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Russia Potatoes Market

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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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Page 1: Russia Potatoes Market

Barykovsky lane 4, building 2, office 201

Moscow, 119034

Phone number: +7 495 988 96 06

e-mail: [email protected] www.indexbox.ru

Demo-Version

Russia: Potatoes

Market

Analysis and Forecast to 2017

June 2012

Marketing Research

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Brief Overview

The report on the Russian potatoes market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Analysis of sales and consumer preferences;

Assessment and forecast of market development.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian potatoes market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption indicators.

The report contains 120 pages, 58 Tables, and 87 Figures.

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

• Our own research methodology guarantees the consistently high quality of our work.

• We offer unique and individualized customer service:

o Personal account on the website with a personal manager;

o Monitoring of the status of your order online;

o Pre-sale specialist advice and answers to post-purchase questions.

• We offer special conditions for the actualization of our research reports. If interested,

find out about these conditions from our specialists now!

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Research Design

The purpose of the study is to analyze the state of the Russian potatoes market and build a

forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Table of Contents 1. Executive summary

2. Research design

3. Classification of potatoes

4. Macroeconomic situation in Russia and its influence on the state of the

agricultural industry

5. Characteristics of the Russian potatoes market

5.1. Volume and dynamics of the Russian potatoes market in 2009-2011. Forecast for

2012-2016

6. Characteristics of production of potatoes in Russia

6.1. Volume and dynamics of the production of potatoes

6.2. Harvest of potatoes

6.3. Sown areas of potatoes

7. Characteristics of the manufacturers of potatoes in Russia

7.1. Central Federal District

7.2. Northwestern Federal District

7.3. Southern Federal District

7.4. Volga Federal District

7.5. Ural Federal District

7.6. Siberian Federal District

7.7. Far Eastern Federal District

8. Volume of the gross harvest of potatoes by regions of the Russian Federation

8.1. Structure of the gross harvest of potatoes by regions of the Russian Federation

8.1.1. Central Federal District

8.1.2. Northwestern Federal District

8.1.3. Southern Federal District

8.1.4. Volga Federal District

8.1.5. Ural Federal District

8.1.6. Siberian Federal District

8.1.7. Far Eastern Federal District

9. Characteristics of the prices of potatoes

9.1. Average manufacturers’ prices of potatoes

9.2. Average consumers’ prices of potatoes

10. Characteristics of the imports of potatoes to the Russian market

10.1. Volume and dynamics of the imports of potatoes

10.2. Manufacturing countries, leading suppliers of the imports of potatoes to the

territory of the Russian Federation

10.3. Foreign companies, manufacturers of the potatoes, imported to the Russian

Federation

10.4. Russian companies, recipients of the imports of potatoes

10.5. Structure of the imports of potatoes by regions of the Russian Federation

11. Characteristics of the Russian exports of potatoes

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

11.1. Volume and dynamics of the Russian exports of potatoes

11.2. Recipient countries of the Russian exports of potatoes

11.3. Manufacturing companies, supplying potatoes for exports

11.4. Sending regions of the Russian exports of potatoes

12. Retail market of potatoes

12.1. Distribution of potatoes by formats of retail trade

12.2. Role of packaging on the fresh vegetables market

13. Factors, influencing the development of the potatoes market

13.1. Development of the agricultural industry

13.2. Level of income of the population

13.3. Maintenance of personal farms

13.4. Maintenance of village (rural) farms

13.5. Creation of industry organizations

14. Characteristics of the consumption of potatoes

14.1. Volume and dynamics of the consumption of potatoes in 2009-2011. Forecast for

2012-2017

14.2. Volume and structure of the consumption of potatoes by Federal Districts of the

Russian Federation

15. Forecast for development of the potatoes market in 2012-2017

15.1. Evaluation of the potential volume of supply on the potatoes market in 2012-

2017

15.2. Evaluation of the development of the potatoes market after Russia’s accession to

the WTO

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

List of Tables

Table 1. Dynamics of the potatoes market in Russia in 2009-2017

Table 2. Production of potatoes in Russia in 2004-2011

Table 3. Harvest of potatoes by Federal Districts of the Russian Federation in 2004-2011, in

tons/hectare

Table 4. Sown area of potatoes by Federal Districts of the Russian Federation in 2004-2011,

in thousands of hectares

Table 5. The largest manufacturers of potatoes in the Central Federal District (average for

