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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.
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Barykovsky lane 4, building 2, office 201
Moscow, 119034
Phone number: +7 495 988 96 06
e-mail: [email protected] www.indexbox.ru
Demo-Version
Russia: Beds Market
Analysis and Forecast to 2017
August 2012
Marketing Research
Page 2 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Brief Overview
The report on the Russian beds market contains:
Analysis and forecast of market dynamics;
Structure of consumption by region;
Analysis of domestic production, market shares of the main market players;
Analysis of exports and imports;
Analysis of factors, influencing the development of the market;
Analysis of the state of the consuming industries;
Assessment and forecast of market development;
Financial and economic profiles of the leading companies in the industry.
Methodology:
Expert interviews with top managers of the largest players on the market;
Analysis of information, received from the main market participants;
An analysis of statistical information:
o Federal Service of State Statistics (Rosstat);
o The Federal Customs Service (FTS);
o The Ministry of Economic Development;
o The Federal Tax Service;
o Industry associations.
The report contains information on the following commodity groups:
Wooden beds;
Adult beds;
Children beds.
The report will allow you to:
1. Identify key indicators of the market, build your own business forecasts, based on
market data;
2. Evaluate the growth potential and threats in the market.
Key figures presented in the report on the Russian beds market:
Volumes of production, exports and imports;
Indicators of market development;
Consumption indicators.
The report contains the consensus market forecast based on the average value of the
forecasts of market participants. As market experts are considered: manufacturers,
importers, wholesale distributors, high-volume consumers, professional associations and
unions, and trade publications. The experts, participating in the survey, are provided with
special conditions on the purchase of the reports.
Page 3 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Why People Choose Us
• We have been professionals in marketing research for over 9 years, and have
completed over 1000 industry studies which are updated on a regular basis.
• We collect data via expert interviews with market participants. Industry experts
verify all secondary information used in the report.
• We have an extensive database of economic information in almost every sector of
the economy. Cross-analysis of related industries enables our clients to get a
complete picture of the market of interest.
• Our own research methodology guarantees the consistently high quality of our work.
• We offer unique and individualized customer service:
o Personal account on the website with a personal manager;
o Monitoring of the status of your order online;
o Pre-sale specialist advice and answers to post-purchase questions.
• We offer special conditions for the actualization of our research reports. If interested,
find out about these conditions from our specialists now!
Page 4 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Research Design
The purpose of the study is to analyze the state of the Russian beds market and build a
forecast of the industry in the medium term.
Geography of the research: Russia
Methodology
1. Analysis of secondary market data:
Secondary data refers to data from the Internet (industry portals, competitors’ sites,
shopping sites, articles and reviews, reference materials), specialized publications, state and
private media companies, marketing agencies, commercial databases, “IndexBox
Marketing” own research.
2. Analysis of Materials from Market Participants (price lists, brochures, etc.):
Data collection from market participants is needed to analyze the specifics of the market
and the parties involved in it, their pricing and assortment policy. Data on market
participants is gathered during the analysis of secondary information, and also by sending
requests for price lists and other presentation materials.
3. Expert Interviews with Market Participants
The analysis of secondary information is completed by expert interviews with
representatives of market participant companies – manufacturers and trading companies.
Our approach to the estimation
The consensus market forecast is the average value of the forecasts of market participants
(experts).
Experts
As market experts are considered: manufacturers, importers, wholesale distributors, high-
volume consumers, professional associations and unions, and trade publications. Expert
opinions are collected during telephone interviews conducted by IndexBox on a regular
basis (the standard is every six months, but can be more often, based on a special request
or under conditions of high volatility in the market). IndexBox has created an extensive
database of experts within key industries. The experts, participating in the survey, are
provided with special conditions on the purchase of the reports.
