A

SUMMER INTERNSHIP PROJECT REPORT

ON

INVESTMENT BEHAVIOUR OF THE CLIENTS OF THE SHAREKHAN TOWARDS SHARES & EQUITY MARKET

At

A Project Report Submited

IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF THE AWARD FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF

Faculty Guide Company Guide

Prof. Pinakin Jaiswal Mr. Nimit Shitole

-:Submitted By:-

KALPAN PATEL

[Batch : 2012-14, Enrollment No.:127110592197]

MBA SEMESTER II

PARUL INSTITUTE OF MANAGEMENT AND RESEARCH

Affiliated to

Gujarat Technological University

DECLARATION

I declare that the summer project report titled “Investment behavior of the

clients of the SHAREKHAN LTD. Towards Shares & equity market” is based on original piece

of work done by me for the fulfillment of degree of Master of Business Administration and

whatever information has been taken from any sources had been duly acknowledge.

I further declare that the personal data & information received from any

respondent during survey has not been shared with any one and is used for academic purpose

only.

MR.KALPAN PATEL

Parul Institute of Management & Research

CERTIFICATE

This is to certify that_KALPAN_, student(s) of Master of Business Administration

(Batch 2012-2014) at Parul Institute of Management & Research, Waghodia ,

Vadodara have undertaken a Project Titled “ “Investment behavior of the clients of the

SHAREKHAN LTD. Towards Shares & equity market ” in partial fulfillment of 2 years

full time MBA program of Gujarat Technological University, Ahmedabad.. The

Summer Internship Project has been undertaken under the guidance of Prof.

PINAKIN JAISWAL, faculty member of Parul Institute of Management &

Research . This is also to ascertain that this project has been prepared only for the

award of Master of Business Administration degree and has not been submitted for

any other purpose.

Faculty Guide (Dr.P.G.K.Murthy ) Director

Date:Place: Vadodara

PREFACE

For a management student training plays an important role during his/her study. Training

provides a corporate or real world platform to learn practically. MBA degree without any

training or corporate world experience is just like life without oxygen. So industrial training

provides a great learning experience about management concepts and its applications.

This training provides us an opportunity to know the current market. To know the

current market situations, prevailing competitions, behavioral environment of different people

etc. It provides us a platform whereby we can apply our theoretical knowledge and we can solve

many practical problems. And hence it can help us to be a successful manager in future.

Thanks to all those who directly or indirectly help me to complete this project within

a short time limit . For preparation of this report I would like to thanks to faculty members of our

college and staff members of SHARE KHAN LTD.

ACKNOWLEDGEMENT

There is a fact that none of the human being in this world is 100% perfect and in order to

gain some perfect ness in itself an individual surely needs a helping hand. The same was with me

with respect to the project that I was undergoing during this session of 2 months. As I too was

illiterate with this research topic that I selected for my research at the initial stages, I got

acquainted with it slowly and steadily through efforts and surely from various intelligent and

helpful personalities. I would like to extend my heartily thanks to all of them through this

acknowledgement.

I am also thankful to MR. NIMIT SHITOLE( Assistant manager) of Sharekhan Ltd.,

Vadodara for giving me an opportunity for getting in valuable experience in such reputed

organization.

I am also thankful to Mr. Navneet Sharma (Branch Manager) who is presently

working with Sharekhan Limited for providing me actual training and the required knowledge

& guidance in completing this training successfully.

Finally, I would like to record my special thanks to my parents, friends, and colleagues

help me directly or indirectly in preparation of project work.

We reckon such questions generally come to the uninitiated, and perhaps

that's why you're here on this page in the first place!

To cut a long story short, Sharekhan is an equities focused organization

tracing its lineage to SSKI, a veteran equities solutions company with over 8

decades of experience in the Indian stock markets.

If you experience our language, presentation style, content or for that matter,

the online trading facility, you'll find a common thread; one that helps you

make informed decisions and simplifies investing in stocks. The common

thread of empowerment is what Sharekhan is all about!

Sharekhan is also about focus. Sharekhan does not claim expertise in too many things.

Sharekhan's expertise lies in stocks and that's what he talks about with authority. So when he

says that investing in stocks should not be confused with trading in stocks or a portfolio-based

strategy is better than betting on a single horse, it is something that is spoken with years of

focused learning and experience in the stock markets. And these beliefs are reflected in

everything Sharekhan does for you!

To sum up, Sharekhan brings to you a user- friendly online trading facility, coupled with a

wealth of content that will help you stalk the right shares.

Those of you who feel comfortable dealing with a human being and would rather visit a brick-

and-mortar outlet than talk to a PC, you'd be glad to

know that Sharekhan offers you the facility to visit (or talk to) any of our share shops across the

country. In fact Sharekhan runs India's largest chain of share shops with over hundred outlets in

more than 80 cities! What's a share shop? How do you locate a share shop in your city?

To find the answers of these questions, you must visit Sharekhan. In other words Sharekhan is a

company that provides you an outstanding trading facility with a wide variety of products and

acts as an investment consultant to manage your portfolio and secure a high rate of return on

your investments in the securities market.

