Pirate’s Booty#MacAndCheesyJoke Contest

Blogger Outreach Campaign Summary

June 2014

OUR TASK

To promote online Pirate’s Booty #MacAndCheesyJoke integrated social campaign, and to propel brand awareness during the launch of the Pirate’s Booty Mac n’ Cheese line.

SPECIFICS

• Recruit top-tier mommy bloggers to trial the product and share their (or a family member’s) experience on their blog and social pages; also, stage giveaways featuring Pirate’s Booty-themed treasure chests

• Promote the overarching campaign particulars

BLOGGER STATS

Secured Editorial• Total blog links secured – 24• Total blog giveaways held - 21

On-Page Engagement• Blog giveaway entries – 90,519• Blog page comments – 913• Blog post Facebook actions - 486• Blog post Tweets – 2,106• Blog post Pinterest pins – 163• Blog post Google+ Plus-Ones – 214• Blogger Facebook page engagements – 698• Blogger Twitter page engagements – 241• Blogger Pinterest page engagements – 127• Blogger Google+ page engagements – 118

Total Blogger Outreach Social Engagements* = 5,066

Estimated Total Online Blogger Outreach Campaign Impressions = 900,000

*This data was pulled directly from the collective set of 24 campaign-specific blog posts.

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Link: http://www.vivaveltoro.com/2014/06/pirates-booty.html

Post date: 6/10/2014

On-site:# of entries: 18,214# of comments: 74# of Facebook likes: 28# of Twitter shares: 373# of Google+ shares: 10

Facebook: # of posts: 2# of likes: 17

Twitter:# of tweets: 4

Pinterest:# of pins: 1

Google+:# of posts: 1

Excerpt from blog post:

“To celebrate Pirate’s Booty Mac & Cheese launch, we’ve got a “Cheesiest Joke in America” Contest! If you or your kids have a cheesy joke, you can enter it to win a fantastic Grand Prize!”

Sample comment:

Photos from blog post:

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Link: http://conservamome.com/pirate-booty-treasure-chest-giveaway-value-50-ends-77/

Post date: 6/19/2014

On-site:# of entries: 9,206# of comments: 11

Photos from blog post:

Sample comment:

Excerpt from blog post:

“This delicious treat has become a favorite in our home. The fact it’s made with organic pasta, real cheese and no artificial colors makes me feel good about giving my kids this delicious & fun treat.”

Facebook:# of posts: 1# of likes: 21# of comments: 11 # of shares: 23

Twitter:# of tweets: 20

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Link: http://www.housewifeonamission.com/2014/06/pirates-booty-now-makes-yummy-mac.html

Post date: 6/11/2014

On-site:# of entries: 6,835# of comments: 45# of Google+ shares: 1

Facebook:# of posts: 10# of likes: 158# of comments: 39# of shares: 2

Twitter:# of tweets: 15# of retweets: 1

Pinterest: # of pins: 1

Instagram: # of posts: 1# of likes: 15 # of comments: 4

Photos from blog post:

Excerpt from blog post:

“My 2 kids love love love macaroni & cheese! They would eat it everyday if I would let them! When we heard Pirate's Booty now makes mac & cheese we were excited because we already love their awesome organic snacks and really love supporting this organic company.”

Sample comment:

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Link: http://www.gameonmom.com/2014/06/pirates-booty-mac-cheese-now-win/

Post date: 6/11/2014

On-site: # of entries: 4,848# of comments: 64# of Facebook likes: 5# of Facebook shares: 5# of Twitter shares: 305# of Pinterest pins: 1# of Google+ shares: 1

Facebook:# of posts: 4# of likes: 42# of comments: 12 # of shares: 1

Twitter:# of tweets: 1

Pinterest:# of pins: 1

Google+:# of posts: 1

Excerpt from blog post:

“You can see in their faces that they both approve, and so does Mom–because of the ingredients and the great taste. (If you know me at all, you know I sampled this for myself. Have I mentioned how much I love mac and cheese?) We all thought it was delicious, and it’s so nice to have a macaroni and cheese option that doesn’t scare me. Yep; this one is a winner.”