Page 5 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Accuracy of forecasts
The accuracy of forecasts is verified by experts in the given industry, based on the historical
period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to
create the overall average forecast
Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
the dynamics of consumption in real terms in the short to medium term. Experts give
an estimate of the potential volume of consumption in accordance with their
expectations and production plans (for manufacturers).
2. Internal production: It is based on the projected volume of consumption and production
capacity in any given industry, assessing, of course, and factoring in the dynamics of
domestic production.
3. Imports and Exports: Takes into account the retrospective dynamics of export-import
operations, strengths and weaknesses of the domestic production, changes in
legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
a product, an assessment of the dynamics of imports and exports.
Page 6 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Table of Contents 1. Executive summary
2. Research design
3. Classification of beds
4. Characteristics of the Russian beds market in 2005 - July 2012. Forecast for
2012 - 2017
4.1. Volume and dynamics of the Russian beds market in 2005 - July 2012. Forecast
for 2012 - 2017
4.2. Structure of the beds market: production, exports, imports, consumption
5. Characteristics of the domestic production of beds in 2005 - July 2012. Forecast
for 2012 - 2017
5.1. Volume and dynamics of the production of beds in 2005 - July 2012
5.2. Structure of the production of beds by regions of the Russian Federation
5.3. Manufacturing capacities and their level of loading
5.4. Level of concentration of production and characteristics of competition on the
market
5.5. Main manufacturers of beds and their corresponding market shares
5.5.1. Holding “Furniture Factories “8 MARCH”
5.5.2. OJSC “Furniture company “SHATURA”
5.5.3. Furniture concern “Katyusha”
5.5.4. OJSC HK “Furniture Chernozamya”
5.5.5. LLC “Slavic Furniture”
5.5.6. CJSC “Avandguard”
5.5.7. CJSC “Furniture Factory Luisia”
5.5.8. CJSC “Furniture-Moscow”
5.5.9. CJSC “Kozhprommebel”
5.5.10. CJSC “Borovichi-Mebel”
5.5.11. LLC “Asgard”
5.5.12. LLC “Kalinka Plus”
5.6. Investment projects in the industry
6. Characteristics of the prices of beds
6.1. Dynamics of the manufacturers’ prices of beds in 2005 - July 2012
6.2. Comparison of manufacturers’ prices of beds by Federal Districts of the Russian
Federation
7. Characteristics of the imports of beds to the Russian market
7.1. Volume and dynamics of the imports of beds
7.2. Manufacturing countries, importing beds to the territory of the Russian
Federation
7.3. Foreign companies, manufacturers of the beds, imported to the Russian
Federation
7.4. Russian companies, recipients of the imports of beds
7.5. Structure of the imports of beds by regions of the Russian Federation
Page 7 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
8. Characteristics of the Russian exports of beds
8.1. Volume and dynamics of the Russian exports of beds
8.2. Recipient countries of the Russian exports of beds
8.3. Manufacturing companies, supplying beds for exports
8.4. Sending regions of the Russian exports of beds
9. Factors, influencing the development of the beds market
9.1. Level of welfare of the population
9.2. State of the furniture market
10. Characteristics of the consumption of beds
10.1.Volume and dynamics of consumption of beds in 2005 - July 2012. Forecast for
2012 - 2017
10.2.Volume and structure of the consumption of beds by Federal Districts of the
Russian Federation in 2005 - July 2012. Forecast for 2012 - 2017
10.3.Structure of the consumption of beds by industries in 2005 - July 2012.
