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SEO For WordPressSujan Patel
Thursday, September 1, 11
Who is Sujan?Worked in the SEO industry for 10 years and with WordPress for 5 years Twitter.com/SujanPatel! Facebook.com/SujanPatel Linkedin.com/in/SujanPatel! SingleGrain.com/blog
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SEO Fundamentals1. Keyword Research2. Content Post Panda3. Site Structure & Internal Linking4. Most Important Elements5. Social Signals6. DON’TS!!!
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Keyword Research• Use Google search to
discover new keywords
• Identify keywords with commercial intent
• Aim for highest volume keywords with the lowest competition
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Long Tail
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Keyword Research Tools– Google Adwords– Keyword Discovery– Word Tracker– Word Stream– Spyfu– SEM Rush
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The Golden Triangle
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CTR by Position
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Keyword Search Volume• Use Google Traffic Estimator to estimate
number of clicks if you rank position 1
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Good Content is King• Panda’s are cute, until they eat your traffic!
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Site Structure
“Running Shoes”
“Nike RunningShoes”
“Shoes”
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Internal Linking
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Most Important Elements• Use Keywords in: – Page Titles– URLs– H1/H2– Image Filename– Alt text (for images)– Title Attribute (for links)
• Canonicalization: Redirect non www to www (301 redirects)
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Social Signals
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SEO DON’TS!• Don’t…– use tags, stop using tags!
– have broken links – have duplicate content or very similar post– too many ads and affiliate links
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SEO DON’TS!!• Don’t…
– have 404 pages & crawl errors check Google webmaster tools for any errors
– irrelevant linking or link exchanges – low quality page (LESS IS MORE)
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SEO Plugins• Most of SEO for WordPress is done
through plugins
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SEO Plugins1. Yoast SEO2. RSS Footer3. SEO Smart Links4. Google XML Sitemaps5. Redirection6. SEO Friendly Images7. W3 Total Cache8. Social Buttons
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Yoast SEO Plugin• Breadcrumbs
• Titles tags
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Yoast SEO Plugin• No Index the following
pages: Archive, Category, Pagination & Tag Pages
• No Follow low value pages & "read more link"
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Yoast SEO Plugin• Automated SEO Analysis
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RSS Footer–URL: http://wordpress.org/extend/plugins/rss-footer/
–RSS Footer allows you add a text link to your rss so every scraper links back to you.
• Another way to get rid of Scrapers is to send Google a DMCA addressed to the scrapper site and report them to webmaster tools
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SEO Smart Links • URL: http://wordpress.org/extend/plugins/seo-automatic-links/
• Automatic Internal linking based on keywords
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Google XML Sitemaps• URL: http://wordpress.org/extend/plugins/google-sitemap-generator/
• Auto create XML sitemaps every page/post you add
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Redirection• URL: http://wordpress.org/extend/plugins/redirection/
• Helps you redirect old pages to new URLsPasses SEO value from old URL to new
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SEO Friendly Images• URL: http://wordpress.org/extend/plugins/seo-image/
• Automatically updates images with "alt" and "title attribute"
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W3 Total Cache–URL: http://wordpress.org/extend/plugins/w3-total-cache/
– Increase your site speed by caching your site.
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Social Buttons• Digg Digghttp://wordpress.org/
extend/plugins/digg-digg/screenshots/
• SexyBookmarkshttp://wordpress.org/extend/plugins/sexybookmarks/
• Get Socialhttp://wordpress.org/extend/plugins/getsocial/screenshots/
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Write: 30+ List PostInfographicsGuest BloggingLess Content Build Relationships Comment on your favorite blogsTop Blogs in XYZ
BONUS: Traffic Driving Tips
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Get in TouchSlides: www.singlegrain.com/wordcamp
Have questions? Contact me
Sujan Patel(415) [email protected]
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