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A monthly look at the top branded videos in the UK
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SPOTLIGHT ON SOCIAL VIDEO:
JANUARY 2013
ABOUT SPOTLIGHT ON SOCIAL VIDEO • Ebuzzing Social scans social
platforms to retrieve monthly metrics about videos published by brands
• We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks
• We extract from this database general information to give a view of the publishing activity by brand and sector
• In January 2013, this represents 306 videos and 105 brands for the UK, with videos of 50,000+ views analysed
23% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR
Source: Ebuzzing Social Video Chart, January 2013
TECHNOLOGY ALSO HAD 29% OF THE TOTAL SHARE OF VIDEO VIEWS
Source: Ebuzzing Social Video Chart, January 2013
AND OVER 1/3 OF FACEBOOK INTERACTIONS WERE FROM TECHNOLOGY BRANDS
Source: Ebuzzing Social Video Chart, January 2013
THE AVERAGE INTERACTION RATE WAS 3% ACROSS ALL SECTORS
Source: Ebuzzing Social Video Chart, January 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS JUST OVER 3 MINUTES
Source: Ebuzzing Social Video Chart, January 2013
NIKE TOPS THE CHARTS FOR BRANDED VIDEO VIEWS
Source: Ebuzzing Social Video Chart, January 2013
NIKE HAVE 13% SHARE OF TOTAL FACEBOOK INTERATIONS
Source: Ebuzzing Social Video Chart, January 2013
Source: Ebuzzing Social Video Chart, January 2013
WITH A 62% INTERACTION RATE, CHANEL LEADS THE BRANDS ON FACEBOOK
Source: Ebuzzing Social Video Chart, January 2013
Rank Brand Sector Title Views 1 Microsoft Technology Child of the 90's 9,762,379
2 Nike Sport Nike Golf: No Cup Is Safe 9,173,709
3 Samsung Technology Huge Bear Surprises Crew 8,384,640
4 Volkswagen Automotive Get Happy 8,074,539
5 Cartier Luxury Cartier Destinee 5,842,027
6 Nike Sport Nike Football: Vapor Trail 5,224,913
7 Sony Technology Xperia Z CES 2013 4,657,697
8 Adidas Sport Leo Messi Celebration 3,654,198
9 Footlocker Retail Mirror 3,432,678
10 Blizzard Entertainment Games StarCraft II Heart of the Swarm 3,417,308
WITH ALMOST 10 MILLION VIEWS, MICROSOFT’S ‘CHILD OF THE 90’S’ WAS THE LEADING BRANDED VIDEO
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook/ Number of views