Forecast for 2012 - 2017
10.4.Balance between production and consumption of beds in 2005 - July 2012
11. Forecast for the development of the beds market in 2012 - 2017
11.1.Evaluation of the potential volume of supply of beds in 2012 - 2017
Appendix 1. Profiles of the leading manufacturers
• Contact data
• Registration data
• Company management
• Daughter companies
• Main shareholders
• Balance sheet of the company
• Profit and loss statement of the company
• Main financial indicators of the company
Page 8 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Data, presented in Tables
• Dynamics of the beds market in 2007 - 2017
• Production of beds in 2005 - July 2012, in units
• Volume of production of beds by types in January - July 2012, in units
• Production of beds by Federal Districts of the Russian Federation in 2005 - July
2012, in units
• Usage of the annual average capacities for the production of beds in 2005 - July
2012 by regions of the Russian Federation, in %
• Average manufacturers’ prices of beds in the Russian Federation in January 2007 -
July 2012
• Volume of the imports of beds by manufacturing countries in 2011, in units
• Volume of the imports of beds by manufacturing companies in 2011, in units
• Volume of the imports of beds in the Russian Federation by importing companies in
2011, in units
• Volume of the imports of beds by regions of the Russian Federation in 2011, in
units
• Volume of the Russian exports of beds by recipient countries in 2011, in units
• Volume of the Russian exports of beds by manufacturing companies in 2011, in
units
• Volume of the Russian exports of beds by sending regions in 2011, in units
• Indicators of the state of the furniture market in Russia in 2008 - June 2012
• Indicators of the level of welfare of the population in 2008 - June 2012
• Forecast for the volumes of consumption of beds until 2017 by Federal Districts of
the Russian Federation
Page 9 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Data, presented in Figures
• Volume of supply on the beds market in 2007-2017
• Production of beds in 2009 - July 2012, in units
• Production of beds in January 2008 - July 2012, in %, to the analogical period of
the previous year
• Production of beds in 2005 - 2011, in units
• Structure of the production of beds in January - July 2012 by types, in units
• Structure of the production of beds by Federal Districts of the Russian Federation in
January - July 2012
• Structure of the production of beds by Federal Districts of the Russian Federation in
2005 - 2011
• Capacities for the production of beds by Federal Districts of the Russian Federation
in 2011, in units
• Level of usage of the annual average manufacturing capacities for the production of
beds in 2000-2011, in %
• Commissioned capacities for the production of beds in the Russian Federation in
2000 - 2011, in units
• Indexes of the average manufacturers’ prices of beds in the Russian Federation in
January - July 2012
• Indexes of the average manufacturers’ prices of beds in the Russian Federation in
January - July 2012
• Dynamics of the average manufacturers’ prices of beds in the Russian Federation in
January 2009 -July 2012, deviation in %, to the analogical period of the previous year
• Comparison of the average manufacturers’ prices of beds by Federal Districts of the
Russian Federation, in July 2012
• Dynamics of the imports of beds in the Russian Federation in January- July 2012, in
units
• Structure of the imports of beds in the Russian Federation by manufacturing
countries in 2011
• Structure of the imports of beds in the Russian Federation by manufacturing
companies in 2011
• Structure of the imports of beds in the Russian Federation by importing companies
• Structure of the imports of beds by regions of the Russian Federation in 2011
• Dynamics of the Russian exports of beds in 2011, in units
• Structure of the Russian exports of beds by recipient countries in 2011
• Structure of the Russian exports of beds by manufacturing companies in 2011
• Structure of the Russian exports of beds by sending regions in 2011
• Indicators of the state of the furniture market in Russia in 2008 - July 2012
• Indicators of the state of the welfare of the population in 2008 - July 2012
• Dynamics of consumption of beds in the Russian Federation in 2009 - 2017, in
units
Page 10 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Executive Summary*
…
The volume of supply on the Russian beds market in 2012 was almost … units, which is …%
higher than the the same figure for 2011. It should be noted that the volume of imported
products on the beds market was …%.
The volume of production of beds in 2012 was … units, which is …% higher than the volume
of production in 2011.
The largest share (…%) of all beds manufactured in the Russian Federation in 2012 belongs
to the … Federal District.
In 2012, the import volume of beds in Russia amounted to … units in physical terms and to
… thousand USD in value terms.
In 2012, the volume of the Russian exports of beds was … units, which was equal to …
thousand USD in value terms.