Basically, the company is a market leader in providing brokering services and has a top turnover

in trading and the high turnover makes it the no.1 in the market. The main difference is the

services that they provide to the investors who really need it. The services are discussed in more

detail in the marketing activities. The clients are managed with a friendly corporate culture to

give him more benefited investment ideas and motivate him whenever he needs. The company is

providing as many tips to the clients (pre-market, online and post-market) for more and more

trading ideas and the manager helps each client to concentrate on a few scripts so that he can

manage the profit/loss.

In short, Sharekhan is currently having a good position in the market with the highest no of

transactions and also the highest turnover (buying & selling) in india and a leader in providing

better services to the investors. Sharekhan, india’s leading stock broker is the retail arm of SSKI,

and offers you depository services and trade execution facilities for equities, derivatives and

commodities backed with investment advice tempered by decades of broking experience. A

research and analysis team is constantly working to track performance and trends. That’s why

Sharekhan has the trading products, which are having one of the highest success rates in the

industry. Sharekhan is having 240 share shops in 110 cities; the largest chain of retail share

shops in India is of Sharekhan.

BRAND NAME

The company as a whole in its offline business has named itself as SSKI Securities Private

Limited – Sevaklal Sevantilal Kantilal Ishwarlal Securities Private Limited. The company has

preferred to name themselves under a blanket family name.

But in its online division started since 1997, the company preferred to name itself as

“SHAREKHAN”. The Brand name “SHAREKHAN” itself suggests the business in which the

company is dealing so that the customer could easily identify the product or service category.

MISSION:

To educate and empower the individual investor to make better investment decisions through

quality advice and superior service.

VISION:

To be the best retail brokering Brand in the retail business of stock market.

ACHIEVEMENTS OF SHAREKHAN:

A wired company along with Reliance, Hll, Infosys, etc by ‘Business Today’, January 2004

edition.

It was awarded ‘Top Domestic Brokerage House’ four times by Euro and Asia money.

It was Winner of “Best Financial Website” award.

India’s most preferred brokers within 5 years. “CNBC Awaaz customers Award 2005”.

Sharekhan ltd. Provide different Product as follows

1. Equity and Derivative Trading on BSE and NSE.

2. Depository Services.

3. Online Trading.

4. IPO Services.

5. Commodities Trading on MCX and NSDEX.

6. Portfolio Management Services.

SERVICES PROVIDED BY SHAREKHAN

Online Services

Offline Services

Depository Services

Equity and Derivatives Trading

Fundamental Research

Technical Research

Portfolio Management

Commodities Trading

Dial-n-trade

Share shops

1. Online Services:

Mutual Funds

Commodity Futures

PMS

Technical PMS

Demat Services

Share shops

2. Offline Services:

Trading with the help of Dealer

Trading without credit

By calling to the Share shops

Credit facility (Only in Delivery-based)

T+2 facility

Special website for Offline Clients: www.mysharekhan.com

Physical contract notes

Types of Account

Classic A/c

Speed-trade

Classic A/c:

Features of Classic A/c:

Online trading account for investing in Equities and Derivatives via

sharekhan.com.

Integration of: Online trading + Bank + Demat account.

Instant cash transfer facility against purchase & sale of shares.

Make IPO bookings.

You get Instant order and trade confirmations by e-mail

Streaming Quotes.

Personalized Market Scan with your own customized stock ticker.

Single screen interface for cash and derivatives

Speed-trade:

Features of Speed-trade:

Instant order Execution & Confirmation

Single screen trading terminal

Real-time streaming quotes, tic-by-tic charts

Market summary (most traded scrip, highest value and lots of other relevant statistics)

Hot keys similar to a brokers terminal

Alerts and reminders

Back-up facility to place trades on Direct Phone lines

Single screen interface for cash and derivatives

Dial-n-trade:

Features of Dial-n-trade:

Two dedicated numbers for placing your orders with your cell phone or landline. Toll

free number: 1-800-22-7050. For people with difficulty in accessing the toll-free number,

we also have a Reliance number 30307600 which is charged at Rs. 1.50 per minute for

STD calls.

Automatic funds transfer with phone banking (for Citibank and HDFC bank customers).

Simple and Secure Interactive Voice Response based system for authentication.

No waiting time. Enter your TPIN to be transferred to our telebrokers.

You also get the trusted, professional advice of our teleprocess.

After hours order placement facility between 8.00 am and 9.30 am (timings to be

extended soon.

THE MAIN PURPOSE OF CONDUCTING THE SURVEY FOR Sharekhan

To identify the target consumer for share business.

To get a feel of the Customers perception about Sharekhan services products.

To find an appropriate communication message for attracting the people to Sharekhan

GLOBAL FINANCIAL SERVICES LTD.

OBJECTIVES OF THE STUDY

1) To study the perception of the customers with reference to the share market.

2) To analyze the level of satisfaction of customers transacting business through

Sharekhan.

3) To offer suggestions for increasing the level of satisfaction of the customers.

4) To study the customers satisfaction with reference to Sharekhan.

5) Various services offered by Sharekhan.

SCOPE OF THE STUDY

Globalization of the financial market has led to a manifold increase in investment. New markets

have been opened; new instruments have been developed; and new services have been launched.

Besides, a number of opportunities and challenges have also been thrown open. Online share

trading is new to Equity market in India. Mainly two exchanges are involved in online trading in

India BSE & NSE.

