FOURSQUARE BRAND GUIDE 1LOGO USAGE

See what Foursquare can achieve for your Brand!

Foursquare evolved,now there is Foursquare and Swarm

Foursquare/Swarm Capabilities

Drive to Places

Reaching People at Places

Reach People Based on Places Been/Real World Behavior

Foursquare users are 352% more likely than the mobile average

to find a store location using their smartphone.

Local search and discovery.

To Keep up and meet withyour friends.

Foursquare users are 326% more likely than the mobile average to check product

availability in-store.

Foursquare users are 206% more likely than the mobile average to have purchased goods/services in a month.

comScore Mobilens (June 2014)

AD FORMATS: Moment & Context Targeting

Place Base Ads

AD FORMATS: Driving Users to

a Point of Purchase

Promoted Places

Leverage Our Data for Targeting Across the Web

Foursquare Audience Network

Hyper-Targeted Premium & Reach Plays from the Same Data

Foursquare Audience Network

DevicesCross-Platform &

Messaging Consistency

Find AudienceWeb, Video, Mobile & Social

First-Party Location DataUsers & Places

First-Party Behavior DataPatterns, Searches & A�nities

Reach

PremiumTargeted Place

BasedAds

PromotedPlace

FoursquareAudienceNetwork

Strategy:Capture & Generate

Intent to Drive Foot Tra�c

Product:Promoted Places

Creative:Image + Copy

Strategy:Message to Consumer

at Moments & Mindsets

Product:Place-Based Ads

Creative:Image + Copy + Landing Page

Strategy:Identify Consumers

Across the Web Using 1st Party Data

Product:Foursquare Audience Network

Creative:IAB, Video, FBX

Entertainment A�nitiesMovie GoerSports FanSuper shopperArts & Entertainment

You Are Where You EatCo�ee DrinkerQuick Serve FanCasual DinerFoodie

Lifestage & Occupation

College StudentProfessional

Business TravelerParent

Lifestyle & Disposition

The Lux LifeTechnophile

Life of the PartyFitness Fanatic

The Sweet SixteenDe�ned Audience Segments built to re�ect Marketing goals.

Custom Segmentation also available.

Product Suite Aligned to Strategic GoalsAd Opportunities Fit Objectives Across the Purchase Funnel

FOURSQUARE BRAND GUIDE 1LOGO USAGE

Foursquare’s Exclusive Ad Sales Partner in LatAm

Foursquare chose IMS to represent their products in the region. IMS brings in dedicated sales teams to assist agencies and brands in capturing the consumers’ attention with advertising campaigns using Foursquare products.IMS carries out joint e�orts in sales management, market education and services for agencies and brands who use Foursquare as an ally for the design of integral communication plans.