularly strong Q1 in North America

Revenues in the Other Businesses segment increased 98 percent to $762 million including 2 percentage points of benefit from changes in currency-exchange rates The gains were driven by double-digit growth at Converse Nike Golf also saw double-digit growth and Cole Haan increased in single-digits Hurley and Umbro both saw declines with Umbros declines reflecting difficult World Cup comparisons versus the prior-year period

NIKE OFFICIALLY DEBUTS THE LEBRON 9 SNEAKERNike revealed plans to launch LeBron James ninth signature shoe the LEBRON 9 in October at a suggested retail price of $170 Thats about $10 more a pair than the NBA superstars last signature sneakers Its also the highest price for any basketball shoes sold at Nikes online store with the exception of a pair of Jordan shoes that sell for $175

The LEBRON 9primes have a Max Air 180 unit in the heel with a Zoom unit in the forefoot The shoe is the first to combine Flywire technology and Hyperfuse construction to create a nearly seamless lightweight upper thatrsquos still supportive

The sneakers will drop in China on October 1 and then hit the US in the limited edition Cannon color scheme October 15

The primary blackredwhite color scheme will arrive in US stores October 25 For the first time ever LeBronrsquos signature shoe will be available on NIKEiDcom

8 SGB WEEKLY SEPTEMBER 26 2011

According to SGMAs just-released study US Trends in Team Sports Fall 2011 niche sports like lacrosse rugby track and field and ultimate frisbee are seeing double-digit increases in participation More encouragingly baseball basketball soccer and tackle football all saw single-digit increases in both to-tal and core-level participation marking a turnaround after two years of nega-tive participation growth for most mainstream team sports

In the report Tom Cove president and CEO of the SGMA said younger teens are a main driver for some of this increase

They are gravitating to organized sports programs which will bode well for many of the local recreational-oriented programs that are established through-out this country said Cove Rec programs need to turn part of their attention to early teens to bring them back to team sports in some cases or keep them playing after their elementary school years

Given the budget cuts seen in middle school sports programs Cove cau-tioned that local recreation programs as well as elite player teams may have to be counted on to become a larger conduit for varsity level high school sports He also added that while theres clearly pressure on school and municipal bud-gets nationwide booster clubs and other innovative fundraising activities are filling gaps as most sports remain accessible in most communities

Americas commitment to sports especially in high schools and elite clubs remains energized stated Cove A growing concern however is for eco-nomically disadvantaged communities without access to private resources to contribute to these programs

Among mainstream sports basketball was by far the most-widely partici-pated sport in 2010 with 263 million participants between the ages of 6 and 17 Thats up 96 percent from 2009 participation levels that had showed a slight decline versus 2008 Over the last ten years basketball participation is up 03 percent Core participants in basketball (those playing more than 13 times a year) increased 75 percent to 177 million in 2010 versus 2009

Baseball the second heaviest participated sport saw its participants among the 6-17 year-old group grow 52 percent to 146 million following declining participation rates over the previous two years Overall baseballs participation levels are down 81 percent over the last ten years Following closely behind baseball is outdoor soccer which tallied 141 million participants in 2010 up 28 percent from 2009 Both baseball and outdoor soccer saw modest gains in core participants year-over-year

In football categories tackle footballs overall partici-pants grew 16 percent to 69 million with core participants in tackle footwear (+26 times a year) ahead 58 percent to 39 million Touch footballs overall participants declined 66 percent to 84 million in 2010 while flag football play-ers grew 33 percent to 68 million

Among more niche sports lacrosse participation added another 377 percent to reach 16 million participants in 2010 and the sports player numbers have grown by 2181 percent over the last ten years Lacrosses core participants (+13 times a year) increased 331 percent to 897000 and is expected to go over the one million core level participants in the current year On a smaller scale rugby total participation increased 507 percent to 11 million Field hockey increased 218 percent to 13 million regis-tering the highest participation in three years

Gymnastics also rebounded (up 197 percent to 48 million participants) although the activitys overall participation rate is still down 03 percent over the last ten years By far the most popular sports for children under age 13 are

SGMA STUDY

SPORTS PARTICIPATION BOUNCES BACK

NEWS

By Thomas J Ryan

WEEK 1139 | SGBweeklycom 9

gymnastics (48 percent of those played) and outdoor soccer (42 percent) Also showing increased participation levels in 2010 were cheerleading and beach volleyball

On the downside indoor team sports like ice hockey and indoor soccer have cooled off after two years of strong participation performance Ice hockey managed a 05 percent increase in participation levels to 21 million year-over-year indoor soccer inched up 03 percent to 49 million Both sports are said to be very dependent on facility availability and given the participation growth of the past two years the ice time fields and court time may not have been available to accommodate any new growth at the current time

Wrestling participation is also showing a steady decline losing nearly a third of partici-pation numbers from 2009 to 2010 Declines were seen in both fast-pitch softball (down 94 percent year-over-year) and softball slow-pitch (down 11 percent) Track amp Field likewise showed a modest decline year-over-year

The findings came from a total of 38742 online interviews nationwide by Sports Marketing Surveys USA taken place during January and February 2011 A total of 15086 individual and 23656 household surveys were completed

US TRENDS IN TEAM SPORTS FALL 2011

The SGMArsquos Annual Report on the Health of Team Sports in America

OTHER FINDINGS IN THE REPORT bull 66 percent of American children ages 6 to 17 are playing team sports and teenagers are significantly more likely than younger children to be participants Fewer than 1 in 4 American children under age 18 do not participate in a team sport

bull As children age from 6 to 17 their participation rates decline in outdoor soccer (-177 percent) and baseball (-128 percent) remain flat in flag football and increase in tackle football (+89 percent) basketball (+63 percent) and court volleyball (+62 percent)

bull When removing cheerleading and track and field - which get much of their participation from scholastic teams and require higher levels of organization the average casual team sports participation is 51 percent

bull Cheerleading (+333 percent) gymnastics (+169 percent) court volleyball (+47 percent) fast pitch softball (+18 percent) and grass vol-leyball (+9 percent) are the sports where there are still more female participants than male participants The highest number of female participants are in volleyball (all) 91 million soccer (all) 68 million basketball 65 million and softball (all) 47 million

bull The survey once showed that those playing team sports in their youth were more likely to stay active as they get older Team sports par-ticipants are also significantly more likely to earn $75000 per year or more as compared to the general population (43 percent versus 11 percent US Census 2008)

TO VIEW A SAMPLE OF THE SGMA REPORT OR TO PURCHASE THE FULL REPORT CLICK HERE

10 SGB WEEKLY SEPTEMBER 26 2011

FALL 2011B

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K bull F

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SNSPO

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BSNSPORTScom

BSN Sports formerly Sport Supply Group revealed bold plans to double its road sales force and revenues over the next five years And while some of that growth will be driven by even more acquisitions of team dealers its also expected to be stimulated by several moves designed to further its commitment to serving local communities

That includes officially changing its corporate name from Sport Supply Group to BSN Sports Inc by the close of this year reflecting the catalog for which it is best known and the companyrsquos recent move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand The initiatives are also underscored by a new tagline Feel the Strength

We want local communities to Feel The Strength of one organization one name with one commitment which is to passionately serve our customers on the field and create game-changing solutions for them said Adam Blumenfeld chairman and CEO of BSN Sports in an interview with SGB Weekly

But the symbol of its drive to better serve local communities is the official launch of the Victory Grant Program representing

a one million dollar commitment by the company to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Blumenfeld said the commitment ndash by far the largest in the companys 39-year history ndash addresses the fiscal challenges of its many customers including not only schools but leagues YMCAs churches boys and girls clubs and other organizations supporting team play Said Blumenfeld As this economy churns on and either goes nowhere or goes in the wrong direction we have been constantly thinking about how can BSN Sports can play a leadership role in helping some of these cash-strapped organizations

On an even wider scale the program speaks to the fight against childhood obesity This is a great way for us to put free equipment and free uniforms to use in organizations to get them up and running and to get kids physically active - not just at the high school level but also at the elementary and the early childhood level said Blumenfeld

But for the company Victory Grant marks BSN Sportsrsquo shift to take on a larger leadership role in driving change at the local level

LOOKS TO GIVE BACK TO COMMUNITIES THROUGH VICTORY

GRANTSBy Thomas J Ryan

WEEK 1139 | SGBweeklycom 11

Blumenfeld likened the program to the community-driven efforts orchestrated by New Balance and admits to being inspired by Jim Davis New Balances long-time chairman

In some small way I suppose this is BNS Sportsrsquo way of stepping up to the plate in this industry and acting as a leader admitted Blumenfeld But in all fairness its taking what Ive learned by watching Jim Davis and watching New Balance do good things in communities over the years and trying to put that into practice in our business Its been fun to watch how New Balance has taken what theyve developed and given back

Indeed Blumenfeld said the program represents a natural extension of what BSN Sports has been doing since 1972 in serving local markets with quality fair-priced sports equipment and team uniforms Said Blumenfeld Its about making specific grants to help programs that really are having a tough time getting off the ground or keeping them going I look at it as a natural extension of what we do in terms of making BSN Sports not just relevant but make it a true leader

Programs nationwide are invited to apply for Victory Grant consideration via BSN Sports 250 local field reps or online at wwwBSNSPORTScomsponsorme The program will involve an internal grant committee which will sort through the applications The Victory Grant program ndash aimed at the 6th grade through college ndash will

BASEBALLSOFTBALL 6-79

BASKETBALL 80-99

FOOTBALL 100-131

HYDRATION 132-135

FIELD HOCKEY 136

LACROSSE 137-141

RACQUET SPORTS 142-157

SOCCER 158-177

TRACK amp FIELD 178-191

VOLLEYBALL 192-206

WRESTLING 207

STRENGTHFITNESS 208-243

TREADMILLSBIKES 244-247

SPEEDAGILITY 248-252

ASSESSMENT 253-259

MATSGYMNASTICS 260-266

BOXING 267-269

MY TEAM SHOP 270

NIKE 272-289

UNDER ARMOUR 280-283

ADIDAS 284-287

TEAM UNIFORMS 288-302

BENCHESBLEACHERS 304-317

COACHING 318-321

CONCESSIONS 322-323

FIELD MARKING 324-329

FLOOR COVERS 330-331

GAME TABLES 332-341

LOCKSLOCKERS 342-343

SCOREBOARDS 344-355

SPORTS MED 356-361

STORAGE 362-365

TRAFFIC SAFETY 366

WALL PADS 367-369

PHYSICAL EDUCATION 370-394

GOLF 395

ARCHERY 396-398

INDEX 399-402

TEA

M S

PO

RTS

APP

AR

ELFI

TNES

SFA

CIL

ITY

PE

INDEX

QUICK INDEX - 3

Our Commitment to Hometowns Like Yours

Giving back is important to us

Our new Victory Grant Program supports communities where our sporting goods are needed most Ask your local sales pro about an equipment or apparel grant today

Apply online at BSNSPORTScomsponsorme

Free Equipment and Uniforms

$1000000

Victory Grant Program

$1000000

On September 15 BSN Sports announced the official launch of the Companys Victory Grant Program This is an unprecedented $1 million commitment to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Adam Blumenfeld chairman and CEO of BSN Sports

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

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18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

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WEEK 1139 | SGBweeklycom 3

Copyright 2011 SportsOneSource LLC All rights reserved The opinions expressed by writers amp contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 HAWKINS STREET SUITE 200 CHARLOTTE NC 28203 7049873450

NEWS 4 BASS PRO SHOPS Challenges EEOC Racial Discrimination Allegations CONGRESS Recommending Full PEP Funding FINISH LINES Profits Climb on Double-Digit Comps 6 NIKE INC Posts 15 Percent Revenue Growth in Q1 7 NIKE Officially Debuts the LeBron 9 Sneaker 8 SGMA STUDY Sports Participation Bounces Back

FEATURES 8 BSN SPORTS Looks to Give Back to Communities Through Victory Grants 14 SGMA Works to Break Down Trade Barriers DEPARTMENTS

18 JOB CLASSIFIEDS

The Weekly Digital Magazine for the Sporting Goods Industry

SEPTEMBER 26 2011

14Page

Editor In ChiefJames Hartford (7049873450 x104)

jamessportsonesourcecom

Senior Business EditorThomas J Ryan (9173754699)

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ISSUE 1139

ON THE COVERPhoto courtesy of BSN Sports

4 SGB WEEKLY SEPTEMBER 26 2011

NEWS

The federal government is suing Bass Pro Shops over alleged racial discrimination in its hiring practices in its retail stores

The Equal Employment Opportunity Commission a federal agency charged with enforcing anti-discrimination laws in employment filed a lawsuit in US District Court in Houston on Wednesday

According to the suit the EEOC alleges that Bass Pro managers repeatedly refused to hire non-white workers as clerks cashiers or managers in stores in Houston Louisiana and other locations

The suit also alleges that Bass Pro management used discriminatory language to explain their actions The commission also alleges that Bass Pro destroyed documents related to applications and internal discrimination complaints and retaliated against those who spoke up

The charges some dating back to 2005 have been under investigation since 2007 The suit was filed after settlement negotiations broke down last year

The lawsuit alleges that qualified African-Americans and Hispanics were routinely denied employment at Bass Pro stores and that managers of stores in Houston and Louisiana made derogatory racial comments acknowledging the practice

In a prepared statement Bass Pro Shops countered the claims detailed in the federal governments lawsuit

This investigation and the EEOCs conduct demonstrate a troubling tendency by the EEOC to stereotype those who love outdoor sports and support conservation as people who unlawfully discriminate or oppose equal opportunity for all said Mike Rowland Bass Pro Shoprsquos VP of human resources Rowland contends that during its investigation EEOC investigators suggested that Bass Pro is more likely to discriminate against minorities because the company sponsors a NASCAR race team

The company said it has cooperated with the EEOC throughout its investigation providing extensive documentation and numerous witnesses Rowland said adding that Bass Pro vigorously denies the allegations in the EEOC lawsuit

BASS PRO SHOPS CHALLENGES EEOC RACIAL DISCRIMINATION ALLEGATIONS

CONGRESS RECOMMENDING FULL PEP FUNDINGIn a victory for physical education funding the full US Senate Appropriations Committee has followed the recommendation of the Labor Health and Education Subcommittee and included $788 million in funding for the Carol M White Physical Education Program (PEP) for the 2012-2013 school year

The House Education and Labor Committee had proposed the elimination of PEP citing duplication on PE in other physical activity programs The House Appropriations Committee has yet to take up Education funding

The next step in the funding process will be the US House of Representatives Education budget In recent years the Senate and the House have approved similar funding levels for PEP and compromised on the final funding figure

The quality physical education provided with the PEP grant is critical to the physical well-being academic achievement and social development of young people Without dedicated PE funding schools will not have the resources necessary to train teachers and purchase equipment needed for quality PE said Bill Sells SGMAs vice president of government relations The Senates inclusion of PEP funding is a huge victory for the physical education community and a crucial step forward in securing 2012-2013 PE funds SGMA is committed to ensuring PEP continues to receive federal support

WEEK 1139 | SGBweeklycom 5

The Finish Line climbed 244 percent its fiscal second quarter ended Aug 27 as comps grew 11 percent on strength in both its running and basketball footwear categories and robust e-commerce growth

On a conference call with analysts company Chairman and CEO Glenn Lyon noted that the company increased comp sales and earnings within its core business for the eighth consecutive quarter We are firing on all cylinders when it comes to growing our core Finish Line brand business said Lyon

EPS of 38 cents a share beat Wall Streets consensus estimate by a penny The comp gain which compared to a 2 percent lift in the 2010 quarter reflected a 33 percent improvement in store conversion and a 4 percent increase in average dollars per transaction Store traffic was down just slightly for the quarter

On a category basis footwear comps were up 114 percent and soft goods increased 82 percent Digital sales vaulted 606 percent to about 9 percent of total sales up from 6 percent last year

In mens footwear comps were up more than 14 percent Running was up in the high teens Said Steve Schneider president and COO The story in both men and womens running is all about the lightweight trend which shows no sign of slowing down

In mens running comps were up in the high teens as Nike Free Reebok Flex Adidas ClimaCool and Under Armour Impulse performed exceptionally well Technical running also performed well in men with standout brands including Asics and Brooks In womens running high-single-digit comps were driven by strong sales from Asics Reebok Brooks and Nike Overall womens footwear comps were down in mid-single digits due to the negative impact of toning which represented less than one-half of 1 percent of total footwear sales in the fiscal second quarter

Basketball footwear marked 11 consecutive months of sales increases in the category with a strong double-digit comp gain in the quarter led by Brand Jordan Adidas led

by Crazy Light was also a significant contributor in basketball Athletic casual was down in fiscal Q2 as anticipated but Adidas was a bright spot

Kids footwear continued to be sensational during the back-to-school season generating comp sales in the high-teens and was led by Reebok lightweight running and Reebok Zig

Softgoods comps were up in high-single digits driven primarily by accessories led by socks sunglasses and watches Apparel sales picked up in August with branded graphic tees from Nike and Under Armour selling extremely well according to Schneider

The bottom line benefited by a 200 basis point improvement in gross margins Product margin net of shrinkage was up 60 basis points due to increased sell-throughs at full retail prices while the sales leverage on occupancy accounted for the rest of the margin improvement

Comps in the current month through Sept 19 increased 90 percent on top of a 62 percent increase for the same period a year ago

FINISH LINES PROFITS CLIMB ON DOUBLE-DIGIT COMPS

6 SGB WEEKLY SEPTEMBER 26 2011

Nike Incs earnings jumped 154 percent in the fiscal first quarter ended Aug 31 as double-digit revenues gains led by the Nike brandrsquos North America region offset margin pressures from rising input costs The Q1 results along with Nike brand backlogs that were up 13 percent excluding currency fluctuations at quarter-end prompted the company to increase revenue guidance for the year Revenue in the 2012 fiscal year through May 31 2012 is now expected to increase in the low- to mid-teens percentage range above a high-single to low-double digit forecast given in June

We all know the the economic uncertainty that were seeing in the world today is putting pressure on consumers around the world said company President and CEO Mark Parker on a conference call with analysts Yet in most countries we continue to see solid growth in footwear and apparel sales which tells me the growing middle class in developing markets is increasing consumption and that consumers

everywhere are ready to buy when they feel good about what they get for their money

Fiscal first quarter EPS came in at $136 a share easily besting Wall Streets consensus estimate of $121 a share Revenues jumped 175 percent to $61 billion Revenues in constant-currencies increased 11 percent and were better than expected due to strength around the world particularly in North America The impact of currency exchange fluctuations was also higher than managements previous guidance due largely to the strength of the yen and emerging market currencies

Excluding the impact of changes in foreign currency Nike brand revenues rose 12 percent with growth in every geography except Western Europe which was flat due to the negative impact from changes in the timing of shipments and comparisons to last yearrsquos World Cup Overall Nike brand revenues rose 185 percent to $53 billion

NIKE INC POSTS 15 PERCENT REVENUE GROWTH IN Q1

Nike chief executive officer Mark Parker

NEWS

in US dollar termsOf particular strength was the Nike brands Direct-to-Consumer

segment which saw sales increase more than 20 percent for the fiscal first quarter including over 30 percent growth in the brandrsquos online business Comp store revenue growth was strong at both factory and in-line locations