LIMITATIONS OF THE STUDY

The study was conducted in Vadodara city and the findings are applicable only to the city. Most

of the customers were busy and some of them were not in a position to give complete data.

Researcher had to proceed with incomplete data.

EQUITY SHARES

Shares represent ownership rights of their holders. Shareholders are owners of the

company. Shares can of two types:

Equity Shares

Preference Shares

Equity Shares are also known as ordinary shares.

Do not have fixed rate of dividend.

There is no legal obligation to pay dividends to equity shareholders.

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government

and semi-govt bodies or other public bodies as also for shares and debentures issued

by the joint-stock companies. In the stock market, purchases and sales of shares are

affected in conditions of free competition. Government securities are traded outside the

trading ring in the form of over the counter sales or purchase. The bargains that are

struck in the trading ring by the members of the stock exchanges are at the fairest

prices determined by the basic laws of supply and demand.

Definition of a stock exchange:

“Stock exchange means any body or individuals whether incorporated or not,

constituted for the purpose of assisting, regulating or controlling the business of buying,

selling or dealing in securities.” The securities include:

Shares of public company.

Government securities.

Bonds

History of Stock Exchanges:

The only stock exchanges operating in the 19th century were those of Mumbai setup

in 1875 and Ahmadabad set up in 1894. These were organized as voluntary nonprofit-

marking associations of brokers to regulate and protect their interests. Before

the control on securities under the constitution in 1950, it was a state subject and the

Bombay securities contracts (control) act of 1925 used to regulate trading in

securities. Under this act, the Mumbai stock exchange was recognized in 1927 and

Ahmadabad in 1937. During the war boom, a number of stock exchanges were

organized. Soon after it became a central subject, central legislation was proposed

and a committee headed by A.D.Gorwala went into the bill for securities regulation.

On the basis of the committee’s recommendations and public discussion, the

securities contract (regulation) act became law in 1956.

Functions of Stock Exchanges:

Stock exchanges provide liquidity to the listed companies. By giving quotations to

the listed companies, they help trading and raise funds from the market. Over the

hundred and twenty years during which the stock exchanges have existed in this

country and through their medium, the central and state government have raised

crores of rupees by floating public loans. Municipal corporations, trust and local

bodies have obtained from the public their financial requirements, and industry, trade

and commerce- the backbone of the country’s economy-have secured capital of

crores or rupees through the issue of stocks, shares and debentures for financing

their day-to-day activities, organizing new ventures and completing projects of

expansion, diversification and modernization. By obtaining the listing and trading

facilities, public investment is increased and companies were able to raise more

funds. The quoted companies with wide public interest have enjoyed some benefits

and assets valuation has become easier for tax and other purposes.

ONLINE TRADING INDUSTRY – INDIA

With an online trading account, you can buy and sell shares in an instant! Anytime you like and

from anywhere you like. You can choose the online trading account that suits your trading habits

and preference.

In online trading the orders are sent to the exchanges, the confirmation is immediately conveyed

through E-mail and the proceeds or shares are credited (or debited) to the bank and demat

accounts. Globally, trade every seconds trade that goes through in the stock market is an online

trade. We in India have a long way to go but we sure are catching up a good speed.

Companies offer a fast online share dealing service using real time quotes, free up to the

minute advice, information and tips. Trades may be both in NSE & BSE. Some online companies

offer investment in mutual funds and IPO’s online.

The Indian problem:

Some other structural aspects need to be kept in mind while analyzing the e-broking scenario in

India. The breadth of participation in the stock market in India is significantly lower as compared

to western markets with only 12.1 million equity owning households and three million

depository accounts. Brokerage rates in India are significantly lower than US rates, with Indian

brokers charging commissions of 0.5% to 1.25% per trade. For any player, the pricing strategy

for e-broking for the retail segment is as follows: For the cash segment, the brokerage charged

varies from 0.4% to 0.85% based on the volume of trade done per quarter while for the margin

segment; the brokerage charged varies from 0.05% to 0.15% based on the volume of trade done

per quarter. The above charges are inclusive of depository charges and all the other statutory

charges.

VARIOUS STOCK EXCHANGES IN INDIA

Bombay Stock Exchange of India (BSE)

National Stock Exchange of India (NSE)

Indian Commodity Exchange (ICEX)

United Stock Exchange of India (USE)

Multi Commodity Exchange (MCX)

Over the Counter Exchange of India (OTCEI)

Inter-connected Stock Exchange of India (ISE)

Madras Stock Exchange (MSE)

Coimbatore Stock Exchange (CSX)

Ahmedabad Stock Exchange (ASE)

Bhubaneshwar Stock Exchange (BhSE)

Cochin Stock Exchange (CSE)

Hyderabad Stock Exchange (HSE)

Calcutta Stock Exchange (CSE)

Delhi Stock Exchange (DSE)

Bangalore Stock Exchange (BgSE)

Madhya Pradesh Stock Exchange, Indore

Jaipur Stock Exchange (JSE)

Magadh Stock Exchange, Patna

UP Stock Exchange (UPSE)

Vadodara Stock Exchange,Vadodara (VSE)

Guwahati Stock Exchange Ltd

Ludhiana Stock Exchange Association Ltd

Kanara Stock Exchange Ltd

Mangalore Stock Exchange Ltd

Pune Stock Exchange Ltd

Saurashtra Kutch Stock Exchange Ltd

Meerut Stock Exchange Ltd

Intrex Trade Exchange Ltd

United Stock Exchange of India

Mahurat trading

COMPETITORS OF SHAREKHAN LTD:

There are currently close to online brokerages in India with ICICI direct, HDFE securities, Kotak

Street, Share Khan, India Bulls and 5paisa,Motilal oswal being some major competitors of

Sharekhan . However, due to limited volumes, no online brokerage is currently making money

and a shakeout is imminent in the near future. The going to be expected to get tougher with the

advent capital account; convertibility, players such as TD Water house have already entered the

Indian market, while others such as Schwab are expected shortly. On an average, Rs. 40 crores

per day (Rs. 1300 crores per month) is likely to be the threshold breakeven for online brokerages.