2001-2011)

Table 6. The largest manufacturers of potatoes in the Northwestern Federal District

(average for 2001-2011)

Table 7. The largest manufacturers of potatoes in the Volga Federal District (average for

2001-2011)

Table 8. The largest manufacturers of potatoes in the Ural Federal District (average for

2001-2011)

Table 9. The largest manufacturers of potatoes in Southern Federal District (average for

2001-2011)

Table 10. The largest manufacturers of potatoes in the Far Eastern Federal District (average

for 2001-2011)

Table 11. Gross harvest of potatoes by Federal Districts of the Russian Federation in 2009-

2011, in thousands of tons

Table 12. Gross harvest of potatoes by region in the Central Federal District in 2009-2011,

in thousands of tons

Table 13. Gross harvest of potatoes by region in the Northwestern Federal District in 2009-

2011, in thousands of tons

Table 14. Gross harvest of potatoes by region in the Southern Federal District in 2009-2011,

in thousands of tons

Table 15. Gross harvest of potatoes by region in the Volga Federal District in 2009-2011, in

thousands of tons

Table 16. Gross harvest of potatoes by region in the Ural Federal District in 2009-2011, in

thousands of tons

Table 17. Gross harvest of potatoes by region in the Siberian Federal District in 2009-2011,

in thousands of tons

Table 18. Gross harvest of potatoes by region in the Far Eastern Federal District in 2009-

2011, in thousands of tons

Table 19. Average manufacturers' prices of potatoes in the Russian Federation in January

2007 - June 2012

Table 20. Average consumers’ prices of potatoes in the Russian Federation in January 2007

- June 2012

Table 21. Volume of the imports of potatoes by manufacturing countries in 2011, in tons

Table 22. Volume of the imports of potatoes by manufacturing countries in 2011, in

thousands of USD

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Table 23. Volume of the imports of potatoes by manufacturing countries in January-June

2012, in tons

Table 24. Volume of the imports of potatoes by manufacturing countries in January-June

2012, in thousands of USD

Table 25. Volume of the imports of potatoes by manufacturing companies in 2011, in tons

Table 26. Volume of the imports of potatoes by manufacturing companies in 2011, in USD

Table 27. Volume of the imports of potatoes by manufacturing companies in January-June

2012, in tons

Table 28. Volume of the imports of potatoes by manufacturing companies in January-June

2012, in USD

Table 29. Volume of the imports of potatoes by importing companies in 2011, in tons

Table 30. Volume of the imports of potatoes by importing companies in 2011, in thousands

of USD

Table 31. Volume of the imports of potatoes by importing companies in January-June 2012,

in thousands of tons

Table 32. Volume of the imports of potatoes by importing companies in January-September

2011, in millions of USD

Table 33. Volume of the imports of potatoes by recipient regions in 2011, in tons

Table 34. Volume of the imports of potatoes by recipient regions in 2011, in thousands of

USD.

Table 35. Volume of the imports of potatoes by recipient regions in January-June 2012, in

tons

Table 36. Volume of the imports of potatoes by recipient regions in January-June 2012, in

thousands of USD.

Table 37. Volume of the Russian exports of potatoes by recipient countries in 2011, in tons

Table 38. Volume of the Russian exports of potatoes by recipient countries in 2011, in

thousands of USD

Table 39. Volume of the Russian exports of potatoes by recipient countries in January-June

2012, in tons

Table 40. Volume of the Russian exports of potatoes by recipient countries in January-June

2012, in thousands of USD

Table 41. Volume of the Russian exports of potatoes by manufacturing companies in 2011,

in tons

Table 42. Volume of the Russian exports of potatoes by manufacturing companies in 2011,

in thousands of USD

Table 43. Volume of the Russian exports of potatoes by manufacturing companies in

January-June 2012, in tons

Table 44. Volume of the Russian exports of potatoes by manufacturing companies in

January-June 2012, in thousands of USD

Table 45. Volume of the Russian exports of potatoes by sending regions in 2011, in tons