By region for the Nike brand revenues in North America climbed 156 percent to $220 billion and were up 15 percent on a currency-neutral basis Footwear sales grew 12 percent to $144 billion and were also up 12 percent currency neutral Apparel sales in the region jumped 227 percent to $632 million or 22 percent currency- neutral Equipment sales rose 263 percent to $125 million and were up 15 percent currency-neutral Futures were up 16 percent overall and up 15 percent on a currency-neutral basis

On the call Nike officials said the top-line and futures strength in the region reflected broad-based growth across categories product types and channels Direct-to-Consumer (DTC) operations were particularly strong as improved store productivity drove a 17 percent increase in comps

Charlie Denson president of the Nike brand said on the call There are many factors at work here - our innovative product the strength of our DTC business which posted 23 percent growth for North America in Q1 and our continued momentum in running basketball and mens and womens training

Overal Denson highlighted the Nike brands success in running basketball apparel and womens training Running revenues and futures were up double-digits in the quarter coming

on top of growth of 30 percent in fiscal year 2011 Basketball in the US and around the world saw high-single digit growth in the quarter and the business continues to accelerate with double-digit futures growth said Denson

Denson was also bullish that demand would continue despite the NBA lockout issues He said Basketball never stops Its truly becoming a global game Between international leagues national team play the upcoming Olympics the college game here in the US we see basketball continuing to grow

Performance apparel for Nike brand was up double digits in the quarter led by the success of Nike Pro Said Denson In the US Nike Pro continues to be the leading baselayer brand for women and over the last month weve continued to close the gap in mens

In womens Nike Brand saw double-digit growth in footwear and apparel and increased revenue in every geography Globally womens training was up strong double digits with a particularly strong Q1 in North America

Revenues in the Other Businesses segment increased 98 percent to $762 million including 2 percentage points of benefit from changes in currency-exchange rates The gains were driven by double-digit growth at Converse Nike Golf also saw double-digit growth and Cole Haan increased in single-digits Hurley and Umbro both saw declines with Umbros declines reflecting difficult World Cup comparisons versus the prior-year period

NIKE OFFICIALLY DEBUTS THE LEBRON 9 SNEAKERNike revealed plans to launch LeBron James ninth signature shoe the LEBRON 9 in October at a suggested retail price of $170 Thats about $10 more a pair than the NBA superstars last signature sneakers Its also the highest price for any basketball shoes sold at Nikes online store with the exception of a pair of Jordan shoes that sell for $175

The LEBRON 9primes have a Max Air 180 unit in the heel with a Zoom unit in the forefoot The shoe is the first to combine Flywire technology and Hyperfuse construction to create a nearly seamless lightweight upper thatrsquos still supportive

The sneakers will drop in China on October 1 and then hit the US in the limited edition Cannon color scheme October 15

The primary blackredwhite color scheme will arrive in US stores October 25 For the first time ever LeBronrsquos signature shoe will be available on NIKEiDcom

8 SGB WEEKLY SEPTEMBER 26 2011

According to SGMAs just-released study US Trends in Team Sports Fall 2011 niche sports like lacrosse rugby track and field and ultimate frisbee are seeing double-digit increases in participation More encouragingly baseball basketball soccer and tackle football all saw single-digit increases in both to-tal and core-level participation marking a turnaround after two years of nega-tive participation growth for most mainstream team sports

In the report Tom Cove president and CEO of the SGMA said younger teens are a main driver for some of this increase

They are gravitating to organized sports programs which will bode well for many of the local recreational-oriented programs that are established through-out this country said Cove Rec programs need to turn part of their attention to early teens to bring them back to team sports in some cases or keep them playing after their elementary school years

Given the budget cuts seen in middle school sports programs Cove cau-tioned that local recreation programs as well as elite player teams may have to be counted on to become a larger conduit for varsity level high school sports He also added that while theres clearly pressure on school and municipal bud-gets nationwide booster clubs and other innovative fundraising activities are filling gaps as most sports remain accessible in most communities

Americas commitment to sports especially in high schools and elite clubs remains energized stated Cove A growing concern however is for eco-nomically disadvantaged communities without access to private resources to contribute to these programs

Among mainstream sports basketball was by far the most-widely partici-pated sport in 2010 with 263 million participants between the ages of 6 and 17 Thats up 96 percent from 2009 participation levels that had showed a slight decline versus 2008 Over the last ten years basketball participation is up 03 percent Core participants in basketball (those playing more than 13 times a year) increased 75 percent to 177 million in 2010 versus 2009

Baseball the second heaviest participated sport saw its participants among the 6-17 year-old group grow 52 percent to 146 million following declining participation rates over the previous two years Overall baseballs participation levels are down 81 percent over the last ten years Following closely behind baseball is outdoor soccer which tallied 141 million participants in 2010 up 28 percent from 2009 Both baseball and outdoor soccer saw modest gains in core participants year-over-year

In football categories tackle footballs overall partici-pants grew 16 percent to 69 million with core participants in tackle footwear (+26 times a year) ahead 58 percent to 39 million Touch footballs overall participants declined 66 percent to 84 million in 2010 while flag football play-ers grew 33 percent to 68 million

Among more niche sports lacrosse participation added another 377 percent to reach 16 million participants in 2010 and the sports player numbers have grown by 2181 percent over the last ten years Lacrosses core participants (+13 times a year) increased 331 percent to 897000 and is expected to go over the one million core level participants in the current year On a smaller scale rugby total participation increased 507 percent to 11 million Field hockey increased 218 percent to 13 million regis-tering the highest participation in three years

Gymnastics also rebounded (up 197 percent to 48 million participants) although the activitys overall participation rate is still down 03 percent over the last ten years By far the most popular sports for children under age 13 are

SGMA STUDY

SPORTS PARTICIPATION BOUNCES BACK

NEWS

By Thomas J Ryan

WEEK 1139 | SGBweeklycom 9

gymnastics (48 percent of those played) and outdoor soccer (42 percent) Also showing increased participation levels in 2010 were cheerleading and beach volleyball

On the downside indoor team sports like ice hockey and indoor soccer have cooled off after two years of strong participation performance Ice hockey managed a 05 percent increase in participation levels to 21 million year-over-year indoor soccer inched up 03 percent to 49 million Both sports are said to be very dependent on facility availability and given the participation growth of the past two years the ice time fields and court time may not have been available to accommodate any new growth at the current time

Wrestling participation is also showing a steady decline losing nearly a third of partici-pation numbers from 2009 to 2010 Declines were seen in both fast-pitch softball (down 94 percent year-over-year) and softball slow-pitch (down 11 percent) Track amp Field likewise showed a modest decline year-over-year

The findings came from a total of 38742 online interviews nationwide by Sports Marketing Surveys USA taken place during January and February 2011 A total of 15086 individual and 23656 household surveys were completed

US TRENDS IN TEAM SPORTS FALL 2011

The SGMArsquos Annual Report on the Health of Team Sports in America

OTHER FINDINGS IN THE REPORT bull 66 percent of American children ages 6 to 17 are playing team sports and teenagers are significantly more likely than younger children to be participants Fewer than 1 in 4 American children under age 18 do not participate in a team sport

bull As children age from 6 to 17 their participation rates decline in outdoor soccer (-177 percent) and baseball (-128 percent) remain flat in flag football and increase in tackle football (+89 percent) basketball (+63 percent) and court volleyball (+62 percent)

bull When removing cheerleading and track and field - which get much of their participation from scholastic teams and require higher levels of organization the average casual team sports participation is 51 percent

bull Cheerleading (+333 percent) gymnastics (+169 percent) court volleyball (+47 percent) fast pitch softball (+18 percent) and grass vol-leyball (+9 percent) are the sports where there are still more female participants than male participants The highest number of female participants are in volleyball (all) 91 million soccer (all) 68 million basketball 65 million and softball (all) 47 million

bull The survey once showed that those playing team sports in their youth were more likely to stay active as they get older Team sports par-ticipants are also significantly more likely to earn $75000 per year or more as compared to the general population (43 percent versus 11 percent US Census 2008)

TO VIEW A SAMPLE OF THE SGMA REPORT OR TO PURCHASE THE FULL REPORT CLICK HERE

10 SGB WEEKLY SEPTEMBER 26 2011

FALL 2011B

IG B

OO

K bull F

AL

L 2

011

80052775108005277510 B

SNSPO

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BSNSPORTScom

BSN Sports formerly Sport Supply Group revealed bold plans to double its road sales force and revenues over the next five years And while some of that growth will be driven by even more acquisitions of team dealers its also expected to be stimulated by several moves designed to further its commitment to serving local communities

That includes officially changing its corporate name from Sport Supply Group to BSN Sports Inc by the close of this year reflecting the catalog for which it is best known and the companyrsquos recent move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand The initiatives are also underscored by a new tagline Feel the Strength

We want local communities to Feel The Strength of one organization one name with one commitment which is to passionately serve our customers on the field and create game-changing solutions for them said Adam Blumenfeld chairman and CEO of BSN Sports in an interview with SGB Weekly

But the symbol of its drive to better serve local communities is the official launch of the Victory Grant Program representing

a one million dollar commitment by the company to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Blumenfeld said the commitment ndash by far the largest in the companys 39-year history ndash addresses the fiscal challenges of its many customers including not only schools but leagues YMCAs churches boys and girls clubs and other organizations supporting team play Said Blumenfeld As this economy churns on and either goes nowhere or goes in the wrong direction we have been constantly thinking about how can BSN Sports can play a leadership role in helping some of these cash-strapped organizations

On an even wider scale the program speaks to the fight against childhood obesity This is a great way for us to put free equipment and free uniforms to use in organizations to get them up and running and to get kids physically active - not just at the high school level but also at the elementary and the early childhood level said Blumenfeld

But for the company Victory Grant marks BSN Sportsrsquo shift to take on a larger leadership role in driving change at the local level

LOOKS TO GIVE BACK TO COMMUNITIES THROUGH VICTORY

GRANTSBy Thomas J Ryan

WEEK 1139 | SGBweeklycom 11

Blumenfeld likened the program to the community-driven efforts orchestrated by New Balance and admits to being inspired by Jim Davis New Balances long-time chairman

In some small way I suppose this is BNS Sportsrsquo way of stepping up to the plate in this industry and acting as a leader admitted Blumenfeld But in all fairness its taking what Ive learned by watching Jim Davis and watching New Balance do good things in communities over the years and trying to put that into practice in our business Its been fun to watch how New Balance has taken what theyve developed and given back

Indeed Blumenfeld said the program represents a natural extension of what BSN Sports has been doing since 1972 in serving local markets with quality fair-priced sports equipment and team uniforms Said Blumenfeld Its about making specific grants to help programs that really are having a tough time getting off the ground or keeping them going I look at it as a natural extension of what we do in terms of making BSN Sports not just relevant but make it a true leader

Programs nationwide are invited to apply for Victory Grant consideration via BSN Sports 250 local field reps or online at wwwBSNSPORTScomsponsorme The program will involve an internal grant committee which will sort through the applications The Victory Grant program ndash aimed at the 6th grade through college ndash will

BASEBALLSOFTBALL 6-79

BASKETBALL 80-99

FOOTBALL 100-131

HYDRATION 132-135

FIELD HOCKEY 136

LACROSSE 137-141

RACQUET SPORTS 142-157

SOCCER 158-177

TRACK amp FIELD 178-191

VOLLEYBALL 192-206

WRESTLING 207

STRENGTHFITNESS 208-243

TREADMILLSBIKES 244-247

SPEEDAGILITY 248-252

ASSESSMENT 253-259

MATSGYMNASTICS 260-266

BOXING 267-269

MY TEAM SHOP 270

NIKE 272-289

UNDER ARMOUR 280-283

ADIDAS 284-287

TEAM UNIFORMS 288-302

BENCHESBLEACHERS 304-317

COACHING 318-321

CONCESSIONS 322-323

FIELD MARKING 324-329

FLOOR COVERS 330-331

GAME TABLES 332-341

LOCKSLOCKERS 342-343

SCOREBOARDS 344-355

SPORTS MED 356-361

STORAGE 362-365

TRAFFIC SAFETY 366

WALL PADS 367-369

PHYSICAL EDUCATION 370-394

GOLF 395

ARCHERY 396-398

INDEX 399-402

TEA

M S

PO

RTS

APP

AR

ELFI

TNES

SFA

CIL

ITY

PE

INDEX

QUICK INDEX - 3

Our Commitment to Hometowns Like Yours

Giving back is important to us

Our new Victory Grant Program supports communities where our sporting goods are needed most Ask your local sales pro about an equipment or apparel grant today

Apply online at BSNSPORTScomsponsorme

Free Equipment and Uniforms

$1000000

Victory Grant Program

$1000000

On September 15 BSN Sports announced the official launch of the Companys Victory Grant Program This is an unprecedented $1 million commitment to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Adam Blumenfeld chairman and CEO of BSN Sports

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

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18 SGB WEEKLY AUGUST 29 2011

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Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

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WEEK 1139 | SGBweeklycom 3

Copyright 2011 SportsOneSource LLC All rights reserved The opinions expressed by writers amp contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 HAWKINS STREET SUITE 200 CHARLOTTE NC 28203 7049873450

NEWS 4 BASS PRO SHOPS Challenges EEOC Racial Discrimination Allegations CONGRESS Recommending Full PEP Funding FINISH LINES Profits Climb on Double-Digit Comps 6 NIKE INC Posts 15 Percent Revenue Growth in Q1 7 NIKE Officially Debuts the LeBron 9 Sneaker 8 SGMA STUDY Sports Participation Bounces Back

FEATURES 8 BSN SPORTS Looks to Give Back to Communities Through Victory Grants 14 SGMA Works to Break Down Trade Barriers DEPARTMENTS

18 JOB CLASSIFIEDS

The Weekly Digital Magazine for the Sporting Goods Industry

SEPTEMBER 26 2011

14Page

Editor In ChiefJames Hartford (7049873450 x104)

jamessportsonesourcecom

Senior Business EditorThomas J Ryan (9173754699)

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Circulation amp Subscriptionssubssportsonesourcecom

TechnologyChief Information Officer Mark Fine

VP Research amp Development Gerry AxelrodManager Database Operations Cathy Badalamenti

SportsOneSource Publications

SGB

TEAM Business

Sportsmanrsquos Business

The BOSS Report

Sports Executive Weekly

SGB Update

Footwear Business Update

Outdoor Business Update

Sportsmanrsquos Business Update

Team Business Update

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OIA VantagePoint

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Group PublisherBill Garrels

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SportsOneSource LLC2151 Hawkins Street bull Suite 200 bull Charlotte bull NC bull 28203

t 704-987-3450 bull f 704-987-3455wwwSportsOneSourcecom

ISSUE 1139

ON THE COVERPhoto courtesy of BSN Sports

4 SGB WEEKLY SEPTEMBER 26 2011

NEWS

The federal government is suing Bass Pro Shops over alleged racial discrimination in its hiring practices in its retail stores

The Equal Employment Opportunity Commission a federal agency charged with enforcing anti-discrimination laws in employment filed a lawsuit in US District Court in Houston on Wednesday

According to the suit the EEOC alleges that Bass Pro managers repeatedly refused to hire non-white workers as clerks cashiers or managers in stores in Houston Louisiana and other locations

The suit also alleges that Bass Pro management used discriminatory language to explain their actions The commission also alleges that Bass Pro destroyed documents related to applications and internal discrimination complaints and retaliated against those who spoke up

The charges some dating back to 2005 have been under investigation since 2007 The suit was filed after settlement negotiations broke down last year

The lawsuit alleges that qualified African-Americans and Hispanics were routinely denied employment at Bass Pro stores and that managers of stores in Houston and Louisiana made derogatory racial comments acknowledging the practice

In a prepared statement Bass Pro Shops countered the claims detailed in the federal governments lawsuit

This investigation and the EEOCs conduct demonstrate a troubling tendency by the EEOC to stereotype those who love outdoor sports and support conservation as people who unlawfully discriminate or oppose equal opportunity for all said Mike Rowland Bass Pro Shoprsquos VP of human resources Rowland contends that during its investigation EEOC investigators suggested that Bass Pro is more likely to discriminate against minorities because the company sponsors a NASCAR race team

The company said it has cooperated with the EEOC throughout its investigation providing extensive documentation and numerous witnesses Rowland said adding that Bass Pro vigorously denies the allegations in the EEOC lawsuit

BASS PRO SHOPS CHALLENGES EEOC RACIAL DISCRIMINATION ALLEGATIONS

CONGRESS RECOMMENDING FULL PEP FUNDINGIn a victory for physical education funding the full US Senate Appropriations Committee has followed the recommendation of the Labor Health and Education Subcommittee and included $788 million in funding for the Carol M White Physical Education Program (PEP) for the 2012-2013 school year

The House Education and Labor Committee had proposed the elimination of PEP citing duplication on PE in other physical activity programs The House Appropriations Committee has yet to take up Education funding

The next step in the funding process will be the US House of Representatives Education budget In recent years the Senate and the House have approved similar funding levels for PEP and compromised on the final funding figure

The quality physical education provided with the PEP grant is critical to the physical well-being academic achievement and social development of young people Without dedicated PE funding schools will not have the resources necessary to train teachers and purchase equipment needed for quality PE said Bill Sells SGMAs vice president of government relations The Senates inclusion of PEP funding is a huge victory for the physical education community and a crucial step forward in securing 2012-2013 PE funds SGMA is committed to ensuring PEP continues to receive federal support

WEEK 1139 | SGBweeklycom 5

The Finish Line climbed 244 percent its fiscal second quarter ended Aug 27 as comps grew 11 percent on strength in both its running and basketball footwear categories and robust e-commerce growth

On a conference call with analysts company Chairman and CEO Glenn Lyon noted that the company increased comp sales and earnings within its core business for the eighth consecutive quarter We are firing on all cylinders when it comes to growing our core Finish Line brand business said Lyon

EPS of 38 cents a share beat Wall Streets consensus estimate by a penny The comp gain which compared to a 2 percent lift in the 2010 quarter reflected a 33 percent improvement in store conversion and a 4 percent increase in average dollars per transaction Store traffic was down just slightly for the quarter

On a category basis footwear comps were up 114 percent and soft goods increased 82 percent Digital sales vaulted 606 percent to about 9 percent of total sales up from 6 percent last year

In mens footwear comps were up more than 14 percent Running was up in the high teens Said Steve Schneider president and COO The story in both men and womens running is all about the lightweight trend which shows no sign of slowing down

In mens running comps were up in the high teens as Nike Free Reebok Flex Adidas ClimaCool and Under Armour Impulse performed exceptionally well Technical running also performed well in men with standout brands including Asics and Brooks In womens running high-single-digit comps were driven by strong sales from Asics Reebok Brooks and Nike Overall womens footwear comps were down in mid-single digits due to the negative impact of toning which represented less than one-half of 1 percent of total footwear sales in the fiscal second quarter

Basketball footwear marked 11 consecutive months of sales increases in the category with a strong double-digit comp gain in the quarter led by Brand Jordan Adidas led

by Crazy Light was also a significant contributor in basketball Athletic casual was down in fiscal Q2 as anticipated but Adidas was a bright spot