The National Stock Exchange of India Limited has genesis in the report of the High

Powered Study Group on Establishment of New Stock Exchanges, which

recommended promotion of a National Stock Exchange by financial institutions (FI’s)

to provide access to investors from all across the country on an equal footing. Based

on the recommendations, NSE was promoted by leading Financial Institutions at the

behest of the Government of India and was incorporated in November 1992 as a

tax-paying company unlike other stock exchanges in the country. On its recognition

as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in April

1993, NSE commenced operations in the Wholesale Debt Market (WDM) segment

in June 1994. The Capital Market (Equities) segment commenced operations in

November 1994 and operations in Derivatives segment commenced in June 2000

NSE's mission is setting the agenda for change in the securities markets in India. The

NSE was set-up with the main objectives of:

Establishing a nation-wide trading facility for equities and debt instruments.

Ensuring equal access to investors all over the country through an appropriate

communication network.

Providing a fair, efficient and transparent securities market to investors using

electronic trading systems.

Enabling shorter settlement cycles and book entry settlements systems, and

Meeting the current international standards of securities markets.

The standards set by NSE in terms of market practices and technology, have

become industry benchmarks and are being emulated by other market participants.

NSE is more than a mere market facilitator. It's that force which is guiding the

industry towards new horizons and greater opportunities.

BSE (Bombay stock exchange)

Bombay stock exchanges limited is the oldest stock exchange in Asia with a rich heritage.

Popularly known as “The native share and shareholders association” in 1875. It is the first stock

exchange in the country to obtain permanent recognition in 1956 from the government of India

under securities contracts (regulation) act, 1956. The exchanges pivotal and pre-eminent role in

the development of the Indian capital market is widely recognized and its index, SENSEX, is

tracked worldwide. Earlier an Association of persons (AOP), the exchanges is now a de-

mutualized and corporative entity incorporated under the provisions of the companies act, 1956,

pursuant to the BSE (Corporation and Demutualization) scheme, 2005.

Notified by the Securities and Exchange Board of India

With demutualization, the trading rights and ownership rights have been de-linked effectively

addressing concerns regarding perceived and real conflicts of interest. The exchange is

professionally managed under the overall direction of the board of directors.

The board comprises eminent professionals, representatives of trading members and the

Managing directors of the exchange. The board is inclusive and is designed to before from the

participation of market intermediaries.

In terms of organization structure, the board formulates larger policy issues and exercises overall

control. The committees constituted by the board are broad based. The day to day operations of

the exchange are managed by the managing director and a management team of professionals.

The exchange has a nationwide reach with a presence in 417 cities and towns of India. The

systems and processes of the exchange are designed to safeguard market integrity and enhance

transparency in operations. During the year 2004-05, the trading volumes on the exchange

showed robust growth.

The exchange provides an efficient and transparent market for trading in equity, debt instruments

and derivatives. The BSE’s Online Trading System (BOLT) is a proprietary system of the

clearing and settlement functions of the exchange are ISO 9001:2000 certified.

SEBI (Securities and Exchange Board of India)

In 1998, the SEBI was established by the Government of India through an executive resolution,

and was subsequently upgraded as a fully autonomous body (a statutory board) in the year 1992

with the passing of the SEBI act on 30th Jan 1992. In place of Government control statutory and

autonomous regulatory boards with defined responsibilities, to cover both development and

regulation of the market, and independent powers have been set up. Paradoxically this is a

positive outcome of the securities scam of 1990-91.

The basic objectives of the board were identified as:

To promote the interests of investors in securities.

To promote the development of securities market.

To regulate the securities market and

For matters connected there with or incidental there zto.

Since its inception SEBI has been working targeting the securities and is attending to the

fulfillment of its objectives with commendable zeal and dexterity. The improvements in the

securities markets like capitalizations requirements, margining, establishments of clearing

corporation etc. reduced the risk of credit and also reduced the market.

SEBI has introduced the comprehensive regulatory measures prescribed norms, the eligibility

criteria, the code of obligations and the code of conduct for different intermediaries like, bankers

to issue, merchant bankers, brokers and sub-brokers, registrars, portfolio managers, credit rating

agencies, underwriters and others. It has framed by-laws, risk identification and risk management

systems for clearing houses of stock exchanges, surveillance system etc. which has made dealing

in securities both safe And transparent to the end investors.

Another significant event is the approval of trading in stock indices (like S&P CNX Nifty

and Sensex) in 2000. A market index is a convenient and effective product because of the

following reasons:

It acts as a barometer for market behavior.

