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public Pavel Voloschenko SAP Ukraine SAP NetWeaver SAP NetWeaver MDM Overview

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Pavel VoloschenkoSAP UkraineSAP NetWeaver

SAP NetWeaver MDM

Overview

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Legal Disclaimer

This presentation outlines our general product direction and should not be relied on inmaking a purchase decision. This presentation is not subject to your licenseagreement or any other agreement with SAP. SAP has no obligation to pursue anycourse of business outlined in this presentation or to develop or release anyfunctionality mentioned in this presentation. This presentation and SAP's strategy andpossible future developments are subject to change and may be changed by SAP atany time for any reason without notice. This document is provided without a warrantyof any kind, either express or implied, including but not limited to, the impliedwarranties of merchantability, fitness for a particular purpose, or non-infringement.SAP assumes no responsibility for errors or omissions in this document and shallhave no liability for damages of any kind that may result from the use of thesematerials, except if such damages were caused by SAP intentionally or grosslynegligent.

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SAP NetWeaver Master Data Management

Overview and Roadmap

How Master Data Affects Your Business

Introduction to SAP NetWeaver MDM

Our Roadmap and Further Outlook

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…To “build to adapt”From “build to last”…

Be ready for collaboration in business networks

Agility & innovation

Connect & collaborate

Co-Innovation

Diversity

Consolidation & efficiency

Command & control

Internal R&D

Uniformity

Major Economic Shift UnderwayFrom linear value chains to business networks

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Strategic IT for Strategic Business Agility

Optimize thebusiness execution

1

Strategy

INSIGHT

Execution

FLEXIBILITY

EFFICIENCY

Close the loopbetween strategy andexecution

3

2 Improve insight andcollaboration

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SAP Business IntelligenceSolutions from SAP - A complete offering

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SAP Business IntelligenceSolutions from SAP - A complete offering

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Insight, Efficiency and Flexibility byMaster Data Management

FLEXIBILITYBolsters Mergers & AcquisitionsDetect synergies in supply and customer baseExtend and Optimize Value ChainsSynchronize B2B relevant information with partners

3

Strategy

Strategicinsight

Decisions

Execution

Monitoring

ProcessflexibilityEvents

Processefficiency

EFFICIENCY

1

FLEXIBILITY

3

INSIGHT

2

1 EFFICIENCYStreamlined Master Data MaintenanceWell-defined procedures, task and user orientedSmooth Business ProcessesFueled by high master data quality

2 INSIGHTSingle Version of the TruthInformed business decisionsGovernance and ControlDocumented regulatory and standards compliance

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Master Data is Crucial to Your BusinessBut every department has a different version of it

Master data isdata about yourcustomers,products,suppliers etc.

Trading partnerdata introducesyet anotherversion of data

Inaccurate dataleads to $30+billion cost onsupply chains

CallCenter

Jane Smith4418 N. Str.Chicago, IL

60611Part: 2574

SRM

Part: 8975

VENDOR:ABC123

YOUR VALUE CHAIN

ERP

Jane Peters199, 3rd StreetPalo Alto, CA

Part: B7521

Logistics

VENDOR:XYZ456

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Unmanaged Master Data Impacts Business

Master data challenges materialize across the organization

Reduced Sales EffectivenessLack of consolidated view of customer data across all channelsCustomer transactions are compromised due to limited view of the facts

Sub-optimal Procurement DecisionsLack of transparency relating to suppliers and productsHigh costs due to insufficient supplier selection and rationalization

Delayed Go-to-Market ProcessFailure to capitalize on market opportunity when introducing new productsLack of real-time collaboration with front office, thus hindering customer services

Ineffective Business DecisionsLack of consistent information needed to make critical decisions that support innovation and growthBusiness dynamics is compromised and has a negative impact when managing resources effectively

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The Way You Manage Master Data Impacts …

Process Execution

Analytics

Master Data

Time

Qua

lity

leve

l

CollaborationAbility toAdapt andCollaborate

Significance ofAnalytics

Efficiency ofBusinessProcesses

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SAP NetWeaver Master Data Management

Overview and Roadmap

How Master Data Affects Your Business

Introduction to SAP NetWeaver MDM

Our Roadmap and Further Outlook

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Manage Master Data ActivelyAutomatically and continuously improve data quality