Table 46. Volume of the Russian exports of potatoes by sending regions in 2011 thousands

of U.S. dollars

Table 47. Volume of the Russian exports of potatoes by region of origin in January-June

2012, in tons

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Table 48. Volume of the Russian exports of potatoes by region of origin in January-June

2012, in thousands of USD

Table 49. Ranking of retail chains by turnover in 2011, in millions of USD

Table 50. Average check in retail outlets of various formats in 2011

Table 51. Real incomes of the population in 2000-2011, in %, to the previous year

Table 52. Dynamics of the resources of households (per 100 people) in the Russian

Federation in 2000-2011, in thousands of RUR

Table 53. Differentiation of income in 2005-2011

Table 54. Deviation of income by Federal Districts of the Russian Federation from the

average in Russia in 2004-2011

Table 55. Target indicators of the program "Development of (rural) farms and other small-

scale farming in agriculture, 2009-2011"

Table 56. Consumption of potatoes by Federal Districts of the Russian Federation, in

kilograms per capita in 2004-2011

Table 57. Consumption of potatoes by Federal Districts of the Russian Federation in 2011, in

thousands of tons

Table 58. Forecasted growth rates of the potatoes market in 2009-20017F

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

List of Figures

Fig. 1. Volume of supply on the potatoes market in Russia in 2009-2017, in millions of tons

Fig. 2. Structure of the potatoes market by origin in 2009-2011

Fig. 3. Volume of the potatoes market in Russia in 2009-2017, in billions of RUR

Fig. 4. Gross harvest of potatoes in Russia in 2004-2011

Fig. 5. Dynamics of production of potatoes in Russia in 2004-2011, in billions of RUR

Fig. 6. Harvest of potatoes in Russia in 2004-2011, in tons/hectare of harvested area

Fig. 7. Comparison among the harvest potatoes by Federal Districts of the Russian

Federation in 2011

Fig. 8. Dynamics of sown areas of potatoes in 2004-2011, in thousands of hectares

Fig. 9. Structue of sown areas of potatoes by Federal Districts of the Russian Federation in

2011

Fig. 10. Structure of sown areas of potatoes by Federal Districts of the Russian Federation in

2004-2011

Fig. 11. Structure of gross harvest of potatoes by farm in 2000-2011 in the Russian

Federation

Fig. 12. Structure of gross harvest of potatoes by farm in 2011 in the Central Federal

District

Fig. 13. Structure of gross harvest of potatoes by farm in 2011 in the Northwestern Federal

District

Fig. 14. Structure of gross harvest of potatoes by farm in 2011 in the Southern Federal

District

Fig. 15. Structure of gross harvest of potatoes by farm in 2011 in the Volga Federal District

Fig. 16. Structure of gross harvest of potatoes by farm in 2011 in Ural Federal District

Fig. 17. Structure of gross harvest of potatoes by farm in 2011 in Siberian Federal District

Fig. 18. Structure of gross harvest of potatoes by farm in 2011 in the Far Eastern Federal

District

Fig. 19. Structure of gross harvest of potatoes by Federal Districts of the Russian Federation

in 2011

Fig. 20. Structure of gross harvest of potatoes by Federal Districts of the Russian Federation

in 2004-2011

Fig. 21. Dynamics of gross harvest of potatoes in the Central Federal District in 2000-2011,

in thousands of tons

Fig. 22. Structure of gross harvest of potatoes in the Central Federal District in 2011

Fig. 23. Dynamics of gross harvest of potatoes in the Northwestern Federal District in 2000-

2011, in thousands of tons

Fig. 24. Structure of gross harvest potatoes in the Northwestern Federal District in 2011

Fig. 25. Dynamics of gross harvest of potatoes in the Southern Federal District in 2000-

2011, in thousands of tons

Fig. 26. Structure of gross harvest of potatoes in the Southern Federal District in 2011

Fig. 27. Dynamics of gross harvest of potatoes in the Volga Federal District in 2000-2011, in

thousands of tons

Fig. 28. Structure of gross harvest of potatoes in the Volga Federal District in 2011

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Fig. 29. Dynamics of gross harvest of potatoes in the Ural Federal District in 2000-2011, in

thousands of tons

Fig. 30. Structure of gross harvest of potatoes in the Ural Federal District in 2011

