Sales Internship

Anushree KandalkarTime Collection

MC 1

PGPMarComm_2014-15

Background of the Organisation

• Time collection is co-owned by Mr Ajit Singbal and Mr Michael Costa.

• They have 2 outlets, one of which is in Panjim and the other is in Caculo mall. Established in 2009

• Sales team: 9 ; Technician: 1• Store Manager: 2

• Product offering: 17 brands of watches; 1 brand of sunglasses; 1 brand of wall clock and 1 brand of pen

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KRAs• Observing the interaction between the

salesperson and consumer• Acquiring product knowledge• Understanding how to interact with the

customer and make a sale

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PGPMarComm_2014-15

Tasks and Responsibilities

Hard core sales Product Placement Inventory check

• Nervous to handle customers• Technicalities of the watch• Convincing customers to purchase the

products even when there are no discounts during the festive period

• Dealing with impolite customers• Explaining to customers that it is not a Titan

Outlet

Challenges Faced

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Achievements

Sold 14 watches; 3 pairs of sunglasses and 2 pens. Total sales of Rs30000

Summary of the Research

I have friends who buy watches online. Do you buy watches online? • 9 out of the 50 respondents said yes. (18%) “I am getting it at a great price along with the warranty”

• 21 out of the 50 respondents said no(42%) “I want to see how it looks on my wrist” “I am worried about it being a fake” “What about the warranty?”

• 20 out of the 50 respondents would consider it (40%) “I would consider it because my friends have had a good experience but still sceptical”

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Objective: To understand the perceptions people have towards buying watches online

Recommendations

• Opportunity for e-Retailers and watch brands: Along with the exciting offers, e-Commerce sites should give an option of trials at home. Tangibility of the watch is an important factor.

• Make customers aware about their non-hassle return policy

• Customization and after sales servicePGPMarComm_2014-15

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Recommendations for the store

After Sales service Loyalty cards

Learnings

• Gained product knowledge• Learnt how to deal with customers• Being resilient to rejection• Bending the rules for the customer• The importance of understanding consumer

perceptions and behaviour When selecting stock During festive periods Smartwatch trend catching on slowly

PGPMarComm_2014-15

PGPMarComm_2014-15

PGPMarComm_2014-15

PGPMarComm_2014-15

Thank You