Selling SexAlexander Pham

Does Sex Sell?

• For this project, I’ve decided to record, analyze, and upload 5 commercials seen on TV. These 5 commercials all attempted to use sex to sell their products.

• I then asked my female friend (pink slides) and my male friend (blue slides) several questions regarding the effectiveness of the ads and their opinions about them.

Commercial #1

(Screenshot)

Woman sensually eats hamburger at a drive in movie.

(Click these green links to watch commercials.)

• Would you buy the hamburger?

• No, I found the commercial to be really dumb. It lasted way to long and actually made me angry.

Questions Answers

• Do the sexual themes in this commercial help sell the product?

• In this particular instance it doesn’t sell for me. I think it makes me want to avoid Carl’s Jr. even more than I already do.• Evaluate the Effectiveness of this

Ad.• Ineffective for me, but I

could see how it could be effective for people who like that kind of stuff, like men. Overall, I would say it is effective.

• Would you buy the hamburger?

• Yes, the fact that Kate Upton was sweating made me want to try that hamburger. I enjoy spicy foods.

Questions Answers

• Do the sexual themes in this commercial help sell the product?

• Definitely. The little bit of humor and description of the burger help sell it too.

• Evaluate the Effectiveness of this Ad.

• Very effective. I would not mind going to Carl’s Jr. right now.

Commercial #2

(Screenshot)

Skechers super bowl commercial 2012 (Click these green links to watch commercials.)

• Would you buy the shoe? • No, Personally not a fan of Skechers shoes. A commercial like this will not make me like it more.

Questions Answers

• Do the sexual themes in this commercial help sell the product?

• Yes. Many kids look up to Kim Kardashian for some reason. When they see her with the shoes and a man. They’d want to buy it.• Evaluate the Effectiveness of this

Ad.• I think it is effective

because of the people they use. Both attractive men and females to attract both sexes.

• Would you buy the sketchers?

• No. No matter how attractive a person is. They will not persuade me into buying shoes that are found at Payless Shoes.

Questions Answers

• Do the sexual themes in this commercial help sell the product?

• I can see how it could, but it didn’t help sell it for me although I did enjoy watching it.

• Evaluate the Effectiveness of this Ad.

• I do not think it is effective at all. The people I know who wear that brand are usually kids.

Commercial #3

(Screenshot)

Cat food commercial

(Click these green links to watch commercials.)

• Would you buy the cat food?

• Yes, but not because of the ad itself. My cat enjoys that brand, and there is no need for a commercial.

Questions Answers

• Do the sexual themes in this commercial help sell the product?

• I think so. Mostly because it is Eva Longoria. I’ve found that many of these commercials use attractive celebrities.• Evaluate the Effectiveness of this

Ad.• I think it is effective

because of the cat they use is very photogenic. He/She looks very healthy, and everyone wants their pet to be healthy.

• Would you buy the cat food?

• No. I am more of a dog person anyways.

Questions Answers

• Do the sexual themes in this commercial help sell the product?

• It could. The fact that the women seems very wealthy could also influence the consumers.

• Evaluate the Effectiveness of this Ad.

• Effective. The use of a celebrity and the music makes it look like everyone is having a good time because of the cat food.

Commercial #4

(Screenshot)

Beats by Dre commercial

(Click these green links to watch commercials.)

• Would you buy the speaker?

• Yes, I did not enjoy the commercial. I feel like it was poorly made, but this is a good speaker brand

Questions Answers

• Do the sexual themes in this commercial help sell the product?

• No. It made the people who would buy this product really dumb and easily to manipulate.

• Evaluate the Effectiveness of this Ad.

• I think it is ineffective. The brand itself is already respectable. This actually kind of degrades it.

• Would you buy the speaker?

• Yes. Beats by Dre are some of the best speakers out there.

Questions Answers

• Do the sexual themes in this commercial help sell the product?

• No way. This commercial actually made me cringe. Really poorly done.

• Evaluate the Effectiveness of this Ad.

• Extremely ineffective. Would not watch again.

Commercial #5

(Screenshot)

A sparkling water commercial

(Click these green links to watch commercials.)

• Would you buy the sparkling water?

• Heck no! I don’t buy sparkling water as it is. I would stay away from this brand now if I did buy some.

Questions Answers

• Do the sexual themes in this commercial help sell the product?

• No. I had no idea what the point of that commercial was.

• Evaluate the Effectiveness of this Ad.

• Very Very bad. Probably the worst ad I’ve ever seen.

• Would you buy the sparkling water?

• No. Bad product and a bad ad.

Questions Answers

• Do the sexual themes in this commercial help sell the product?

• No that ad almost had me gagging because of how bad it was.

• Evaluate the Effectiveness of this Ad.

• Super ineffective. What were they thinking when they made that?

Results

Would buy product Do Sexual themes help?

Effective?0

0.5

1

1.5

2

2.5

3

3.5

Does sex sell?

Female Male

According to the stats of both male and female. Only found the commercials to be kind of effective. The trend I saw the most was the ones that used celebrities were the most effective.

Bibliography

• Kate Upton Carls Jr Commercial

• Kim Kardashian Skechers Shape-ups Shoes Super Bowl Commercial

• Eva Longoria New SHEBA 'Follow Your Passion' TV Commercial

• RadioShack Beats Pill #UWANTIT Commercial

• Dita von Teese The New Perrier Mansion Commercial