Session 5 Managing Structure

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    Food for thought

    Corporate revitalization often includes shifts instrategy or process or structure, butrevitalization means a good deal more it

    means a permanent rekindling of individualcreativity and responsibility, a lastingtransformation of the companys internal andexternal relationships, an honest-to-God change

    in human behavior on the job

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    Where We Are

    EIS Simulation:

    The change process

    Leadership& Initiation of change

    Individual level:

    Change agent

    Organization level:

    Culture & structure

    Interpersonal level:Social capital

    Introduction& overview

    Strategies of change& conclusion

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    Session 5

    Managing Change at theOrganizational Level

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    Topics for Today

    Theme 1: Organizational change through empowerment Strategic consideration: top-down vs. bottom-up Empowerment as a strategy

    Theme 2: Organizational change through structuraldesign The role of structural designs in organizational change Case study: Appex Corporation Debate: structural change vs. cultural change Summary and takeaways

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    Theme 1: Organizational change throughthe management of culture

    The need to get people involved The key is to change the mental model

    Organizational culture values and norms that are shared by people/groups

    that control the way they act internally andexternally.

    Values = beliefs about goals and appropriatestandards for achievement (behaviors)

    Norms = expectations about behavior in specificsituations and toward one another.

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    Organizational Culture

    Espoused Values individual values (CEO, managers) that the group

    adopts through validation (cognitive transformation

    to shared value) conscious and explicit - serve a normative or moralfunction to guide members in certain situations andin socializing members.

    Strategies - goals - philosophies

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    Organizational Culture

    Basic underlying assumptions: a solution to a problem that works repeatedly &becomes taken for granted

    cannot be confronted or debated and are difficult

    (if not impossible) to change. can only be changed through re-examination and

    re-evaluation of the cognitive structure. individuals will distort or deny rather than adopt -

    thus culture at this level is a defense mechanism somajor change means managing at this level.

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    Organizational Culture

    Socialization - how people learn the culture Consists of stories, myths, legends, etc.

    influence of the founder organizational structure composition of TMT

    Adaptive cultures - encourage and rewardinitiative/innovativeness - easiest to change

    Inert cultures - cautious and conservative, does notvalue initiative & may discourage

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    Organizational Culture

    Strong Adaptive Cultures characterized by: Bias for action - autonomy, risk-taking,

    entrepreneurship

    Coherent mission - sticks to knitting, close tocustomers Structured for flexibility

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    Changing organizational culture(Pascale et al. 2000)

    Incorporating employees in the process Not communicating, motivating It is resocialization changes the way people think

    Leading from a different place Out of the comfort zone Generate a sense of urgency, maintain healthy levels of stress,

    resist coming to the rescue with ready answers.

    Instilling mental disciplines Let employees see the larger picture Manage from the future Cerate relentless discomfort with the status quo.

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    Empowerment(Quinn and Spreitzer 1997)

    Empowered people have a sense of Self-determination Meaning Competence ImpactBecause empowerment includes risk -taking, it opens the

    possibility of making mistakes. If those mistakes werepunished, then individuals became disenchanted with their newways of thinking, and regressed to past behaviors. If theyreceived no support or reinforcement, then the cycle ofempowerment was halted and individuals actually felt moredisempowered than before.

    Quinn and Spreitzer (1997, p. 45)

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    Are you empowered?(Quinn and Spreitzer 1997)

    To what extent do I have a sense of meaning and taskalignment, and what can I do to increase it?

    To what extent do I have a sense of impact, influence,and power, and what can I do to increase it?

    To what extent do I have a sense of competence andconfidence to execute my work, and what can I do toincrease it?

    To what extent do I have a sense of self-determinationand choice, and what can I do to increase it?

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    Theme 2: Organizational change throughstructural design

    Strategic design and organizational control

    The role of structure in organizational change Structure and organizational alignment Structure power, resources Structure vested interests Structure generates stability, predictability

    Types of organizational structures

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    Organizational Structure

    Functional structure - groups people on thebasis of common expertise & resources

    Pro: learning (transfer of knowledge within function)monitoring is easierprocesses become more efficientgreater managerial control

    Con: control becomes a problem as company growscommunication and coordination (between functions)

    measurement (contribution of function)loss of strategic focus by TMT

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    Multi-Divisional Structure

    Product lines or business unit is self-contained -corporate HQ established for support & control Divisional unit = operating authority HQ = strategic authority

    Adv: Financial control - easier to monitorStrategic control - time for TMT to focus on strategyGrowth - add businesses or productsInternal efficiency - allows clearer varianceidentification

    Disadvantages: Division/Corporate relationship Interdivisional competition - resources, parent attention Short-term focus Bureaucratic costs

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    Multi-Divisional Structures

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    Matrix Organization

    Based on two forms of horizontal differentiation:functional and project/product Advantages:

    Employees tend to be highly qualified, professional, &perform best in autonomous, flexible working conditions

    Employees can be moved from project to project leaves TMT to focus on strategy

    Disadvantages: high bureaucratic costs

    constant movement of employees means $ two boss role can create conflict

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    Matrix Structure

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    Team Structure

    Many companies use permanent cross-functional teams

    formed at the beginning of product development process andcontinued throughout implementation

    speeds innovation and customer responsiveness stronger in highly dynamic industries

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    Team Structure

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    Network Organizations

    Core group of experts manages the outsourcingprocess closely

    This forms a hub & spoke type of organization

    consisting of many contracts Could create a control problem with contract

    organizations

    Example: Nike

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    Network Structure

    .

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    Case study: Appex Corporation

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    Background

    Shikhar Ghosh expertise in structural design Appex before Shikhar:

    Small size: 20 employees, $2mil.

    Entrepreneurial Technology-driven, project-based Loosely structured Organizational culture: informal

    Challenges: Growing pains: consider Greiners 5 stages of growth From innovation to sustainable growth

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    The Five Phases of Growth Larry Greiner

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    The search for structural fit

    Circular structure What kinds of problems does it run into?

    Horizontal structure Why does it not work for Appex at this stage?

    Hierarchical, functional structure Does it address the challenges? Why?

    Divisional structure What is the rationale? Does it work?

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    Questions for discussion

    Is structure and control the most important aspectfor organizational change at this stage of Appexsdevelopment?

    How do you evaluate the effectiveness of the differentstructures adopted at Appex over time?

    Would you do anything differently?

    What is the relationship between organizationalstructure and culture?

    The lessons from Citibank practice in Taiwan

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    Strategic choice in knowledge management(Hansen, Nohria, and Tierney 1999)

    Two strategies: codification vs. personalization Examples: IBM versus 3M Codification: Provide high-quality, reliable and fast information

    implementation. Personalization: Provide creative, analytically rigorous advice

    on high-level strategic problems.

    The trade-off between professionalization andbureaucratization

    Implications: structure vs. culture as control device Strategic design in culture, strategy, HRM

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    Summary and takeaways

    Strategic choices for change: Top-down versus bottom-up Leadership and the initiation of change Empowerment: Organizational changes need bottom-up

    processes that involve employees and change their mindsets.

    Strategic choices for change: Cultural vs. structuralchanges Complementality between the two

    The need for a systematic change program What is your priority?