It is used to benchmark portfolio performance.

It is used in derivative instrument like index futures and index options.

It can be used for passive fund management as in case if index funds.

Two board approaches of SEBI is to integrate the securities market at the national level, and

also to diversify the trading products, so that there is an increase in number of traders including

banks, financial institutions, insurance companies, mutual funds, primary dealers etc. to transact

through the exchanges. In this context the introduction of derivatives trading through Indian

stock exchanges permitted by SEBI in 2000 AD is a real landmark.

SEBI appointed the L.C. Gupta Committee in 1998 to recommend the regulatory frameworks

for derivatives trading and suggest by-laws for regulation and control of trading and settlement

of derivatives contracts. The board of SEBI in its meeting held on May 11, 1198 accepted the

recommendations of the committee and approved the phased introduction of derivatives trading

in India beginning with stock index futures. The board also approved the “Suggestive by-laws”

as recommended by the Dr. L.C. Gupta Committee for regulation and control of trading and

settlement of derivatives contracts.

SEBI then appointed the J. R. Verma Committee to recommend Risk Containment Measures

(RCM) in the Indian stock index futures market. The report was submitted in November 1998.

However the Securities Contracts (Regulation) act, 1956 (SCRA) required amendment to include

“derivatives” in the definitions of securities to enable SEBI to introduce trading in derivatives.

The necessary amendment was then carried out by the Government in 1999. The Securities law

(Amendment) bill, 1999 was introduced. In December 1999 the new framework was approved.

Derivatives have been accorded the status of ‘Securities’. The ban imposed on trading in

derivatives in 1969 under a notification issued by the central government was revoked.

Thereafter SEBI formulated the necessary regulations and intimated the stock exchanges in the

year 2000. The derivatives trading started in India at NSE in 2000 and BSE started trading in the

year 2001.

RESEARCH METHODOLOGY:

Research design - Descriptive research

Statistical tools - Percentage method

ANOVA (F – test)

- Chi square (x2)

Research instrument - Questionnaire

Questionnaire - Open ended and close ended

Contact method - Survey

- Personal interview

- Online interview

Method of data Collection - Primary data and Secondary data

Sampling method - Non-probability sampling

Sampling type - Area sampling

Sampling unit - Consumers

Sampling size - 50

Research Design

There are three types of research design. They are

Descriptive

Exploratory

Explanatory

In this research the research design adopted is Descriptive research design.

Descriptive Research Design

It is designed to describe something, such as demographic characteristics of consumers who use

the products. It deals with determining frequency with something occurs or how two variables

vary together. This study is also guided by an initial

Hypothesis.

Importance of Descriptive Study

During the analysis of characteristics of certain groups, for e.g. users of a product with

different age, sex, education etc.

To forecast the future trends, e.g. sales of a company’s product in each of next five years.

To study whether certain variables are associated, e.g. income and usage of a product.

Questionnaire Design

Designing and implementing the questionnaire is one of the most interesting and challenging

tasks of conducting research. Questionnaire designing also becomes important and necessary

when he/she observes that unless the data discussion or otherwise is noted down, is basic form

will be distorted. The questionnaire is the backbone for obtaining data during a personal

interview, telephone survey, and mail survey.

Meaning of Questionnaire

A questionnaire is a form prepared and distributed to secure response to certain question. The

term questionnaire refers to a self administration process here by the respondent himself/herself

reads the questionnaire and records his/her answer assistance of an interviewer.

Purpose of questionnaire is two fold

To collect information from the respondent who are scattered in a vast area.

To achieve success in collecting reliable and dependable data.

Determining Type of Question

After specifying the required data, the researcher must decide the type of question required to be

asked from the respondents to collect this data. He/she must understand various existing types of

question and decide which of these would suit the most of his/her project situation. There are

different types of questions they are as follows:

Direct question – Direct question are just what their name indicates e.g. Have you ever

purchased brand?

Indirect question – Indirect refers to those whose responses are used to indicate or suggest date

about respondents other than the actual facts given in the answer. For e.g. why you think most

other people buy prefer SHAREKHAN ?

Open ended question – Sometimes these question are called free answer questions the respondent

answer in his/her words, for e.g. and open ended question on a study on “Orange squashes” can

be asked as what suggestion do you make for improving orange squashes? In this case no answer

choice is given to the respondent and he/she may give any answer he/she thinks.

Close ended question – Such guests are also called fixed alternative questions. The alternative

questionnaire may take the form of dichotomous question multiple choice question checklist and

rating scales, such as ordinal scale nominal scale etc.

Question method of data collection is quite popular and consists of question printed or typed in a

form or set of forms. Care was taken in the main aspect as general form. Question sequence,

question formulation and wording, the study was associated with both the question i.e., closed

ended and open ended questions. Free responses were invited from the respondents.

Types of Questionnaire

The study conducted by using structural and undisguised questionnaire. It comprises of both

open and closed ended questions. Questions are rather framed for the customer attitude including

the multiple choice and dichotomous questions.

The following are the contact method generally user for survey.

1. Mail survey

2. Telephone interview

3. Personal interview

Method of Data Collection

The task of collecting data being after a research problem has been defined and plan is chalked

and plan is chalked out. This study pertains to collect data from primary sources primary data

and from secondary sources secondary data.