Photos from blog post:

Sample comment:

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Link: http://www.mommysbusy.com/pirates-booty-giveaway/

Post date: 6/30/2014

On site: # of entries: 4,497# of comments: 147# of Facebook likes: 23# of Twitter shares: 105# of Pinterest pins: 1# of Google+ shares: 3

Facebook: # of posts: 2# of likes: 2# of shares: 1

Twitter:# of tweets: 12

Pinterest:# of pins: 1

Google+:# of posts: 1

Excerpt from blog post:

“Take a peek in our pantry just about any day and you’re sure to notice two things. We’re stocked to the gills with bags of Pirate’s Booty and boxes of Mac & Cheese…. Apparently someone over at Pirate Brands must’ve broken into our house one night and taken a full inventory because they’ve just announced a brand-new line of Pirate’s Booty Mac & Cheese!”

Photos from post:

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Link: http://www.babylovingmama.com/2014/06/pirates-booty-mac-cheese-cheesiest-joke-america-contest-giveaway.html

Post date: 6/10/2014

On-site: # of entries: 1,188# of comments: 94# of Facebook likes: 65# of Twitter shares: 134 # of Google+ shares: 3

Facebook:# of posts: 1# of likes: 12# of comments: 7

Twitter:# of tweets: 1

Excerpt from blog post:

“ You can submit a joke in writing, but to be eligible for the grand prize trip you must submit a video entry. I think this would be a fun thing to do with my kids, but all of their jokes fail to have a punch line….Hopefully you and your family can come up with something funnier or “cheesier” than mine!

Photos from blog post:

Sample comment:

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Link: http://missfrugalmommy.com/pirates-booty-mac-cheese-review-giveaway/

Post date: 6/11/2014

On-site: # of entries: 11,467# of comments: 41

Twitter: # of tweets: 1

Pinterest: # of pins: 1

Excerpt from blog post:

“This isn’t just any mac & cheese though, it’s made with organic wheat pasta, real cheese AND there are NO artificial colors, flavors or preservatives. Could this be any more perfect? Not only is it organic and healthy for my children, but it is also amazingly delicious!”

Photos from blog post:

Sample comment:

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Link: http://www.nyaproductreviewer.com/2014/06/pirates-booty-launches-something.html

Post date: 6/15/2014

On-site:# of entries: 2,294# of comments: 118# of Facebook likes: 11# of Pinterest pins: 4# of Google+ shares: 9

Facebook:# of posts: 1# of likes: 14# of comments: 23

Twitter:# of tweets: 2# of favorites: 1

Photos from blog post:

Sample comment:

Excerpt from blog post:

“I've been a fan of Pirate's Booty snacks since I discovered them at Whole Foods several years ago. I really love the flavor of their aged white cheddar cheese puffs and I'm super psyched that they launched their own line of Mac & Cheese. Yummy with a capitol Y!”

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Link: http://bayareamommy.net/2014/06/pirates-booty-cheesiest-joke/

Post date: 6/11/2014

On-site:# of entries: 4,989# of comments: 18# of Facebook shares: 2# of Twitter shares: 156

Excerpt from blog post:

“Pirate’s Booty has launched their newest treasure – Pirate’s Booty Mac And Cheese! Made with organic wheat pasta, real cheese and no artificial colors, flavors or preservatives – it’s a meal your crew members arrrgh sure to love.”

Photos from blog post:

Sample comment:

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Link: http://gatormommyreviews.com/2014/06/pirates-booty-mac-cheese-prize-package-giveaway.html

Post date: 6/12/2014

On-site:# of entries: 1,024

Facebook:# of posts: 3# of likes: 5# of comments: 2

Twitter:# of tweets: 2

Excerpt from blog post:

“Pirate’s Booty has just released their newest product, Pirate’s Booty Mac & Cheese! It is made with organic wheat pasta and real cheese. There are no colors, flavors, or preservatives.”

Photo from blog post:

Sample comment:

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Link: http://mamato5blessings.com/2014/06/matey-will-love-pirate-booty-mac-cheese-giveaway/

Post date: 6/13/2013

On-site:# of entries: 4,181# of comments: 22

Facebook:# of posts: 1# of likes: 14# of comments: 10# of shares: 1

Twitter:# of tweets: 1# of retweets: 45# of favorites: 10

Google+:# of posts: 1

Excerpt from blog post:

“My kids LOVE Pirate Booty products. So when I make them Pirate Booty Mac & Cheese they were thrilled! My kids are actually picky when it comes to macaroni and cheese, certain brands they turn their noses up. I found the Pirate Booty brand my favorite too, I could see why they did too!”