Kids footwear continued to be sensational during the back-to-school season generating comp sales in the high-teens and was led by Reebok lightweight running and Reebok Zig

Softgoods comps were up in high-single digits driven primarily by accessories led by socks sunglasses and watches Apparel sales picked up in August with branded graphic tees from Nike and Under Armour selling extremely well according to Schneider

The bottom line benefited by a 200 basis point improvement in gross margins Product margin net of shrinkage was up 60 basis points due to increased sell-throughs at full retail prices while the sales leverage on occupancy accounted for the rest of the margin improvement

Comps in the current month through Sept 19 increased 90 percent on top of a 62 percent increase for the same period a year ago

FINISH LINES PROFITS CLIMB ON DOUBLE-DIGIT COMPS

6 SGB WEEKLY SEPTEMBER 26 2011

Nike Incs earnings jumped 154 percent in the fiscal first quarter ended Aug 31 as double-digit revenues gains led by the Nike brandrsquos North America region offset margin pressures from rising input costs The Q1 results along with Nike brand backlogs that were up 13 percent excluding currency fluctuations at quarter-end prompted the company to increase revenue guidance for the year Revenue in the 2012 fiscal year through May 31 2012 is now expected to increase in the low- to mid-teens percentage range above a high-single to low-double digit forecast given in June

We all know the the economic uncertainty that were seeing in the world today is putting pressure on consumers around the world said company President and CEO Mark Parker on a conference call with analysts Yet in most countries we continue to see solid growth in footwear and apparel sales which tells me the growing middle class in developing markets is increasing consumption and that consumers

everywhere are ready to buy when they feel good about what they get for their money

Fiscal first quarter EPS came in at $136 a share easily besting Wall Streets consensus estimate of $121 a share Revenues jumped 175 percent to $61 billion Revenues in constant-currencies increased 11 percent and were better than expected due to strength around the world particularly in North America The impact of currency exchange fluctuations was also higher than managements previous guidance due largely to the strength of the yen and emerging market currencies

Excluding the impact of changes in foreign currency Nike brand revenues rose 12 percent with growth in every geography except Western Europe which was flat due to the negative impact from changes in the timing of shipments and comparisons to last yearrsquos World Cup Overall Nike brand revenues rose 185 percent to $53 billion

NIKE INC POSTS 15 PERCENT REVENUE GROWTH IN Q1

Nike chief executive officer Mark Parker

NEWS

in US dollar termsOf particular strength was the Nike brands Direct-to-Consumer

segment which saw sales increase more than 20 percent for the fiscal first quarter including over 30 percent growth in the brandrsquos online business Comp store revenue growth was strong at both factory and in-line locations

By region for the Nike brand revenues in North America climbed 156 percent to $220 billion and were up 15 percent on a currency-neutral basis Footwear sales grew 12 percent to $144 billion and were also up 12 percent currency neutral Apparel sales in the region jumped 227 percent to $632 million or 22 percent currency- neutral Equipment sales rose 263 percent to $125 million and were up 15 percent currency-neutral Futures were up 16 percent overall and up 15 percent on a currency-neutral basis

On the call Nike officials said the top-line and futures strength in the region reflected broad-based growth across categories product types and channels Direct-to-Consumer (DTC) operations were particularly strong as improved store productivity drove a 17 percent increase in comps

Charlie Denson president of the Nike brand said on the call There are many factors at work here - our innovative product the strength of our DTC business which posted 23 percent growth for North America in Q1 and our continued momentum in running basketball and mens and womens training

Overal Denson highlighted the Nike brands success in running basketball apparel and womens training Running revenues and futures were up double-digits in the quarter coming

on top of growth of 30 percent in fiscal year 2011 Basketball in the US and around the world saw high-single digit growth in the quarter and the business continues to accelerate with double-digit futures growth said Denson

Denson was also bullish that demand would continue despite the NBA lockout issues He said Basketball never stops Its truly becoming a global game Between international leagues national team play the upcoming Olympics the college game here in the US we see basketball continuing to grow

Performance apparel for Nike brand was up double digits in the quarter led by the success of Nike Pro Said Denson In the US Nike Pro continues to be the leading baselayer brand for women and over the last month weve continued to close the gap in mens

In womens Nike Brand saw double-digit growth in footwear and apparel and increased revenue in every geography Globally womens training was up strong double digits with a particularly strong Q1 in North America

Revenues in the Other Businesses segment increased 98 percent to $762 million including 2 percentage points of benefit from changes in currency-exchange rates The gains were driven by double-digit growth at Converse Nike Golf also saw double-digit growth and Cole Haan increased in single-digits Hurley and Umbro both saw declines with Umbros declines reflecting difficult World Cup comparisons versus the prior-year period

NIKE OFFICIALLY DEBUTS THE LEBRON 9 SNEAKERNike revealed plans to launch LeBron James ninth signature shoe the LEBRON 9 in October at a suggested retail price of $170 Thats about $10 more a pair than the NBA superstars last signature sneakers Its also the highest price for any basketball shoes sold at Nikes online store with the exception of a pair of Jordan shoes that sell for $175

The LEBRON 9primes have a Max Air 180 unit in the heel with a Zoom unit in the forefoot The shoe is the first to combine Flywire technology and Hyperfuse construction to create a nearly seamless lightweight upper thatrsquos still supportive

The sneakers will drop in China on October 1 and then hit the US in the limited edition Cannon color scheme October 15

The primary blackredwhite color scheme will arrive in US stores October 25 For the first time ever LeBronrsquos signature shoe will be available on NIKEiDcom

8 SGB WEEKLY SEPTEMBER 26 2011

According to SGMAs just-released study US Trends in Team Sports Fall 2011 niche sports like lacrosse rugby track and field and ultimate frisbee are seeing double-digit increases in participation More encouragingly baseball basketball soccer and tackle football all saw single-digit increases in both to-tal and core-level participation marking a turnaround after two years of nega-tive participation growth for most mainstream team sports

In the report Tom Cove president and CEO of the SGMA said younger teens are a main driver for some of this increase

They are gravitating to organized sports programs which will bode well for many of the local recreational-oriented programs that are established through-out this country said Cove Rec programs need to turn part of their attention to early teens to bring them back to team sports in some cases or keep them playing after their elementary school years

Given the budget cuts seen in middle school sports programs Cove cau-tioned that local recreation programs as well as elite player teams may have to be counted on to become a larger conduit for varsity level high school sports He also added that while theres clearly pressure on school and municipal bud-gets nationwide booster clubs and other innovative fundraising activities are filling gaps as most sports remain accessible in most communities

Americas commitment to sports especially in high schools and elite clubs remains energized stated Cove A growing concern however is for eco-nomically disadvantaged communities without access to private resources to contribute to these programs

Among mainstream sports basketball was by far the most-widely partici-pated sport in 2010 with 263 million participants between the ages of 6 and 17 Thats up 96 percent from 2009 participation levels that had showed a slight decline versus 2008 Over the last ten years basketball participation is up 03 percent Core participants in basketball (those playing more than 13 times a year) increased 75 percent to 177 million in 2010 versus 2009

Baseball the second heaviest participated sport saw its participants among the 6-17 year-old group grow 52 percent to 146 million following declining participation rates over the previous two years Overall baseballs participation levels are down 81 percent over the last ten years Following closely behind baseball is outdoor soccer which tallied 141 million participants in 2010 up 28 percent from 2009 Both baseball and outdoor soccer saw modest gains in core participants year-over-year

In football categories tackle footballs overall partici-pants grew 16 percent to 69 million with core participants in tackle footwear (+26 times a year) ahead 58 percent to 39 million Touch footballs overall participants declined 66 percent to 84 million in 2010 while flag football play-ers grew 33 percent to 68 million

Among more niche sports lacrosse participation added another 377 percent to reach 16 million participants in 2010 and the sports player numbers have grown by 2181 percent over the last ten years Lacrosses core participants (+13 times a year) increased 331 percent to 897000 and is expected to go over the one million core level participants in the current year On a smaller scale rugby total participation increased 507 percent to 11 million Field hockey increased 218 percent to 13 million regis-tering the highest participation in three years

Gymnastics also rebounded (up 197 percent to 48 million participants) although the activitys overall participation rate is still down 03 percent over the last ten years By far the most popular sports for children under age 13 are

SGMA STUDY

SPORTS PARTICIPATION BOUNCES BACK

NEWS

By Thomas J Ryan

WEEK 1139 | SGBweeklycom 9

gymnastics (48 percent of those played) and outdoor soccer (42 percent) Also showing increased participation levels in 2010 were cheerleading and beach volleyball

On the downside indoor team sports like ice hockey and indoor soccer have cooled off after two years of strong participation performance Ice hockey managed a 05 percent increase in participation levels to 21 million year-over-year indoor soccer inched up 03 percent to 49 million Both sports are said to be very dependent on facility availability and given the participation growth of the past two years the ice time fields and court time may not have been available to accommodate any new growth at the current time

Wrestling participation is also showing a steady decline losing nearly a third of partici-pation numbers from 2009 to 2010 Declines were seen in both fast-pitch softball (down 94 percent year-over-year) and softball slow-pitch (down 11 percent) Track amp Field likewise showed a modest decline year-over-year

The findings came from a total of 38742 online interviews nationwide by Sports Marketing Surveys USA taken place during January and February 2011 A total of 15086 individual and 23656 household surveys were completed

US TRENDS IN TEAM SPORTS FALL 2011

The SGMArsquos Annual Report on the Health of Team Sports in America

OTHER FINDINGS IN THE REPORT bull 66 percent of American children ages 6 to 17 are playing team sports and teenagers are significantly more likely than younger children to be participants Fewer than 1 in 4 American children under age 18 do not participate in a team sport

bull As children age from 6 to 17 their participation rates decline in outdoor soccer (-177 percent) and baseball (-128 percent) remain flat in flag football and increase in tackle football (+89 percent) basketball (+63 percent) and court volleyball (+62 percent)

bull When removing cheerleading and track and field - which get much of their participation from scholastic teams and require higher levels of organization the average casual team sports participation is 51 percent

bull Cheerleading (+333 percent) gymnastics (+169 percent) court volleyball (+47 percent) fast pitch softball (+18 percent) and grass vol-leyball (+9 percent) are the sports where there are still more female participants than male participants The highest number of female participants are in volleyball (all) 91 million soccer (all) 68 million basketball 65 million and softball (all) 47 million

bull The survey once showed that those playing team sports in their youth were more likely to stay active as they get older Team sports par-ticipants are also significantly more likely to earn $75000 per year or more as compared to the general population (43 percent versus 11 percent US Census 2008)

TO VIEW A SAMPLE OF THE SGMA REPORT OR TO PURCHASE THE FULL REPORT CLICK HERE

10 SGB WEEKLY SEPTEMBER 26 2011

FALL 2011B

IG B

OO

K bull F

AL

L 2

011

80052775108005277510 B

SNSPO

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BSNSPORTScom

BSN Sports formerly Sport Supply Group revealed bold plans to double its road sales force and revenues over the next five years And while some of that growth will be driven by even more acquisitions of team dealers its also expected to be stimulated by several moves designed to further its commitment to serving local communities

That includes officially changing its corporate name from Sport Supply Group to BSN Sports Inc by the close of this year reflecting the catalog for which it is best known and the companyrsquos recent move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand The initiatives are also underscored by a new tagline Feel the Strength

We want local communities to Feel The Strength of one organization one name with one commitment which is to passionately serve our customers on the field and create game-changing solutions for them said Adam Blumenfeld chairman and CEO of BSN Sports in an interview with SGB Weekly

But the symbol of its drive to better serve local communities is the official launch of the Victory Grant Program representing

a one million dollar commitment by the company to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Blumenfeld said the commitment ndash by far the largest in the companys 39-year history ndash addresses the fiscal challenges of its many customers including not only schools but leagues YMCAs churches boys and girls clubs and other organizations supporting team play Said Blumenfeld As this economy churns on and either goes nowhere or goes in the wrong direction we have been constantly thinking about how can BSN Sports can play a leadership role in helping some of these cash-strapped organizations

On an even wider scale the program speaks to the fight against childhood obesity This is a great way for us to put free equipment and free uniforms to use in organizations to get them up and running and to get kids physically active - not just at the high school level but also at the elementary and the early childhood level said Blumenfeld

But for the company Victory Grant marks BSN Sportsrsquo shift to take on a larger leadership role in driving change at the local level

LOOKS TO GIVE BACK TO COMMUNITIES THROUGH VICTORY

GRANTSBy Thomas J Ryan

WEEK 1139 | SGBweeklycom 11

Blumenfeld likened the program to the community-driven efforts orchestrated by New Balance and admits to being inspired by Jim Davis New Balances long-time chairman

In some small way I suppose this is BNS Sportsrsquo way of stepping up to the plate in this industry and acting as a leader admitted Blumenfeld But in all fairness its taking what Ive learned by watching Jim Davis and watching New Balance do good things in communities over the years and trying to put that into practice in our business Its been fun to watch how New Balance has taken what theyve developed and given back

Indeed Blumenfeld said the program represents a natural extension of what BSN Sports has been doing since 1972 in serving local markets with quality fair-priced sports equipment and team uniforms Said Blumenfeld Its about making specific grants to help programs that really are having a tough time getting off the ground or keeping them going I look at it as a natural extension of what we do in terms of making BSN Sports not just relevant but make it a true leader

Programs nationwide are invited to apply for Victory Grant consideration via BSN Sports 250 local field reps or online at wwwBSNSPORTScomsponsorme The program will involve an internal grant committee which will sort through the applications The Victory Grant program ndash aimed at the 6th grade through college ndash will

BASEBALLSOFTBALL 6-79

BASKETBALL 80-99

FOOTBALL 100-131

HYDRATION 132-135

FIELD HOCKEY 136

LACROSSE 137-141

RACQUET SPORTS 142-157

SOCCER 158-177

TRACK amp FIELD 178-191

VOLLEYBALL 192-206

WRESTLING 207

STRENGTHFITNESS 208-243

TREADMILLSBIKES 244-247

SPEEDAGILITY 248-252

ASSESSMENT 253-259

MATSGYMNASTICS 260-266

BOXING 267-269

MY TEAM SHOP 270

NIKE 272-289

UNDER ARMOUR 280-283

ADIDAS 284-287

TEAM UNIFORMS 288-302

BENCHESBLEACHERS 304-317

COACHING 318-321

CONCESSIONS 322-323

FIELD MARKING 324-329

FLOOR COVERS 330-331

GAME TABLES 332-341

LOCKSLOCKERS 342-343

SCOREBOARDS 344-355

SPORTS MED 356-361

STORAGE 362-365

TRAFFIC SAFETY 366

WALL PADS 367-369

PHYSICAL EDUCATION 370-394

GOLF 395

ARCHERY 396-398

INDEX 399-402

TEA

M S

PO

RTS

APP

AR

ELFI

TNES

SFA

CIL

ITY

PE

INDEX

QUICK INDEX - 3

Our Commitment to Hometowns Like Yours

Giving back is important to us

Our new Victory Grant Program supports communities where our sporting goods are needed most Ask your local sales pro about an equipment or apparel grant today

Apply online at BSNSPORTScomsponsorme

Free Equipment and Uniforms

$1000000

Victory Grant Program

$1000000

On September 15 BSN Sports announced the official launch of the Companys Victory Grant Program This is an unprecedented $1 million commitment to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Adam Blumenfeld chairman and CEO of BSN Sports

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

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18 SGB WEEKLY AUGUST 29 2011

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Job Classifieds

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Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

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4 SGB WEEKLY SEPTEMBER 26 2011

NEWS

The federal government is suing Bass Pro Shops over alleged racial discrimination in its hiring practices in its retail stores

The Equal Employment Opportunity Commission a federal agency charged with enforcing anti-discrimination laws in employment filed a lawsuit in US District Court in Houston on Wednesday

According to the suit the EEOC alleges that Bass Pro managers repeatedly refused to hire non-white workers as clerks cashiers or managers in stores in Houston Louisiana and other locations

The suit also alleges that Bass Pro management used discriminatory language to explain their actions The commission also alleges that Bass Pro destroyed documents related to applications and internal discrimination complaints and retaliated against those who spoke up

The charges some dating back to 2005 have been under investigation since 2007 The suit was filed after settlement negotiations broke down last year

The lawsuit alleges that qualified African-Americans and Hispanics were routinely denied employment at Bass Pro stores and that managers of stores in Houston and Louisiana made derogatory racial comments acknowledging the practice

In a prepared statement Bass Pro Shops countered the claims detailed in the federal governments lawsuit

This investigation and the EEOCs conduct demonstrate a troubling tendency by the EEOC to stereotype those who love outdoor sports and support conservation as people who unlawfully discriminate or oppose equal opportunity for all said Mike Rowland Bass Pro Shoprsquos VP of human resources Rowland contends that during its investigation EEOC investigators suggested that Bass Pro is more likely to discriminate against minorities because the company sponsors a NASCAR race team

The company said it has cooperated with the EEOC throughout its investigation providing extensive documentation and numerous witnesses Rowland said adding that Bass Pro vigorously denies the allegations in the EEOC lawsuit

BASS PRO SHOPS CHALLENGES EEOC RACIAL DISCRIMINATION ALLEGATIONS

CONGRESS RECOMMENDING FULL PEP FUNDINGIn a victory for physical education funding the full US Senate Appropriations Committee has followed the recommendation of the Labor Health and Education Subcommittee and included $788 million in funding for the Carol M White Physical Education Program (PEP) for the 2012-2013 school year

The House Education and Labor Committee had proposed the elimination of PEP citing duplication on PE in other physical activity programs The House Appropriations Committee has yet to take up Education funding

The next step in the funding process will be the US House of Representatives Education budget In recent years the Senate and the House have approved similar funding levels for PEP and compromised on the final funding figure

The quality physical education provided with the PEP grant is critical to the physical well-being academic achievement and social development of young people Without dedicated PE funding schools will not have the resources necessary to train teachers and purchase equipment needed for quality PE said Bill Sells SGMAs vice president of government relations The Senates inclusion of PEP funding is a huge victory for the physical education community and a crucial step forward in securing 2012-2013 PE funds SGMA is committed to ensuring PEP continues to receive federal support

WEEK 1139 | SGBweeklycom 5

The Finish Line climbed 244 percent its fiscal second quarter ended Aug 27 as comps grew 11 percent on strength in both its running and basketball footwear categories and robust e-commerce growth

On a conference call with analysts company Chairman and CEO Glenn Lyon noted that the company increased comp sales and earnings within its core business for the eighth consecutive quarter We are firing on all cylinders when it comes to growing our core Finish Line brand business said Lyon

EPS of 38 cents a share beat Wall Streets consensus estimate by a penny The comp gain which compared to a 2 percent lift in the 2010 quarter reflected a 33 percent improvement in store conversion and a 4 percent increase in average dollars per transaction Store traffic was down just slightly for the quarter

On a category basis footwear comps were up 114 percent and soft goods increased 82 percent Digital sales vaulted 606 percent to about 9 percent of total sales up from 6 percent last year

In mens footwear comps were up more than 14 percent Running was up in the high teens Said Steve Schneider president and COO The story in both men and womens running is all about the lightweight trend which shows no sign of slowing down