Fig. 31. Dynamics of gross harvest of potatoes in the Siberian Federal District in 2000-2011,

in thousands of tons

Fig. 32. Structure of gross harvest of potatoes in the Siberian Federal District in 2011

Fig. 33. Dynamics of gross harvest of potatoes in the Far Eastern Federal District in 2000-

2011, in thousands of tons

Fig. 34. Structure of gross harvest of potatoes in the Far Eastern Federal District in 2011

Fig. 35. Index of manufacturers’ prices of potatoes in the Russian Federation in 2011

Fig. 36. Index of manufacturers’ prices of potatoes in the Russian Federation in January -

June 2011

Fig. 37. Average manufacturers' prices of potatoes in the Russian Federation in January

2009 - June 2011, in %, compared to the corresponding period of the previous year

Fig. 38. Comparison of the average manufacturers’ prices of potatoes by Federal Districts of

the Russian Federation in June 2011

Fig. 39. Dynamics of the average consumer prices of potatoes in 2008, in RUR/kg

Fig. 40. Dynamics of the average consumer prices of potatoes in 2009, in RUR/kg

Fig. 41. Dynamics of the average consumer prices of potatoes in 2010, in RUR/kg

Fig. 42. Dynamics of the average consumer prices of potatoes in 2011, in RUR/kg

Fig. 43. Index of consumers’ prices ofpotatoes in the Russian Federation in 2011

Fig. 44. Index of consumers’ prices of potatoes in the Russian Federation in January - June

2012

Fig. 45. Average consumers’ prices of potatoes in the Russian Federation in January 2010 -

June 2012, in %, compared to the corresponding period of the previous year

Fig. 46. Comparison of the average consumers’ prices of potatoes by Federal Districts of the

Russian Federation in May 2011

Fig. 47. Dynamics of the imports of potatoes in the Russian Federation in 2011, in

thousands of tons

Fig. 48. Dynamics of the imports of potatoes in the Russian Federation in 2011, in millions

of USD

Fig. 49. Dynamics of the imports of potatoes in the Russian Federation in January-June

2012, in thousands of tons

Fig. 50. Dynamics of the imports of potatoes in the Russian Federation in January-June

2012, in millions of USD

Fig. 51. Structure of the imports of potatoes by manufacturing countries in 2011, in tons

Fig. 52. Structure of the imports of potatoes by manufacturing countries in 2011, in USD

Fig. 53. Structure of the imports of potatoes by manufacturing companies in January-June

2012, in tons

Fig. 54. Structure of the imports of potatoes by manufacturing companies in January-June

2012, in USD

Fig. 55. Structure of the imports of potatoes by importing companies in 2011, in tons

Fig. 56. Structure of the imports of potatoes by importing companies in 2011, in USD

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Fig. 57. Structure of the imports of potatoes by importing companies in January-June 2012,

in tons

Fig. 58. Structure of the imports of potatoes by importing companies in January-June 2012,

in USD

Fig. 59. Structure of the imports of potatoes by recipient regions in 2011, in tons

Fig. 60. Structure of the imports of potatoes by recipient regions in 2011, in USD

Fig. 61. Structure of the imports of potatoes by recipient regions in January-June 2012, in

tons

Fig. 62. Structure of the imports of potatoes by recipient regions in January-June 2012, in

USD

Fig. 63. Dynamics of the imports of potatoes in the Russian Federation in 2011, in tons

Fig. 64. Dynamics of the imports of potatoes in the Russian Federation in 2011, in

thousands of USD.

Fig. 65. Dynamics of the imports of potatoes in the Russian Federation in January-June

2012, in tons

Fig. 66. Dynamics of the imports of potatoes in the Russian Federation in January-June

2012, in thousands of USD

Fig. 67. Structure of the Russian exports of potatoes by recipient countries in 2011, in tons

Fig. 68. Structure of the Russian exports of potatoes by recipient countries in 2011, in USD

Fig. 69. Structure of the Russian exports of potatoes by recipient countries in January-June

2012, in tons

Fig. 70. Structure of the Russian exports of potatoes by recipient countries in January-June

2012, in USD

Fig. 71. Structure of the Russian exports of potatoes by manufacturing companies in

