RTÉ Player February 2014 Review

     Source:  Urchin  Analy1cs,  Blue  Metrix,  &  iTunes                

RTÉ  Player  Summary   Month on Month change Streams 4,408,000 4% Unique Browsers (RTÉ.ie/Player) 858,000 -4% Average Streams per Browser (RTÉ.ie/Player) 2.6 16% Page Impressions 15,916,000 -6% International share of streams 12.2% Total number of app downloads to end November 1,071,000

SIX NATIONS RUGBY (IRELAND V WALES)

THE LATE LATE SHOWQUIRKE

HOME & AWAYEASTENDERS

THE SATURDAY NIGHT SHOWFAIR CITY

VIKINGS

MRS BROWN’S BOYS

OPERATION TRANSFORMATION

REVENGE

8th Feb7th Feb16th Feb

14th Feb18th Feb1st Feb13th Feb

2nd Feb

9th Feb

18th Feb18th Feb

1

23

4567

8

9

1011

46,80033,60028,800

23,00018,30017,80017,600

17,500

17,400

17,300

15,800

46,800  Streams  

RTÉ  Player  Monthly  Streams  &  Unique  Browsers  

Source:  Urchin  &  Blue  Metrix;  *App  traffic  excluded  

•  The highest monthly streams since the record month of October 2013

Total StreamsUnique Browsers

Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14

0

2,000,000

3,000,000

1,000,000

4,000,000

5,000,000

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

68,500  Streams    33,600  Streams  

RTÉ  Player  ConsumpCon  by  PlaEorm  

Source:  Urchin,  Blue  Metrix  

Share  of  Streams  

•  The desktop version of the RTÉ Player accounted for 55% of streams in January •  The Android App delivered 7% of streams

AndroidSamsung Smart TViPadiPod TouchiPhonePS3www.rte.ie/player

Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

60% 53.2% 67% 62.7% 64.2% 64.6% 66.6% 61.2% 61.9% 62.3% 60.8% 60% 55%

2%

2%

1.8%

1%1.7% 1.4%

1.4%

1.5% 1.5% 1% 1.6% 1.2%

1.1%

7.2%

1.8%

12.9%

0.9%

9%

2.8%

18.7%

1%

9.3%

2.4%

18.4%

1.1%

11.1%

2.7%

20.9%

1%

10.4%

2.7%

19.8%

1.2%

10.3%

2.5%

19.9%

1.2%

9.5%

2.3%

19.2%

1.1%

11.1%

2.8%

21.9%

1.4%

22%

1.6%0.5%

2.5%

10.6% 9.9%

2% 2.3%2.2%

2%2.1%

9.9%

0.9%

20% 19.9% 20.6%23.8% 25%

1.5% 1.8% 1.9% 2.7%

3.2% 3.9% 4.3% 5.7% 7.4%

9.8%9.9%

9.8%

2.9%

51.8%

1.7%

9.6%

0.6%

23.3%

7%

2.5%

55.3%

12th  Dec:  28,000  Streams  in  Total  28,800  Streams  

RTÉ  Player  Top  20  Programmes  in  February  Best  Episode  Only,  All  Pla8orms  (except  UPC  TV)  

Source:  Blue  Metrix  

SIX NATIONS RUGBY (IRELAND V WALES)

THE LATE LATE SHOWQUIRKE

HOME & AWAYEASTENDERS

THE SATURDAY NIGHT SHOWFAIR CITY

VIKINGS

MRS BROWN’S BOYS

OPERATION TRANSFORMATION

REVENGE

DON'T TELL THE BRIDE

CHAMPIONS LEAGUE LIVE (ARSENAL V B. MUNICH)

THE VOICE OF IRELAND

BLUE BLOODS

GREY'S ANATOMY

THE MENTALIST

SOMEBODY TO LOVE

IRELAND'S FITTEST FAMILY

THE NOLANS

8th Feb7th Feb16th Feb

14th Feb18th Feb1st Feb13th Feb

2nd Feb

9th Feb

18th Feb18th Feb

6th Feb

19th Feb

16th Feb

12th Feb

18th Feb

4th Feb

17th Feb

15th Feb

20th Feb

46,80033,60028,800

23,00018,30017,80017,600

17,500

17,400

17,30015,800

15,400

14,100

12,400

11,900

11,800

8,500

8,200

8,100

6,700

39,000  Streams  in  Total  23,000  Streams  

RTÉ  Player  Programme  Category  Analysis  

Source:  Blue  Metrix  

RTÉ Jr, TRTÉ & Two TubeReligous & IrishArt & MusicFactualLifestyleNews & SportDramaEntertainment

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

FEB 2012 FEB 2013 FEB 2014

29.2%

18.4% 14%

33.1%

34.9%44%

19.4%

26.4%24%

5.3% 7.6% 8%

6%1%

7.8% 8.3%0.6%0.7%

3%3%3.6%0.9%0.7%

RTÉ  Player  Programme  Category  Analysis  

•  In February, Drama delivered 44% of streams. New BBC/ RTÉ series Quirke was particularly popular

•  A successful Six Nations campaign for Ireland boosted News and Sport to 1 in 4 streams

Source:  Blue  Metrix  

Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb

2011 2012 2013 2014

RTÉ Jr, TRTÉ & Two TubeReligous & IrishArt & MusicFactualLifestyleNews & SportDramaEntertainment

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

25th  Decmber:  22,000  Streams  in  First  Week  17,800  Streams  

The  original  desktop  version  of  the  RTÉ  Player  has  the    most  Irish  unique  visitors  amongst  its  compeCCve  set  

•  comScore reports that the number of Irish unique visitors to the (desktop) RTÉ Player in January 2014 was 251,000

Source:  comScore  MMX,  Ireland  15+,  January  2013  to  January  2014  

N.B.  comScore  currently  measures  PC/  Laptop  access  only  –  recent  growth  in  RTÉ  

Player  consumpKon  has  been  driven  by  Apps  

N.B.  The  data  above  for,  TV3.ie  &  ITV.com  represents  all  traffic  to  the  domain,  and  not  just  the  VOD  element  of  that  site  

RTÉ.ie/Player  has  a  young  and  gender  balanced  user  base  in  Ireland  

•  Around 4 in 10 of Irish adult (15+) users of the desktop RTÉ Player in January fell within the 15-34 age group

•  50% were Male and 50% Female

Share  of  Irish  Unique  Users  of  the  RTÉ  Player  

Source:  comScore  MMX,  Ireland  15+,  January  2013  to  January  2014  

Age Group Gender

15-24 = 19.7%

25-34 = 20.1%

45-54 = 15.1%

55+ = 19.2%

Male - 50%

Female - 50%

35-44 = 25.9%