Some people talk about brand and refer
to slogans and logos. But its so much more. Our
brand is a reflection of everything we do and say,
everything we print and broadcast. Its how we all
talk about Sage, and what a perceptive place it is for
wisdom. Its the message we send to prospective
students and their parents through our marketing
materials. Its the high quality and rigor that our
faculty deliver in our classrooms and the leading
work we do for a better tomorrow.
What is the Sage brand? The
brand is you, and its all of us. Its
what Sage stands for that sets us
Why is it so important for us to articulate the Sage brand?
Establishing and communicating a clear and
compelling brand helps people associate the Sage name
with credibility and quality. In this electronic media age,
when managing perceptions is especially challenging, we
must assert our brand to define our place in the world and
to lead for the long term. This book highlights a few of the
key components important to the Sage brand. It includes
messaging we can rally around and use to communicate
consistently with others about Sage and who we are as we
are ready to go beyond. Youll also find updated visual
identity guidelines for print, web and other multimedia.
Sage will continue building its brand and areputation for excellence by following the guidelinespresented in this brand book
Essence of Sage
Our Motto is working for a better tomorrow
Our Aim is to provide quality education to
Rural / Urban Children through CCE method of
education, which helps in improving students
performance by identifying his / her learning difficulties
at regular time intervals throughout the academic year.
We strive to provide quality educational facilities
(qualified and in-house trained teachers, most
innovative curriculum, best infrastructure facilities) to
the children of low income communities especially to
the rural communities in a most affordable and
Basic Guidelines for Use of the Sage Logo and Name
The Sage logo should appear prominently in all communication materials
created by the School and its units.
To accommodate the technical needs of various media, there are several
official versions of the Sage logoone for use in print applications; one for
use in screen applicationsweb, mobile devices, video broadcast, and
electronic presentations; and one (including licensing regulations) for use in
merchandising applications such as apparel.
In all applications, the logo should be reproduced at a size that maintains
the integrity of the mark and yields clean and legible lettering and art detail.
The minimum size for the insignia of the logo in most applications is 1-inch
diameter. There must be sufficient space around the logo to make it stand
apart from other visual elements. Text, headlines, photographs, or
illustrations should never be closer to the logo than one-quarter the
diameter of the insignia.
When appropriate, logos of non-Sage partner institutionsfor example
funding or research partnersmay also be included in Sage communication
materials, as long as the Sage logos safety area is maintained.
Please do not attempt to create art for the Sage logo, insignia, or logotype
for any application Get the art from the Sage administration.
In using the name of the Schoolin any and all mediause Sage school
on first reference, and Sage on second reference. Always use these formal,
official versions of the School name
Misuses of logo
X Dont deviate from the color and font family
X Dont alter the orientation and Positioning
X Dont change/remove the background to other color or image, if pink is not looking good on theenvironment go for alternate version of logo with awhite variant
X Maintain scaling, Avoid distortions
X Dont give additional effects like shadows, gloss, bevel and strokes
X Dont grayscale the image directly, insteadUse the b/w logo provided.
X Dont alter the logo lockup
X Avoid writing or imposing graphics on logo
The Sage logo must be used on all School stationery items:letterhead, envelopes, business cards, etc. The Sage logo may never be used so small that its insignia is less than 1-inch in diameter. The logo used in stationery may include a signature lockup with the name of the school only.
Typeface to be used
Typography was selected to complement but not diminish the Sage logo.Open type fonts can be used cross-platform (Mac and PC).
Sans serif fonts (without a serif )Highly readable in small text sizes, sans serif fonts are useful where the content is notpredominantly running text, such as on displays and posters.Opensans, Sage typeface, is a sans serif font with organic and clean lines, easily legible. Its large font family is available in a wide range of weights.
The primary color, a tint of pink represents compassion, nurturing and love by which sage will abide with its students
Monochromatic Color palette
PS: try to use subtle B/W radial gradient as background for the logo to enhance the appearance (refer with the given file)
Hundreds of people see communication materials from Sageschool, and many of these are in printed formats: correspondence,brochures, reports, magazines, newsletters, books, exhibits, eventmaterials, posters, advertisements, forms and applications, andmore. Each and every one of these materials represents the School.The logo guidelines unify our communications and help them makea clear and strong impression
Basic Guidelines for logo use in print
Use the Sage logo (print version) on the front of all printedmaterials published bythe School and its units.
Do not use the stand-alone insignia (without the Sage Schoollogotype).
Print the logo only given variations as in the provided files; nodrop shadows; no color behind the circle of the insignia unlessthe color is part of an overall background; no exceptions.
Size the logo so that its insignia is 1-inch in diameter. Design the page so that the words and details of the
logo are clearly legible. Do not use the Sage logo more than once in a print
communication material. (Dont use the logo on the back cover,the mailing panel, or an inside page.)