January-June 2012, in tons

Fig. 72. Structure of the Russian exports of potatoes by manufacturing companies in

January-June 2012, in USD

Fig. 73. Structure of the Russian exports of potatoes by sending regions in 2011, in tons

Fig. 74. Structure of the Russian exports of potatoes by sending regions in 2011, in USD

Fig. 75. Structure of the Russian exports of potatoes by sending regions in January-June

2012, in tons

Fig. 76. Structure of the Russian exports of potatoes by sending regions in January-June

2012, in USD

Fig. 77. Structure of the retail market of fresh vegetables in the Russian Federation in 2011

Fig. 78. Sales structure of hypermarkets

Fig. 79. Sales structure of supermarkets

Fig. 80. Sales structure of discounters

Fig. 81. Changes in the level of income of the population in 2000-2011

Fig. 82. Distribution of the total income of the population in 2011 by groups

Fig. 83. Average deviation of per capita income by Federal Districts of the Russian

Federation from the Russian average in 2000-2011

Fig. 84. Share of the amount of free cash by Federal Districts of the Russian Federation

from the national average

Fig. 85. Structure of consumption of fresh vegetables by type in 2011

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Fig. 86. Dynamics of consumption of potatoes in the Russian Federation, 2000-2011, in

kilograms / capita

Fig. 87. Structure of consumption of potatoes by Federal Districts of the Russian Federation

in 2011

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Executive Summary*

The volume of supply on the Russian potatoes market in 2012 was almost … tons, which is

…% higher than the the same figure for 2011. It should be noted that the volume of

imported products on the potatoes market was …%.

The volume of production of potatoes in 2012 was … tons, which is …% higher than the

volume of production in 2011.

The largest share (…%) of all potatoes manufactured in the Russian Federation in 2012

belongs to the … Federal District.

In 2012, the import volume of potatoes in Russia amounted to … tons in physical terms and

to … thousand USD in value terms.

In 2012, the volume of the Russian exports of potatoes was … tons, which was equal to …

thousand USD in value terms.

*The information provided from this point on in this demo version is for illustrative purposes

only, so that you can get a general overview of how our reports look like. If you need more

information, you can contact us at: [email protected].

Key figures and

conclusions

about the market

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

6. Characteristics of the Russian

potatoes market

...

6.1. Volume and dynamics of the Russian potatoes market in

2007 - 2012. Forecast for 2012 – 2017

The volume of supply on the Russian potatoes market in 2012 was almost … tons, which is

…% higher than the the same figure for 2011. It should be noted that the volume of

imported products on the potatoes market was …% of the total market.

Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)

Fig. 1. Volume of supply on the potatoes market in 2008 - 2012 and forecast

for 2013 -2017, in thousands of tons (base scenario)

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

6.2. Structure of the potatoes market in Russia: production,

exports, imports, consumption

The volume of imports of potatoes in 2012 was about … tons, which was …% of the total

market volume. A more detailed analysis of the imports and exports is presented below.

Table 6. Volume and dynamics of the potatoes market in 2008 - 2012 and

forecast until 2017, in thousands of tons

2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of

production In units

… … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of exports

In units … … … … … … … … …

In %, to the

previous

year

…% …% …% …% …% …% …% …%

Volume of imports

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Volume of total supply

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

Fig. 6. Volume and dynamics of the potatoes market in 2008 - 2012 and

forecast until 2017, in thousands of tons

2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F

Production Consumption

Exports Imports

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

7. Characteristics of the domestic

production of potatoes in Russia in

2007 - 2012

7.1 Volume and dynamics of potatoes production in 2007 - 2012

In 2011, the volume of production was higher than for the analogical period of the previous

year.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 8 Potatoes production in 2007 - 2011, in thousands of tons

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 9 Potatoes production in 2011 - 2012, in thousands of tons and in %, to the

previous year

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

7.6 The main manufacturers of potatoes and their corresponding

market shares

The main manufacturers of potatoes in Russia in 2011 were Company A, Company B, and

Company C. They produced …, …, and … tons, respectively. They were followed by Company

D (… tons, equal to …% of the total production) and Company E (… tons - …%).

Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010

- 2011, in thousands of tons

Manufacturer Region

Production

of potatoes,

in tons

Market

share

… … … …

… … … …

… … … …

… … … …

… … … …

… … … …

OTHERS … …

TOTAL … …

Source: Data (Company data), Analysis (“IndexBox”)

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

8. Characteristics of potatoes prices 8.1. Dynamics of manufacturers’ prices of potatoes

Manufacturers’ prices of potatoes have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in 2009

to … RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their highest

value in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year.

Table 20. Average manufacturers’ prices1 of potatoes in Russia in January 2007 – November 2012

2007 2008 2009 2010 2011 2012

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In % to analogical period of the

previous year

In % to December of the previous

year

In % to the

previous

month

In RUR/ ton

In % to analogical

period of the previous

year

In % to December of the previous

year

In % to the

previous

month

January … … … … … …% …% …% … …% …% …%

February … … … … … …% …% …% … …% …% …%

March … … … … … …% …% …% … …% …% …%

April … … … … … …% …% …% … …% …% …%

May … … … … … …% …% …% … …% …% …%

June … … … … … …% …% …% … …% …% …%

July … … … … … …% …% …% … …% …% …%

August … … … … … …% …% …% … …% …% …%

September … … … … … …% …% …% … …% …% …%

October … … … … … …% …% …% … …% …% …%

November … … … … … …% …% …% … …% …% …%

December … … … … … …% …% …% … …% …% …%

Source: Data (“Rosstat”), Analysis (“IndexBox”) 1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).

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9. Characteristics of the imports of

potatoes to the Russian market 9.1. Volume and dynamics of the Russian imports of

potatoes

The volume of Russian imports of potatoes in 2011 was … tons. The largest amount of

potatoes was imported in …, when were imported … tons.

Table 22. Dynamics of the imports of potatoes in the Russian Federation in

January-December 2011, in tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)

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Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 18. Dynamics of the imports of potatoes in the Russian Federation in January-

December 2011, in tons

9.2. Manufacturing countries, leading suppliers of the imported

potatoes on the territory of the Russian Federation

Country A was the leader in terms of imports of potatoes (in physical terms) in 2011, with a

share of …% of the total. The country imported … tons of potatoes in 2011. The second

place was taken by Country B, which in 2011 imported … tons of potatoes (a share of …%,

respectively). In the third place was Country C with a share of …%.

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Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 20. Structure of the imports of potatoes in the Russian Federation by

manufacturing countries in 2011 in physical terms

Table 24. Volume of the imports of potatoes in the Russian Federation by

manufacturing countries in 2011, in tons

Country of origin Net weight, in tons Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%

Source: Data (“FTS”), Analysis (“IndexBox”)

9.3. Foreign companies, manufacturers of the potatoes, imported

to the Russian Federation

Company A was the leader in terms of imports of potatoes (in physical terms) in 2011, with

a share of …% of the total. The company imported … tons of potatoes in 2011. The second

place was taken by Company B, which in 2011 imported … tons of potatoes (a share of …%,

respectively). In the third place was Company C with a share of …%.

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS

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Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 22. Structure of the imports of potatoes in the Russian Federation by

manufacturing companies in 2011 in physical terms

Table 26. Volume of the imports of potatoes in the Russian Federation by

manufacturing companies in 2011, in tons

Manufacturing company Net weight, in tons Share, in %

Company A … …%

Company B … …%

Company C … …%

Company D … …%

Company E … …%

OTHERS … …%

TOTAL … …%

Source: Data (“FTS”), Analysis (“IndexBox”)

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Company A

Company B

Company C

Company D

Company E

OTHERS

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10. Characteristics of the Russian

exports of potatoes 10.1. Volume and dynamics of the Russian exports of

potatoes

The volume of Russian exports of potatoes in 2011 was … tons. The largest amount of

potatoes was exported in …, when were exported … tons.

Table 31. Dynamics of the exports of potatoes in the Russian Federation in

January-December 2011, in tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)

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Market Research Russia: Potatoes Market. June 2012 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 27. Dynamics of the exports of potatoes in the Russian Federation in January-

December 2011, in tons

10.2. Recipient countries of the Russian exports of potatoes

In 2011, the main recipient country of the Russian exports of potatoes was Country A. Its

share in physical terms was …%. It was then followed by Country B (…%) and Country C

(…%). To Country D and Country E were exported …% and …%, respectively. The combined

share of the other countries is …%.