In mens running comps were up in the high teens as Nike Free Reebok Flex Adidas ClimaCool and Under Armour Impulse performed exceptionally well Technical running also performed well in men with standout brands including Asics and Brooks In womens running high-single-digit comps were driven by strong sales from Asics Reebok Brooks and Nike Overall womens footwear comps were down in mid-single digits due to the negative impact of toning which represented less than one-half of 1 percent of total footwear sales in the fiscal second quarter

Basketball footwear marked 11 consecutive months of sales increases in the category with a strong double-digit comp gain in the quarter led by Brand Jordan Adidas led

by Crazy Light was also a significant contributor in basketball Athletic casual was down in fiscal Q2 as anticipated but Adidas was a bright spot

Kids footwear continued to be sensational during the back-to-school season generating comp sales in the high-teens and was led by Reebok lightweight running and Reebok Zig

Softgoods comps were up in high-single digits driven primarily by accessories led by socks sunglasses and watches Apparel sales picked up in August with branded graphic tees from Nike and Under Armour selling extremely well according to Schneider

The bottom line benefited by a 200 basis point improvement in gross margins Product margin net of shrinkage was up 60 basis points due to increased sell-throughs at full retail prices while the sales leverage on occupancy accounted for the rest of the margin improvement

Comps in the current month through Sept 19 increased 90 percent on top of a 62 percent increase for the same period a year ago

FINISH LINES PROFITS CLIMB ON DOUBLE-DIGIT COMPS

6 SGB WEEKLY SEPTEMBER 26 2011

Nike Incs earnings jumped 154 percent in the fiscal first quarter ended Aug 31 as double-digit revenues gains led by the Nike brandrsquos North America region offset margin pressures from rising input costs The Q1 results along with Nike brand backlogs that were up 13 percent excluding currency fluctuations at quarter-end prompted the company to increase revenue guidance for the year Revenue in the 2012 fiscal year through May 31 2012 is now expected to increase in the low- to mid-teens percentage range above a high-single to low-double digit forecast given in June

We all know the the economic uncertainty that were seeing in the world today is putting pressure on consumers around the world said company President and CEO Mark Parker on a conference call with analysts Yet in most countries we continue to see solid growth in footwear and apparel sales which tells me the growing middle class in developing markets is increasing consumption and that consumers

everywhere are ready to buy when they feel good about what they get for their money

Fiscal first quarter EPS came in at $136 a share easily besting Wall Streets consensus estimate of $121 a share Revenues jumped 175 percent to $61 billion Revenues in constant-currencies increased 11 percent and were better than expected due to strength around the world particularly in North America The impact of currency exchange fluctuations was also higher than managements previous guidance due largely to the strength of the yen and emerging market currencies

Excluding the impact of changes in foreign currency Nike brand revenues rose 12 percent with growth in every geography except Western Europe which was flat due to the negative impact from changes in the timing of shipments and comparisons to last yearrsquos World Cup Overall Nike brand revenues rose 185 percent to $53 billion

NIKE INC POSTS 15 PERCENT REVENUE GROWTH IN Q1

Nike chief executive officer Mark Parker

NEWS

in US dollar termsOf particular strength was the Nike brands Direct-to-Consumer

segment which saw sales increase more than 20 percent for the fiscal first quarter including over 30 percent growth in the brandrsquos online business Comp store revenue growth was strong at both factory and in-line locations

By region for the Nike brand revenues in North America climbed 156 percent to $220 billion and were up 15 percent on a currency-neutral basis Footwear sales grew 12 percent to $144 billion and were also up 12 percent currency neutral Apparel sales in the region jumped 227 percent to $632 million or 22 percent currency- neutral Equipment sales rose 263 percent to $125 million and were up 15 percent currency-neutral Futures were up 16 percent overall and up 15 percent on a currency-neutral basis

On the call Nike officials said the top-line and futures strength in the region reflected broad-based growth across categories product types and channels Direct-to-Consumer (DTC) operations were particularly strong as improved store productivity drove a 17 percent increase in comps

Charlie Denson president of the Nike brand said on the call There are many factors at work here - our innovative product the strength of our DTC business which posted 23 percent growth for North America in Q1 and our continued momentum in running basketball and mens and womens training

Overal Denson highlighted the Nike brands success in running basketball apparel and womens training Running revenues and futures were up double-digits in the quarter coming

on top of growth of 30 percent in fiscal year 2011 Basketball in the US and around the world saw high-single digit growth in the quarter and the business continues to accelerate with double-digit futures growth said Denson

Denson was also bullish that demand would continue despite the NBA lockout issues He said Basketball never stops Its truly becoming a global game Between international leagues national team play the upcoming Olympics the college game here in the US we see basketball continuing to grow

Performance apparel for Nike brand was up double digits in the quarter led by the success of Nike Pro Said Denson In the US Nike Pro continues to be the leading baselayer brand for women and over the last month weve continued to close the gap in mens

In womens Nike Brand saw double-digit growth in footwear and apparel and increased revenue in every geography Globally womens training was up strong double digits with a particularly strong Q1 in North America

Revenues in the Other Businesses segment increased 98 percent to $762 million including 2 percentage points of benefit from changes in currency-exchange rates The gains were driven by double-digit growth at Converse Nike Golf also saw double-digit growth and Cole Haan increased in single-digits Hurley and Umbro both saw declines with Umbros declines reflecting difficult World Cup comparisons versus the prior-year period

NIKE OFFICIALLY DEBUTS THE LEBRON 9 SNEAKERNike revealed plans to launch LeBron James ninth signature shoe the LEBRON 9 in October at a suggested retail price of $170 Thats about $10 more a pair than the NBA superstars last signature sneakers Its also the highest price for any basketball shoes sold at Nikes online store with the exception of a pair of Jordan shoes that sell for $175

The LEBRON 9primes have a Max Air 180 unit in the heel with a Zoom unit in the forefoot The shoe is the first to combine Flywire technology and Hyperfuse construction to create a nearly seamless lightweight upper thatrsquos still supportive

The sneakers will drop in China on October 1 and then hit the US in the limited edition Cannon color scheme October 15

The primary blackredwhite color scheme will arrive in US stores October 25 For the first time ever LeBronrsquos signature shoe will be available on NIKEiDcom

8 SGB WEEKLY SEPTEMBER 26 2011

According to SGMAs just-released study US Trends in Team Sports Fall 2011 niche sports like lacrosse rugby track and field and ultimate frisbee are seeing double-digit increases in participation More encouragingly baseball basketball soccer and tackle football all saw single-digit increases in both to-tal and core-level participation marking a turnaround after two years of nega-tive participation growth for most mainstream team sports

In the report Tom Cove president and CEO of the SGMA said younger teens are a main driver for some of this increase

They are gravitating to organized sports programs which will bode well for many of the local recreational-oriented programs that are established through-out this country said Cove Rec programs need to turn part of their attention to early teens to bring them back to team sports in some cases or keep them playing after their elementary school years

Given the budget cuts seen in middle school sports programs Cove cau-tioned that local recreation programs as well as elite player teams may have to be counted on to become a larger conduit for varsity level high school sports He also added that while theres clearly pressure on school and municipal bud-gets nationwide booster clubs and other innovative fundraising activities are filling gaps as most sports remain accessible in most communities

Americas commitment to sports especially in high schools and elite clubs remains energized stated Cove A growing concern however is for eco-nomically disadvantaged communities without access to private resources to contribute to these programs

Among mainstream sports basketball was by far the most-widely partici-pated sport in 2010 with 263 million participants between the ages of 6 and 17 Thats up 96 percent from 2009 participation levels that had showed a slight decline versus 2008 Over the last ten years basketball participation is up 03 percent Core participants in basketball (those playing more than 13 times a year) increased 75 percent to 177 million in 2010 versus 2009

Baseball the second heaviest participated sport saw its participants among the 6-17 year-old group grow 52 percent to 146 million following declining participation rates over the previous two years Overall baseballs participation levels are down 81 percent over the last ten years Following closely behind baseball is outdoor soccer which tallied 141 million participants in 2010 up 28 percent from 2009 Both baseball and outdoor soccer saw modest gains in core participants year-over-year

In football categories tackle footballs overall partici-pants grew 16 percent to 69 million with core participants in tackle footwear (+26 times a year) ahead 58 percent to 39 million Touch footballs overall participants declined 66 percent to 84 million in 2010 while flag football play-ers grew 33 percent to 68 million

Among more niche sports lacrosse participation added another 377 percent to reach 16 million participants in 2010 and the sports player numbers have grown by 2181 percent over the last ten years Lacrosses core participants (+13 times a year) increased 331 percent to 897000 and is expected to go over the one million core level participants in the current year On a smaller scale rugby total participation increased 507 percent to 11 million Field hockey increased 218 percent to 13 million regis-tering the highest participation in three years

Gymnastics also rebounded (up 197 percent to 48 million participants) although the activitys overall participation rate is still down 03 percent over the last ten years By far the most popular sports for children under age 13 are

SGMA STUDY

SPORTS PARTICIPATION BOUNCES BACK

NEWS

By Thomas J Ryan

WEEK 1139 | SGBweeklycom 9

gymnastics (48 percent of those played) and outdoor soccer (42 percent) Also showing increased participation levels in 2010 were cheerleading and beach volleyball

On the downside indoor team sports like ice hockey and indoor soccer have cooled off after two years of strong participation performance Ice hockey managed a 05 percent increase in participation levels to 21 million year-over-year indoor soccer inched up 03 percent to 49 million Both sports are said to be very dependent on facility availability and given the participation growth of the past two years the ice time fields and court time may not have been available to accommodate any new growth at the current time

Wrestling participation is also showing a steady decline losing nearly a third of partici-pation numbers from 2009 to 2010 Declines were seen in both fast-pitch softball (down 94 percent year-over-year) and softball slow-pitch (down 11 percent) Track amp Field likewise showed a modest decline year-over-year

The findings came from a total of 38742 online interviews nationwide by Sports Marketing Surveys USA taken place during January and February 2011 A total of 15086 individual and 23656 household surveys were completed

US TRENDS IN TEAM SPORTS FALL 2011

The SGMArsquos Annual Report on the Health of Team Sports in America

OTHER FINDINGS IN THE REPORT bull 66 percent of American children ages 6 to 17 are playing team sports and teenagers are significantly more likely than younger children to be participants Fewer than 1 in 4 American children under age 18 do not participate in a team sport

bull As children age from 6 to 17 their participation rates decline in outdoor soccer (-177 percent) and baseball (-128 percent) remain flat in flag football and increase in tackle football (+89 percent) basketball (+63 percent) and court volleyball (+62 percent)

bull When removing cheerleading and track and field - which get much of their participation from scholastic teams and require higher levels of organization the average casual team sports participation is 51 percent

bull Cheerleading (+333 percent) gymnastics (+169 percent) court volleyball (+47 percent) fast pitch softball (+18 percent) and grass vol-leyball (+9 percent) are the sports where there are still more female participants than male participants The highest number of female participants are in volleyball (all) 91 million soccer (all) 68 million basketball 65 million and softball (all) 47 million

bull The survey once showed that those playing team sports in their youth were more likely to stay active as they get older Team sports par-ticipants are also significantly more likely to earn $75000 per year or more as compared to the general population (43 percent versus 11 percent US Census 2008)

TO VIEW A SAMPLE OF THE SGMA REPORT OR TO PURCHASE THE FULL REPORT CLICK HERE

10 SGB WEEKLY SEPTEMBER 26 2011

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BSN Sports formerly Sport Supply Group revealed bold plans to double its road sales force and revenues over the next five years And while some of that growth will be driven by even more acquisitions of team dealers its also expected to be stimulated by several moves designed to further its commitment to serving local communities

That includes officially changing its corporate name from Sport Supply Group to BSN Sports Inc by the close of this year reflecting the catalog for which it is best known and the companyrsquos recent move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand The initiatives are also underscored by a new tagline Feel the Strength

We want local communities to Feel The Strength of one organization one name with one commitment which is to passionately serve our customers on the field and create game-changing solutions for them said Adam Blumenfeld chairman and CEO of BSN Sports in an interview with SGB Weekly

But the symbol of its drive to better serve local communities is the official launch of the Victory Grant Program representing

a one million dollar commitment by the company to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Blumenfeld said the commitment ndash by far the largest in the companys 39-year history ndash addresses the fiscal challenges of its many customers including not only schools but leagues YMCAs churches boys and girls clubs and other organizations supporting team play Said Blumenfeld As this economy churns on and either goes nowhere or goes in the wrong direction we have been constantly thinking about how can BSN Sports can play a leadership role in helping some of these cash-strapped organizations

On an even wider scale the program speaks to the fight against childhood obesity This is a great way for us to put free equipment and free uniforms to use in organizations to get them up and running and to get kids physically active - not just at the high school level but also at the elementary and the early childhood level said Blumenfeld

But for the company Victory Grant marks BSN Sportsrsquo shift to take on a larger leadership role in driving change at the local level

LOOKS TO GIVE BACK TO COMMUNITIES THROUGH VICTORY

GRANTSBy Thomas J Ryan

WEEK 1139 | SGBweeklycom 11

Blumenfeld likened the program to the community-driven efforts orchestrated by New Balance and admits to being inspired by Jim Davis New Balances long-time chairman

In some small way I suppose this is BNS Sportsrsquo way of stepping up to the plate in this industry and acting as a leader admitted Blumenfeld But in all fairness its taking what Ive learned by watching Jim Davis and watching New Balance do good things in communities over the years and trying to put that into practice in our business Its been fun to watch how New Balance has taken what theyve developed and given back

Indeed Blumenfeld said the program represents a natural extension of what BSN Sports has been doing since 1972 in serving local markets with quality fair-priced sports equipment and team uniforms Said Blumenfeld Its about making specific grants to help programs that really are having a tough time getting off the ground or keeping them going I look at it as a natural extension of what we do in terms of making BSN Sports not just relevant but make it a true leader

Programs nationwide are invited to apply for Victory Grant consideration via BSN Sports 250 local field reps or online at wwwBSNSPORTScomsponsorme The program will involve an internal grant committee which will sort through the applications The Victory Grant program ndash aimed at the 6th grade through college ndash will

BASEBALLSOFTBALL 6-79

BASKETBALL 80-99

FOOTBALL 100-131

HYDRATION 132-135

FIELD HOCKEY 136

LACROSSE 137-141

RACQUET SPORTS 142-157

SOCCER 158-177

TRACK amp FIELD 178-191

VOLLEYBALL 192-206

WRESTLING 207

STRENGTHFITNESS 208-243

TREADMILLSBIKES 244-247

SPEEDAGILITY 248-252

ASSESSMENT 253-259

MATSGYMNASTICS 260-266

BOXING 267-269

MY TEAM SHOP 270

NIKE 272-289

UNDER ARMOUR 280-283

ADIDAS 284-287

TEAM UNIFORMS 288-302

BENCHESBLEACHERS 304-317

COACHING 318-321

CONCESSIONS 322-323

FIELD MARKING 324-329

FLOOR COVERS 330-331

GAME TABLES 332-341

LOCKSLOCKERS 342-343

SCOREBOARDS 344-355

SPORTS MED 356-361

STORAGE 362-365

TRAFFIC SAFETY 366

WALL PADS 367-369

PHYSICAL EDUCATION 370-394

GOLF 395

ARCHERY 396-398

INDEX 399-402

TEA

M S

PO

RTS

APP

AR

ELFI

TNES

SFA

CIL

ITY

PE

INDEX

QUICK INDEX - 3

Our Commitment to Hometowns Like Yours

Giving back is important to us

Our new Victory Grant Program supports communities where our sporting goods are needed most Ask your local sales pro about an equipment or apparel grant today

Apply online at BSNSPORTScomsponsorme

Free Equipment and Uniforms

$1000000

Victory Grant Program

$1000000

On September 15 BSN Sports announced the official launch of the Companys Victory Grant Program This is an unprecedented $1 million commitment to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Adam Blumenfeld chairman and CEO of BSN Sports

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

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18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

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FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

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Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

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WEEK 1139 | SGBweeklycom 5

The Finish Line climbed 244 percent its fiscal second quarter ended Aug 27 as comps grew 11 percent on strength in both its running and basketball footwear categories and robust e-commerce growth

On a conference call with analysts company Chairman and CEO Glenn Lyon noted that the company increased comp sales and earnings within its core business for the eighth consecutive quarter We are firing on all cylinders when it comes to growing our core Finish Line brand business said Lyon

EPS of 38 cents a share beat Wall Streets consensus estimate by a penny The comp gain which compared to a 2 percent lift in the 2010 quarter reflected a 33 percent improvement in store conversion and a 4 percent increase in average dollars per transaction Store traffic was down just slightly for the quarter

On a category basis footwear comps were up 114 percent and soft goods increased 82 percent Digital sales vaulted 606 percent to about 9 percent of total sales up from 6 percent last year

In mens footwear comps were up more than 14 percent Running was up in the high teens Said Steve Schneider president and COO The story in both men and womens running is all about the lightweight trend which shows no sign of slowing down

In mens running comps were up in the high teens as Nike Free Reebok Flex Adidas ClimaCool and Under Armour Impulse performed exceptionally well Technical running also performed well in men with standout brands including Asics and Brooks In womens running high-single-digit comps were driven by strong sales from Asics Reebok Brooks and Nike Overall womens footwear comps were down in mid-single digits due to the negative impact of toning which represented less than one-half of 1 percent of total footwear sales in the fiscal second quarter

Basketball footwear marked 11 consecutive months of sales increases in the category with a strong double-digit comp gain in the quarter led by Brand Jordan Adidas led

by Crazy Light was also a significant contributor in basketball Athletic casual was down in fiscal Q2 as anticipated but Adidas was a bright spot

Kids footwear continued to be sensational during the back-to-school season generating comp sales in the high-teens and was led by Reebok lightweight running and Reebok Zig

Softgoods comps were up in high-single digits driven primarily by accessories led by socks sunglasses and watches Apparel sales picked up in August with branded graphic tees from Nike and Under Armour selling extremely well according to Schneider

The bottom line benefited by a 200 basis point improvement in gross margins Product margin net of shrinkage was up 60 basis points due to increased sell-throughs at full retail prices while the sales leverage on occupancy accounted for the rest of the margin improvement

Comps in the current month through Sept 19 increased 90 percent on top of a 62 percent increase for the same period a year ago

FINISH LINES PROFITS CLIMB ON DOUBLE-DIGIT COMPS

6 SGB WEEKLY SEPTEMBER 26 2011

Nike Incs earnings jumped 154 percent in the fiscal first quarter ended Aug 31 as double-digit revenues gains led by the Nike brandrsquos North America region offset margin pressures from rising input costs The Q1 results along with Nike brand backlogs that were up 13 percent excluding currency fluctuations at quarter-end prompted the company to increase revenue guidance for the year Revenue in the 2012 fiscal year through May 31 2012 is now expected to increase in the low- to mid-teens percentage range above a high-single to low-double digit forecast given in June

We all know the the economic uncertainty that were seeing in the world today is putting pressure on consumers around the world said company President and CEO Mark Parker on a conference call with analysts Yet in most countries we continue to see solid growth in footwear and apparel sales which tells me the growing middle class in developing markets is increasing consumption and that consumers

everywhere are ready to buy when they feel good about what they get for their money

