Semiotic Analysis - Final Doc

7/23/2019 Semiotic Analysis - Final Doc

1/11

Semiotic Analysis

Submitted to: Maam Salma Atif SheikhCourse: Consumer BehaviorDate of Submission: Tuesday 20th Otober20!"Class: BBA #$ %&'(rou): !

Abdul *ahaab Sikander

Syeda Alina +ainabMua,ima Batool A-haAroosa .un/al

Sha,ilsman Shams

Table of Contents

1


2/11

Akno/led-ement11111111111111111111

3ntrodution11111111111111111111111 4

5ist Of Advertisements111111111111111111 4

Analysis

.leene6 Tissues1111111111111111111111

"

Daisy by Mar 7aobs11111111111111111188 9$

.norr Chiken Stok11111111111111111118 #

;e)si1111111111111111111111111111 MA&T3CS

The study of relationships between signs and symbols and what they represent. Also called semasiology

S>M3OT3C A&A5?S3S

It is an act of analyzing the symbols, colors, images and texts in the print ads andwhat concept do they carry about a particular brand.

Advertisements

!. "leene Tissues.

#. $aisy by Marc %acobs.

&. "norr 'hicken Stock.

(. )epsi.

*. +ein Tomato "etchup8

4


5/11

Symbol: -adly -ruised ose.Ob@et:A girl.3nter)retation: In the ad above, we see a young girl with flu, feeling pretty miserable.

The focus point is her bruised nose, while we can see her in low/spirits. We all have hadflu and to clean the follow/up we often use tissues. "leene, is positioned as one of thedisposable handkerchief brand that is hygienic and soft. The relationship between thegirl and her bruised nose is featured by the slogan 0-ecause not all tissues are "leene.1So, here, consumers are attracted by the idea, how advertisers eplained the linkedbetween the toilet rolls, tissues and the state of flu. Also, why we should prefer "leeneover other tissue brands.

Ob@et

%(irl'

Si-n %&ose' inter)retation

5


6/11

Symbol: )erfume bottle.

Ob@et: The 2uvenile girl.3nter)retation: In the above advertisement, we can see a young girl holding aperfume bottle up in the air, and it seems more like she is worshipping the bottle. Thisad has been designed very astutely and innovatively. The girl is sitting in the middle ofdaisy field and is seduced by the feminine scent, daisies all around her. Seems that shefeels like sitting in the daisies field after putting the perfume on. The beautiful array ofdaisies that surround the cap attracts the consumers and the slogan used creates a senseof better understanding between the consumer and the brand. +owever, the slogan is

6


7/11

not eye catching as it is merged with the colors in the sky but a simple yet elegantstatement, 0The fragrance for women1.

Ob@et

%(irl'

Symbol %;erfume bottle' 3nter)retation

7


8/11

Symbol: "norr 'ube.

Ob@et: )ot full of 'urry.

3nter)retation: This advertisement shows a woman carefully putting the "norr'hicken Soup Stock on a )ot of fresh looking 'urry with a smile on her face. It looks likethe finishing touch to a masterpiece which is augmented by the statement, 0$aal nahi"amaal31. The image gets 45thos6 and 47ogos6 from the person being a woman8who lookslike a mother9 and then wearing a white 'hef6s costume. This gives credibility to theadvertisement as in the )akistani households, woman make the food. Also, the 'hef6scostume gives it professional food credibility. The woman being in her mid/thirties alsogives it a mother6s care perspective. While on the flipside, the curry looks delicious evenwithout the "norr cube, why add it: And the "norr cube is an ingredient, not a topping,

so why is it being put on top of a garnished pot of 'urry.

Ob@et

%Curry'

Symbol %Smile' 3nter)retation

8


9/11

Symbol: )epsi -ottle.

Ob@et: $elicious looking food.

3nter)retation: The above advertisement is one of many used by 'oca/'ola and )epsito attract the foodie customer segment. The image shows the girl holding a deliciousplatter of food in one hand and a bottle of )epsi in the other to show that these twoliterally go 4+and/in/+and6. The imagery also contains eclamations like 4Wow6, 4;um6and 4Maedaar6 to support the image of ecitement by the Models. The Slogan, 0"hana-aney 5citing1 is also synonymous with the message of the picture. -ut, this techni


10/11

Symbol: =resh tomatoes.

Ob@et: "etchup bottle.

3nter)retation: >ne of the most admired advertisement of its time, +ein owned it.This is a very creative and attention grabbing ad. In #??@, ketchup companies wereaccused of using more preservatives than tomatoes. I the meanwhile, +ein came upwith this advertisement. We see freshly sliced tomatoes, all bottled up, emphasiing onthe fact that is stated in the slogan too, i.e., 0o one grows "etchup like +ein1. Theemphasied on the conviction that they use less or almost no preservatives. They knowthat their consumers are health conscious and what their demands are. So meeting theircustomers6 re


11/11

%.ethu) bottle'

Symbol %Tomatoes' 3nter)retation

11

Documents

Semiotic Analysis - Final Doc