SAP NETWEAVER MDM Leverage MDM in ERP ......¤SAP AG 2007, SAP NetWeaver MDM / 3 Motivation Before SAP introduced SAP NetWeaver MDM as the SAP master data management solution, many

SAP AG 2007, SAP NetWeaver MDM / 1

SAP NETWEAVER MDMLeverage MDM in

ERP Environments- An Evolutionary Approach -

Christian BehreSAP NetWeaver Product Management

SAP NetWeaver MDMMotivation

Traditional Master Data Replication

SummaryEvolutionary Approach


Motivation

Before SAP introduced SAP NetWeaver MDM as the SAPmaster data management solution, many SAP customersworking with several, distributed R/3 or ERP systemsdeployed a dedicated global instance of R/3 for centralmaster data creation and distribution.

The Starting Point…

R/3

R/3

R/3

R/3

R/3 masterdata replication

?

??


Motivation

Why to move?Today these customers are evaluating SAP NetWeaverMDM to replace this global R/3 master data system.

Main reasons are:State-of-the-art master datamanagement capabilitiesPreparation for theimplementation of ESOAAlignment with the SAP strategyfor master data managementAbility to meet increased businessdemands with new scenarios


Motivation

Leverage MDM today in master data scenarios thatprovide quick ROI and at the same time minimize risk.

This approach enables a step-by-step evolution to SAPNetWeaver MDM.

How to go there?





IDENTIFY SUPPLIERTAKE ORDER MANAGE CUSTOMERVERIFY AVAILABILITY

Why SAP NetWeaver MDM?One solution for ALL master data in your industry specific process

SAP NetWeaver MDMOne master data solution for all business processes

Who is mycustomer?

Do I have theright product?

Who is my bestvendor?

Which employeeshould we assign to?


Versatility of SAP NetWeaver MDMConsolidate, harmonize and centrally manage master data


Jane Smith

4418 N. Str.Chicago, IL60611

Extensive matching framework

Provides Web services forcustomer data access

SAP & non-SAP integration

Customer Data IntegrationOne view of customer information anytime anywhere

Analysis

Jane Peters

199, 3rd StreetPalo Alto, CA94304

Jane PetersSmith

4418 North St.Chicago, IL60610


Benefits:

Complex product andrelationship management

Print/web publishing includinglayout and production

GEAR

Parts1038-GID

Example: Product information isconsolidated and enriched andpublished internally or externally

Rich Product Content ManagementOne view of product information anytime anywhere

A124KParts

GEAR

Publish

GearsBR-2K

SPIDERGEAR


Global Data SynchronizationLeverage master data consistency across the supply chain

Reduce supply chain costswith comprehensivesolution for consumerproduct companies

Certified to publishenriched product data to1Sync data pools

Unidirectionalcommunication with R/3

Data Pool

Data Pool

GlobalRegistry

SYNCHRONIZATION


Understand your most profitableproducts, best customers andcheapest/reliable vendors

Gain insights by integratingtransactional data fromheterogeneous systems withmaster data for analysis

Improved Business IntelligenceDeliver unique insights with an integrated platform

+

TRANSACTIONALDATA =MASTER

DATA

BUSINESS INSIGHT


First step to Enterprise SOAAccelerate new business processes with accurate master data

Unify any dataUnify customer, product, employee, supplier and user defined datawith one solution to build robust business processes

Industry insightsSupports 1Sync (UCCnet, Transora), configurable forother industries

Easy deploymentPre-built data models, mappings and iViews


PIM Software Market Share – Gartner August 2006

0%

5%

10%

15%

20%

2004Share

2005Share

SAP

IBM (Trigo)

Oracle

GXS

FullTilt

LiaisonTechnologies

EUROPEAN PERSPECTIVE:SAP had a commanding 34 % share ofthe MDM-PIM market in 2005, well inexcess of the 14 % of the marketcompared to IBM WebSphere ProductCenter (Trigo) and Oracle's 8 % marketshare. This makes SAP the defactoleader/Gorilla in this space

GLOBAL PERSPECTIVE:


SAP NetWeaver MDM – Selected Customers (Jan 2006)

300+ customers worldwide

SAP1

http://www.diageo.com/

Folie 15

SAP1 Wie viele Kundenimplementierungen gibt es heute zu welchem Releasestand und zu welchem Stammdatenobjekten?

Gibt es Kennzahlen (Anzahl Stammdaten, Anzahl Änderungsbelege, etc.) für Massennutzungen von MDM? Ist MDM für eineMassendatennutzung vorgehesehen?

Wie wird mit Massendaten im MDM umgegangen, z.B. Massenänderungen von Kundenstammdaten?d035719; 27.10.2006

http://www.diageo.com/


SAP NetWeaver MDM – Today and Beyond

SAP NetWeaver Master Data ManagementPowerful master data engine

Serves IT and business needsHigh performing through in-memory technology

Integration with SAP NetWeaver 2004 and 2004s capabilitiesBusiness content and integration with mySAP Business Suite available

Growing Customer Adoption400+ active installations30+ reference customers

Clean Master DataClean Master Data

Clean Master Data

SAP has the leading visionfor managing master data .”

