SAP NetWeaver Master Data Management (MDM) Drivers for Product Information Management Product Data Management

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  • SAP NetWeaver Master Data Management (MDM) Product Information Management with MDM

    SAP NetWeaver Product Management, SAP AG July 2009

  • 1. What is Product Information Management (PIM) 1.1. Definition and Business Drivers 1.2. SAP’s Take and Positioning

    2. PIM Capabilities of SAP NetWeaver MDM 2.1. Product Data Management 2.2. Data Outbound Channels

    3. Print Publishing: Overview and Outlook 4. Summary

    Agenda

  • Legal Disclaimer

    This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document and shall have no liability for damages of any kind that may result from the use of these materials, except if such damages were caused by SAP intentionally or grossly negligent.

  • Definition

    Product Information Management or PIM refers to processes and technologies focused on centrally managing information about products, with a focus on the data required to market and sell the products through one or more distribution channels. A central set of product data can be used to feed consistent, accurate and up-to-date information to multiple output media such as web sites, print catalogs, ERP systems, and electronic data feeds to trading partners. PIM systems generally need to support multiple geographic locations, multi-lingual data, and maintenance and modification of product information within a centralized catalog to provide consistently accurate information to multiple channels in a cost-effective manner.

  • Complex product and relationship management

    Key Mapping management

    Print/web publishing including layout and production

    GEAR

    Parts 1038-GID

    Product Information Management One view of product information anytime anywhere

    A124K Parts

    GEAR

    Publish

    Gears BR-2K

    SPIDER GEAR

  • Drivers for Product Information Management

    Product Data Management (High Tech) Maintaining a single part master code costs an average of $1000 per year. For a company with 10,000 part masters, 10% duplicate data, and 10 connected systems, each of which costs $50k per year to connect, the total savings potential is at least $1.5 million per year.

    Publication (Industrial Catalogs) An industrial catalog with 3000 pages, 200,000 items, and a 65-person production staff costs about $1 million to layout and $30 to print for each copy. For a catalog published once a year, the savings are between $1 million and $2 million.

  • PIM Requirements

    Objectives for a product catalog and publishing system Store and structure rich product data content Create a classification taxonomy with category-specific attributes Store and manage product relationship information Store images and unstructured content Import raw data from a variety of sources Maintain data integrity Syndicate and publish content to a variety of formats Obtain a high performance when searching and locating products in a variety of ways, even in very large catalogs containing millions of products. Provide a user-friendly application whose features are comprehensive and intuitive to use.

  • Master Data Management Cycle with Special Focus on Product Information Management

    Import and integrate XML, Excel, Access,

    ODBC, Oracle, SQL, Manual and automated

    field mapping

    Organize Model product repository Maintain taxonomies and attributes Support exchange formats and classification systems (BMEcat, UNSPSC etc.)

    Publish and syndicate Define product families Define publication layout

    Transfer to Adobe InDesign or Web shop Populate client systems Enable buy-side/sell-side

    Optimize De-duplicate Control key mapping Compare records Edit records Enrich records

    Organize

    Optimize

    Import and integrate

    Publish and

    syndicate

    SAP NetWeaver

    MDM

  • 1. What is Product Information Management (PIM) 1.1. Definition and Business Drivers 1.2. SAP’s Take and Positioning

    2. PIM Capabilities of SAP NetWeaver MDM 2.1. Product Data Management 2.2. Data Outbound Channels

    3. Print Publishing: Overview and Outlook 4. Summary

    Agenda

  • Import Product Data

    Data Mapping/Record Matching

  • Key Capabilities to Manage Product Content

    Complex Data Modeling Elements

    Hierarchies

    Categories and AttributesTables and Fields

  • Support for multi-object repositories

    Multiple business objects (=main tables) can reside in one and the same repository E.g. supplier and product data can be stored in one repository

    Records of different main tables can reference each other (new field type “Lookup [Main]”) E.g. a supplier can be related to several products

    Main tables can share the same customizing/lookup tables E.g. the main tables “customers” and “suppliers” can be connected to the table “countries” in order to ensure consistent information about the country of origin of both business partners

    Support for nested structures

    Composite data type tuple allows modeling of nested structures E.g. product capacity information depending on plant and location or multiple addresses of a business partner can hold multiple phone numbers

    © SAP 2008 / Page 12

    Key Capabilities to Manage Product Content

  • Key Capabilities to Manage Product Content

    Supports external and internal classifications

    SAP CRM, SAP SRM, SAP R/3 categories/hierarchies

    eClass

    UNSPSC

    Assignment of product records to multiple classes (especially within the same class of SAP R/3)

    Assignment of product records to inner node classes in SAP R/3 (hierarchy fields)

    Supports standard catalog data exchange formats like BMEcat

    Classification Support

  • Key Capabilities to Manage Product Content

    Quick Data Access/Multi-Dimensional Search

  • Key Capabilities to Manage Product Content

    Data Management Workflow

    Enables the orchestration of parallel and sequential activities at the data management level, including user tasks, validations and approvals

    User-friendly design-time environment allows quick and easy creation and manipulation, even by end users

    Groups of records can be moved through the workflow at runtime as logical packages, providing quick access to the relevant data

    Flexible agent assignment based on users or roles

    Embedded validations for data quality checks at any time in the process

  • Key Capabilities to Manage Product Content

    Mass maintenance

    Validations

    Updates

    Interactive record comparison

    Rules-based matching/Key mapping

    Data enrichment Digital asset management

    PartsRiver, Inc. – Focusing on product master data; industry-specific data classification services

    Product masks

    Data syndication/cross-media publishing

  • Access Option: Portal or UI clients

    SAP NetWeaver MDM allows you to Access your central product repository using SAP Portal to create, read, update, or delete data

    Use the SAP Data Manager as a data steward’s fully administrative environment for data processing

  • Outbound Channels

    Open Catalog Interface Standard interface to connect SAP Business Suite applications (e.g. SAP SRM) Portal-based iView or Web Dynpro-based UI

    Print Publishing MDM Publisher, DTP-Plug-in DTP Finalization Print APIs for third party publishing

    Syndication MDM Syndicator Process Integration

    Web

    OCI

    Syndication

    Web publishing APIs to provide Web access to repository For use in a non-SAP environment

    Print

    MDM

  • Web Publishing (APIs)

    APIs to retrieve repository data and expose it as a Web application

    Visit http://www.geappliances.com!

    http://www.geappliances.com!/

  • Print Publishing

    From Table View to Final Pages… Partitioning Promotion / demotion Pivots Styles Reordering Manual adjustments Desktop Publishing Integration

  • Syndication

    Record Selection and Target Determination

    Client system

  • SAP Open Catalog Interface

    Communication between SAP system and catalog (MDM repository)

    iViews to integrate MDM repository with SAP NetWeaver Portal Portal-independent Web Dynpro-based UI OCI to enable shopping mode

    SRM-MDM Catalog

  • 1. What is Product Information Management (PIM) 1.1. Definition and Business Drivers 1.2. SAP’s Take and Positioning

    2. PIM Capabilities of SAP NetWeaver MDM 2.1. Product Data Management 2.2. Data Outbound Channels

    3. Print Publishing: Overview and Outlook 4. Summary

    Agen

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