D0324 - TV Commercials

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    Upper-Intermediate-TVCommercials(D0324)

    A:X(.J/.e.A..1.Ao!AHTuCXianz`aidegu`aozhelek`ud

    angg`ensh`.yu`aiyu`anb`ongle.N`onghanp.njieishanx`..

    eirechanzh.menmeli

    Morethanever,Ijustdontunderstandcommercialsthesedays.Theressimplynoconnectionbetweenthecontentofthecommercialandtheproduct.

    B:/E.}Jy!AHO.c.J

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    8Uy/..*i....

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    6..R@(c..OrA.WISh`.ma?Waojuaoduangg`oumen

    odedehoguaodeishmechu`.fangg`ongyuoush`.angy`..B.rux.yenguao,yandy.gexiaibenshangn`enz`anh`

    aohashongdehang,roumeixi`ongx.yenbax.go

    amawaozhey`.fangtanj`.ngle.Dulao!

    aot`

    Really?Actually,Ifeellikealotofcommercialsdonthaveanycreativity.Forexample,laundrydetergentcommercialsareforeveraboutachildwhogetshisclothesreallydirty,andthenthemotherusesthelaundrydetergenttowashthemclean,smilingthewholetime.Itssocliched!

    A:/J

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    9,AC

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    Sh`.a,eyanyuzhuguoxi

    erqi.dieb`ensh..Rowaosh.houbay.fun`emez`om.d`awo

    ongdezh`ang,wamay.ngm`y.d`B`ozh`ongguaod`enr

    un.ugu`ezhangg`aosh`.hongy`.m.ngbai,wak`azhaodehei

    ozu`.p`ann`ongg`uy`.genl`.ngl`deguanggao,g`enk`udenbanb`ong.

    Thatstrue.Plus,itstotallyunrealistic.IfIgotmyclothesthatdirtywhenIwasachild,Iwouldreallyhearitfrommymom.Butthesetypeofcommercialsareactuallyveryeasytounderstand.TheonesIreallyhatewatchingarethebizarreonesthataretotallyincomprehensible.

    B:

    O oL..b

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    ;..P1... o

    GI

    Houg`aoy`ush`.n`ongkuade

    aiyengtandene,ji`azhad`guanggao,h`angy`.gexianp.n,sh

    aoxi`ongleyaochenghuaziji`anmodua!

    oy.xi`uweile.N.shuojiEvenworsethougharethecommercialsthattotallyexaggerate,asifwhenyouuseonelittleproduct,yourlifewillsuddenlybecomeperfect.Itsjustsofake!

    A:!!

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    E.OaX

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    1cOGL.CMeicuom`o,wezu`.tanzh`ong.Wuk`

    eicu`oyaoy`ezhoji`anguoy.gekangtangg`ager.leyai,

    ouxiangguao,n`ench.ku`laobanjuak.ngxur`ash

    edetouq`.q.n,ji`angtengzh.le.

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    Exactly!Ihatethoseonesthemosttoo.Isawonecommercialforchewinggumwheretheguychewsapieceofgum,andthenhisbossgiveshimapromotionjustbecauseofhisclean,freshbreath!

    B:E

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    U/..9S.PC

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    *s.J_.O..JeaSS2A

    L@1aC

    Ha,zhezh`axieizhangshB`o,t`

    ensh`.baof`edazi.ugu`aichuantongdeguaowesh`uliendu

    angg`oyoub`ao.B.ruhoguaozh.zhaod.nq.ngpanzheji`an.

    angg`.d`aqai.K`uf

    Ha!Thatreallyistakingtheconsumerforafool.ButIalsocanttaketheoverlytraditionalcommercialseither.Forexample,alotofcommercialsjustplaytheloveangle.Justwatchingthemissoannoying.

    A:/J

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    v... H.J1/GI.saA.O.sa.

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    ..1ycoXOC

    Sh`..sh.yaodeguaoji`.n`ongba

    a,q.zu`ouxi`angg`ush`azhp.ngfebi`up.ngf.xi`unang

    anx`.jiandeb`ande,yaji`engr`r

    enj`.zhu.

    Yeah,actuallythemosteffectivecommercialsaretheonesthatturnordinarydetailsintosomethingextraordinary,instantlymakingthemstickinpeoplesminds.

    B:!

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    @a}.J.e..;

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    Meicuo,su`aodeguaoy`aiyuush

    oy.hangg`aolanyenghuo,dansh``engy`aoyenghu

    .g`aogusho.

    Exactly,goodcommercialsarebasedonreallife,butareevenbetterthanreallife.

    A:E

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    ie/U@oYp.IHomenliensh`.zh`ohu`uyeng!

    a,wazhanzheshuab`aot

    Ha,forallofourtalk,werenotreallydoingathingtohelpimprovethesituationatall.

    KeyVocabulary

    chu`creativity

    angy`.Mlao

    aot`clicheENg`.

    uy`deliberatelya.

    l`.nglei`artsy8jkua

    ad`exaggerated.wei

    anmperfectaakbreath

    ouq`.s

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    G.2eU@oYpkshengzh.q.nq.nglaiyuanzh`anzheshuohu`ab`uyaotengtobepromotedfamiliallovesource,origintostandSupplementaryVocabularyZG..U.i.xujiayaogungongxi`aof`anl`anw`udao

    deceitrockandrollefficacyfloodingtomisleadaa:ua..HiHx`.ny.weizhend`aiyanrenkex`.nacceptsth.astruespokespersoncreditableness

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