…
*The information provided from this point on in this demo version is for illustrative purposes
only, so that you can get a general overview of how our reports look like. If you need more
information, you can contact us at: [email protected].
Key figures and
conclusions
about the market
Page 11 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
6. Characteristics of the Russian beds
market
...
6.1. Volume and dynamics of the Russian beds market in
2007 - 2012. Forecast for 2012 – 2017
The volume of supply on the Russian beds market in 2012 was almost … units, which is …%
higher than the the same figure for 2011. It should be noted that the volume of imported
products on the beds market was …% of the total market.
Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)
Fig. 1. Volume of supply on the beds market in 2008 - 2012 and forecast for
2013 -2017, in thousands of units (base scenario)
Page 12 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
6.2. Structure of the beds market in Russia: production, exports,
imports, consumption
The volume of imports of beds in 2012 was about … units, which was …% of the total
market volume. A more detailed analysis of the imports and exports is presented below.
Table 6. Volume and dynamics of the beds market in 2008 - 2012 and
forecast until 2017, in thousands of units
2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F
Volume of
production In units
… … … … … … … … …
In %, to the
previous year
…% …% …% …% …% …% …% …%
Volume of exports
In units … … … … … … … … …
In %, to the
previous
year
…% …% …% …% …% …% …% …%
Volume of imports
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Volume of total supply
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
Page 13 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
Fig. 6. Volume and dynamics of the beds market in 2008 - 2012 and forecast
until 2017, in thousands of units
2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F
Production Consumption
Exports Imports
Page 14 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
7. Characteristics of the domestic
production of beds in Russia in 2007 -
2012
…
7.1 Volume and dynamics of beds production in 2007 - 2012
In 2011, the volume of production was higher than for the analogical period of the previous
year.
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 8 Beds production in 2007 - 2011, in thousands of units
Characteristics of domestic production
- Volume and dynamics by type of
product
- Production capacities
- Structure of production
- Main producers and their market shares
Page 15 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 9 Beds production in 2011 - 2012, in thousands of units and in %, to the
previous year
Page 16 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
7.6 The main manufacturers of beds and their corresponding
market shares
The main manufacturers of beds in Russia in 2011 were Company A, Company B, and
Company C. They produced …, …, and … units, respectively. They were followed by
Company D (… units, equal to …% of the total production) and Company E (… units - …%).
Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010
- 2011, in thousands of units
Manufacturer Region
Production
of beds, in
units
Market
share
… … … …
… … … …
… … … …
… … … …
… … … …
… … … …
OTHERS … …
TOTAL … …
Source: Data (Company data), Analysis (“IndexBox”)
…
Page 17 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
8. Characteristics of beds prices 8.1. Dynamics of manufacturers’ prices of beds
Manufacturers’ prices of beds have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in 2009 to …
RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their highest value
in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year.
Table 20. Average manufacturers’ prices1 of beds in Russia in January 2007 – November 2012
2007 2008 2009 2010 2011 2012
In RUR/ ton
In RUR/ ton
In RUR/ ton
In RUR/ ton
In RUR/ ton
In % to analogical period of the
previous year
In % to December of the previous
year
In % to the
previous
month
In RUR/ ton
In % to analogical
period of the previous
year
In % to December of the previous
year
In % to the
previous
month
January … … … … … …% …% …% … …% …% …%
February … … … … … …% …% …% … …% …% …%
March … … … … … …% …% …% … …% …% …%
April … … … … … …% …% …% … …% …% …%
May … … … … … …% …% …% … …% …% …%
June … … … … … …% …% …% … …% …% …%
July … … … … … …% …% …% … …% …% …%
August … … … … … …% …% …% … …% …% …%
September … … … … … …% …% …% … …% …% …%
October … … … … … …% …% …% … …% …% …%
November … … … … … …% …% …% … …% …% …%
December … … … … … …% …% …% … …% …% …%
Source: Data (“Rosstat”), Analysis (“IndexBox”) 1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).