DataQuality

Time

New ProductLaunch

Master Data ManagementImprove data quality in steps

M&AOutsourcing

Consolidation

HarmonizationCentralMDMData

Quality

Time

Without Master Data ManagementDoing business is expensive

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Tackle the Master Data Challenge by …

Consolidate and Harmonize your Master DataExtract, load and de-duplicate master data from SAP or non-SAP systemsAlign key data across the entire organization

Centrally Manage your Master DataUtilize task oriented Portal UIs for central data maintenanceSupport key user operations like mass updatesSyndicate master data via SAP NetWeaver Process Integration

Increase Data QualityGuarantee high data quality with native MDMand BusinessObjects Data Services capabilitiesLeverage domain expertise of SAP partnersby integrating certified 3rd party business informationproviders and data quality tools

Apply Pre-defined Business ScenariosRich Product Content ManagementCustomer Data IntegrationGlobal Data SynchronizationImproved Business Intelligence through consolidated BI master data

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Implementation Scenarios

SAP MDM supports anincremental approach to

cohesive master datamanagement in a distributed

and heterogeneousenvironment

Contentconsolidation Master data

harmonization

Central masterdata management

1

3

2

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SAP MDM supports anincremental approach to a

cohesive master datamanagement in a distributed

and hetero-geneousenvironment

ContentConsolidation Master Data

Harmonization

Central MasterData Management

1

3

2

Content ConsolidationCleanse, normalize data

Aggregate, search, and cross referencedata from connected systems

Duplicate finding

Examples:Business-wide analyses

(e.g., global spend Analysis),Creation of central catalogs(e.g., of supplier products)

Implementation ScenariosContent Consolidation

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Content Consolidation

Partner

LegacyERP CRM

IS: Partner

0PARTNER

BW

Description of a master data object:Identifying Attributes

Other application specific data

Sources

MDM

Matching?

ID Mapping=

Load

Key BuPartner System

318560 3874394 S1

318560 orz500 S2

837616 34711 S2

318560 38z23orz S2

318560 50000000 S3

837617 34713 S1

318560 34711 S3

BuPartnerText

Orz Smith

Smith Orz

John Screw

Dr. Orz

Dr. Smith Orz

Eva Johns

Adam Brown

ConsId Text

Dr. Orz, Smith

Mrs. Johns, Eva

Mr. Brown, Adam

Duplicates:

orz500 = 38z23orz

PI/DS

S1 S2 S3

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Key Mapping in MDM Data Manager

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Result: Analytic Output (Consolidated View)

Business Partner - MDM Business Partner - Source Revenue

Dr. Orz, Smith 150.000

Orz Smith 30.000

Smith Orz 50.000

Dr. Smith Orz 70.000

Mrs. Johns, Eva 100.000

Mr. Brown Adam 200.000

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Result: Analytic Output (Consolidated View)

Business Partner Revenue

Dr. Orz, Smith 150.000

Mrs. Johns, Eva 100.000

Mr. Brown Adam 200.000

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SAP MDM supports anincremental approach to a

cohesive master datamanagement in a distributed

and hetero-geneousenvironment

ContentConsolidation Master Data

Harmonization

Central MasterData Management

1

3

2Master data harmonizationAll of Content Consolidation PLUS

Central management anddistribution of global attributesPost editing in client systems

Controlled distribution oflocal changes

Examples:

Business Partner administration

Central provision of sales articles

Definition and administration ofnon-variable parts

Implementation ScenariosMaster Data Harmonization

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Smith Orz

4418 N. Str.Chicago, IL

60611

Provisioning

Matching andmerging

Validation andenrichment

Transformation andstandardization

Data extraction

Master Data Harmonization –Creating and Providing the Single Version of the Truth

Business DriversBuild foundation for businessdecisions e.g. global spend reporting

Enable globalization of processese.g. central sourcing

Manage business transformationse.g. share consolidated supplier dataafter merger

Orz, Smith

199, 3rd

StreetPalo Alto, CA

94304

Exemplary process flow

Dr. Orz, Smith

4418 North St.Chicago, IL

60610

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Smith Orz

4418 N. Str.Chicago, IL

60611

Extensive matching framework

Provides web services tocustomer data access

SAP & Non-SAP integration

Customer Data IntegrationOne view of customer information anytime anywhere

Analysis

Orz, Smith

199, 3rd StreetPalo Alto, CA

94304

Dr. Orz, Smith

4418 North St.Chicago, IL

60610

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Sophisticated product andrelationship management