Primary data

Primary data are that information which is collected, fresh and fir the first time thus happens to

be original in character primary data can be collected in marketing by three basic methods, viz.,

survey, observation and experiments.

Secondary data

On the other hand are those, which have already been passed through the statistical process.

The secondary data are that information which is collected from internal sources as well

as external sources, Wiz’s from the company own the records and documents.

Secondary data was collected from the registers, manuals, information bulletins

maintained by the personnel department and other records, information collected in this manner

was immediately complied processed manually and a statistical structure was given to the data to

help interpretation of the statistical data.

Sampling Procedures

Sampling can be carried out fewer than two important methods, in order to obtain a respective of

the sample they are classified as:

1. Probability sampling

2. Non-probability sampling

Sampling Size

50 consumers are taken as samples.

Sampling Procedures

Selected for this study in area sampling /cluster sampling.

DATA ANALYSIS & INTERPRETATION

AGE :-

20-30 18

30-40 7

40-50 20

ABOVE 50 5

20 - 30 30 - 40 40 - 50 ABOVE 500

5

10

15

20

25

AGE

AGE

INTERPRETATION :- From the above study the result is 18 respondance between 20 – 30 age

, 7 respondance between 30 – 40 age , 20 respondance between 40 – 50 age , and only 5

respondance Above 50 age are the interested in Equity trading in SHAREKHAN . majority

40 – 50 age people are came.

GENDER :-

MALE 36

FEMALE 14

MALE FEMALE0

5

10

15

20

25

30

35

40

GENDER

GENDER

INTERPRETATION :- From the above study we can clarify that out of 50 , 36 male

respondance and 14 female respondance are doing trading in SHAREKHAN. So we can clarify

that male are more interested compare to female in Equity trading in sharekhan .

OCCUPATION :-

STUDENT 10

PUBLIC SECTOR JOB 8

PVT. SECTOR JOB 9

PROFESSIONAL 7

BUSINESS 12

OTHERS 4

STUDEN

T

PUBLIC SE

CTOR JO

B

PVT. SE

C. JOB

PROFESS

IONAL

BUSINES

S

OTHER

S02468

101214

OCCUPATION

OCCUPATION

INTERPRETATION :- From the above study we can see that out of 50 respondance , 10

respondance are students , 8 respondance have public sector job , 9 respondance have pvt. Sector

job , 7 respondance are professionals , 12 respondance are Businessman ,and 4 are related to the

Other work. We can justify that business people are mire interested in equity trading with

SHAREKHAN .

1. ARE YOU AWARE OF ONLINE TRADING ?

YES 47

NO 3

YES NO05

101520253035404550

AWARE

AWARE

INTERPRETATION :- we can see that out of 50 respondance , 47 respondance

are aware and only 3 respondance are not aware about the online trading.

from the above mention graph we can clearly identify that most of the people are

aware about the online trading.

2. WHAT IS YOUR OPINION ABOUT SHARES ?

It offers an investment facility 14

It make earn quick profit / gain 12

It is a part of an investment 10

It offers easy liquidity 14

OFFERS AN IN-VESTMENT OPP.

EARN QUICK PROFIT / GAIN

PART OF AN INVESTMENT

OFFER EASY LIQUIDITY

0

2

4

6

8

10

12

14

16

OPINION

OPINION

INTERPRETATION :- out of 50 respondance , 14 are belives that shares offer

an investment policy , 12 people are believes that shares are earn quick profit /

gain , 10 are believe that it is a part of an investment , 14 people are believes that

shares are useful for easy liquidity.

3. HOW DID YOU COME TO KNOW ABOUT SHAREKHAN ONLINE

TRADING SHARES ?

Share brocker 12

Friends 5

Bankers 24

Online adv. 9

SHARE BROKER BANKERS FRIENDS ONLINE ADV.0

5

10

15

20

25

30

REFRENCE

REFRENCE

INTERPRETATION :- Out of 50 respondance , 12 people got information

about sharekhan from share brockers , 5 people got information about sharekhan

from Bankers ,24 people got information about sharekhan from Friends , 9

people got information about sharekhan from online advertisement . so we can

justify that majority people have got info. From friends and relatives.

4. WHAT IS YOUR OBJECTIVE BEHIND INVESTING IN SHARES ?

Tax saving 10

Earn high dividends 17

Easy liquidity 8

Capital appreciation in the long run 15

TAX SA

VING

EARN HIGH DIVIDEN

D

EASY

LIQUIDITY

CAPITAL A

PPRECIATIO

N02468

1012141618

OBJECTIVE

OBJECTIVE

INTERPRETATION :- Out of 50 respondance , 10 are thinks that investing in

share is Tax Saving , 17 are thinks that investing in share is earn high dividend ,

8 are thinks that investing in share is easy liquidity , 15 are thinks that investing

in share is capital appreciation for long term . Most of the people are investing

only for eran high profit / gain .

5. HOW FREQUENTLY YOU INVEST IN SHARES ?

Monthly 22

Every 3 months 8

Every 6 months 9

Others 11

MONTHLY EVERY 3 MONTH

EVERY 6 MONTH

OTHERS0

5

10

15

20

25

FREQUENCY

FREQUENCY

INTERPRETATION :- Out of 50 respondance , 22 people are invest in shrares

Monthly, 8 people are invest in shrares Every 3 month , 9 people are invest in

shrares Every 6 month , 11 people are invest in shrares others.