Gartner“

2006 2007 2008

MDM 5.5SP04

Aug 2006

Enhanced Consolidation

MDM 5.5SP05

Mar 2007

Improved Distribution

MDM 6.0

2007/08Meta Model Enhancements

Advanced ESOA Support





R/3

R/3

R/3

R/3


?

??

FlexibilityRigid, R/3-centric data modelComplex, generic workflow management

Data managementNo parametric searchWeak support for data maintenancee.g. mass changesLack of transparency/quick data accessLimited data quality capabilities

Heterogeneous landscapesNo support of data consolidation, mergers and acquisitionsNo support of non-harmonized IDsR/3 centric validations

Disconnected from SAP’s master data management strategy

What are the shortcomings?

Traditional R/3 Based Master Data Replication


R/3

R/3

R/3

R/3


?

??

In a landscape that mainly consists of SAP R/3 or mySAP ERPIf all the client systems are configured homogeneouslyWhere data cleansing, enrichment and consolidation acrosssystems is not an objective

Heterogeneous systems withdifferent data representationsObjective is to build the backbonefor an enterprise service-orientedarchitecture (ESOA)

When does it work?

When not?

Traditional R/3 Based Master Data Replication





Evolutionary Approach to MDM

Deploy new value-add scenariosProduct-content managementSRM-MDM catalogueGlobal data synchronizationConsolidation of BI master dataCustomer-specific scenarios

Extend existing master data scenariosData access, quality and maintenance

Integrate the heterogeneous worldMaster data consolidationMerger & acquisitions, system consolidationHarmonization and central master data management

Leveraging MDM today


Deploy New Value-add Scenarios

MDM

Product-ContentManagement

Product-Content ManagementConsolidation ofproduct informationinto MDMData enrichment,taxonomy & imagemanagementPublicationmanagement(Web/Print)


MDM

Management ofsupplier catalogues

SRM


SRM-MDM Catalogue

Supplier catalogues

Load of suppliercatalogues into SRM-MDM catalogueQuick data access byin-memory enabledparametric searchIntegration intoprocurement processwithin SRM and ERP

Procurement


MDM

Global DataSynchronization


Global Data SynchronizationLoad of trade-item datainto MDM-GDSData enrichment andvalidation against datapoolsCentral registrationand publication to1Sync data pools


MDM

Consolidationof BI - Master Data

BI


Consolidated ReportingExtract master datafrom BI or businessapplication systemsData cleansing andconsolidation e.g. de-duplication of recordsConsolidated reportingon ID-mapping


R/3

R/3

R/3

R/3

MDM

Central creationand replication

• De-duplication• Validation and enrichment• Mass maintenance• Parametric search

Extend Existing Master Data Scenarios

Data Access, Quality and MaintenanceLoad data from R/3master data server(ongoing/periodically)Quick data access byin-memory enabledparametric searchLeverage MDMcapabilities to raisemaster data quality

De-duplicationValidationEnrichment viaexternal servicesMass maintenance

Externalservices


MDM

Integrate the Heterogeneous World

Master Data ConsolidationLoad data from SAP ornon-SAP businessapplication systemsData consolidation andcleansing on MDMQuick access toconsolidatedinformationProvide ID-mappinginformation tosubsequent processes

Consolidated reportingIntegration scenarios

• De-duplication• Quick data access• ID-mapping provisioning


MDM• Match new data to internal data• Quick data access• ID-mapping provisioning

Merger Acquisitions/System Consolidation


Load data from newsystemsMatch new data tointernal, alreadyconsolidated dataQuick access toconsolidatedinformationProvide ID-mappinginformation tosubsequentmigration tools

Acquisition

acq1000 i4711

acq1001 i0815


R/3

R/3

R/3

R/3

MDM


• Central creation and maintenance• Distribution to central R/3 and

heterogeneous systems


Harmonization & Central Master Data Mgt.Central creation andmaintenance of masterdata on MDMDistribution to non-SAP systems andcentral R/3 systemR/3-specific dataenrichment on centralserver and replicationwithin homogenousERP environmentReplace R/3 datareplication over time





SAP NetWeaver MDM

Leverage SAP NetWeaver MDM NowBenefits

Improved decision making

Informed sales and marketing campaigns

Lower supply chain costs

Streamlined compliance

Better purchasing terms with suppliers

Accelerate the way to an enterprise SOA

Approach

Define your scenarios according to business needs and -case

Think big – start small


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SAP NETWEAVER MDM Leverage MDM in ERP ......¤SAP AG 2007, SAP NetWeaver MDM / 3 Motivation Before SAP introduced SAP NetWeaver MDM as the SAP master data management solution, many