Print & web publishingincluding layout and production

GEAR

Parts1038-GID

Product Information ManagementOne view of product information anytime anywhere

A124KParts

GEAR

Publish

GearsBR-2K

SPIDERGEAR

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Understand your mostprofitable products, bestcustomers andcheapest/reliable vendors

Gain insights by integratingtransactional data fromheterogeneous systems withmaster data for analysis

Improved Business IntelligenceDeliver unique insights with an integrated platform

+

TRANSACTIONALDATA =MASTER

DATA

BUSINESS INSIGHT

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SAP MDM supports anincremental approach to a

cohesive master datamanagement in a distributed

and hetero-geneousenvironment

ContentConsolidation Master Data

Harmonization

Central MasterData Management

1

3

2Central Master DataManagement

All of Content Consolidation PLUSAll of Master Data

Harmonization PLUSAll master data information

resides centrallyOne stop data maintenance

Examples:

Definition of synergy parts

Central product data pool supplyingproduct data to multiple locations for

production, assembly, sales anddistribution.

Implementation ScenariosCentral Master Data Management

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Central Master Data Management

MDMClientSAP

Clientnon SAP

ClientSAP

w/o LocalMaintenance

Central Master DataManagementCore Process Steps:

1. Central Creation of master dataobjects covering the complete

information as used later in the localapplication systems (clients)

2. Distribution of centrally maintainedmaster data information as individual

objects as they are defined in thelocal application systems

3. Use of master data within localapplication processes w/o local

maintenance4. Use of ID Mapping information for

MDM Analytics like business-wideanalyses etc.

Description of a master data object:Common Identifying DataComplete master data info

CentralCreation

=

ID Mapping

13.282.401 €=737.108 €

4.002.531 €

634.237 €

6.674.288 €

1.234.237 €

Analytics

Distribution

3

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Global Data SynchronizationLeverage master data consistency across the supply chain

Manage the exchange of product information betweenCPG manufacturers and retailers via the 1Sync data pool

Data Pool

Data Pool

GlobalRegistry

SYNCHRONIZATION

Lean and efficient GDS solution

Seamless integration with backend

Up-to-date with the ever evolvingGS1 standard

Easy and intuitively to use

Quick deployment on top of existingsystem landscape

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Master Data Management Cycle

Import and integrateXML, Excel, Access,

ODBC, Oracle, SQL,Manual and automated

field mapping

OrganizeModel productrepositoryMaintain taxonomiesand attributesSupport exchangeformats andclassification systems(BMEcat, UNSPSCetc.)

Publish and syndicateDefine product familiesDefine publication layoutTransfer to AdobeInDesign or Web shopPopulate client systemsEnable buy-side/sell-side

OptimizeDe-duplicateControl key mappingCompare recordsEdit recordsEnrich records

Organize

Optimize

Import andintegrate

Publishand

syndicate

SAP NetWeaverMDM

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Demo:Collaborative Processes for Product Creation

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SAP NetWeaver Master Data Management

Overview and Roadmap

How Master Data Affects Your Business

Introduction to SAP NetWeaver MDM

Our Roadmap and Further Outlook

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Broadened Scope – Increased Value

Business Scenarios and Pre-delivered Integration

Process-centric Application EnablementTrusted Information

Provide one integrated model-driven environment as part of the SAP applicationinfrastructure to support an holistic approach for master data management inheterogeneous environments

Streamline and manage master data creation and maintenance processes across theenterprise leveraging pre-packaged business scenarios and integration

Simplified deployment and integrated operationsCost reduction for data maintenanceReduction of follow-up costs related to master data errors

Build a solid but flexible layer of trusted information and extensive master data servicesEfficient business process executionBasis for solid business decisionsEnablement of business network transformation

Data Driven Deployment Models

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MDM with SAP NetWeaver –Roadmap Highlights

Core

Operations

Core ScenarioImprovements and

Supportability

Continuous improvements focusingon core scenariosImport and syndication performanceScheduled and process drivensyndicationMatching APIs