Fiscal first quarter EPS came in at $136 a share easily besting Wall Streets consensus estimate of $121 a share Revenues jumped 175 percent to $61 billion Revenues in constant-currencies increased 11 percent and were better than expected due to strength around the world particularly in North America The impact of currency exchange fluctuations was also higher than managements previous guidance due largely to the strength of the yen and emerging market currencies

Excluding the impact of changes in foreign currency Nike brand revenues rose 12 percent with growth in every geography except Western Europe which was flat due to the negative impact from changes in the timing of shipments and comparisons to last yearrsquos World Cup Overall Nike brand revenues rose 185 percent to $53 billion

NIKE INC POSTS 15 PERCENT REVENUE GROWTH IN Q1

Nike chief executive officer Mark Parker

NEWS

in US dollar termsOf particular strength was the Nike brands Direct-to-Consumer

segment which saw sales increase more than 20 percent for the fiscal first quarter including over 30 percent growth in the brandrsquos online business Comp store revenue growth was strong at both factory and in-line locations

By region for the Nike brand revenues in North America climbed 156 percent to $220 billion and were up 15 percent on a currency-neutral basis Footwear sales grew 12 percent to $144 billion and were also up 12 percent currency neutral Apparel sales in the region jumped 227 percent to $632 million or 22 percent currency- neutral Equipment sales rose 263 percent to $125 million and were up 15 percent currency-neutral Futures were up 16 percent overall and up 15 percent on a currency-neutral basis

On the call Nike officials said the top-line and futures strength in the region reflected broad-based growth across categories product types and channels Direct-to-Consumer (DTC) operations were particularly strong as improved store productivity drove a 17 percent increase in comps

Charlie Denson president of the Nike brand said on the call There are many factors at work here - our innovative product the strength of our DTC business which posted 23 percent growth for North America in Q1 and our continued momentum in running basketball and mens and womens training

Overal Denson highlighted the Nike brands success in running basketball apparel and womens training Running revenues and futures were up double-digits in the quarter coming

on top of growth of 30 percent in fiscal year 2011 Basketball in the US and around the world saw high-single digit growth in the quarter and the business continues to accelerate with double-digit futures growth said Denson

Denson was also bullish that demand would continue despite the NBA lockout issues He said Basketball never stops Its truly becoming a global game Between international leagues national team play the upcoming Olympics the college game here in the US we see basketball continuing to grow

Performance apparel for Nike brand was up double digits in the quarter led by the success of Nike Pro Said Denson In the US Nike Pro continues to be the leading baselayer brand for women and over the last month weve continued to close the gap in mens

In womens Nike Brand saw double-digit growth in footwear and apparel and increased revenue in every geography Globally womens training was up strong double digits with a particularly strong Q1 in North America

Revenues in the Other Businesses segment increased 98 percent to $762 million including 2 percentage points of benefit from changes in currency-exchange rates The gains were driven by double-digit growth at Converse Nike Golf also saw double-digit growth and Cole Haan increased in single-digits Hurley and Umbro both saw declines with Umbros declines reflecting difficult World Cup comparisons versus the prior-year period

NIKE OFFICIALLY DEBUTS THE LEBRON 9 SNEAKERNike revealed plans to launch LeBron James ninth signature shoe the LEBRON 9 in October at a suggested retail price of $170 Thats about $10 more a pair than the NBA superstars last signature sneakers Its also the highest price for any basketball shoes sold at Nikes online store with the exception of a pair of Jordan shoes that sell for $175

The LEBRON 9primes have a Max Air 180 unit in the heel with a Zoom unit in the forefoot The shoe is the first to combine Flywire technology and Hyperfuse construction to create a nearly seamless lightweight upper thatrsquos still supportive

The sneakers will drop in China on October 1 and then hit the US in the limited edition Cannon color scheme October 15

The primary blackredwhite color scheme will arrive in US stores October 25 For the first time ever LeBronrsquos signature shoe will be available on NIKEiDcom

8 SGB WEEKLY SEPTEMBER 26 2011

According to SGMAs just-released study US Trends in Team Sports Fall 2011 niche sports like lacrosse rugby track and field and ultimate frisbee are seeing double-digit increases in participation More encouragingly baseball basketball soccer and tackle football all saw single-digit increases in both to-tal and core-level participation marking a turnaround after two years of nega-tive participation growth for most mainstream team sports

In the report Tom Cove president and CEO of the SGMA said younger teens are a main driver for some of this increase

They are gravitating to organized sports programs which will bode well for many of the local recreational-oriented programs that are established through-out this country said Cove Rec programs need to turn part of their attention to early teens to bring them back to team sports in some cases or keep them playing after their elementary school years

Given the budget cuts seen in middle school sports programs Cove cau-tioned that local recreation programs as well as elite player teams may have to be counted on to become a larger conduit for varsity level high school sports He also added that while theres clearly pressure on school and municipal bud-gets nationwide booster clubs and other innovative fundraising activities are filling gaps as most sports remain accessible in most communities

Americas commitment to sports especially in high schools and elite clubs remains energized stated Cove A growing concern however is for eco-nomically disadvantaged communities without access to private resources to contribute to these programs

Among mainstream sports basketball was by far the most-widely partici-pated sport in 2010 with 263 million participants between the ages of 6 and 17 Thats up 96 percent from 2009 participation levels that had showed a slight decline versus 2008 Over the last ten years basketball participation is up 03 percent Core participants in basketball (those playing more than 13 times a year) increased 75 percent to 177 million in 2010 versus 2009

Baseball the second heaviest participated sport saw its participants among the 6-17 year-old group grow 52 percent to 146 million following declining participation rates over the previous two years Overall baseballs participation levels are down 81 percent over the last ten years Following closely behind baseball is outdoor soccer which tallied 141 million participants in 2010 up 28 percent from 2009 Both baseball and outdoor soccer saw modest gains in core participants year-over-year

In football categories tackle footballs overall partici-pants grew 16 percent to 69 million with core participants in tackle footwear (+26 times a year) ahead 58 percent to 39 million Touch footballs overall participants declined 66 percent to 84 million in 2010 while flag football play-ers grew 33 percent to 68 million

Among more niche sports lacrosse participation added another 377 percent to reach 16 million participants in 2010 and the sports player numbers have grown by 2181 percent over the last ten years Lacrosses core participants (+13 times a year) increased 331 percent to 897000 and is expected to go over the one million core level participants in the current year On a smaller scale rugby total participation increased 507 percent to 11 million Field hockey increased 218 percent to 13 million regis-tering the highest participation in three years

Gymnastics also rebounded (up 197 percent to 48 million participants) although the activitys overall participation rate is still down 03 percent over the last ten years By far the most popular sports for children under age 13 are

SGMA STUDY

SPORTS PARTICIPATION BOUNCES BACK

NEWS

By Thomas J Ryan

WEEK 1139 | SGBweeklycom 9

gymnastics (48 percent of those played) and outdoor soccer (42 percent) Also showing increased participation levels in 2010 were cheerleading and beach volleyball

On the downside indoor team sports like ice hockey and indoor soccer have cooled off after two years of strong participation performance Ice hockey managed a 05 percent increase in participation levels to 21 million year-over-year indoor soccer inched up 03 percent to 49 million Both sports are said to be very dependent on facility availability and given the participation growth of the past two years the ice time fields and court time may not have been available to accommodate any new growth at the current time

Wrestling participation is also showing a steady decline losing nearly a third of partici-pation numbers from 2009 to 2010 Declines were seen in both fast-pitch softball (down 94 percent year-over-year) and softball slow-pitch (down 11 percent) Track amp Field likewise showed a modest decline year-over-year

The findings came from a total of 38742 online interviews nationwide by Sports Marketing Surveys USA taken place during January and February 2011 A total of 15086 individual and 23656 household surveys were completed

US TRENDS IN TEAM SPORTS FALL 2011

The SGMArsquos Annual Report on the Health of Team Sports in America

OTHER FINDINGS IN THE REPORT bull 66 percent of American children ages 6 to 17 are playing team sports and teenagers are significantly more likely than younger children to be participants Fewer than 1 in 4 American children under age 18 do not participate in a team sport

bull As children age from 6 to 17 their participation rates decline in outdoor soccer (-177 percent) and baseball (-128 percent) remain flat in flag football and increase in tackle football (+89 percent) basketball (+63 percent) and court volleyball (+62 percent)

bull When removing cheerleading and track and field - which get much of their participation from scholastic teams and require higher levels of organization the average casual team sports participation is 51 percent

bull Cheerleading (+333 percent) gymnastics (+169 percent) court volleyball (+47 percent) fast pitch softball (+18 percent) and grass vol-leyball (+9 percent) are the sports where there are still more female participants than male participants The highest number of female participants are in volleyball (all) 91 million soccer (all) 68 million basketball 65 million and softball (all) 47 million

bull The survey once showed that those playing team sports in their youth were more likely to stay active as they get older Team sports par-ticipants are also significantly more likely to earn $75000 per year or more as compared to the general population (43 percent versus 11 percent US Census 2008)

TO VIEW A SAMPLE OF THE SGMA REPORT OR TO PURCHASE THE FULL REPORT CLICK HERE

10 SGB WEEKLY SEPTEMBER 26 2011

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BSN Sports formerly Sport Supply Group revealed bold plans to double its road sales force and revenues over the next five years And while some of that growth will be driven by even more acquisitions of team dealers its also expected to be stimulated by several moves designed to further its commitment to serving local communities

That includes officially changing its corporate name from Sport Supply Group to BSN Sports Inc by the close of this year reflecting the catalog for which it is best known and the companyrsquos recent move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand The initiatives are also underscored by a new tagline Feel the Strength

We want local communities to Feel The Strength of one organization one name with one commitment which is to passionately serve our customers on the field and create game-changing solutions for them said Adam Blumenfeld chairman and CEO of BSN Sports in an interview with SGB Weekly

But the symbol of its drive to better serve local communities is the official launch of the Victory Grant Program representing

a one million dollar commitment by the company to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Blumenfeld said the commitment ndash by far the largest in the companys 39-year history ndash addresses the fiscal challenges of its many customers including not only schools but leagues YMCAs churches boys and girls clubs and other organizations supporting team play Said Blumenfeld As this economy churns on and either goes nowhere or goes in the wrong direction we have been constantly thinking about how can BSN Sports can play a leadership role in helping some of these cash-strapped organizations

On an even wider scale the program speaks to the fight against childhood obesity This is a great way for us to put free equipment and free uniforms to use in organizations to get them up and running and to get kids physically active - not just at the high school level but also at the elementary and the early childhood level said Blumenfeld

But for the company Victory Grant marks BSN Sportsrsquo shift to take on a larger leadership role in driving change at the local level

LOOKS TO GIVE BACK TO COMMUNITIES THROUGH VICTORY

GRANTSBy Thomas J Ryan

WEEK 1139 | SGBweeklycom 11

Blumenfeld likened the program to the community-driven efforts orchestrated by New Balance and admits to being inspired by Jim Davis New Balances long-time chairman

In some small way I suppose this is BNS Sportsrsquo way of stepping up to the plate in this industry and acting as a leader admitted Blumenfeld But in all fairness its taking what Ive learned by watching Jim Davis and watching New Balance do good things in communities over the years and trying to put that into practice in our business Its been fun to watch how New Balance has taken what theyve developed and given back

Indeed Blumenfeld said the program represents a natural extension of what BSN Sports has been doing since 1972 in serving local markets with quality fair-priced sports equipment and team uniforms Said Blumenfeld Its about making specific grants to help programs that really are having a tough time getting off the ground or keeping them going I look at it as a natural extension of what we do in terms of making BSN Sports not just relevant but make it a true leader

Programs nationwide are invited to apply for Victory Grant consideration via BSN Sports 250 local field reps or online at wwwBSNSPORTScomsponsorme The program will involve an internal grant committee which will sort through the applications The Victory Grant program ndash aimed at the 6th grade through college ndash will

BASEBALLSOFTBALL 6-79

BASKETBALL 80-99

FOOTBALL 100-131

HYDRATION 132-135

FIELD HOCKEY 136

LACROSSE 137-141

RACQUET SPORTS 142-157

SOCCER 158-177

TRACK amp FIELD 178-191

VOLLEYBALL 192-206

WRESTLING 207

STRENGTHFITNESS 208-243

TREADMILLSBIKES 244-247

SPEEDAGILITY 248-252

ASSESSMENT 253-259

MATSGYMNASTICS 260-266

BOXING 267-269

MY TEAM SHOP 270

NIKE 272-289

UNDER ARMOUR 280-283

ADIDAS 284-287

TEAM UNIFORMS 288-302

BENCHESBLEACHERS 304-317

COACHING 318-321

CONCESSIONS 322-323

FIELD MARKING 324-329

FLOOR COVERS 330-331

GAME TABLES 332-341

LOCKSLOCKERS 342-343

SCOREBOARDS 344-355

SPORTS MED 356-361

STORAGE 362-365

TRAFFIC SAFETY 366

WALL PADS 367-369

PHYSICAL EDUCATION 370-394

GOLF 395

ARCHERY 396-398

INDEX 399-402

TEA

M S

PO

RTS

APP

AR

ELFI

TNES

SFA

CIL

ITY

PE

INDEX

QUICK INDEX - 3

Our Commitment to Hometowns Like Yours

Giving back is important to us

Our new Victory Grant Program supports communities where our sporting goods are needed most Ask your local sales pro about an equipment or apparel grant today

Apply online at BSNSPORTScomsponsorme

Free Equipment and Uniforms

$1000000

Victory Grant Program

$1000000

On September 15 BSN Sports announced the official launch of the Companys Victory Grant Program This is an unprecedented $1 million commitment to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Adam Blumenfeld chairman and CEO of BSN Sports

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

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18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

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Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

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6 SGB WEEKLY SEPTEMBER 26 2011

Nike Incs earnings jumped 154 percent in the fiscal first quarter ended Aug 31 as double-digit revenues gains led by the Nike brandrsquos North America region offset margin pressures from rising input costs The Q1 results along with Nike brand backlogs that were up 13 percent excluding currency fluctuations at quarter-end prompted the company to increase revenue guidance for the year Revenue in the 2012 fiscal year through May 31 2012 is now expected to increase in the low- to mid-teens percentage range above a high-single to low-double digit forecast given in June

We all know the the economic uncertainty that were seeing in the world today is putting pressure on consumers around the world said company President and CEO Mark Parker on a conference call with analysts Yet in most countries we continue to see solid growth in footwear and apparel sales which tells me the growing middle class in developing markets is increasing consumption and that consumers

everywhere are ready to buy when they feel good about what they get for their money

Fiscal first quarter EPS came in at $136 a share easily besting Wall Streets consensus estimate of $121 a share Revenues jumped 175 percent to $61 billion Revenues in constant-currencies increased 11 percent and were better than expected due to strength around the world particularly in North America The impact of currency exchange fluctuations was also higher than managements previous guidance due largely to the strength of the yen and emerging market currencies

Excluding the impact of changes in foreign currency Nike brand revenues rose 12 percent with growth in every geography except Western Europe which was flat due to the negative impact from changes in the timing of shipments and comparisons to last yearrsquos World Cup Overall Nike brand revenues rose 185 percent to $53 billion

NIKE INC POSTS 15 PERCENT REVENUE GROWTH IN Q1

Nike chief executive officer Mark Parker

NEWS

in US dollar termsOf particular strength was the Nike brands Direct-to-Consumer

segment which saw sales increase more than 20 percent for the fiscal first quarter including over 30 percent growth in the brandrsquos online business Comp store revenue growth was strong at both factory and in-line locations

By region for the Nike brand revenues in North America climbed 156 percent to $220 billion and were up 15 percent on a currency-neutral basis Footwear sales grew 12 percent to $144 billion and were also up 12 percent currency neutral Apparel sales in the region jumped 227 percent to $632 million or 22 percent currency- neutral Equipment sales rose 263 percent to $125 million and were up 15 percent currency-neutral Futures were up 16 percent overall and up 15 percent on a currency-neutral basis

On the call Nike officials said the top-line and futures strength in the region reflected broad-based growth across categories product types and channels Direct-to-Consumer (DTC) operations were particularly strong as improved store productivity drove a 17 percent increase in comps

Charlie Denson president of the Nike brand said on the call There are many factors at work here - our innovative product the strength of our DTC business which posted 23 percent growth for North America in Q1 and our continued momentum in running basketball and mens and womens training

Overal Denson highlighted the Nike brands success in running basketball apparel and womens training Running revenues and futures were up double-digits in the quarter coming

on top of growth of 30 percent in fiscal year 2011 Basketball in the US and around the world saw high-single digit growth in the quarter and the business continues to accelerate with double-digit futures growth said Denson

Denson was also bullish that demand would continue despite the NBA lockout issues He said Basketball never stops Its truly becoming a global game Between international leagues national team play the upcoming Olympics the college game here in the US we see basketball continuing to grow

Performance apparel for Nike brand was up double digits in the quarter led by the success of Nike Pro Said Denson In the US Nike Pro continues to be the leading baselayer brand for women and over the last month weve continued to close the gap in mens

In womens Nike Brand saw double-digit growth in footwear and apparel and increased revenue in every geography Globally womens training was up strong double digits with a particularly strong Q1 in North America

Revenues in the Other Businesses segment increased 98 percent to $762 million including 2 percentage points of benefit from changes in currency-exchange rates The gains were driven by double-digit growth at Converse Nike Golf also saw double-digit growth and Cole Haan increased in single-digits Hurley and Umbro both saw declines with Umbros declines reflecting difficult World Cup comparisons versus the prior-year period

NIKE OFFICIALLY DEBUTS THE LEBRON 9 SNEAKERNike revealed plans to launch LeBron James ninth signature shoe the LEBRON 9 in October at a suggested retail price of $170 Thats about $10 more a pair than the NBA superstars last signature sneakers Its also the highest price for any basketball shoes sold at Nikes online store with the exception of a pair of Jordan shoes that sell for $175

The LEBRON 9primes have a Max Air 180 unit in the heel with a Zoom unit in the forefoot The shoe is the first to combine Flywire technology and Hyperfuse construction to create a nearly seamless lightweight upper thatrsquos still supportive

The sneakers will drop in China on October 1 and then hit the US in the limited edition Cannon color scheme October 15

The primary blackredwhite color scheme will arrive in US stores October 25 For the first time ever LeBronrsquos signature shoe will be available on NIKEiDcom

8 SGB WEEKLY SEPTEMBER 26 2011

According to SGMAs just-released study US Trends in Team Sports Fall 2011 niche sports like lacrosse rugby track and field and ultimate frisbee are seeing double-digit increases in participation More encouragingly baseball basketball soccer and tackle football all saw single-digit increases in both to-tal and core-level participation marking a turnaround after two years of nega-tive participation growth for most mainstream team sports

In the report Tom Cove president and CEO of the SGMA said younger teens are a main driver for some of this increase

They are gravitating to organized sports programs which will bode well for many of the local recreational-oriented programs that are established through-out this country said Cove Rec programs need to turn part of their attention to early teens to bring them back to team sports in some cases or keep them playing after their elementary school years

