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Russia Ketchup Market

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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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Page 1: Russia Ketchup Market

Barykovsky lane 4, building 2, office 201

Moscow, 119034

Phone number: +7 495 988 96 06

e-mail: [email protected] www.indexbox.ru

Demo-Version

Russia: Ketchup and

Tomato Sauces

Market

Analysis and Forecast to 2017

June 2012

Marketing Research

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Brief Overview

The report on the Russian ketchup and tomato sauces market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Analysis of raw materials’ base;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian ketchup and tomato sauces

market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption indicators.

The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

• Our own research methodology guarantees the consistently high quality of our work.

• We offer unique and individualized customer service:

o Personal account on the website with a personal manager;

o Monitoring of the status of your order online;

o Pre-sale specialist advice and answers to post-purchase questions.

• We offer special conditions for the actualization of our research reports. If interested,

find out about these conditions from our specialists now!

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Research Design

The purpose of the study is to analyze the state of the Russian ketchup and tomato sauces

market and build a forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Table of Contents 1. Executive summary

2. Research design

3. Classification of ketchup and tomato sauces

4. Characteristics of raw materials’ base

4.1. Tomato paste

5. Technology of production of ketchup and tomato sauces

6. Characteristics of the Russian ketchup and tomato sauces market in 2008 –

2011. Forecast for 2012 - 2017

6.1. Volume and dynamics of the Russian ketchup and tomato sauces market in 2008

– 2011. Forecast for 2012 - 2017

6.2. Structure of the ketchup and tomato sauces market: production, exports, imports,

consumption

7. Characteristics of the domestic production of ketchup and tomato sauces in

2007- June 2012

7.1. Volume and dynamics of the production of ketchup and tomato sauces in 2007 -

June 2012

7.2. Structure of production of ketchup and tomato sauces by regions of the Russian

Federation

7.3. Level of concentration of production and characteristics of the competition on the

market

7.4. Main manufacturers of ketchup and tomato sauces and their corresponding

market shares

7.4.1. LLC “Baltimor-Krasnodar”

7.4.2. CJSC “Baltimor-Neva”

7.4.3. LLC “Baltimor-Amur”

7.4.4. OJSC “Kazan Zhirovoy Factory”

7.4.5. CJSC “Pisheprom”

7.4.6. LLC “Petroproduct-Otradnoe”

7.4.7. Company “Russkoe pole”

7.4.8. Holding “PomidorProm”

7.5. Investment projects in the industry

8. Characteristics of the prices of ketchup and tomato sauces

8.1. Dynamics of manufacturers’ prices of ketchup and tomato sauces in 2007-June

2012

8.2. Comparison of manufacturers’ prices by Federal Districts of the Russian

Federation

8.3. Dynamics of retail prices of ketchup and tomato sauces in 2009-June 2012

9. Characteristics of the imports of ketchup and tomato sauces to the Russian

market

9.1. Volume and dynamics of the imports of ketchup and tomato sauces

9.2. Manufacturing countries, leading suppliers of the imports of ketchup and tomato

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

sauces to the territory of the Russian Federation

9.3. Foreign companies, manufacturers of the ketchup and tomato sauces, imported to

the Russian Federation

9.4. Russian companies, recipients of the imports of ketchup and tomato sauces

9.5. Structure of the imports of ketchup and tomato sauces by regions of the Russian

Federation

10. Characteristics of the Russian exports of ketchup and tomato sauces

10.1. Volume and dynamics of the Russian exports of ketchup and tomato sauces

10.2. Recipient countries of the Russian exports of ketchup and tomato sauces

10.3. Manufacturing companies, supplying ketchup and tomato sauces for exports

10.4. Sending regions of the Russian exports of ketchup and tomato sauces

11. Factors, influencing the development of the ketchup and tomato sauces

market

11.1. Level of welfare of the population

12. Characteristics of the consumption of ketchup and tomato sauces

12.1. Volume and dynamics of consumtion of ketchup and tomato sauces in 2008 –

2011. Forecast for 2012-2017

12.2. Volume and structure of the consumption of ketchup and tomato sauces by

Federal Districts of the Russian Federation

12.3. Balance between production and consumption of ketchup and tomato sauces in

2008-2011