Page 18 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
9. Characteristics of the imports of
beds to the Russian market 9.1. Volume and dynamics of the Russian imports of beds
…
The volume of Russian imports of beds in 2011 was … units. The largest amount of beds
was imported in …, when were imported … units.
Table 22. Dynamics of the imports of beds in the Russian Federation in
January-December 2011, in units
Month Quantity, in thousands of units In %, to the previous month
January …
February … …%
March … …%
April … …%
May … …%
June … …%
July … …%
August … …%
September … …%
October … …%
November … …%
December … …%
Total …
Source: Data (“FTS”), Analysis (“IndexBox”)
Page 19 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 18. Dynamics of the imports of beds in the Russian Federation in January-
December 2011, in units
9.2. Manufacturing countries, leading suppliers of the imported
beds on the territory of the Russian Federation
Country A was the leader in terms of imports of beds (in physical terms) in 2011, with a
share of …% of the total. The country imported … units of beds in 2011. The second place
was taken by Country B, which in 2011 imported … units of beds (a share of …%,
respectively). In the third place was Country C with a share of …%.
Page 20 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 20. Structure of the imports of beds in the Russian Federation by
manufacturing countries in 2011 in physical terms
Table 24. Volume of the imports of beds in the Russian Federation by
manufacturing countries in 2011, in units
Country of origin Net weight, in units Share, in %
Country A … …%
Country B … …%
Country C … …%
Country D … …%
Country E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
9.3. Foreign companies, manufacturers of the beds, imported to
the Russian Federation
Company A was the leader in terms of imports of beds (in physical terms) in 2011, with a
share of …% of the total. The company imported … units of beds in 2011. The second place
was taken by Company B, which in 2011 imported … units of beds (a share of …%,
respectively). In the third place was Company C with a share of …%.
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Country A
Country B
Country C
Country D
Country E
OTHERS
Page 21 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 22. Structure of the imports of beds in the Russian Federation by
manufacturing companies in 2011 in physical terms
Table 26. Volume of the imports of beds in the Russian Federation by
manufacturing companies in 2011, in units
Manufacturing company Net weight, in units Share, in %
Company A … …%
Company B … …%
Company C … …%
Company D … …%
Company E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Company A
Company B
Company C
Company D
Company E
OTHERS
Page 22 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
10. Characteristics of the Russian
exports of beds 10.1. Volume and dynamics of the Russian exports of beds
…
The volume of Russian exports of beds in 2011 was … units. The largest amount of beds
was exported in …, when were exported … units.
Table 31. Dynamics of the exports of beds in the Russian Federation in
January-December 2011, in units
Month Quantity, in thousands of units In %, to the previous month
January …
February … …%
March … …%
April … …%
May … …%
June … …%
July … …%
August … …%
September … …%
October … …%
November … …%
December … …%
Total …
Source: Data (“FTS”), Analysis (“IndexBox”)
Page 23 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 27. Dynamics of the exports of beds in the Russian Federation in January-
December 2011, in units
10.2. Recipient countries of the Russian exports of beds
In 2011, the main recipient country of the Russian exports of beds was Country A. Its share
in physical terms was …%. It was then followed by Country B (…%) and Country C (…%).
To Country D and Country E were exported …% and …%, respectively. The combined share
of the other countries is …%.