Given the budget cuts seen in middle school sports programs Cove cau-tioned that local recreation programs as well as elite player teams may have to be counted on to become a larger conduit for varsity level high school sports He also added that while theres clearly pressure on school and municipal bud-gets nationwide booster clubs and other innovative fundraising activities are filling gaps as most sports remain accessible in most communities

Americas commitment to sports especially in high schools and elite clubs remains energized stated Cove A growing concern however is for eco-nomically disadvantaged communities without access to private resources to contribute to these programs

Among mainstream sports basketball was by far the most-widely partici-pated sport in 2010 with 263 million participants between the ages of 6 and 17 Thats up 96 percent from 2009 participation levels that had showed a slight decline versus 2008 Over the last ten years basketball participation is up 03 percent Core participants in basketball (those playing more than 13 times a year) increased 75 percent to 177 million in 2010 versus 2009

Baseball the second heaviest participated sport saw its participants among the 6-17 year-old group grow 52 percent to 146 million following declining participation rates over the previous two years Overall baseballs participation levels are down 81 percent over the last ten years Following closely behind baseball is outdoor soccer which tallied 141 million participants in 2010 up 28 percent from 2009 Both baseball and outdoor soccer saw modest gains in core participants year-over-year

In football categories tackle footballs overall partici-pants grew 16 percent to 69 million with core participants in tackle footwear (+26 times a year) ahead 58 percent to 39 million Touch footballs overall participants declined 66 percent to 84 million in 2010 while flag football play-ers grew 33 percent to 68 million

Among more niche sports lacrosse participation added another 377 percent to reach 16 million participants in 2010 and the sports player numbers have grown by 2181 percent over the last ten years Lacrosses core participants (+13 times a year) increased 331 percent to 897000 and is expected to go over the one million core level participants in the current year On a smaller scale rugby total participation increased 507 percent to 11 million Field hockey increased 218 percent to 13 million regis-tering the highest participation in three years

Gymnastics also rebounded (up 197 percent to 48 million participants) although the activitys overall participation rate is still down 03 percent over the last ten years By far the most popular sports for children under age 13 are

SGMA STUDY

SPORTS PARTICIPATION BOUNCES BACK

NEWS

By Thomas J Ryan

WEEK 1139 | SGBweeklycom 9

gymnastics (48 percent of those played) and outdoor soccer (42 percent) Also showing increased participation levels in 2010 were cheerleading and beach volleyball

On the downside indoor team sports like ice hockey and indoor soccer have cooled off after two years of strong participation performance Ice hockey managed a 05 percent increase in participation levels to 21 million year-over-year indoor soccer inched up 03 percent to 49 million Both sports are said to be very dependent on facility availability and given the participation growth of the past two years the ice time fields and court time may not have been available to accommodate any new growth at the current time

Wrestling participation is also showing a steady decline losing nearly a third of partici-pation numbers from 2009 to 2010 Declines were seen in both fast-pitch softball (down 94 percent year-over-year) and softball slow-pitch (down 11 percent) Track amp Field likewise showed a modest decline year-over-year

The findings came from a total of 38742 online interviews nationwide by Sports Marketing Surveys USA taken place during January and February 2011 A total of 15086 individual and 23656 household surveys were completed

US TRENDS IN TEAM SPORTS FALL 2011

The SGMArsquos Annual Report on the Health of Team Sports in America

OTHER FINDINGS IN THE REPORT bull 66 percent of American children ages 6 to 17 are playing team sports and teenagers are significantly more likely than younger children to be participants Fewer than 1 in 4 American children under age 18 do not participate in a team sport

bull As children age from 6 to 17 their participation rates decline in outdoor soccer (-177 percent) and baseball (-128 percent) remain flat in flag football and increase in tackle football (+89 percent) basketball (+63 percent) and court volleyball (+62 percent)

bull When removing cheerleading and track and field - which get much of their participation from scholastic teams and require higher levels of organization the average casual team sports participation is 51 percent

bull Cheerleading (+333 percent) gymnastics (+169 percent) court volleyball (+47 percent) fast pitch softball (+18 percent) and grass vol-leyball (+9 percent) are the sports where there are still more female participants than male participants The highest number of female participants are in volleyball (all) 91 million soccer (all) 68 million basketball 65 million and softball (all) 47 million

bull The survey once showed that those playing team sports in their youth were more likely to stay active as they get older Team sports par-ticipants are also significantly more likely to earn $75000 per year or more as compared to the general population (43 percent versus 11 percent US Census 2008)

TO VIEW A SAMPLE OF THE SGMA REPORT OR TO PURCHASE THE FULL REPORT CLICK HERE

10 SGB WEEKLY SEPTEMBER 26 2011

FALL 2011B

IG B

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K bull F

AL

L 2

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80052775108005277510 B

SNSPO

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BSNSPORTScom

BSN Sports formerly Sport Supply Group revealed bold plans to double its road sales force and revenues over the next five years And while some of that growth will be driven by even more acquisitions of team dealers its also expected to be stimulated by several moves designed to further its commitment to serving local communities

That includes officially changing its corporate name from Sport Supply Group to BSN Sports Inc by the close of this year reflecting the catalog for which it is best known and the companyrsquos recent move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand The initiatives are also underscored by a new tagline Feel the Strength

We want local communities to Feel The Strength of one organization one name with one commitment which is to passionately serve our customers on the field and create game-changing solutions for them said Adam Blumenfeld chairman and CEO of BSN Sports in an interview with SGB Weekly

But the symbol of its drive to better serve local communities is the official launch of the Victory Grant Program representing

a one million dollar commitment by the company to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Blumenfeld said the commitment ndash by far the largest in the companys 39-year history ndash addresses the fiscal challenges of its many customers including not only schools but leagues YMCAs churches boys and girls clubs and other organizations supporting team play Said Blumenfeld As this economy churns on and either goes nowhere or goes in the wrong direction we have been constantly thinking about how can BSN Sports can play a leadership role in helping some of these cash-strapped organizations

On an even wider scale the program speaks to the fight against childhood obesity This is a great way for us to put free equipment and free uniforms to use in organizations to get them up and running and to get kids physically active - not just at the high school level but also at the elementary and the early childhood level said Blumenfeld

But for the company Victory Grant marks BSN Sportsrsquo shift to take on a larger leadership role in driving change at the local level

LOOKS TO GIVE BACK TO COMMUNITIES THROUGH VICTORY

GRANTSBy Thomas J Ryan

WEEK 1139 | SGBweeklycom 11

Blumenfeld likened the program to the community-driven efforts orchestrated by New Balance and admits to being inspired by Jim Davis New Balances long-time chairman

In some small way I suppose this is BNS Sportsrsquo way of stepping up to the plate in this industry and acting as a leader admitted Blumenfeld But in all fairness its taking what Ive learned by watching Jim Davis and watching New Balance do good things in communities over the years and trying to put that into practice in our business Its been fun to watch how New Balance has taken what theyve developed and given back

Indeed Blumenfeld said the program represents a natural extension of what BSN Sports has been doing since 1972 in serving local markets with quality fair-priced sports equipment and team uniforms Said Blumenfeld Its about making specific grants to help programs that really are having a tough time getting off the ground or keeping them going I look at it as a natural extension of what we do in terms of making BSN Sports not just relevant but make it a true leader

Programs nationwide are invited to apply for Victory Grant consideration via BSN Sports 250 local field reps or online at wwwBSNSPORTScomsponsorme The program will involve an internal grant committee which will sort through the applications The Victory Grant program ndash aimed at the 6th grade through college ndash will

BASEBALLSOFTBALL 6-79

BASKETBALL 80-99

FOOTBALL 100-131

HYDRATION 132-135

FIELD HOCKEY 136

LACROSSE 137-141

RACQUET SPORTS 142-157

SOCCER 158-177

TRACK amp FIELD 178-191

VOLLEYBALL 192-206

WRESTLING 207

STRENGTHFITNESS 208-243

TREADMILLSBIKES 244-247

SPEEDAGILITY 248-252

ASSESSMENT 253-259

MATSGYMNASTICS 260-266

BOXING 267-269

MY TEAM SHOP 270

NIKE 272-289

UNDER ARMOUR 280-283

ADIDAS 284-287

TEAM UNIFORMS 288-302

BENCHESBLEACHERS 304-317

COACHING 318-321

CONCESSIONS 322-323

FIELD MARKING 324-329

FLOOR COVERS 330-331

GAME TABLES 332-341

LOCKSLOCKERS 342-343

SCOREBOARDS 344-355

SPORTS MED 356-361

STORAGE 362-365

TRAFFIC SAFETY 366

WALL PADS 367-369

PHYSICAL EDUCATION 370-394

GOLF 395

ARCHERY 396-398

INDEX 399-402

TEA

M S

PO

RTS

APP

AR

ELFI

TNES

SFA

CIL

ITY

PE

INDEX

QUICK INDEX - 3

Our Commitment to Hometowns Like Yours

Giving back is important to us

Our new Victory Grant Program supports communities where our sporting goods are needed most Ask your local sales pro about an equipment or apparel grant today

Apply online at BSNSPORTScomsponsorme

Free Equipment and Uniforms

$1000000

Victory Grant Program

$1000000

On September 15 BSN Sports announced the official launch of the Companys Victory Grant Program This is an unprecedented $1 million commitment to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Adam Blumenfeld chairman and CEO of BSN Sports

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

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in US dollar termsOf particular strength was the Nike brands Direct-to-Consumer

segment which saw sales increase more than 20 percent for the fiscal first quarter including over 30 percent growth in the brandrsquos online business Comp store revenue growth was strong at both factory and in-line locations

By region for the Nike brand revenues in North America climbed 156 percent to $220 billion and were up 15 percent on a currency-neutral basis Footwear sales grew 12 percent to $144 billion and were also up 12 percent currency neutral Apparel sales in the region jumped 227 percent to $632 million or 22 percent currency- neutral Equipment sales rose 263 percent to $125 million and were up 15 percent currency-neutral Futures were up 16 percent overall and up 15 percent on a currency-neutral basis

On the call Nike officials said the top-line and futures strength in the region reflected broad-based growth across categories product types and channels Direct-to-Consumer (DTC) operations were particularly strong as improved store productivity drove a 17 percent increase in comps

Charlie Denson president of the Nike brand said on the call There are many factors at work here - our innovative product the strength of our DTC business which posted 23 percent growth for North America in Q1 and our continued momentum in running basketball and mens and womens training

Overal Denson highlighted the Nike brands success in running basketball apparel and womens training Running revenues and futures were up double-digits in the quarter coming

on top of growth of 30 percent in fiscal year 2011 Basketball in the US and around the world saw high-single digit growth in the quarter and the business continues to accelerate with double-digit futures growth said Denson

Denson was also bullish that demand would continue despite the NBA lockout issues He said Basketball never stops Its truly becoming a global game Between international leagues national team play the upcoming Olympics the college game here in the US we see basketball continuing to grow

Performance apparel for Nike brand was up double digits in the quarter led by the success of Nike Pro Said Denson In the US Nike Pro continues to be the leading baselayer brand for women and over the last month weve continued to close the gap in mens

In womens Nike Brand saw double-digit growth in footwear and apparel and increased revenue in every geography Globally womens training was up strong double digits with a particularly strong Q1 in North America

Revenues in the Other Businesses segment increased 98 percent to $762 million including 2 percentage points of benefit from changes in currency-exchange rates The gains were driven by double-digit growth at Converse Nike Golf also saw double-digit growth and Cole Haan increased in single-digits Hurley and Umbro both saw declines with Umbros declines reflecting difficult World Cup comparisons versus the prior-year period

NIKE OFFICIALLY DEBUTS THE LEBRON 9 SNEAKERNike revealed plans to launch LeBron James ninth signature shoe the LEBRON 9 in October at a suggested retail price of $170 Thats about $10 more a pair than the NBA superstars last signature sneakers Its also the highest price for any basketball shoes sold at Nikes online store with the exception of a pair of Jordan shoes that sell for $175

The LEBRON 9primes have a Max Air 180 unit in the heel with a Zoom unit in the forefoot The shoe is the first to combine Flywire technology and Hyperfuse construction to create a nearly seamless lightweight upper thatrsquos still supportive

The sneakers will drop in China on October 1 and then hit the US in the limited edition Cannon color scheme October 15

The primary blackredwhite color scheme will arrive in US stores October 25 For the first time ever LeBronrsquos signature shoe will be available on NIKEiDcom

8 SGB WEEKLY SEPTEMBER 26 2011

According to SGMAs just-released study US Trends in Team Sports Fall 2011 niche sports like lacrosse rugby track and field and ultimate frisbee are seeing double-digit increases in participation More encouragingly baseball basketball soccer and tackle football all saw single-digit increases in both to-tal and core-level participation marking a turnaround after two years of nega-tive participation growth for most mainstream team sports

In the report Tom Cove president and CEO of the SGMA said younger teens are a main driver for some of this increase

They are gravitating to organized sports programs which will bode well for many of the local recreational-oriented programs that are established through-out this country said Cove Rec programs need to turn part of their attention to early teens to bring them back to team sports in some cases or keep them playing after their elementary school years

Given the budget cuts seen in middle school sports programs Cove cau-tioned that local recreation programs as well as elite player teams may have to be counted on to become a larger conduit for varsity level high school sports He also added that while theres clearly pressure on school and municipal bud-gets nationwide booster clubs and other innovative fundraising activities are filling gaps as most sports remain accessible in most communities

Americas commitment to sports especially in high schools and elite clubs remains energized stated Cove A growing concern however is for eco-nomically disadvantaged communities without access to private resources to contribute to these programs

Among mainstream sports basketball was by far the most-widely partici-pated sport in 2010 with 263 million participants between the ages of 6 and 17 Thats up 96 percent from 2009 participation levels that had showed a slight decline versus 2008 Over the last ten years basketball participation is up 03 percent Core participants in basketball (those playing more than 13 times a year) increased 75 percent to 177 million in 2010 versus 2009

Baseball the second heaviest participated sport saw its participants among the 6-17 year-old group grow 52 percent to 146 million following declining participation rates over the previous two years Overall baseballs participation levels are down 81 percent over the last ten years Following closely behind baseball is outdoor soccer which tallied 141 million participants in 2010 up 28 percent from 2009 Both baseball and outdoor soccer saw modest gains in core participants year-over-year

In football categories tackle footballs overall partici-pants grew 16 percent to 69 million with core participants in tackle footwear (+26 times a year) ahead 58 percent to 39 million Touch footballs overall participants declined 66 percent to 84 million in 2010 while flag football play-ers grew 33 percent to 68 million

Among more niche sports lacrosse participation added another 377 percent to reach 16 million participants in 2010 and the sports player numbers have grown by 2181 percent over the last ten years Lacrosses core participants (+13 times a year) increased 331 percent to 897000 and is expected to go over the one million core level participants in the current year On a smaller scale rugby total participation increased 507 percent to 11 million Field hockey increased 218 percent to 13 million regis-tering the highest participation in three years

Gymnastics also rebounded (up 197 percent to 48 million participants) although the activitys overall participation rate is still down 03 percent over the last ten years By far the most popular sports for children under age 13 are

SGMA STUDY

SPORTS PARTICIPATION BOUNCES BACK

NEWS

By Thomas J Ryan

WEEK 1139 | SGBweeklycom 9

gymnastics (48 percent of those played) and outdoor soccer (42 percent) Also showing increased participation levels in 2010 were cheerleading and beach volleyball

On the downside indoor team sports like ice hockey and indoor soccer have cooled off after two years of strong participation performance Ice hockey managed a 05 percent increase in participation levels to 21 million year-over-year indoor soccer inched up 03 percent to 49 million Both sports are said to be very dependent on facility availability and given the participation growth of the past two years the ice time fields and court time may not have been available to accommodate any new growth at the current time

Wrestling participation is also showing a steady decline losing nearly a third of partici-pation numbers from 2009 to 2010 Declines were seen in both fast-pitch softball (down 94 percent year-over-year) and softball slow-pitch (down 11 percent) Track amp Field likewise showed a modest decline year-over-year

The findings came from a total of 38742 online interviews nationwide by Sports Marketing Surveys USA taken place during January and February 2011 A total of 15086 individual and 23656 household surveys were completed

US TRENDS IN TEAM SPORTS FALL 2011

The SGMArsquos Annual Report on the Health of Team Sports in America

OTHER FINDINGS IN THE REPORT bull 66 percent of American children ages 6 to 17 are playing team sports and teenagers are significantly more likely than younger children to be participants Fewer than 1 in 4 American children under age 18 do not participate in a team sport

bull As children age from 6 to 17 their participation rates decline in outdoor soccer (-177 percent) and baseball (-128 percent) remain flat in flag football and increase in tackle football (+89 percent) basketball (+63 percent) and court volleyball (+62 percent)

bull When removing cheerleading and track and field - which get much of their participation from scholastic teams and require higher levels of organization the average casual team sports participation is 51 percent

bull Cheerleading (+333 percent) gymnastics (+169 percent) court volleyball (+47 percent) fast pitch softball (+18 percent) and grass vol-leyball (+9 percent) are the sports where there are still more female participants than male participants The highest number of female participants are in volleyball (all) 91 million soccer (all) 68 million basketball 65 million and softball (all) 47 million

bull The survey once showed that those playing team sports in their youth were more likely to stay active as they get older Team sports par-ticipants are also significantly more likely to earn $75000 per year or more as compared to the general population (43 percent versus 11 percent US Census 2008)

TO VIEW A SAMPLE OF THE SGMA REPORT OR TO PURCHASE THE FULL REPORT CLICK HERE

10 SGB WEEKLY SEPTEMBER 26 2011

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BSN Sports formerly Sport Supply Group revealed bold plans to double its road sales force and revenues over the next five years And while some of that growth will be driven by even more acquisitions of team dealers its also expected to be stimulated by several moves designed to further its commitment to serving local communities

That includes officially changing its corporate name from Sport Supply Group to BSN Sports Inc by the close of this year reflecting the catalog for which it is best known and the companyrsquos recent move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand The initiatives are also underscored by a new tagline Feel the Strength

We want local communities to Feel The Strength of one organization one name with one commitment which is to passionately serve our customers on the field and create game-changing solutions for them said Adam Blumenfeld chairman and CEO of BSN Sports in an interview with SGB Weekly

But the symbol of its drive to better serve local communities is the official launch of the Victory Grant Program representing

a one million dollar commitment by the company to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Blumenfeld said the commitment ndash by far the largest in the companys 39-year history ndash addresses the fiscal challenges of its many customers including not only schools but leagues YMCAs churches boys and girls clubs and other organizations supporting team play Said Blumenfeld As this economy churns on and either goes nowhere or goes in the wrong direction we have been constantly thinking about how can BSN Sports can play a leadership role in helping some of these cash-strapped organizations

On an even wider scale the program speaks to the fight against childhood obesity This is a great way for us to put free equipment and free uniforms to use in organizations to get them up and running and to get kids physically active - not just at the high school level but also at the elementary and the early childhood level said Blumenfeld

But for the company Victory Grant marks BSN Sportsrsquo shift to take on a larger leadership role in driving change at the local level

LOOKS TO GIVE BACK TO COMMUNITIES THROUGH VICTORY

GRANTSBy Thomas J Ryan

WEEK 1139 | SGBweeklycom 11

Blumenfeld likened the program to the community-driven efforts orchestrated by New Balance and admits to being inspired by Jim Davis New Balances long-time chairman