13. Forecast for development of the ketchup and tomato sauces market in 2012-

2017

13.1. Evaluation of the potential volume of supply of ketchup and tomato sauces in

2012-2017

13.2. Evaluation of the development of the ketchup and tomato sauces market after

Russia’s accession to the WTO

Appendix 1. Financial and economic indicators of the industry

Appendix 2. Profiles of the leading manufacturers

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Data, presented in tables

• Dynamics of the ketchup and tomato sauces market in 2007-2017

• Production of ketchup and tomato sauces in 2007 - June 2012, in thousands of

standard cans

• Volume of production of ketchup and tomato sauces by types in January - June

2012, in thousands of standard cans

• Production of ketchup and tomato sauces by Federal Districts of the Russian

Federation in 2007 - June 2012, in thousands of standard cans

• Average manufacturers’ prices of ketchup and tomato sauces in the Russian

Federation in January 2007 - June 2012

• Volume of the imports of ketchup and tomato sauces by manufacturing countries in

2011, in thousands of tons

• Volume of the imports of ketchup and tomato sauces by manufacturing companies in

2011, in thousands of tons

• Volume of the imports of ketchup and tomato sauces in the Russian Federation by

importing companies in 2011, in thousands of tons

• Volume of the imports of ketchup and tomato sauces by regions of the Russian

Federation in 2011, in thousands of tons

• Volume of the Russian exports of ketchup and tomato sauces by recipient countries

in 2011, in thousands of tons

• Volume of the Russian exports of ketchup and tomato sauces by manufacturing

companies in 2011, in thousands of tons

• Volume of the Russian exports of ketchup and tomato sauces by sending regions in

2011, in thousands of tons

• Dynamics of the disposable resources of households (per 100 people), in thousands

of RUR in the Russian Federation in 2000- 2011

• Differentiation of incomes in Russia in 2005-2011

• Deviation of the incomes of the population by Federal Districts of the Russian

Federation from the average for Russia in 2004 - 2011

• Consumption of ketchup and tomato sauces in 2011, in thousands of standard cans

• Average manufacturers’ and importers’ prices of ketchup and tomato sauces in the

Russian Federation in June 2012

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Data, presented in figures

• Volume of supply on the ketchup and tomato sauces market in 2007-2017

• Production of ketchup and tomato sauces in 2009 - June 2012, in thousands of

standard cans

• Production of ketchup and tomato sauces in January 2008 - June 2012, in %, to the

analogical period of the previous year

• Production of ketchup and tomato sauces in 2007-2011, in thousands of standard

cans

• Structure of production of ketchup and tomato sauces in January - June 2012 by

types, in thousands of standard cans

• Structure of production of ketchup and tomato sauces by Federal Districts of the

Russian Federation in January - June 2012

• Structure of production of ketchup and tomato sauces by Federal Districts of the

Russian Federation in 2005-2011

• Indexes of the average manufacturers’ prices of ketchup and tomato sauces in the

Russian Federation in January - June 2012

• Indexes of the average manufacturers’ prices of ketchup and tomato sauces in the

Russian Federation in January - June 2012

• Dynamics of the average manufacturers’ prices of ketchup and tomato sauces in the

Russian Federation in January 2009 -June 2012, deviation in %, to the analogical period of

the previous year

• Comparison of the average manufacturers’ prices of ketchup and tomato sauces by

Federal Districts of the Russian Federation in March 2012

• Dynamics of the imports of ketchup and tomato sauces in the Russian Federation in

January- June 2012, in thousands of tons

• Structure of the imports of ketchup and tomato sauces in the Russian Federation by

manufacturing countries in 2011

• Structure of the imports of ketchup and tomato sauces in the Russian Federation by

manufacturing companies in 2011

• Structure of the imports of ketchup and tomato sauces in the Russian Federation by

importing companies in 2011

• Structure of the imports of ketchup and tomato sauces by regions of the Russian

Federation in 2011

• Dynamics of the Russian exports of ketchup and tomato sauces in 2011, in

thousands of tons

• Structure of the Russian exports of ketchup and tomato sauces by recipient countries

in 2011

• Structure of the Russian exports of ketchup and tomato sauces by manufacturing

companies in 2011

• Structure of the Russian exports of ketchup and tomato sauces by sending regions in

2011

• Dynamics of consumption of ketchup and tomato sauces in the Russian Federation in