Photos from blog post:

Sample comment:

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Link: http://www.everythingmommyhood.com/2014/06/arrrgh-matey-its-a-pirates-booty-treasure-chest-giveaway-ends-714.html

Post date: 6/27/2014

On-site:# of entries: 3,838# of comments: 34 # of Facebook likes: 88# of Twitter shares: 228

Twitter: # of tweets: 4# of retweets: 3# of favorites: 1

Instagram: # of posts: 1# of likes: 11

Excerpt from blog post:

“Arrrgh matey! Welcome to our giveaway for Pirate’s Booty! We are having a giveaway to celebrate the Pirate’s Booty Mac & Cheese launch which is centered around the ‘Cheesiest Joke in America’ Contest. Pun intended!”

Photos from blog post:

Sample comment:

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Links: http://www.fromvalskitchen.com/2014/pirates-booty-mac-cheese/

http://www.fromvalskitchen.com/2014/chicken-broccoli-mac-cheese/

Post dates: 6/10/2014 & 6/11/2014

On-site:# of entries: 291# of comments: 39# of Facebook likes: 14# of Twitter shares: 348 # of Pinterest pins: 141# of Google+ shares: 135

Facebook: # of posts: 2# of likes: 105# of comments: 11# of shares: 3

Twitter: # of tweets: 3# of retweets: 123# of favorites: 20

Pinterest:# of pins: 14# of repins: 102 # of likes: 13

Google+:# of posts: 2# of +1’s: 108# of comments: 5 # of shares: 3

Excerpt from blog post:

“There’s something about pirate talk that makes me giggle. I’m sure I’m not the only one. There’s even a Talk Like A Pirate Day in September! It’s all just good, silly fun, just like a cheesy joke. Speaking of cheesy, Pirate’s Booty has launched a new product – Pirate’s Booty Mac & Cheese.”

Photos from blog posts:

Sample comment:

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Link: http://saraleesdealsstealsgiveaways.com/pirates-booty-mac-cheese-cheesiest-joke-america/#comments

Post date: 6/25/2014

On-site:# of entries: 11,694# of comments: 22# of Facebook likes: 95# of Pinterest pins: 7# of Google+ shares: 25

Facebook:# of posts: 5# of likes: 17# of comments: 16 # of shares: 12

Twitter:# of tweets: 3

Pinterest:# of pins: 1# of repins: 1

Google+:# of posts: 7

Excerpt from blog post:

“I was able to try all four flavors of the Pirate’s Booty Mac & Cheese. My favorite is the mild cheddar. I was able to have it as a side on our homemade bacon burger night. My family loved the Pirate’s Booty Mac & Cheese and I think we now have a new family staple.”

Photos from blog post:

Sample comment:

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Link: http://www.havingfunsaving.com/2014/06/pirates-booty-macandcheesyjoke-sweepstakes.html

Post date: 6/13/2014

On-site: # of entries: 2,033 # of comments: 50# of Facebook likes: 2# of Twitter shares: 3

Facebook:# of posts: 2# of likes: 2

Excerpt from blog post:

“Pirate’s Booty has launched their newest treasure – Pirate’s Booty Mac & Cheese… My kiddos love Mac n Cheese and I know I am going to love the wholesome goodness of Pirate’s Booty!”

Photos from blog post:

Sample comment:

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Link: http://optimisticmommy.com/pirates-booty-giveaway-ends-626/

Post date: 6/20/2014

On-site: # of entries: 1,407# of comments: 2# of Facebook likes: 2# of Twitter shares: 30

Twitter:# of tweets: 2

Excerpt from blog post:

“In celebration of the release of the new Pirate’s Booty Mac & Cheese, Pirate’s Booty is hosting a awesome contest!! The first prize is a family vacation for four to Wisconsin Dells (includes round-trip coach flights, ground transport, hotel (4 days, 3 nights), and four amusement park tickets.”

