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RTÉ Player October 2014 Review

RTÉ Player - RTÉ Digital Sales · RTÉ$Player$Summary$ Month on Month change ... Samsung Smart TV iPad iPod Touch ... 81,000 72,000 58,000 58,000 56,000 51,000 47,000

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RTÉ Player October 2014 Review

RTÉ  Player  Summary   Month on Month change Streams 4,572,000 23% Page Impressions 20,749,000 35% International share of streams 11.0% Total number of app downloads 1,389,000

LOVE/HATEHOME AND AWAY

EASTENDERS

FAIR CITYDAMO AND IVOR

LATEST IRISH NEWSTHE LATE LATE SHOW

EURO 2016 QUALIFIER

NEIGHBOURS

CONNECTED

609,000352,000273,000267,000155,000120,000115,000

105,000

94,000

85,000

1234567

8

9

10

PROGRAMMES

TOP SERIES

STREAMS

12th  Dec:  28,000  Streams  in  Total  

28,000  Streams  

Total Streams

Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14

0

2,000,000

3,000,000

1,000,000

4,000,000

5,000,000

6,000,000

7,000,000

RTÉ  Player  Monthly  Streams  

Source:  comScore  DAx  

•  The RTÉ Player had the highest monthly stream traffic since June

N.B. The Unique Browsers measure is currently unavailable

53,000  Streams  

RTÉ  Player  ConsumpAon  by  PlaCorm  

Source:  comScore  DAx  

Share of Streams

•  iPhone share grew to 14% in October •  The desktop version accounts for 45% of streaming activity

AndroidSamsung Smart TViPadiPod TouchiPhonePS3Xboxwww.rte.ie/player

Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

61.9% 62.3% 60.8% 60% 55%

1.5% 1% 1.6% 1.2%

1.1%

22%

1.6%0.5%

2.5%

10.6% 9.9%

2% 2.3%2.2%

2%2.1%

9.9%

0.9%

20% 19.9% 20.6%23.8% 25%

1.5% 1.8% 1.9% 2.7%

3.2% 3.9% 4.3% 5.7% 7.4%

9.8%9.9%

9.8%

2.9%

51.8%

1.7%

9.6%

0.6%

23.3%

7%

2.5%

55.3%

1.7%

10.5%

0.5%

23.2%

7.3%

2.6%

54.2%

1.7%

9.2%

0.2%

22.4%

7%

2.7%

56.9%

1.7%

11%

0.2%

23.2%

6.5%

2.5%

54.7%

1.2%

10.6%

18.3%

11.8%

2.2%

55.5%

0.3%1.6%

11.4%

21.4%

16.2%

3.4%

45.8%

0.2%

1.7%

12%

23.7%

11.8%

3.9%

46.8%

0.2%

1.5%

12.5%

23.9%

10.9%

3.8%

47.1%

0.3%

1.5%

14%

23.3%

11.9%

3.9%

45%

0.4%

105,000  Streams  

Source:  Blue  Metrix  

RTÉ  Player  Top  20  Programmes  in  October  Top Series, All Platforms (except UPC TV)

LOVE/HATEHOME AND AWAY

EASTENDERS

FAIR CITYDAMO AND IVOR

LATEST IRISH NEWSTHE LATE LATE SHOW

EURO 2016 QUALIFIER

NEIGHBOURS

CONNECTED

HOMELAND

THE LATE LATE SHOW INTERVIEWS

THE SATURDAY NIGHT SHOW

CHAMPIONS LEAGUE LIVE

NINE NEWS

VIKINGS

SIX ONE NEWS

PRIME TIME

THE GOOD WIFE

CRIMINAL MINDS

609,000352,000273,000267,000155,000120,000115,000

105,000

94,000

85,000

81,000

72,000

58,000

58,000

56,000

51,000

47,000

39,000

39,000

36,000

1234567

8

9

10

11

12

13

14

15

16

17

18

19

20

PROGRAMMES

TOP SERIESSTREAMS

RTÉ  Player  Programme  Category  Analysis  

Source:  comScore  DAx  

•  Drama has continued to grow in importance: more than 1 in 2 views on the RTÉ Player is to a drama programme

RTÉ Jr, TRTÉ & Two TubeReligous & IrishArt & MusicFactualLifestyleNews & SportDramaEntertainment

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

OCT 2012 OCT 2013 OCT 2014

19%18%

39%

49%54%

27%

21% 17%

5% 3%5%3%

0.3%0.2%

4% 5%0.4%0.7%

2%3.4%1.6%0.7%

19%

2.5%

RTÉ  Player  Programme  Category  Analysis  

Source:  comScore  DAx  

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

2012 2013 2014

RTÉ Jr, TRTÉ & Two TubeReligous & IrishArt & MusicFactualLifestyleNews & SportDramaEntertainment

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

The  original  desktop  version  of  the  RTÉ  Player  has  the    most  Irish  unique  visitors  amongst  its  compeAAve  set  

•  There were 260,000 unique Irish visitors to the desktop version of the RTÉ Player in September 2014, according to comScore MMX

Source:  comScore  MMX,  Ireland  15+,    September  2013  to  September  2014  

N.B.  comScore  currently  measures  PC/  Laptop  access  only  –  recent  growth  in  RTÉ  

Player  consump?on  has  been  driven  by  Apps  

N.B.  The  data  above  for,  TV3.ie  &  ITV.com  represents  all  traffic  to  the  domain,  and  not  just  the  VOD  element  of  that  site  

Total Unique Visitors

Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sept-14

Sky GoChannel 4 4oDITV.comTV3.ieRTÉ Player

200

0

500

9186 88 87 90 89 81 71 79

54

531487

431 424 415

357352

302

283 298

350

458

399311

374 370358375

308

298 290231

260

61 6663 61 586577 68 65 77 77 50 76

RTÉ.ie/Player  has  a  young  and  gender  balanced  user  base  in  Ireland  

•  Almost 4 in 10 of Irish adult (15+) users of the desktop RTÉ Player in September fell within the 15-34 age group

•  The gender split was even this month

Share of Irish Unique Users of the RTÉ Player

Source:  comScore  MMX,  Ireland  15+,    September  2013  to  September  2014  

Age Group Gender

15-24 = 17.7%

25-34 = 20.7%45-54 = 16.4%

55+ = 21%

Male - 50%Female - 50%

35-44 = 24.2%