Page 24 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 29. Structure of the Russian exports of beds by recipient countries in 2011 in
physical terms
Table 33. Volume of the Russian exports of beds by recipient countries in 2011, in
units
Recipient country Net weight, in units Share, in %
Country A … …%
Country B … …%
Country C … …%
Country D … …%
Country E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
…
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Country A
Country B
Country C
Country D
Country E
OTHERS
Page 25 from 29 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Beds Market. August 2012 (Demo-version)
12. Characteristics of consumption
of beds 12.1. Volume and dynamics of consumption of beds in 2008 -
2012. Forecast for 2013 - 2017
The volume of consumption of beds in 2012 was … units, which was …% more, compared to
2011. In 2011 was noted the largest drop in the consumption of beds in recent years - a
decline of …% to … thousand units. Another decline in recent years was observed in 2009,
when the growth rate was …%, compared to 2008. At the end of 2012, the consumption of
beds almost reached the level in 2010, but the growth is not yet possible to reach the pre-
crisis levels of 2007 - 2008.
According to forecasts, the favorable development of the consuming industries can help
consumption of beds increase in the next few years with rates of …-…% annually. Thus, by
2017, the consumption can reach … million units. The demand for beds in the country will
be met, as before, by the Russian manufacturers, who account for over …% of the market.
Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)
Fig. 40. Dynamics of consumption of beds in the Russian Federation in 2008 –
2012 and forecast until 2017, in thousands of units
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Market Research Russia: Beds Market. August 2012 (Demo-version)
12.2. Structure of consumption of beds by industries
Currently, the largest shares in the consumption of beds are taken by Industry A (…%) and
Industry B (…%). Industry C accounts for about … of the market, while Industry D
consumes about …% of the beds in Russia.
Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)
Fig. 42. Structure of consumption of beds by industries in 2012
35%
37%
10%
8%
10% Industry A Industry B
Industry C Industry D
Others
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Market Research Russia: Beds Market. August 2012 (Demo-version)
12.3. Balance between production and consumption of beds
In the forecasted balance between production and consumption are used estimates of the
consumption of beds and projections for increase in production.
Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the
difference between production and consumption. The surplus on the market, as before, will
be exported, mainly to the countries of the Customs Union, where most purchases are in
made in Kazakhstan.
Table 1. Balance between production and consumption on the beds
market in Russia in 2008 - 2012 and forecast until 2017, in thousands of
units
Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Production … … … … … … … … … …
Consumption … … … … … … … … … …
Balance
(Production-
Consumption)
… … … … … … … … … …
Source: Analysis (“IndexBox”)
Source: Analysis (“IndexBox”)
Fig. 47. Balance between production and consumption on the beds market in
Russia in 2008 - 2012 and forecast until 2017, in thousands of units
20082009
20102011
20122013F
2014F2015F
2016F2017F
Consumption
Production
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Market Research Russia: Beds Market. August 2012 (Demo-version)
About IndexBox "IndexBox" is a leading company in the sphere of marketing research and business
consulting. We carry out marketing research studies, prepare business plans, build business
models and consult on questions about marketing and sales.
Our clients are big Russian and foreign companies:
Marketing research
Our specialization - the study of consumer and industrial markets, segments of B2C and
B2B. Among the methods used: desk research, consumer surveys, expert surveys,
competitive analysis, sales audit, a wide range of qualitative market research products and
services. Our competitive advantage is the formation of special research techniques to the
tasks of each project. System planning and operational monitoring of the industry, created a
company that allows professionals to operate in IndexBox their work relevant and accurate
information.
Business planning
We are professionally engaged in developing business plans, feasibility studies, investment
memoranda, conduct financial analysis of enterprises and prepare analysis for transactions
M & A. Business plans developed by IndexBox, contain a complete financial model for the
further implementation of the project, all calculations are based on marketing information,
which is permanently collected and analyzed for over 7 years. Documents comply with the
standards of Russian and foreign banks, the projects have market feasibility and realistic
projections, and we provide assistance in finding an investor and financing, legal support.
Consulting
We develop strategic development for brands, products, separate business units and
industry. Generally, programs include product, pricing, marketing and communication
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Market Research Russia: Beds Market. August 2012 (Demo-version)
strategy. Projects in the field of strategic marketing are relevant to large enterprises,
financial and investment companies that are planning to expand its interests as well as
small companies that are thinking about business development.