Change tracking UIBasic transport managementEnhanced supportability

Simplified deployment throughstandardized servicesCommon support tools

Enhanced UWL integrationBI master data consolidation (MDM/BIintegration)SRM-MDM catalog version 2.0

Extended flexibility for data modelingand support for complex objects

Multiple main tablesNew compound data type for multi-leveled data modeling

Further performance improvements forinbound and outbound processing

Change and transport management fordata model and integration contentImproved administration and life-cyclemanagementIncreased compliance and auditingsupport

Native MDM adapter forSAP NetWeaver Process IntegrationModel-driven and typed Web servicesfor straightforward SOA implementationLeverage BusinessObjects DataServices XI data quality capabilities foraddress cleansing

SRM-MDM catalog 3.0, Extended printpublishing functionality (PIM)

Provisioning of standard SOAinterfaces for master dataExtended core capabilities (e.g.matching) leveraging BusinessObjects technologies

Further TCO reduction through SAPNetWeaver based administration andlife-cycle management

Master data services provided asintegrated part of the SAP applicationinfrastructure for simplified scenariodeployment

Integration with Standard SAP SearchTechnologies

Extended connectivity options withBusinessObjects Data Services XIdata integration capabilities

GDS 2.0, SRM-MDM catalog 4.0 andadditional pre-built scenarios withgeneric and industry specific content.

Enhanced Foundationfor Scenarios and

Integration

Additional Scenarios andProcess-centric

Application Enablement

Integration

SAP NetWeaver MDM 5.5 SAP NetWeaver MDM 7.1 SAP NetWeaver MDM – next major release

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MDM with SAP NetWeaver –Roadmap Highlights

Core

Operations

Core ScenarioImprovements and

Supportability

Continuous improvements focusingon core scenariosImport and syndication performanceScheduled and process drivensyndicationMatching APIs

Change tracking UIBasic transport managementEnhanced supportability

Simplified deployment throughstandardized servicesCommon support tools

Enhanced UWL integrationBI master data consolidation (MDM/BIintegration)SRM-MDM catalog version 2.0

Extended flexibility for data modelingand support for complex objects

Multiple main tablesNew compound data type for multi-leveled data modeling

Further performance improvements forinbound and outbound processing

Change and transport management fordata model and integration contentImproved administration and life-cyclemanagementIncreased compliance and auditingsupport

Native MDM adapter forSAP NetWeaver Process IntegrationModel-driven and typed Web servicesfor straightforward SOA implementationLeverage BusinessObjects DataServices XI data quality capabilities foraddress cleansing

SRM-MDM catalog 3.0

Provisioning of standard SOAinterfaces for master dataExtended core capabilities (e.g.matching) leveraging BusinessObjects technologies

Further TCO reduction through SAPNetWeaver based administration andlife-cycle management

Master data services provided asintegrated part of the SAP applicationinfrastructure for simplified scenariodeployment

Integration with Standard SAP SearchTechnologies

Extended connectivity options withBusinessObjects Data Services XIdata integration capabilities

GDS 2.0, SRM-MDM catalog 4.0 andadditional pre-built scenarios withgeneric and industry specific content.

Enhanced Foundationfor Scenarios and

Integration

Additional Scenarios andProcess-centric

Application Enablement

Integration

SAP NetWeaver MDM 5.5 SAP NetWeaver MDM 7.1 SAP NetWeaver MDM – next major release

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MDM with SAP NetWeaver –Roadmap Highlights

Core

Operations

Core ScenarioImprovements and

Supportability

Continuous improvements focusingon core scenariosImport and syndication performanceScheduled and process drivensyndicationMatching APIs

Change tracking UIBasic transport managementEnhanced supportability

Simplified deployment throughstandardized servicesCommon support tools

Enhanced UWL integrationBI master data consolidation (MDM/BIintegration)SRM-MDM catalog version 2.0

Extended flexibility for data modelingand support for complex objects

Multiple main tablesNew compound data type for multi-leveled data modeling

Further performance improvements forinbound and outbound processing

Change and transport management fordata model and integration contentImproved administration and life-cyclemanagementIncreased compliance and auditingsupport