In some small way I suppose this is BNS Sportsrsquo way of stepping up to the plate in this industry and acting as a leader admitted Blumenfeld But in all fairness its taking what Ive learned by watching Jim Davis and watching New Balance do good things in communities over the years and trying to put that into practice in our business Its been fun to watch how New Balance has taken what theyve developed and given back

Indeed Blumenfeld said the program represents a natural extension of what BSN Sports has been doing since 1972 in serving local markets with quality fair-priced sports equipment and team uniforms Said Blumenfeld Its about making specific grants to help programs that really are having a tough time getting off the ground or keeping them going I look at it as a natural extension of what we do in terms of making BSN Sports not just relevant but make it a true leader

Programs nationwide are invited to apply for Victory Grant consideration via BSN Sports 250 local field reps or online at wwwBSNSPORTScomsponsorme The program will involve an internal grant committee which will sort through the applications The Victory Grant program ndash aimed at the 6th grade through college ndash will

BASEBALLSOFTBALL 6-79

BASKETBALL 80-99

FOOTBALL 100-131

HYDRATION 132-135

FIELD HOCKEY 136

LACROSSE 137-141

RACQUET SPORTS 142-157

SOCCER 158-177

TRACK amp FIELD 178-191

VOLLEYBALL 192-206

WRESTLING 207

STRENGTHFITNESS 208-243

TREADMILLSBIKES 244-247

SPEEDAGILITY 248-252

ASSESSMENT 253-259

MATSGYMNASTICS 260-266

BOXING 267-269

MY TEAM SHOP 270

NIKE 272-289

UNDER ARMOUR 280-283

ADIDAS 284-287

TEAM UNIFORMS 288-302

BENCHESBLEACHERS 304-317

COACHING 318-321

CONCESSIONS 322-323

FIELD MARKING 324-329

FLOOR COVERS 330-331

GAME TABLES 332-341

LOCKSLOCKERS 342-343

SCOREBOARDS 344-355

SPORTS MED 356-361

STORAGE 362-365

TRAFFIC SAFETY 366

WALL PADS 367-369

PHYSICAL EDUCATION 370-394

GOLF 395

ARCHERY 396-398

INDEX 399-402

TEA

M S

PO

RTS

APP

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ELFI

TNES

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INDEX

QUICK INDEX - 3

Our Commitment to Hometowns Like Yours

Giving back is important to us

Our new Victory Grant Program supports communities where our sporting goods are needed most Ask your local sales pro about an equipment or apparel grant today

Apply online at BSNSPORTScomsponsorme

Free Equipment and Uniforms

$1000000

Victory Grant Program

$1000000

On September 15 BSN Sports announced the official launch of the Companys Victory Grant Program This is an unprecedented $1 million commitment to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Adam Blumenfeld chairman and CEO of BSN Sports

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

8 SGB WEEKLY SEPTEMBER 26 2011

According to SGMAs just-released study US Trends in Team Sports Fall 2011 niche sports like lacrosse rugby track and field and ultimate frisbee are seeing double-digit increases in participation More encouragingly baseball basketball soccer and tackle football all saw single-digit increases in both to-tal and core-level participation marking a turnaround after two years of nega-tive participation growth for most mainstream team sports

In the report Tom Cove president and CEO of the SGMA said younger teens are a main driver for some of this increase

They are gravitating to organized sports programs which will bode well for many of the local recreational-oriented programs that are established through-out this country said Cove Rec programs need to turn part of their attention to early teens to bring them back to team sports in some cases or keep them playing after their elementary school years

Given the budget cuts seen in middle school sports programs Cove cau-tioned that local recreation programs as well as elite player teams may have to be counted on to become a larger conduit for varsity level high school sports He also added that while theres clearly pressure on school and municipal bud-gets nationwide booster clubs and other innovative fundraising activities are filling gaps as most sports remain accessible in most communities

Americas commitment to sports especially in high schools and elite clubs remains energized stated Cove A growing concern however is for eco-nomically disadvantaged communities without access to private resources to contribute to these programs

Among mainstream sports basketball was by far the most-widely partici-pated sport in 2010 with 263 million participants between the ages of 6 and 17 Thats up 96 percent from 2009 participation levels that had showed a slight decline versus 2008 Over the last ten years basketball participation is up 03 percent Core participants in basketball (those playing more than 13 times a year) increased 75 percent to 177 million in 2010 versus 2009

Baseball the second heaviest participated sport saw its participants among the 6-17 year-old group grow 52 percent to 146 million following declining participation rates over the previous two years Overall baseballs participation levels are down 81 percent over the last ten years Following closely behind baseball is outdoor soccer which tallied 141 million participants in 2010 up 28 percent from 2009 Both baseball and outdoor soccer saw modest gains in core participants year-over-year

In football categories tackle footballs overall partici-pants grew 16 percent to 69 million with core participants in tackle footwear (+26 times a year) ahead 58 percent to 39 million Touch footballs overall participants declined 66 percent to 84 million in 2010 while flag football play-ers grew 33 percent to 68 million

Among more niche sports lacrosse participation added another 377 percent to reach 16 million participants in 2010 and the sports player numbers have grown by 2181 percent over the last ten years Lacrosses core participants (+13 times a year) increased 331 percent to 897000 and is expected to go over the one million core level participants in the current year On a smaller scale rugby total participation increased 507 percent to 11 million Field hockey increased 218 percent to 13 million regis-tering the highest participation in three years

Gymnastics also rebounded (up 197 percent to 48 million participants) although the activitys overall participation rate is still down 03 percent over the last ten years By far the most popular sports for children under age 13 are

SGMA STUDY

SPORTS PARTICIPATION BOUNCES BACK

NEWS

By Thomas J Ryan

WEEK 1139 | SGBweeklycom 9

gymnastics (48 percent of those played) and outdoor soccer (42 percent) Also showing increased participation levels in 2010 were cheerleading and beach volleyball

On the downside indoor team sports like ice hockey and indoor soccer have cooled off after two years of strong participation performance Ice hockey managed a 05 percent increase in participation levels to 21 million year-over-year indoor soccer inched up 03 percent to 49 million Both sports are said to be very dependent on facility availability and given the participation growth of the past two years the ice time fields and court time may not have been available to accommodate any new growth at the current time

Wrestling participation is also showing a steady decline losing nearly a third of partici-pation numbers from 2009 to 2010 Declines were seen in both fast-pitch softball (down 94 percent year-over-year) and softball slow-pitch (down 11 percent) Track amp Field likewise showed a modest decline year-over-year

The findings came from a total of 38742 online interviews nationwide by Sports Marketing Surveys USA taken place during January and February 2011 A total of 15086 individual and 23656 household surveys were completed

US TRENDS IN TEAM SPORTS FALL 2011

The SGMArsquos Annual Report on the Health of Team Sports in America

OTHER FINDINGS IN THE REPORT bull 66 percent of American children ages 6 to 17 are playing team sports and teenagers are significantly more likely than younger children to be participants Fewer than 1 in 4 American children under age 18 do not participate in a team sport

bull As children age from 6 to 17 their participation rates decline in outdoor soccer (-177 percent) and baseball (-128 percent) remain flat in flag football and increase in tackle football (+89 percent) basketball (+63 percent) and court volleyball (+62 percent)

bull When removing cheerleading and track and field - which get much of their participation from scholastic teams and require higher levels of organization the average casual team sports participation is 51 percent

bull Cheerleading (+333 percent) gymnastics (+169 percent) court volleyball (+47 percent) fast pitch softball (+18 percent) and grass vol-leyball (+9 percent) are the sports where there are still more female participants than male participants The highest number of female participants are in volleyball (all) 91 million soccer (all) 68 million basketball 65 million and softball (all) 47 million

bull The survey once showed that those playing team sports in their youth were more likely to stay active as they get older Team sports par-ticipants are also significantly more likely to earn $75000 per year or more as compared to the general population (43 percent versus 11 percent US Census 2008)

TO VIEW A SAMPLE OF THE SGMA REPORT OR TO PURCHASE THE FULL REPORT CLICK HERE

10 SGB WEEKLY SEPTEMBER 26 2011

FALL 2011B

IG B

OO

K bull F

AL

L 2

011

80052775108005277510 B

SNSPO

RT

Scom

BSNSPORTScom

BSN Sports formerly Sport Supply Group revealed bold plans to double its road sales force and revenues over the next five years And while some of that growth will be driven by even more acquisitions of team dealers its also expected to be stimulated by several moves designed to further its commitment to serving local communities

That includes officially changing its corporate name from Sport Supply Group to BSN Sports Inc by the close of this year reflecting the catalog for which it is best known and the companyrsquos recent move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand The initiatives are also underscored by a new tagline Feel the Strength

We want local communities to Feel The Strength of one organization one name with one commitment which is to passionately serve our customers on the field and create game-changing solutions for them said Adam Blumenfeld chairman and CEO of BSN Sports in an interview with SGB Weekly

But the symbol of its drive to better serve local communities is the official launch of the Victory Grant Program representing

a one million dollar commitment by the company to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Blumenfeld said the commitment ndash by far the largest in the companys 39-year history ndash addresses the fiscal challenges of its many customers including not only schools but leagues YMCAs churches boys and girls clubs and other organizations supporting team play Said Blumenfeld As this economy churns on and either goes nowhere or goes in the wrong direction we have been constantly thinking about how can BSN Sports can play a leadership role in helping some of these cash-strapped organizations

On an even wider scale the program speaks to the fight against childhood obesity This is a great way for us to put free equipment and free uniforms to use in organizations to get them up and running and to get kids physically active - not just at the high school level but also at the elementary and the early childhood level said Blumenfeld

But for the company Victory Grant marks BSN Sportsrsquo shift to take on a larger leadership role in driving change at the local level

LOOKS TO GIVE BACK TO COMMUNITIES THROUGH VICTORY

GRANTSBy Thomas J Ryan

WEEK 1139 | SGBweeklycom 11

Blumenfeld likened the program to the community-driven efforts orchestrated by New Balance and admits to being inspired by Jim Davis New Balances long-time chairman

In some small way I suppose this is BNS Sportsrsquo way of stepping up to the plate in this industry and acting as a leader admitted Blumenfeld But in all fairness its taking what Ive learned by watching Jim Davis and watching New Balance do good things in communities over the years and trying to put that into practice in our business Its been fun to watch how New Balance has taken what theyve developed and given back

Indeed Blumenfeld said the program represents a natural extension of what BSN Sports has been doing since 1972 in serving local markets with quality fair-priced sports equipment and team uniforms Said Blumenfeld Its about making specific grants to help programs that really are having a tough time getting off the ground or keeping them going I look at it as a natural extension of what we do in terms of making BSN Sports not just relevant but make it a true leader

Programs nationwide are invited to apply for Victory Grant consideration via BSN Sports 250 local field reps or online at wwwBSNSPORTScomsponsorme The program will involve an internal grant committee which will sort through the applications The Victory Grant program ndash aimed at the 6th grade through college ndash will

BASEBALLSOFTBALL 6-79

BASKETBALL 80-99

FOOTBALL 100-131

HYDRATION 132-135

FIELD HOCKEY 136

LACROSSE 137-141

RACQUET SPORTS 142-157

SOCCER 158-177

TRACK amp FIELD 178-191

VOLLEYBALL 192-206

WRESTLING 207

STRENGTHFITNESS 208-243

TREADMILLSBIKES 244-247

SPEEDAGILITY 248-252

ASSESSMENT 253-259

MATSGYMNASTICS 260-266

BOXING 267-269

MY TEAM SHOP 270

NIKE 272-289

UNDER ARMOUR 280-283

ADIDAS 284-287

TEAM UNIFORMS 288-302

BENCHESBLEACHERS 304-317

COACHING 318-321

CONCESSIONS 322-323

FIELD MARKING 324-329

FLOOR COVERS 330-331

GAME TABLES 332-341

LOCKSLOCKERS 342-343

SCOREBOARDS 344-355

SPORTS MED 356-361

STORAGE 362-365

TRAFFIC SAFETY 366

WALL PADS 367-369

PHYSICAL EDUCATION 370-394

GOLF 395

ARCHERY 396-398

INDEX 399-402

TEA

M S

PO

RTS

APP

AR

ELFI

TNES

SFA

CIL

ITY

PE

INDEX

QUICK INDEX - 3

Our Commitment to Hometowns Like Yours

Giving back is important to us

Our new Victory Grant Program supports communities where our sporting goods are needed most Ask your local sales pro about an equipment or apparel grant today

Apply online at BSNSPORTScomsponsorme

Free Equipment and Uniforms

$1000000

Victory Grant Program

$1000000

On September 15 BSN Sports announced the official launch of the Companys Victory Grant Program This is an unprecedented $1 million commitment to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Adam Blumenfeld chairman and CEO of BSN Sports

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

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18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

WEEK 1139 | SGBweeklycom 9

gymnastics (48 percent of those played) and outdoor soccer (42 percent) Also showing increased participation levels in 2010 were cheerleading and beach volleyball

On the downside indoor team sports like ice hockey and indoor soccer have cooled off after two years of strong participation performance Ice hockey managed a 05 percent increase in participation levels to 21 million year-over-year indoor soccer inched up 03 percent to 49 million Both sports are said to be very dependent on facility availability and given the participation growth of the past two years the ice time fields and court time may not have been available to accommodate any new growth at the current time

Wrestling participation is also showing a steady decline losing nearly a third of partici-pation numbers from 2009 to 2010 Declines were seen in both fast-pitch softball (down 94 percent year-over-year) and softball slow-pitch (down 11 percent) Track amp Field likewise showed a modest decline year-over-year

The findings came from a total of 38742 online interviews nationwide by Sports Marketing Surveys USA taken place during January and February 2011 A total of 15086 individual and 23656 household surveys were completed

US TRENDS IN TEAM SPORTS FALL 2011

The SGMArsquos Annual Report on the Health of Team Sports in America

OTHER FINDINGS IN THE REPORT bull 66 percent of American children ages 6 to 17 are playing team sports and teenagers are significantly more likely than younger children to be participants Fewer than 1 in 4 American children under age 18 do not participate in a team sport

bull As children age from 6 to 17 their participation rates decline in outdoor soccer (-177 percent) and baseball (-128 percent) remain flat in flag football and increase in tackle football (+89 percent) basketball (+63 percent) and court volleyball (+62 percent)

bull When removing cheerleading and track and field - which get much of their participation from scholastic teams and require higher levels of organization the average casual team sports participation is 51 percent

bull Cheerleading (+333 percent) gymnastics (+169 percent) court volleyball (+47 percent) fast pitch softball (+18 percent) and grass vol-leyball (+9 percent) are the sports where there are still more female participants than male participants The highest number of female participants are in volleyball (all) 91 million soccer (all) 68 million basketball 65 million and softball (all) 47 million

bull The survey once showed that those playing team sports in their youth were more likely to stay active as they get older Team sports par-ticipants are also significantly more likely to earn $75000 per year or more as compared to the general population (43 percent versus 11 percent US Census 2008)

TO VIEW A SAMPLE OF THE SGMA REPORT OR TO PURCHASE THE FULL REPORT CLICK HERE

10 SGB WEEKLY SEPTEMBER 26 2011

FALL 2011B

IG B

OO

K bull F

AL

L 2

011

80052775108005277510 B

SNSPO

RT

Scom

BSNSPORTScom

BSN Sports formerly Sport Supply Group revealed bold plans to double its road sales force and revenues over the next five years And while some of that growth will be driven by even more acquisitions of team dealers its also expected to be stimulated by several moves designed to further its commitment to serving local communities

That includes officially changing its corporate name from Sport Supply Group to BSN Sports Inc by the close of this year reflecting the catalog for which it is best known and the companyrsquos recent move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand The initiatives are also underscored by a new tagline Feel the Strength

We want local communities to Feel The Strength of one organization one name with one commitment which is to passionately serve our customers on the field and create game-changing solutions for them said Adam Blumenfeld chairman and CEO of BSN Sports in an interview with SGB Weekly

But the symbol of its drive to better serve local communities is the official launch of the Victory Grant Program representing

a one million dollar commitment by the company to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Blumenfeld said the commitment ndash by far the largest in the companys 39-year history ndash addresses the fiscal challenges of its many customers including not only schools but leagues YMCAs churches boys and girls clubs and other organizations supporting team play Said Blumenfeld As this economy churns on and either goes nowhere or goes in the wrong direction we have been constantly thinking about how can BSN Sports can play a leadership role in helping some of these cash-strapped organizations

On an even wider scale the program speaks to the fight against childhood obesity This is a great way for us to put free equipment and free uniforms to use in organizations to get them up and running and to get kids physically active - not just at the high school level but also at the elementary and the early childhood level said Blumenfeld

But for the company Victory Grant marks BSN Sportsrsquo shift to take on a larger leadership role in driving change at the local level

LOOKS TO GIVE BACK TO COMMUNITIES THROUGH VICTORY

GRANTSBy Thomas J Ryan

WEEK 1139 | SGBweeklycom 11

Blumenfeld likened the program to the community-driven efforts orchestrated by New Balance and admits to being inspired by Jim Davis New Balances long-time chairman

In some small way I suppose this is BNS Sportsrsquo way of stepping up to the plate in this industry and acting as a leader admitted Blumenfeld But in all fairness its taking what Ive learned by watching Jim Davis and watching New Balance do good things in communities over the years and trying to put that into practice in our business Its been fun to watch how New Balance has taken what theyve developed and given back

Indeed Blumenfeld said the program represents a natural extension of what BSN Sports has been doing since 1972 in serving local markets with quality fair-priced sports equipment and team uniforms Said Blumenfeld Its about making specific grants to help programs that really are having a tough time getting off the ground or keeping them going I look at it as a natural extension of what we do in terms of making BSN Sports not just relevant but make it a true leader

Programs nationwide are invited to apply for Victory Grant consideration via BSN Sports 250 local field reps or online at wwwBSNSPORTScomsponsorme The program will involve an internal grant committee which will sort through the applications The Victory Grant program ndash aimed at the 6th grade through college ndash will

BASEBALLSOFTBALL 6-79

BASKETBALL 80-99

FOOTBALL 100-131

HYDRATION 132-135

FIELD HOCKEY 136

LACROSSE 137-141

RACQUET SPORTS 142-157

SOCCER 158-177

TRACK amp FIELD 178-191

VOLLEYBALL 192-206

WRESTLING 207

STRENGTHFITNESS 208-243

TREADMILLSBIKES 244-247

SPEEDAGILITY 248-252

ASSESSMENT 253-259

MATSGYMNASTICS 260-266

BOXING 267-269

MY TEAM SHOP 270

NIKE 272-289

UNDER ARMOUR 280-283

ADIDAS 284-287

TEAM UNIFORMS 288-302

BENCHESBLEACHERS 304-317

COACHING 318-321

CONCESSIONS 322-323

FIELD MARKING 324-329

FLOOR COVERS 330-331

GAME TABLES 332-341

LOCKSLOCKERS 342-343

SCOREBOARDS 344-355

SPORTS MED 356-361

STORAGE 362-365

TRAFFIC SAFETY 366

WALL PADS 367-369

PHYSICAL EDUCATION 370-394

GOLF 395

ARCHERY 396-398

INDEX 399-402

TEA

M S

PO

RTS

APP

AR

ELFI

TNES

SFA

CIL

ITY

PE

INDEX

QUICK INDEX - 3

Our Commitment to Hometowns Like Yours

Giving back is important to us

Our new Victory Grant Program supports communities where our sporting goods are needed most Ask your local sales pro about an equipment or apparel grant today

