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MÖVENPICKSIAMHOTELNAJOMTIENPATTAYAATTRACTSUPSCALERUSSIANGUESTSWITHTAILOREDAPPROACH
Swiss-managed5-starresortwelcomesRussianvisitorswithessentiallanguageresourcesandkeymarketingpartnershipstocapitaliseonmarketrebound.
PATTAYA,Thailand,02June2017–MövenpickSiamHotelNaJomtienPattayahasunveiledcomprehensiveplanstotargettheregion’sfast-growingRussianinboundmarketwithaseriesofstrategicpartnershipsandcustomisedcollaterals.
ThroughoutThailand,Russiantouristarrivalsareontherise,particularlyinoceansidedestinationslikePattayaandPhuket.Markingadeparturefromtheirformerholidayhabits,today’sRussianvisitorsarespendingmoreintheKingdomandincreasinglychoosingtotravelindependentlyratherthanjoiningapackagetour.
RecentlypublishedresearchbyrespectedhospitalityconsultancyC9HotelworksshowsthatthenewwaveofRussianvisitorsspendsanaverageof34%oftheirholidaybudgetonaccommodationand22%onfoodandbeverage.
TobetterserveRussianguests,MövenpickSiamHotelNaJomtienPattayahasintroducedRussianlanguageguestinformationmaterials,suchashotelfactsheetsandmenus,aswellasemployingRussian-speakingfrontofficestaff.The260-roomhotelisalsoformingstrategicmarketingpartnershipsinRussia,includingadealwithtravelwebsitetophotels.ruwhichwilldramaticallyincreaseawarenessofthehotel.ThehotelteamisalsovisitingRussiancitiesregularlytoshowcasethepropertyandhighlightitsdesirablelocationnexttostunningNaJomtienbeach.
“Overthepastyearwe’veseenasignificantincreaseinthenumberofRussianguestschoosingourhotel,particularlyfamilies.ThemarkethascertainlybouncedbackandRussiantravellershaverediscoveredthispartofThailand,”saidMarcSittl,GeneralManager,MövenpickSiamHotelNaJomtienPattaya.“Russianguests’expectationshavealsoevolvedoverthelastfewyears,movingawayfrompricedrivenstays.Luxuryfacilities,gourmetfood,andexclusiveactivitieslikesailingandgolfareallhighontheirholidaywish-list,”headded.
SituatedonanunspoiltstretchofsandjuststepsformtheGulfofSiam,MövenpickSiamHotelNaJomtienPattayaisoneofthefewluxurybeachsidehotelsonThailand’sEasternSeaboard.Thehoteloffersstylishroomsandsuitesenhancedbyarangeofworld-classleisurefacilities,includingaluxuriousspa,lagoonswimmingpool,andcreativediningconceptsthatallowgueststoindulgeinlocalandinternationalflavours.
FormoreinformationontheMövenpickSiamHotelNaJomtienPattayaortomakeabooking,pleasevisitourwebsite
Forfurtherinformationorhigh-resolutionphotography,pleasecontact:
ChittimaDachanaphiromMarketingCommunicationsManagerMövenpickSiamHotelPattayaE-mail:[email protected]:+66(0)33078888www.movenpick.com/pattaya
JulesKayChiefOperatingOfficerDeliveringAsiaCommunicationsE-mail:[email protected]:+66(0)22461159www.deliveringcommunications.com
NotestoEditors
AboutMövenpickSiamHotelPattaya
LocatedrightbyNaJomtienBeach–themostexcitingnewdestinationonThailand’seasternseaboard–MövenpickSiamHotelPattayaoffers260stylishrooms,suitesandprivatepoolvillas.Thehotel’s5-staraccommodationoptionsarecomplementedbyacomprehensiverangeoffacilitiesincludingfourtopclassfoodandbeverageoutlets,astate-of-the-artspa,lagoonswimmingpoolandfullyequippedfitnesscentre.TheresortisideallylocatedjustonehourfromSuvarnabhumiInternationalAirportandjuststepsawayfromtheOceanMarinaYachtClubonanunspoiltstretchofbeautifulcoastline,closetomanyofThailand’stoptouristattractions.Formoreinformation,pleasevisitwww.movenpick.com/pattaya
AboutMövenpickHotels&Resorts:
MövenpickHotels&Resorts,aninternationalupscalehotelmanagementcompanywithover16,000staffmembers,is
representedin24countrieswith83hotels,resortsandNilecruiserscurrentlyinoperation.Around20propertiesareplannedorunderconstruction,includingthoseinChiangMai(Thailand),AlKhobar(KingdomofSaudiArabia)andNairobi(Kenya).FocusingonexpandingwithinitscoremarketsofEurope,Africa,theMiddleEastandAsia,MövenpickHotels&Resortsspecialisesinbusinessandconferencehotels,aswellasholidayresorts,allreflectingasenseofplaceandrespectfortheirlocalcommunities.OfSwissheritageandwithheadquartersincentralSwitzerland(Baar),MövenpickHotels&Resortsispassionateaboutdeliveringpremiumserviceandculinaryenjoyment–allwithapersonaltouch.Committedtosupportingsustainableenvironments,MövenpickHotels&ResortshasbecomethemostGreenGlobe-certifiedhotelcompanyintheworld.ThehotelcompanyisownedbyMövenpickHolding(66.7%)andtheKingdomGroup(33.3%).Formoreinformation,pleasevisitwww.movenpick.com.
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