Native MDM adapter forSAP NetWeaver Process IntegrationModel-driven and typed Web servicesfor straightforward SOA implementationLeverage BusinessObjects DataServices XI data quality capabilities foraddress cleansing

SRM-MDM catalog 3.0

Provisioning of standard SOAinterfaces for master dataExtended core capabilities (e.g.matching) leveraging BusinessObjects technologies

Further TCO reduction through SAPNetWeaver based administration andlife-cycle management

Master data services provided asintegrated part of the SAP applicationinfrastructure for simplified scenariodeployment

Integration with Standard SAP SearchTechnologies

Extended connectivity options withBusinessObjects Data Services XIdata integration capabilities

GDS 2.0, SRM-MDM catalog 4.0 andadditional pre-built scenarios withgeneric and industry specific content.

Enhanced Foundationfor Scenarios and

Integration

Additional Scenarios andProcess-centric

Application Enablement

Integration

SAP NetWeaver MDM 5.5 SAP NetWeaver MDM 7.1 SAP NetWeaver MDM – next major release

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SAP NetWeaver MDM 7.1 – Core Components

Extended Flexibility for Data Modeling and Complex Objects

Support for multi-object repositories

Multiple business objects (=main tables) can reside in one and the same repositoryE.g. supplier and product data can be stored in one repository

Records of different main tables can reference each other (new field type“Lookup [Main]”)E.g. a supplier can be related to several products

Main tables can share the same customizing/lookup tablesE.g. the main tables “customers” and “suppliers” can be connected to the table “countries” in order toensure consistent information about the country of origin of both business partners

Support for nested structures

New composite data type tuple allows modelling of nested structuresE.g. product capacity information depending on plant and location ormultiple addresses of a business partner can hold multiple phone numbers

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A Bit of Background Information…SAP NetWeaver MDM 5.5

Data modeling limitations with SAP NetWeaver MDM 5.5

Sharing of Lookup tables (e.g. country) across repositories not supportedLinking of objects residing in 2 repositories is not supported with SAP NetWeaverMDM 5.5, natively.Workarounds via the integration into SAP NetWeaver Portal

Use of “eventing technology” mapping of key fields and match of respectivevaluesNot sufficient for each and every use case

Product

Country

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SAP NetWeaver MDM 7.1 will support the following optionsMultiple business objects (main tables) can reside in a single repositoryMultiple main tables can reference the same lookup tables

Key benefits of this conceptMain table objects can reference each other using a Lookup [Main] field type (e.g. a suppliercan be related to several products)Main table objects can recursively reference themselves (e.g. Employees referenceEmployees)Increased consistency of lookup table entries and reduced maintenance effort (e.g. only onetable for countries, currencies etc.)Lower operational costs due to fewer repositories that need to be managedHardware resources (such as memory) are used more efficiently by MDM

Product

Country

SupplierProduct

Country

Supplier

Multiple Main Table Concept in MDM 7.1

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What is a Tuple?

A tuple is a record template that groups together a set of related fields into areusable object or type definition that describes or composes a particularobject or type

Simple tuple composedout of multiple text andboolean fields

Nested tuple composedout of text fields andother tuples

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SAP NetWeaver MDM 7.1 – Core Components

Further Improvements for Inbound and Outbound Processing

Inbound processingRedesign of XML Import (enhanced usability and performance)Support for parallel import processes for multiple repositoriesImproved responsiveness during concurrent read and write actions(Write lock optimization)

Outbound processingSyndication performance enhancements e.g. in regards to parallel syndicationFunctional enhancements such as

Syndication of multilingual attribute values (i.e. value and region)

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SAP NetWeaver MDM 7.1 – Core Components

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SAP NetWeaver MDM 7.1 – Integration Aspects

Extended Integration with SAP NetWeaver

Native adapter for SAP NetWeaver Process IntegrationIntegrated monitoring with SAP NetWeaver PI Runtime Workbench

Available for SAP NetWeaver PI 7.0 and 7.1

Portal integration & iView enhancementsSupport of multiple main table concept

Simplified user administration thru trusted connection

Additional functionality in regards to the UWL integration(e.g. approval step comments)

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SAP NetWeaver MDM 7.1 – Integration Aspects

Enhanced Programming Interfaces and Web Services

New API extensionsIntroduction of .NET API

Enhanced ABAP API

Additional object support (PDFs & images, masks & named searches, relationships)