Apply online at BSNSPORTScomsponsorme

Free Equipment and Uniforms

$1000000

Victory Grant Program

$1000000

On September 15 BSN Sports announced the official launch of the Companys Victory Grant Program This is an unprecedented $1 million commitment to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Adam Blumenfeld chairman and CEO of BSN Sports

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

10 SGB WEEKLY SEPTEMBER 26 2011

FALL 2011B

IG B

OO

K bull F

AL

L 2

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80052775108005277510 B

SNSPO

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BSNSPORTScom

BSN Sports formerly Sport Supply Group revealed bold plans to double its road sales force and revenues over the next five years And while some of that growth will be driven by even more acquisitions of team dealers its also expected to be stimulated by several moves designed to further its commitment to serving local communities

That includes officially changing its corporate name from Sport Supply Group to BSN Sports Inc by the close of this year reflecting the catalog for which it is best known and the companyrsquos recent move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand The initiatives are also underscored by a new tagline Feel the Strength

We want local communities to Feel The Strength of one organization one name with one commitment which is to passionately serve our customers on the field and create game-changing solutions for them said Adam Blumenfeld chairman and CEO of BSN Sports in an interview with SGB Weekly

But the symbol of its drive to better serve local communities is the official launch of the Victory Grant Program representing

a one million dollar commitment by the company to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Blumenfeld said the commitment ndash by far the largest in the companys 39-year history ndash addresses the fiscal challenges of its many customers including not only schools but leagues YMCAs churches boys and girls clubs and other organizations supporting team play Said Blumenfeld As this economy churns on and either goes nowhere or goes in the wrong direction we have been constantly thinking about how can BSN Sports can play a leadership role in helping some of these cash-strapped organizations

On an even wider scale the program speaks to the fight against childhood obesity This is a great way for us to put free equipment and free uniforms to use in organizations to get them up and running and to get kids physically active - not just at the high school level but also at the elementary and the early childhood level said Blumenfeld

But for the company Victory Grant marks BSN Sportsrsquo shift to take on a larger leadership role in driving change at the local level

LOOKS TO GIVE BACK TO COMMUNITIES THROUGH VICTORY

GRANTSBy Thomas J Ryan

WEEK 1139 | SGBweeklycom 11

Blumenfeld likened the program to the community-driven efforts orchestrated by New Balance and admits to being inspired by Jim Davis New Balances long-time chairman

In some small way I suppose this is BNS Sportsrsquo way of stepping up to the plate in this industry and acting as a leader admitted Blumenfeld But in all fairness its taking what Ive learned by watching Jim Davis and watching New Balance do good things in communities over the years and trying to put that into practice in our business Its been fun to watch how New Balance has taken what theyve developed and given back

Indeed Blumenfeld said the program represents a natural extension of what BSN Sports has been doing since 1972 in serving local markets with quality fair-priced sports equipment and team uniforms Said Blumenfeld Its about making specific grants to help programs that really are having a tough time getting off the ground or keeping them going I look at it as a natural extension of what we do in terms of making BSN Sports not just relevant but make it a true leader

Programs nationwide are invited to apply for Victory Grant consideration via BSN Sports 250 local field reps or online at wwwBSNSPORTScomsponsorme The program will involve an internal grant committee which will sort through the applications The Victory Grant program ndash aimed at the 6th grade through college ndash will

BASEBALLSOFTBALL 6-79

BASKETBALL 80-99

FOOTBALL 100-131

HYDRATION 132-135

FIELD HOCKEY 136

LACROSSE 137-141

RACQUET SPORTS 142-157

SOCCER 158-177

TRACK amp FIELD 178-191

VOLLEYBALL 192-206

WRESTLING 207

STRENGTHFITNESS 208-243

TREADMILLSBIKES 244-247

SPEEDAGILITY 248-252

ASSESSMENT 253-259

MATSGYMNASTICS 260-266

BOXING 267-269

MY TEAM SHOP 270

NIKE 272-289

UNDER ARMOUR 280-283

ADIDAS 284-287

TEAM UNIFORMS 288-302

BENCHESBLEACHERS 304-317

COACHING 318-321

CONCESSIONS 322-323

FIELD MARKING 324-329

FLOOR COVERS 330-331

GAME TABLES 332-341

LOCKSLOCKERS 342-343

SCOREBOARDS 344-355

SPORTS MED 356-361

STORAGE 362-365

TRAFFIC SAFETY 366

WALL PADS 367-369

PHYSICAL EDUCATION 370-394

GOLF 395

ARCHERY 396-398

INDEX 399-402

TEA

M S

PO

RTS

APP

AR

ELFI

TNES

SFA

CIL

ITY

PE

INDEX

QUICK INDEX - 3

Our Commitment to Hometowns Like Yours

Giving back is important to us

Our new Victory Grant Program supports communities where our sporting goods are needed most Ask your local sales pro about an equipment or apparel grant today

Apply online at BSNSPORTScomsponsorme

Free Equipment and Uniforms

$1000000

Victory Grant Program

$1000000

On September 15 BSN Sports announced the official launch of the Companys Victory Grant Program This is an unprecedented $1 million commitment to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Adam Blumenfeld chairman and CEO of BSN Sports

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

WEEK 1139 | SGBweeklycom 11

Blumenfeld likened the program to the community-driven efforts orchestrated by New Balance and admits to being inspired by Jim Davis New Balances long-time chairman

In some small way I suppose this is BNS Sportsrsquo way of stepping up to the plate in this industry and acting as a leader admitted Blumenfeld But in all fairness its taking what Ive learned by watching Jim Davis and watching New Balance do good things in communities over the years and trying to put that into practice in our business Its been fun to watch how New Balance has taken what theyve developed and given back

Indeed Blumenfeld said the program represents a natural extension of what BSN Sports has been doing since 1972 in serving local markets with quality fair-priced sports equipment and team uniforms Said Blumenfeld Its about making specific grants to help programs that really are having a tough time getting off the ground or keeping them going I look at it as a natural extension of what we do in terms of making BSN Sports not just relevant but make it a true leader

Programs nationwide are invited to apply for Victory Grant consideration via BSN Sports 250 local field reps or online at wwwBSNSPORTScomsponsorme The program will involve an internal grant committee which will sort through the applications The Victory Grant program ndash aimed at the 6th grade through college ndash will

BASEBALLSOFTBALL 6-79

BASKETBALL 80-99

FOOTBALL 100-131

HYDRATION 132-135

FIELD HOCKEY 136

LACROSSE 137-141

RACQUET SPORTS 142-157

SOCCER 158-177

TRACK amp FIELD 178-191

VOLLEYBALL 192-206

WRESTLING 207

STRENGTHFITNESS 208-243

TREADMILLSBIKES 244-247

SPEEDAGILITY 248-252

ASSESSMENT 253-259

MATSGYMNASTICS 260-266

BOXING 267-269

MY TEAM SHOP 270

NIKE 272-289

UNDER ARMOUR 280-283

ADIDAS 284-287

TEAM UNIFORMS 288-302

BENCHESBLEACHERS 304-317

COACHING 318-321

CONCESSIONS 322-323

FIELD MARKING 324-329

FLOOR COVERS 330-331

GAME TABLES 332-341

LOCKSLOCKERS 342-343

SCOREBOARDS 344-355

SPORTS MED 356-361

STORAGE 362-365

TRAFFIC SAFETY 366

WALL PADS 367-369

PHYSICAL EDUCATION 370-394

GOLF 395

ARCHERY 396-398

INDEX 399-402

TEA

M S

PO

RTS

APP

AR

ELFI

TNES

SFA

CIL

ITY

PE

INDEX

QUICK INDEX - 3

Our Commitment to Hometowns Like Yours

Giving back is important to us

Our new Victory Grant Program supports communities where our sporting goods are needed most Ask your local sales pro about an equipment or apparel grant today

Apply online at BSNSPORTScomsponsorme

Free Equipment and Uniforms

$1000000

Victory Grant Program

$1000000

On September 15 BSN Sports announced the official launch of the Companys Victory Grant Program This is an unprecedented $1 million commitment to provide free equipment and uniforms to school athletic programs and recreation leagues in need

Adam Blumenfeld chairman and CEO of BSN Sports

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

12 SGB WEEKLY SEPTEMBER 26 2011

be complemented by a Fit Funds grant program run by its US Games division which focuses on elementary school and early childhood programs Grants will be allocated on a rolling basis and are open to all organizations

The grant process is expected to start over the next 30 to 60 days although no timeframe has been set for when the grants will be handed out More notable grants will likely be reported as they are made and detailed in the companys catalogs The program was soft launched in the BSN Sports mid-July catalog and the company has already received a number of applications including tornado- and drought-impacted regions said Blumenfeld

He added that that while the company has no budget for revenue benefit from the program management expects to create goodwill in the communities that were serving but we intend to do that every day anyway He also sees the program as an opportunity to help its road force give back to the local community each serves while helping the entire organization rally around a positive cause

We have 900 employees and to give our employees a common cause is a very valuable thing because they like giving back too said Blumenfeld They feel good about their jobs and feel good about what theyre doing in their communities This is a great tool to do it

The program parallels the companyrsquos move to combine its athletic catalog and field sales operations under the companys flagship BSN Sports brand that is designed to bring the organization together under one name and not 15 names according to Blumenfeld He noted that consolidating the companys many properties under BSN Sports will also make it easier for its more than 1500 vendors and 125000 customers He elaborated Were trying to create real cohesion so that the outside folks feel like theyre working with the inside folks under one tent one name and one common vision

Asked how BSN Sports business was fairing Blumenfeld said the company does not detail its performance since going private with its sale to ONCAP II LP in August 2010 But added that the company was certainly pleased with whats been going on over the last 12 to 24 months from a business perspective Were very happy to be members of the ONCAP family Theyve been tremendous partners for us in growing the business and we continue to look for ways to grow the business

He noted the company is a $300 million business and recently internally developed a plan to double the size of its business within five years partly through a goal of doubling its 250-person road staff

We are committed to increasing the size of the sales force said Blumenfeld We think involvement in the local community is the key to success and it dovetails directly with the Victory Grant program BSN Sports is not a catalog company it is a comprehensive solution to local communities across the United States We intend to become a true one-stop-shop for equipment and uniforms as well as fundraising solutions for local communities

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

WEEK 1139 | SGBweeklycom 13

everywhere And thats why the Victory program is such a great tie-in to how were developing this business and where were taking this business over the next 3 to 5 years

Some of those road associates will come from acquisitions such as the late-July acquisition of Bethlehem Sporting Goods in the Pennsylvania market

Said Blumenfeld We are an organic grower but were also an acquisitive company When we can find great people like George Kline and great sales forces like Bethlehem Sporting Goods that we can bring into fold we intend to do it

Moreover he noted that key to any acquisition is often retaining the management and sales force of the acquired firms He called it a tremendous feather in our cap that many of the owners of team dealers it has acquired in the past have stayed on to play prominent roles within the company

I think one of the reasons that youve seen the Dickmans the Caravatis the Salkelds Eric Kattus Jim Fischer and George Kline - all of these people ndash not only stay but play meaningful management roles inside our business is because theyve been in this business for two three or four decades said Blumenfeld They know what theyre doing They know what it means to serve local communities In many instances we wont even entertain acquiring some of these businesses unless their leadership agrees to stay on and shares the culture and passion that we do And I think they enjoy it because they know were doing something special We are not distributors of sporting goods equipment and uniforms we believe we are generally changing the game for how local communities are served

In 2010 the company acquired Kattus Pro Team Sports Coaches Sports Corner and Greg Larson Sports while acquiring Har-Bell Athletic Goods Gus Doerner Sports and Websters Team Sports in 2009 Its team dealer network also includes Dixie Sporting Goods Orlando Team Sports (OTS) Kesslers Team Sports and Salkeld Sports

Asked about the arrival of Genesco through its Lids division into the team arena Blumenfeld said any competition is good because it makes your organization more focused and better But he also said there are a number of competitors in the marketplace including local team dealers catalogers and larger chains

We do not look at Genesco or Lids participating any differently than we look at other companies or that we do at new entrants into the spacerdquo said Blumenfeld ldquoTheres nothing particularly unique about the Genesco model other than yes we consider them our competition and yes we like the fact that it helps us all focus on what we need to do best

Touching on team channel challenges Blumenfeld said schools and municipalities are waiting until the last minute to buy putting pressure on both distributors and vendors The pay-to- play trend continues with schools either requiring an activity fee or requiring the parent to pay for the equipment and uniforms for their kids This drove BSN Sports to create My Team Shop at wwwbsnteamsportscom to help schools raise money for any shortfalls as well as simplify the process of parents paying for gear

Blumenfeld said that its not just athletic and physical education budgets getting cut but reduced funding for teachers lunch or bus fare winds up drawing money from extra-curricular activities

Things are tough he said Certainly parts of the country are feeling it more than others but even Texas is feeling it For a good 3 or 4 years the state was able to defend itself against the pain of the fall in property values and the tax base But Texas is feeling it in a different way than it was 12 or 24 months ago Itrsquos a national issue

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

14 SGB WEEKLY SEPTEMBER 26 2011

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

WEEK 1139 | SGBweeklycom 15

SGMA WORKS TO BREAK DOWN TRADE BARRIERSAt the World Trade Organization (WTO) Public Forum last week in Geneva Switzerland SGMA President Tom Cove argued that despite the well-proven benefits of physical activity in improving health countries continue to institute barriers in the form of import tariffs and anti-dumping duties limiting access to sports and fitness products and suppressing participation in physical activities Cove noted that the World Health Organization (WHO) just last year concluded that an integrated approach to the causes of decreasing levels of physical activity will contribute to reducing the future burden of NCDs (non-communicable diseases) like heart attacks strokes cancers diabetes and chronic respiratory disease

We would like to see exactly such an integrated approach by linking progressive trade policy to ongoing efforts to improve global health stated Cove Ending restric-tive trade regimes will facilitate the movement of sporting goods to a greater number of citizens and promote an active lifestyle and infrastructure in every country We should not allow any tariff structure that effectively serves as a barrier and denies access to products that promote health

He added There is little controversy within the global sporting goods industry re-garding the universal elimination of tariffs on sports equipment products The World Federation of the Sporting Goods Industry is on record strongly supporting the Zero-for-Zero proposal for sports equipment and a broadening of the scope to also include sporting footwear and apparel We look forward to the day when it can be enacted and implemented

Cove noted that the WHO has identified increased physical activity along with im-proved diet reduced tobacco use and lower alcohol abuse as the keys to reversing the increased incidence of NCDs Physical inactivity alone is estimated by the WHO to be the fourth leading cause of death globally with rising rates of obese and overweight

By Thomas J Ryan

Photo courtesy of WTO

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

16 SGB WEEKLY SEPTEMBER 26 2011

people across the globe He noted that it has been estimated that people being overweight and obese costs the US economy $270 billion every year partly to health care costs At the same time he illustrated how worker productivity educational achievement and socio-economic advancement are also negatively impacted when individuals suffer from obesity and sedentary lifestyle-related dis-eases

Beyond minimizing illness Cove pointed to a growing body of research showing the positive correlation of physical fitness and academic performance

We know fit children make better learners said Cove The old adage of a Sound Body Sound Mind remains a foundation for educating young people And physical activity benefits every child Its not about being a superstar athlete but rather having the op-portunity to experience the joy and values of sport for a lifetime

On the positive side he underscored that inventions such as in-line skates or snowboards introduced millions to new sport and recreation opportunities and emerging technologies such as heart rate monitors promise to inspire another new generation to get active At the same time he said sporting goods products

dont have to be sophisticated or expensive to help improve the well-being of communities Said Cove Weve seen time and time again how bringing basic products like sport shoes and balls can invigorate and energize young people in a vulnerable community whether located in an impoverished urban center or parched des-ert The key is to make products and activities accessible

He concluded We welcome the obligation to work with gov-ernments and NGOs (non-governmental organizations) to en-courage citizens to engage in healthy physical activity And to this end we endorse the goal of integrated global development and believe trade policies that increase access to sports and fit-ness products will have a positive universal impact on their own and contribute to greater effectiveness of other efforts to improve health WTO member nations can play a critical role in improving the worldwide economic and social environment going forward by adopting trade policies that will improve global health Trade barriers on sports and fitness equipment hinder progress toward a healthier population and need to be removed

WTO Director-General Pascal Lamy speaking at the WTO Public Forum 2011 - Seeking answers to global trade challengesPhoto courtesy of WTO

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

18 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

Key Account ManagerKidrobot IncReporting directly to the VP of Sales the Key Account Manager will be a leader in the sales function of the busi-ness and a critical member of the sales management team Responsible for fostering and furthering relation-ships with our top reseller customers through the imple-mentation of best practices in all facets of the sales order management and customer service functions within the organizationhellip

Regional Business Manager ndash WestNestle NutritionThis position is home-based in the West coast in any of the following states CA AZ OR CO The Regional Business Manager - West will attain andor exceed current and long-term sales distribution and merchandising goals in alignment with PowerBar sales targets programs and budgets for Sports Specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilitieshellip

Senior Retail Marketing Advertising ManagerCabelasManage the development communication and execution of Cabelas multi-faceted advertising campaigns in the United States and Canada to drive store traffic and achieve retail sales and profitability goals This position is based in our corporate offices in Sidney NEhellip

Technical Sales Representative ndash New YorkNewton RunningTech Rep needed to provide technical support and assist with sales in specialty running stores in New York We encourage you to apply if you love Newton Running products can represent the Newton Running brand from a personal experience have experience in sales and sports medicine human performance kinetics bio-mechanics or related field have the ability to travel extensivelyhellip

Product Testing ManagerReebok InternationalThe Product Testing Manager will lead a team within the Product Testing and Engineering Department to ensure Reebok Footwear and Apparel products meet or exceed the functional demands and quality expectations of consumers You will oversee global testing processes and timelines for the product testing function and ensure the team conducts fit and wear testing of footwear and apparel throughout the development and commercialization processhellip

Sales ConsultantGameWear Team SportsGameWear is actively seeking energetic results-oriented Direct-to- Consumer Sales Consultants with proven track records for succeeding in a sales territory Currently we are looking for Sales Consultants for Con-necticut Illinois and Ohiohellip

Business Development RepresentativeDiamondback FitnessSeeking Business Development Representative assigned to prospect and open new specialty fitness sporting goods and other fitness segment accounts Once opened provide ongoing support for each account and ensure monthly quota attainment and complete product line support

Sales Neus Trading Inc High Peak USAHigh Peak USA seeks an experienced contract sales person with 8+ years of experience in the outdoor and camping industry with a proven track record with product introductions strong understanding of channel development and analysis hellip

International Sales DirectorElliptiGOThis person must be a motivated self-starter who can work independently and is willing and able to perform the many different tasks required to create the sales infra-structure necessary to sell globallyhellip

TO READ THE FULL JOB DESCRIPTION PLEASE CLICK ON JOB TITLE

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA