Hammock and Palms Blogger Outreach

Campaign Summary

October 2014 - December 2014

Our Task

To promote Hammock & Palms through the online blogger marketing channel. Our primary goal was to generate prospective customer brand awareness, drive online reviews & fashion style features (emphasize “Old Fashioned” style), while leveraging the brand equity of the select set of bloggers we sought to partner with.

Specifics

● Introduce Hammock and Palms to newaudiences - fans of pre-selected fashionbloggers (Tier 2 due to pre-set budget)

● Collect “real” and unmitigated productfeedback

● Establish a database of bloggers who will begood targets for future product reviews (newreleases) and promotion seeding

● Capture content for H&P social and web

Blogger Stats Overview Secured Editorial ● Total blog partnerships secured* - 12

Blogger Engagement ● Blog page comments - 232● Blogger Facebook engagements - 108● Blogger Twitter engagements - 29● Blogger Instagram engagements - 3,039● Blogger Pinterest engagements - 3

Total Blogger Outreach Social Engagements = 3,411

Estimated Total Online Impressions = 350,000+ (post impressions** & social impressions)

Notes: *Impressions are based on a formula where we divide allparticipating blogs’ estimated monthly site visitors by 30

Link: http://www.fashiontruffles.com/search?q=hammock+and+palms

Post date: November 19, 2014 Facebook: # of posts: 1 # of likes: 3 Twitter: # of tweets: 1 # of favorites: 3 # of replies: 2 Instagram: # of posts: 1 # of likes 38 # of comments: 2

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Excerpt from blog post: “I'm also sporting my new Hammock and Palms sunglasses - so unique and made of 100% natural bamboo. Pretty cool, huh?”

Link: http://www.blondebedhead.com/2014/10/red-plaid.html

Post date: November 19, 2014 On-site # of comments: 6 Twitter: # of tweets: 2 Instagram: # of posts: 2 # of likes: 79 # of comments: 4

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Link: http://www.belledecouture.com/2014/10/indian-summer.html

Post date: October 15, 2014

On-site # of comments: 1

Facebook: # of posts: 1 # of likes 19 # of comments: 1

Twitter: # of tweets: 2 # of retweets: 1 # of favorites: 3

Instagram: # of posts: 1 # of likes: 129 # of comments: 7

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Excerpt from blog post:

“I'm also really loving these new cat-eye sunnies c/o Hammock and Palms. They are made from 100% bamboo y'all ... isn't that the coolest? They are super light weight and offer perfect protection with polarized lenses. Their polarized lenses offer 7 layers of protection. You can read all about these awesome sunnies HERE! “

Post date: October 29, 2014 On-site # of comments: 3

Link: http://www.belledecouture.com/2014/10/activewear-by-boden-bodenonthego.html

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Excerpt from blog post: “I'm also featuring another brand I love: Hammock and Palms. You might recognize the name from a post I did a couple weeks ago on the beach, check it out HERE. They're a sunglasses brand based in Miami, FL that specializes in sunglasses that are made from 100% bamboo. They also have polarized lenses that offer 7 layers of protection. You can read all about this unique brand HERE. “

Post date: October 20, 2014 On-site # of comments: 188 Facebook: # of posts: 3 # of likes: 24 # of comments: 1 # of shares: 1 Twitter: # of tweets: 4 # of retweets: 4 # of favorites: 5 Instagram: # of posts: 2 # of likes: 184 # of comments: 35 Pinterest: # of pins: 3 # of likes: 1

Link: http://redtagchiclosangeles.com/2014/10/20/hammock-and-palms/l

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Excerpt from blog post: “So I can’t be any happier to unveil another exciting collaboration with HAMMOCK AND PALMS – a very eco-friendly sunglasses brand made from 100% natural bamboo (so natural and light that it actually floats!)...It was indeed love at first sight seeing these two beauties online - the Calypso Crush cat eyes and the two-toned Banana Daiquiri (both from their fabulous “Island Drifters” Collection) which turned to true love as I’ve been using both sunnies non-stop since they arrived at my doorstep a few weeks ago. Plus every pair comes in a fascinating bamboo-shaped hard case and soft pouch! ♥”

Post date: November 14, 2014 On-site # of comments: 12 Facebook: # of posts: 2 # of likes: 14 Twitter: # of tweets: 2 # of retweets: 2 # of favorites: 2 # of replies: 1 Instagram: # of posts: 2 # of likes: 1198 # of comments: 20 Pinterest: # of pins: 1 # of repins: 1 # of likes: 1

Link: http://tobebright.com/de-nada/

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Post date: October 13, 2014 On-site # of comments: 6 Twitter: # of tweets: 1 # of retweets: 1 # of favorites: 2 Instagram: # of posts: 1 # of likes: 98 # of comments: 9

Link: http://www.refinedcoutureblog.com/2014/10/in-orchards.html

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Excerpt from blog post: “What really drew me to the brand it's 100% bamboo design that floats on water! Too cool. Now I'll never have to worry about losing my sunnies to the pool or the ocean...unless of course the waves sweep it away. I'm actually super picky about sunglasses that I love because they need to be comfortable yet functional. I'm happy to say that these sunnies are literally light as a feather! No discomfort whatsoever yet still super great quality. “

Post date: October 22, 2014 On-site # of comments: 1

Link: http://www.iamstyle-ish.com/2014/10/currently-on-my-desk.html

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Excerpt from blog post: “They are made of bamboo and SO lightweight. They even float so perfect if you are going to be by the water! Of course I'm not by the water too often but I love the wood looking frames and how great they look with all my outfits. We have these crazy bright days when the sky is super clear and so driving I always need a pair of sunnies with me. I love that these can go into my bag without adding weight or bulk. They come with a cute bamboo case that's cute for display but not for carrying around. Luckily they also come with a soft pouch so you can pop in your purse without worrying about them getting scratched.”

Post date: October 21, 2014 On-site # of comments: 1 Facebook: # of posts: 1 # of likes: 6 Twitter: # of tweets: 1 # of retweets: 1 # of favorites: 2

Link: http://crystalinmarie.com/hammock-and-palms-island-drifter-sunglasses/

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Excerpt from blog post: “I’m so excited to introduce you to a new-to-us sunglass brand, Hammock & Palms. When the team at H & P reached out, I knew the brand would be a great fit with Mike’s style. Not only does Hammock & Palms provide comfortable and lightweight sunglasses, The Drifter Island Old Fashioned pair are 100% bamboo, polarized, and they float (so cool!). I happen to really love the natural brown color and texture. Mike says these are the most comfortable and lightweight pair of sunglasses he’s ever tried on!”

Post date: October 28, 2014 On-site # of comments: 14 Facebook: # of posts: 1 Twitter: # of tweets: 1 Instagram: # of posts: 1 # of likes: 102 # of comments: 6

Link: http://www.goodbadandfab.com/2014/10/dswstyle-dswshoeenvy-fall-outfit-style.html Photo from blog post:

Post date: October, 2014 Instagram: # of posts: 2 # of likes: 177 # of comments: 8

Links: http://instagram.com/p/tyMoNUtw9P/?modal=true

http://instagram.com/p/tyUNtfNw8z/?modal=true

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Post date: October 9, 2014 Instagram: # of posts: 1 # of likes: 938 # of comments: 5

Links: https://instagram.com/p/t57g9WK39i/ Photo from Instagram post:

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Post date: October 9, 2014 Facebook: # of posts: 1 # of likes: 38 # of comments: 1

Links: https://www.facebook.com/221566097874085/photos/pb.221566097874085.-2207520000.1418675597./860422380655117/?type=3&theater

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