2009-2017, in thousands of standard cans

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

• Distribution of the total volume of monetary income of the population in 2011 by

groups

• Average deviation of per capita income by Federal Districts of the Russian Federation

from the Russian average in 2000-2011

• Shares of the volumes of free monetary resources by Federal Districts of the Russian

Federation, compared to the average for Russia

• Dynamics of consumption of ketchup and tomato sauces in the Russian Federation in

2008-2017, in thousands of standard cans

• Consumption of ketchup and tomato sauces in Europe in 2011, in kilograms/person

• Dynamics of consumption of ketchup and tomato sauces in Russia in 2011

• Consumption of ketchup and tomato sauces by Federal Districts of the Russian

Federation in 2011

• Structure of the sales of ketchup and tomato sauces in physical terms in 2011, in

thousands of standard cans

• Structure of the sales of ketchup and tomato sauces in value terms in 2011, in RUR

• Chain of goods movement

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Executive Summary*

The volume of supply on the Russian ketchup and tomato sauces market in 2012 was

almost … tons, which is …% higher than the the same figure for 2011. It should be noted

that the volume of imported products on the ketchup and tomato sauces market was …%.

The volume of production of ketchup and tomato sauces in 2012 was … tons, which is …%

higher than the volume of production in 2011.

The largest share (…%) of all ketchup and tomato sauces manufactured in the Russian

Federation in 2012 belongs to the … Federal District.

In 2012, the import volume of ketchup and tomato sauces in Russia amounted to … tons in

physical terms and to … thousand USD in value terms.

In 2012, the volume of the Russian exports of ketchup and tomato sauces was … tons,

which was equal to … thousand USD in value terms.

*The information provided from this point on in this demo version is for illustrative purposes

only, so that you can get a general overview of how our reports look like. If you need more

information, you can contact us at: [email protected].

Key figures and

conclusions

about the market

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

6. Characteristics of the Russian

ketchup and tomato sauces market

...

6.1. Volume and dynamics of the Russian ketchup and

tomato sauces market in 2007 - 2012. Forecast for 2012 –

2017

The volume of supply on the Russian ketchup and tomato sauces market in 2012 was

almost … tons, which is …% higher than the the same figure for 2011. It should be noted

that the volume of imported products on the ketchup and tomato sauces market was …% of

the total market.

Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)

Fig. 1. Volume of supply on the ketchup and tomato sauces market in 2008 -

2012 and forecast for 2013 -2017, in thousands of tons (base scenario)

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

6.2. Structure of the ketchup and tomato sauces market in

Russia: production, exports, imports, consumption

The volume of imports of ketchup and tomato sauces in 2012 was about … tons, which was

…% of the total market volume. A more detailed analysis of the imports and exports is

presented below.

Table 6. Volume and dynamics of the ketchup and tomato sauces market in

2008 - 2012 and forecast until 2017, in thousands of tons

2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of production

In units … … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of exports

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Volume of imports

In units … … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of

total supply In units

… … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

Fig. 6. Volume and dynamics of the ketchup and tomato sauces market in

2008 - 2012 and forecast until 2017, in thousands of tons

2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F

Production Consumption

Exports Imports

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

7. Characteristics of the domestic

production of ketchup and tomato

sauces in Russia in 2007 - 2012

7.1 Volume and dynamics of ketchup and tomato sauces

production in 2007 - 2012

In 2011, the volume of production was higher than for the analogical period of the previous

year.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 8 Ketchup and tomato sauces production in 2007 - 2011, in thousands of

tons

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 9 Ketchup and tomato sauces production in 2011 - 2012, in thousands of tons

and in %, to the previous year

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

7.6 The main manufacturers of ketchup and tomato sauces and

their corresponding market shares

The main manufacturers of ketchup and tomato sauces in Russia in 2011 were Company A,

Company B, and Company C. They produced …, …, and … tons, respectively. They were

followed by Company D (… tons, equal to …% of the total production) and Company E (…

tons - …%).

Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010

- 2011, in thousands of tons

Manufacturer Region

Production

of ketchup

and tomato

sauces, in

tons

Market

share

… … … …

… … … …

… … … …

… … … …

… … … …

… … … …

OTHERS … …

TOTAL … …

Source: Data (Company data), Analysis (“IndexBox”)

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

8. Characteristics of ketchup and tomato sauces prices 8.1. Dynamics of manufacturers’ prices of ketchup and tomato sauces

Manufacturers’ prices of ketchup and tomato sauces have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through …

RUR/ton in 2009 to … RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They

reached their highest value in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous

year.