6. HOW MUCH RISK CAN YOU TAKE AT A TIME ?

Whole money 5

Half money 7

Depends on market 11

On particular brand only 10

Can’t say 17

WHOLE

MONEY

HALF MONEY

DEPEN

DS ON M

ARKET

ON PARTICULA

R BRAND

CAN'T SA

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RISK TAKING

RISK TAKING

INTERPRETATION :- Out of the 50 people , 5 people are take risk on whole

money , 7 people are take risk on Half money , 11 people are take risk on the

depends on market , 10 people are take risk on a particular brand only , 17 people

are take risk for them Can’t say.

7. Have you ever felt dissatisfied with any of the services of our company Sharekhan

?

Slow operation 15

Delayed correspondence 17

Inaccessibility to the service centre 7

Fund transfer facility 11

SLOW OPER-ATION

DELAYED OPERATION

INACCESSIBLE FUND TRANSFER FACILITY

0

2

4

6

8

10

12

14

16

18

DISSATISFACTION

DISSATISFACTION

INTERPRETATION :- out of the 50 respondance 15 people are dissatisfy with

services of sharekhan is Slow operation , 17 people are dissatisfy with services of

sharekhan is Delayed operation , 7 people are dissatisfy with services of

sharekhan is inaccessibility to the service centre, 11 people are dissatisfy with

services of sharekhan is Fund transfer facility .

8. Are you satisfied by the brokerage charges of transactions when compared to other competitors in the market?

Highly satisfied 7Satisfied 12Moderate 9Dissatisfy 7Highly dissatisfy 15

HIGHLY SA

TISFIE

D

SATIS

FIED

MODERATE

DISSATIS

FIED

HIGHLY DISS

ATISFIE

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10121416

BROCKRAGE

BROCKRAGE

INTERPRETATION :- Out of 50 respondance , 7 are Highly satisfied with

Brockrage of Sharekhan , 12 are satisfied with Brockrage of Sharekhan , 9 are

remain Moderate with Brockrage of Sharekhan , 7 are Dissatisfied with Brockrage

of Sharekhan , 15 are Highly Dissatisfied with Brockrage of Sharekhan .

9. Are you satisfied by the options BTST/DELIVERY (buy today sell tomorrow) provided by the company ?

Yes 40No 10

YES NO05

1015202530354045

SATISFACTION

SATISFACTION

INTERPRETATION :- Out of 50 respondance , 40 people are satisfied by the options BTST/DELIVERY (buy today sell tomorrow) , 10 Dissatisfied by the options BTST/DELIVERY (buy today sell tomorrow) .

10. Are you aware of the absence of AMC (Annual maintenance charges) with reference to Sharekhan ?

Yes 50No 0

YES NO0

10

20

30

40

50

60

AMC

AMC

INTERPRETATION :- Out of 50 respondance all 50 are aware about the AMC .

11. Are you aware of TRADE TIGER software, which is being used for the online transactions ?

Yes 47No 3

YES NO05

101520253035404550

TRADE TIGER

TRADE TIGER

INTERPRETATION :- From the 50 respondance 47 are aware about the

TRADE TIGER , only 3 are not aware .

12. Are you satisfied by the overall services provided by Sharekhan ?

High satisfied 7Satisfied 7Moderate 14Dissatisfied 13Highly dissatified 9

HIGHLY SA

TISFIE

D

SATIS

FIED

MODERATE

DISSATIS

FIED

HIGHLY DISS

ATISFIE

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10121416

SERVICES

SERVICES

INTERPRETATION :- services From the 50 respondance , 7 are Highly

satisfied by the overall services provided by Sharekhan , 7 are Satisfied by the

overall services provided by Sharekhan , 14 are Moderate by the overall services

provided by Sharekhan , 13 are Dissatisfied by the overall provided by

Sharekhan , 9 Highly dissatisfied by the overall services provided by Sharekhan .

FINDINGS

In the prevailing competitive environment existing in the share industry, the market

potential and promotional strategy is changing from time to time. So there is a need to analyze

the market efficiency and promotional strategy prevailing in the market

For the development of SHAREKHAN .

It is found from the study customer awareness toward SHAREKHAN in different aspects are as

follows:

1. AGE wise highest people comes between the age of 40 – 50 i.e. 20 .

Second highest 20 – 30 i.e. 18.

2. As SHAREKHAN deals with online shares, 47 of the customers are aware

of the online shares and 3 of the respondents are not aware of online

shares.

3. out of 50 respondance , 14 are belives that shares offer an investment

policy , 12 people are believes that shares are earn quick profit / gain , 10

are believe that it is a part of an investment , 14 people are believes that

shares are useful for easy liquidity.

4. Maximum no. of customers got knowledge about SHAREKHAN through

Friends that is 24 , next to that they come to know through the Share

Brokers that is 12 and rest of the customers through Online adv. and

bankers.

5. Majority of the customers main objective is to invest in shares is earn high

returns that is 17 , easy liquidity around 8 , 10 of the respondents invest

because of the tax-saving rest to 15 capital appreciation in long run. So

over all result is people invest shares only for earning high dividends and

Capital appreciation for long term .