Access of import and syndication functions

Continuous extensions of Java API

Generator for Web services based on specific repository structureDefinition of exposed tables and fields through Web UI

CRUD operations can be defined per table

WSDL reflects data model of a repository

Replacement of existing non-typed Web services

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SAP NetWeaver MDM 7.1 – Integration Aspects

Further Integration Topics

Business Objects Data Quality capabilitiesInitial integration between SAP NetWeaver MDM and Business ObjectsData Quality Services is based on MDM Enrichment ArchitectureBusiness Objects’ Enrichment Adapter allows data cleansing and enrichment of businesspartner master data using postal address directoriesPlanned to be available for both SAP NetWeaver MDM 5.5 and 7.1 *

Enhanced Enrichment Controller functionalitySupport of asynchronous communication between SAP NetWeaver MDM and data qualityprovidersSupport data quality services that return the results in multiple batchesContinuous improvement in regards to the EC monitoring and administration toolSupport for adapters that were implemented based on PI Adapter framework

* Separate shipment, not part of MDM 7.1 product delivery

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SAP NetWeaver MDM 7.1 –Operations and Life Cycle

Change and Transport Management for Data Model andIntegration Content

Transport support for additional content elements such asExpressions (validations and assignments)Matching strategiesWorkflowsImport and syndication maps

Integration into CTS+ (Change and Transport System)to ensure consistent transport of repository schema changes

Increased Compliance and Auditing Support

Changes tracking for qualified lookup fields

General security enhancementsNewly created user will receive initial password he needs to changePassword change can be performed in MDM Data ManagerAutomatic locking of user accounts after failed logon attempts

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SAP NetWeaver MDM 7.1 –Operations and Life Cycle

Improved Administration and Life-Cycle Management

Reduced planned repository downtimeOptimized load processMore changes can be applied online

MDM Console provides access to an overview of the requests currently active in theMDM Server (e.g. requesting user, type of connection etc.)

End-to-end tracing through DSR passport and analysis in SAP Solution Manager

MDM Import and Syndication Server can be administrated via the MDM ConsoleServer start/stopView log filesProperty settings

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SAP NetWeaver MDM 7.1 –Operations and Life Cycle

Improved Administration and Life-Cycle Management

Enhanced SLD registration through supply of additional information (SID, DB name,installation number etc.)

Integration of SAP NetWeaver MDM into SAP NetWeaver Administrator

Integration of MDM server into SAP Startup Framework supporting homogenousruntime environment across all platforms

Unified installer (SAPinst) covering all operating systems

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SAP NetWeaver MDM – Today and Tomorrow

Data driven deployments todayOne integrated, model-driven environment as part of the SAP application infrastructure

Addresses immediate data consolidation needs (e.g. customer or material master data)Complementary technical building blocks (e.g. sophisticated rich-clients, workflow, ...)Flexible data model, easy installation and operation

Process-centric application enablement tomorrowStreamline and manage master data maintenance processes across the enterpriseand in dynamic business networks

More pre-built scenarios with generic and industry business contentDeeper integration with infrastructure components (e.g. Process Integration, Business Intelligence,Workflow, User Management)Process specific integration with SAP Business Applications

SAP NetWeaver MDM – Retains flexibility,further enables business network transformation

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Manage Your Master Data Actively to beBusiness Network Ready!

Conclusion

AGILITY IS KEYBusiness and IT need to be agile tocompete in an economy that isincreasingly faster, more complex andever changing

Business Networks

Strategy

INSIGHT

Execution

FLEXIBILITY

EFFICIENCY

CallCenter

Jane Smith

4418 N. Str.Chicago, IL

60611Part: 2574

SRMPart: 8975

VENDOR:ABC123

ERPJane Peters

199, 3rd StreetPalo Alto, CA

Part: B7521

Logistics

VENDOR:XYZ456

MDM IS FOUNDATIONALMaster data management is a foundationfor both intra-enterprise agility and forcollaboration in business networks

TECHNOLOGY IS AVAILABLESAP NetWeaver MDM is ready as thereliable foundation for your master datamanagement initiative

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Thank you. Questions?

Please visit

sdn.sap.com/irj/sdn/mdm

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