Table 20. Average manufacturers’ prices1 of ketchup and tomato sauces in Russia in January 2007 – November 2012

2007 2008 2009 2010 2011 2012

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In % to analogical period of the

previous year

In % to December of the previous

year

In % to the

previous

month

In RUR/ ton

In % to analogical

period of the previous

year

In % to December of the previous

year

In % to the

previous

month

January … … … … … …% …% …% … …% …% …%

February … … … … … …% …% …% … …% …% …%

March … … … … … …% …% …% … …% …% …%

April … … … … … …% …% …% … …% …% …%

May … … … … … …% …% …% … …% …% …%

June … … … … … …% …% …% … …% …% …%

July … … … … … …% …% …% … …% …% …%

August … … … … … …% …% …% … …% …% …%

September … … … … … …% …% …% … …% …% …%

October … … … … … …% …% …% … …% …% …%

November … … … … … …% …% …% … …% …% …%

December … … … … … …% …% …% … …% …% …%

Source: Data (“Rosstat”), Analysis (“IndexBox”) 1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

9. Characteristics of the imports of

ketchup and tomato sauces to the

Russian market 9.1. Volume and dynamics of the Russian imports of

ketchup and tomato sauces

The volume of Russian imports of ketchup and tomato sauces in 2011 was … tons. The

largest amount of ketchup and tomato sauces was imported in …, when were exported …

tons.

Table 22. Dynamics of the imports of ketchup and tomato sauces in the

Russian Federation in January-December 2011, in tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 18. Dynamics of the imports of ketchup and tomato sauces in the Russian

Federation in January-December 2011, in tons

9.2. Manufacturing countries, leading suppliers of the imported

ketchup and tomato sauces on the territory of the Russian

Federation

Country A was the leader in terms of imports of ketchup and tomato sauces (in physical

terms) in 2011, with a share of …% of the total. The country imported … tons of ketchup

and tomato sauces in 2011. The second place was taken by Country B, which in 2011

imported … tons of ketchup and tomato sauces (a share of …%, respectively). In the third

place was Country C with a share of …%.

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 20. Structure of the imports of ketchup and tomato sauces in the Russian

Federation by manufacturing countries in 2011 in physical terms

Table 24. Volume of the imports of ketchup and tomato sauces in the Russian

Federation by manufacturing countries in 2011, in tons

Country of origin Net weight, in tons Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%

Source: Data (“FTS”), Analysis (“IndexBox”)

9.3. Foreign companies, manufacturers of the ketchup and

tomato sauces, imported to the Russian Federation

Company A was the leader in terms of imports of ketchup and tomato sauces (in physical

terms) in 2011, with a share of …% of the total. The company imported … tons of ketchup

and tomato sauces in 2011. The second place was taken by Company B, which in 2011

imported … tons of ketchup and tomato sauces (a share of …%, respectively). In the third

place was Company C with a share of …%.

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 22. Structure of the imports of ketchup and tomato sauces in the Russian

Federation by manufacturing companies in 2011 in physical terms

Table 26. Volume of the imports of ketchup and tomato sauces in the Russian

Federation by manufacturing companies in 2011, in tons

Manufacturing company Net weight, in tons Share, in %

Company A … …%

Company B … …%

Company C … …%

Company D … …%

Company E … …%

OTHERS … …%

TOTAL … …%

Source: Data (“FTS”), Analysis (“IndexBox”)

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Company A

Company B

Company C

Company D

Company E

OTHERS

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

10. Characteristics of the Russian

exports of ketchup and tomato sauces 10.1. Volume and dynamics of the Russian exports of

ketchup and tomato sauces

The volume of Russian exports of ketchup and tomato sauces in 2011 was … tons. The

largest amount of ketchup and tomato sauces was exported in …, when were exported …

tons.