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Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 29. Structure of the Russian exports of potatoes by recipient countries in 2011

in physical terms

Table 33. Volume of the Russian exports of potatoes by recipient countries in

2011, in tons

Recipient country Net weight, in tons Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%

Source: Data (“FTS”), Analysis (“IndexBox”)

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS

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12. Characteristics of consumption

of potatoes 12.1. Volume and dynamics of consumption of potatoes in

2008 - 2012. Forecast for 2013 - 2017

The volume of consumption of potatoes in 2012 was … tons, which was …% more,

compared to 2011. In 2011 was noted the largest drop in the consumption of potatoes in

recent years - a decline of …% to … thousand tons. Another decline in recent years was

observed in 2009, when the growth rate was …%, compared to 2008. At the end of 2012,

the consumption of potatoes almost reached the level in 2010, but the growth is not yet

possible to reach the pre-crisis levels of 2007 - 2008.

According to forecasts, the favorable development of the consuming industries can help

consumption of potatoes increase in the next few years with rates of …-…% annually. Thus,

by 2017, the consumption can reach … million tons. The demand for potatoes in the country

will be met, as before, by the Russian manufacturers, who account for over …% of the

market.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 40. Dynamics of consumption of potatoes in the Russian Federation in

2008 – 2012 and forecast until 2017, in thousands of tons

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12.2. Structure of consumption of potatoes by industries

Currently, the largest shares in the consumption of potatoes are taken by Industry A (…%)

and Industry B (…%). Industry C accounts for about … of the market, while Industry D

consumes about …% of the potatoes in Russia.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 42. Structure of consumption of potatoes by industries in 2012

35%

37%

10%

8%

10% Industry A Industry B

Industry C Industry D

Others

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12.3. Balance between production and consumption of potatoes

In the forecasted balance between production and consumption are used estimates of the

consumption of potatoes and projections for increase in production.

Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the

difference between production and consumption. The surplus on the market, as before, will

be exported, mainly to the countries of the Customs Union, where most purchases are in

made in Kazakhstan.

Table 1. Balance between production and consumption on the

potatoes market in Russia in 2008 - 2012 and forecast until 2017, in

thousands of tons

Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Production … … … … … … … … … …

Consumption … … … … … … … … … …

Balance

(Production-

Consumption)

… … … … … … … … … …

Source: Analysis (“IndexBox”)

Source: Analysis (“IndexBox”)

Fig. 47. Balance between production and consumption on the potatoes

market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tons

20082009

20102011

20122013F

2014F2015F

2016F2017F

Consumption

Production

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About IndexBox

"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry

out pieces of marketing research and consult on questions about strategic marketing.

• The "IndexBox" team has been working together for more than 7 years.

• The average experience of "IndexBox" specialists in the marketing sphere is 10

years.

• “IndexBox" employs 15 specialists in its research analytical department.

• The gathering of the researched information is controlled by 8 employees, all with

vast experience in field work. And who oversee more than 150 experienced

interviewers.

• Over 10 years, we have completed more than sixteen hundred projects, most of

which are focused on the consumer and industrial markets. The geography of the

research includes not only the territory of Russia, but also foreign markets.

• In total, more than 80,000 respondents have taken part in our research studies.

• Not only does "IndexBox" have a wide partner network in the regions of the

Russian Federation, the CIS, and the Baltic countries, but also has countless foreign

partners, including the largest research companies in the USA, the UK, France,

India, and China.

Our clients are big Russian and foreign companies:

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Marketing research

Our specialization - the study of consumer and industrial markets, segments of B2C and

B2B. Among the methods used: desk research, consumer surveys, expert surveys,

competitive analysis, sales audit, a wide range of qualitative market research products and

services. Our competitive advantage is the formation of special research techniques to the

tasks of each project. System planning and operational monitoring of the industry, created a

company that allows professionals to operate in IndexBox their work relevant and accurate

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We are professionally engaged in developing business plans, feasibility studies, investment

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M & A. Business plans developed by IndexBox, contain a complete financial model for the

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Strategic Marketing

We develop strategic development for brands, products, separate business units and

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strategy. Projects in the field of strategic marketing are relevant to large enterprises,

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