6. Around 8 of the customers invest shares in the time gap within 3 months.

22 of the customers invest Monthly . it is the major in numbers .

7. When we talk about risk taking , 11 people are take risk on the depends on

market , 10 people are take risk on a particular brand only , 17 people are

take risk for them Can’t say.

8. 15 of the customers feels slow operations, inaccessibility to the service

centre and fund transfer facility and 7 very few customers are dissatisfied

for their delayed correspondence.

9. The brokerage charges are highly Dissatisfied by 15 of the customers, 7

says dissatisfied, 9 are moderate and 12 are satisfied. Only 7 of the

customers say Highly satisfied so almost 70% of them are Highly

Dissatisfied with the brokerage charge.

10. 40 of the customers are satisfied with the BTST provided by the

company; only few customers that are 10 are not satisfied and said no.

11. AMC’s absence in the company is aware to all 50 of the customers and

not aware that is 0 .

12. Company’s TRADE TIGER software used for online transaction is aware

to 47 of the customers and only few, 3 are not aware.

SUGGESTIONS

From the analysis of the survey and personal observation of the customer towards the

awareness of the share and the share company SHAREKHAN . Lots of experience gained from

the survey. This will help the company to survive in the market and also improvise their market

potential in the current competitive environment. With this the company should take immediate

steps to improve the nature of the business.

From the survey : -

1) Try to encourage people wo comes between the age group of 30 – 40. They are very less

in number.

2) Most of the customers got information about the company only through the Friends . The

company should take necessary steps to concentrate on the advertisements. Through they

are advertising online, it is necessary to advertise in TV, radio, presses; only when they

give these kinds of advertisements they can get lots of customers. Also they have to go

for boarding, which can be viewed by everyone passing by.

3) It was found that maximum no of customer is investing in shares after a time gap of 3

months. The company should explain the benefits of intraday (buy today and sell today)

operations certain customers invest in shares with a long term on capital apperceptions.

The benefits of short term trading can be explained to the customers so that they may be

persuaded to go in for the same.

4) There is a unfavorable feedback from the customers about brokerage charges as per

transactions. . The company should take necessary steps to concentrate on the Brockrage

charges according to competitiors .

5) Many of the customers are not aware of my broker software. This usefulness should be

explained to them.

6) Customers with money to invest may be living in isolated areas with no proper telephone

or computer facility, the company may think of deputing relationship managers to help

the customers through proper guidance and by passing on relevant information.

7) More number of customers are dissatisfied with slow operation and delay operation of

transaction , so it is advisable to take some steps for that .

CONCLUSION

Share trading as a whole is now considered as a specific sources of investment. With the

advent of new online based trading customers are very much satisfied. Share trading industry has

reviewed up its standards once again investment centers.

It can be explicitly noted from the project that the awareness level are high with the

present youngsters and the middle-aged group which can be observed as a positive sign for the

growth of the industry. The effectiveness of the other supporting instrument

like client relationship can be further improved so that the impact will be high.

It doesn’t end at just opening the demat account but the actual implementation is

considered with the customer related services. The customer should be updated on recent trends

market news and the value of the investment that increases their satisfaction and awareness and

trust on the company.

BIBILIOGRAPHY

www.sharekhan.com www.economictimes.com www.moneycontrol.com www.bseindia.com www.nseindia.com www.sebi.gov.in www.investors.com

www.investopedia.com

Previous project reports

News Papers

Sharekhan’s brochurs

Sharekhan’s value Guide

QUESTIONNAIRE

Name: Age: a) 20 – 30 b) 30 – 40 c) 40 – 50 d) above 50

. Sex: a) Male b) Female

Occupation: a) student b) Pubic sector c) Professional d) pvt. Sector employee e) Investor in stock market

1. Are you aware of online trading? a) Yes b) No

2. What is your opinion about shares? a) Shares offer an investment opportunity b) Shares make earn quick profit/ gain c) Share is a part of an investment d) Shares offer easy liquidity

3. How did you come to know about Sharekhan online trading share? a) Share broker b) Bankers c) Friends d) Online Advertisement

4. What is your objective behind investing in shares? a) Tax saving b) Earn high dividends c) Easy liquidity d) Capital appreciation in the long run

5. How frequently you invest in shares? a) Monthly b) Every 3 months c) Every 6 months d) Others

6. How much risk can you take at a time? a) your whole money b) Half of money c) Depends on market d) on particular brand only e) can’t say

7. Have you ever felt dissatisfied with any of the services of our company Sharekhan ?

a) Slow operation b) Delayed correspondence

c) Inaccessibility to the service centre d) Fund transfer facility

8. Are you satisfied by the brokerage charges of transactions when compared to other competitors in the market? a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied e) Highly dissatisfied 9. Are you satisfied by the options BTST/DELIVERY (buy today sell tomorrow) provided by the company? a) Yes b) No

10. Are you aware of the absence of AMC (Annual maintenance charges) with reference to Sharekhan ?

a) Yes b) No

11. Are you aware of TRADE TIGER software, which is being used for the online transactions? a) Yes b) No

12. Are you satisfied by the overall services provided by Sharekhan ? a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied e) Highly dissatisfied

For more query and help contact

On this number 7878216506

E-mail ID :- patelkalpan@rocketmail.com

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