Photos from blog post:

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Link: http://monicasrrr.blogspot.com/2014/06/pirates-booty-cheesiest-joke-in-america.html

Post date: 6/13/2014

On-site: # of entries: 1,160 # of comments: 9

Pinterest: # of pins: 1

Excerpt from blog post:

“Have you tried Pirate's Booty Mac & Cheese yet? There are four amazing shapes and flavors that include Mac & Cheese Aged White Cheddar, Mac & Cheese Mild Cheddar, Anchors & Cheese Aged White Cheddar and Shells & Cheese Aged White Cheddar!”

Photos from blog post:

Sample comment:

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Links: http://newagemama.blogspot.com/2014/06/introdicing-pirates-booty-mac-cheese.html

http://newagemama.blogspot.com/2014/06/pirates-booty-mac-cheese-cheesiest-joke.html

Post date: 6/10/2014 & 6/12/2014

On-site: # of entries: 873# of comments: 58# of Facebook likes: 25# of Twitter shares: 141

Facebook:# of posts: 1# of likes: 4 # of comments: 4

Twitter:# of tweets: 3

Excerpt from blog post:

“If there are two things my children love, it's Pirate's Booty and Mac & Cheese. The two of them merging into one tasty side dish was like a dream come true for them. As a mom, I'm happy too because they are loaded with all types of good things! The pasta is made from organic wheat, they use only real cheese, and there is no trans fat or artificial ingredients!”

Photos from blog post:

Sample comment:

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Link: http://sweeptight.com/2014/06/surrender-booty-pirates-booty.html

Post date: 6/12/2014

On-site: # of entries: 150# of comments: 46# of Facebook likes: 119 # of Twitter shares: 164 # of Pinterest pins: 9# of Google+ shares: 23

Facebook:# of posts: 3# of likes: 4

Twitter: # of tweets: 3# of retweets: 6 # of favorites: 4

Pinterest: # of pins: 2 # of likes: 1

Google+:# of posts: 7

Excerpt from blog post:

“Turns out, we have more to look forward to in the Pirate’s Booty product line. They have now released four varieties of mac & cheese. Pirate’s Booty Mac & Cheese is made with organic wheat pasta, real cheese and no artificial colors, flavors or preservatives.”

Photos from blog post:

Sample comment:

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Link: http://wedonthaveitall.com/2014/06/do-you-have-the-cheesiets-joke-in-americapirates-booty-mac-cheese-wants-to-hear-it.html

Post date: 6/26/2014

On-site:# of entries: 303# of comments: 7# of Facebook likes: 2# of Twitter shares: 66# of Google+ shares: 4

Facebook:# of posts: 1

Twitter: # of tweets: 5# of retweets: 27

Google+:# of posts: 1# of shares: 1

Excerpt from blog post:

“Now that you know all about the fun contest, let me tell you about this mac & cheese. Pirate’s Booty Mac & Cheese comes in four flavors. My kids categorize this by color. There’s two colors: white and yellow. The white is the ‘Aged White Cheddar’ and then there is also yellow which is ‘Mild Cheddar’. “

Video from blog post:

Sample comment:

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Link: http://www.wisconsinmommy.com/can-tell-cheesiest-joke-america/

Post date: 6/19/2014

On-site:# of entries: 27 # of comments: 12# of Facebook likes: 5# of Twitter shares: 28

Facebook: # of posts: 1# of likes: 1

Twitter: # of Tweets: 2# of retweets: 2# of favorites: 2

Excerpt from blog post:

“One of our favorite cheesy treats is Pirate’s Booty. We have been big Booty fans for years and it is our go-to snack. We were pretty excited when we learned that Pirate’s Booty was coming out with a line of Mac & Cheese. Then we got even MORE excited when some arrived for us to try. Before we even opened the first box to cook, it had already won me over.”

Photos from blog post:

Sample comment:

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Link: http://eightymphmom.com/2014/06/pirates-booty-cheesiest-joke.html

Post date: 6/27/2014

Facebook:# of posts: 1# of likes: 1# of shares: 2

Twitter:# of tweets: 1

Excerpt from blog post:

“Pirate’s Booty has been a staple in our home for quite some time. We do our best to provide our little ones with healthier versions of tasty snacks and, in this case, the healthier option being Pirate’s Booty has become their favorite of all time… Let me introduce to you the newest addition to the family, Pirate’s Booty Mac & Cheese! “

Photos from blog post:

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