Table 31. Dynamics of the exports of ketchup and tomato sauces in the

Russian Federation in January-December 2011, in tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 27. Dynamics of the exports of ketchup and tomato sauces in the Russian

Federation in January-December 2011, in tons

10.2. Recipient countries of the Russian exports of ketchup and

tomato sauces

In 2011, the main recipient country of the Russian exports of ketchup and tomato sauces

was Country A. Its share in physical terms was …%. It was then followed by Country B

(…%) and Country C (…%). To Country D and Country E were exported …% and …%,

respectively. The combined share of the other countries is …%.

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Market Research Russia: Ketchup and Tomato Sauces Market. June 2012 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 2. Structure of the Russian exports of ketchup and tomato sauces by recipient

countries in 2011 in physical terms

Table 33. Volume of the Russian exports of ketchup and tomato sauces by

recipient countries in 2011, in tons

Recipient country Net weight, in tons Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%

Source: Data (“FTS”), Analysis (“IndexBox”)

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS

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12. Characteristics of consumption

of ketchup and tomato sauces 12.1. Volume and dynamics of consumption of ketchup and

tomato sauces in 2008 - 2012. Forecast for 2013 - 2017

The volume of consumption of ketchup and tomato sauces in 2012 was … tons, which was

…% more, compared to 2011. In 2011 was noted the largest drop in the consumption of

ketchup and tomato sauces in recent years - a decline of …% to … thousand tons. Another

decline in recent years was observed in 2009, when the growth rate was …%, compared to

2008. At the end of 2012, the consumption of ketchup and tomato sauces almost reached

the level in 2010, but the growth is not yet possible to reach the pre-crisis levels of 2007 -

2008.

According to forecasts, the favorable development of the consuming industries can help

consumption of ketchup and tomato sauces increase in the next few years with rates of …-

…% annually. Thus, by 2017, the consumption can reach … million tons. The demand for

ketchup and tomato sauces in the country will be met, as before, by the Russian

manufacturers, who account for over …% of the market.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 40. Dynamics of consumption of ketchup and tomato sauces in the

Russian Federation in 2008 – 2012 and forecast until 2017, in thousands of

tons

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12.2. Structure of consumption of ketchup and tomato sauces

by industries

Currently, the largest shares in the consumption of ketchup and tomato sauces are taken by

Industry A (…%) and Industry B (…%). Industry C accounts for about … of the market,

while Industry D consumes about …% of the ketchup and tomato sauces in Russia.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 42. Structure of consumption of ketchup and tomato sauces by industries

in 2012

35%

37%

10%

8%

10% Industry A Industry B

Industry C Industry D

Others

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12.3. Balance between production and consumption of ketchup

and tomato sauces

In the forecasted balance between production and consumption are used estimates of the

consumption of ketchup and tomato sauces and projections for increase in production.

Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the

difference between production and consumption. The surplus on the market, as before, will

be exported, mainly to the countries of the Customs Union, where most purchases are in

made in Kazakhstan.

Table 1. Balance between production and consumption on the

ketchup and tomato sauces market in Russia in 2008 - 2012 and forecast

until 2017, in thousands of tons

Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Production … … … … … … … … … …

Consumption … … … … … … … … … …

Balance

(Production-

Consumption)

… … … … … … … … … …

Source: Analysis (“IndexBox”)

Source: Analysis (“IndexBox”)

Fig. 47. Balance between production and consumption on the ketchup and

tomato sauces market in Russia in 2008 - 2012 and forecast until 2017, in

thousands of tons

20082009

20102011

20122013F

2014F2015F

2016F2017F

Consumption

Production

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About IndexBox

"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry

out pieces of marketing research and consult on questions about strategic marketing.

• The "IndexBox" team has been working together for more than 7 years.

• The average experience of "IndexBox" specialists in the marketing sphere is 10

years.

• “IndexBox" employs 15 specialists in its research analytical department.

• The gathering of the researched information is controlled by 8 employees, all with

vast experience in field work. And who oversee more than 150 experienced

interviewers.

• Over 10 years, we have completed more than sixteen hundred projects, most of

which are focused on the consumer and industrial markets. The geography of the

research includes not only the territory of Russia, but also foreign markets.

• In total, more than 80,000 respondents have taken part in our research studies.

• Not only does "IndexBox" have a wide partner network in the regions of the

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India, and China.

Our clients are big Russian and foreign companies:

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Marketing research

Our specialization - the study of consumer and industrial markets, segments of B2C and

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competitive analysis, sales audit, a wide range of qualitative market research products and

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