2013 Project ReviewSt Patrick’s FestivalA truly multi-platform international “Diaspora First” campaign

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With something for everyone across theweekend, RTÉ Digital released a promo to simplystate the message: If you’re missing Ireland andthe celebrations – you don’t have to miss out on thefun and celebrations. Digitally connect around theworld and enjoy the festivities wherever you are!

Two versions of the promo were created. Here’s theYouTube version promoted by the biggest videoPlatform via their ‘video booster’ section 1 weekLeading up to the 17th:

http://bit.ly/WTctaoMore “What’s On” here: http://www.rte.ie/blogs/digital/author/stepheca/page/2/

In the year of “The Gathering” – St. Patrick’s Festival focussed more attention on internationalaudience than previous years. St. Patrick’s weekend provided an opportunity for RTÉ to leverageaudiences across its growing Diaspora platforms and to reach out with special programming(Glaoch) allowing audiences abroad to feel the excitement of the celebrations (Live DublinParade) and listen/enjoy special events (Céilí House Live) via multiple digital platforms.

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Bringing You Home

RTÉ.IE3

All content was accessible via Ireland’s most popular homepage including live WW streams of the Parade and Gloach.

RTÉ PLAYER4

Live parade streamed worldwide on the 17th. On-demand immediately after TX.

RTÉ PLAYER: ST. PATRICK’S HUB5

Content from across all genres including Religious, Young Peoples’ and Sport were collated in a bespoke hub on RTE Player. The hub was available to an international audience.

GLAOCH – THE PRESIDENT’S CALL6

A notable first for RTÉ and truly multi-platform campaign saw the programme transmit first to a worldwide Diaspora on digital platforms.

RTÉ NEWS NOW7

Live parade streamed worldwide on the 17th. Glaoch streamed live on the 17th – directly after the Nine News. Bespoke content developed by multimedia team to play-out on News Now across the weekend. PARADE GALLERY:

http://bit.ly/119tFpVGLAOCH GALLERY:

http://bit.ly/XmVwA4CÉILÍ HOUSE LIVE RADIO 1 EDITS:

http://bit.ly/XWnarlFACES OF THE IRISH ABROAD GALLERY:

http://bit.ly/119tP0nRTÉ ARCHIVE CLIPS:

http://bit.ly/WC3YiUNOTE: A selection of bespoke graphics were designed by the multimedia team to brand all content. See sample above.

RTÉ YOUTUBE8

YouTube is the biggest online video platform globally – and a great place to reach Diaspora of all ages. The 17th saw a huge variety of content curated across the channel, with links directing audiences back to RTÉ’s parent sites.

A GLOBAL YOUTUBE FIRST

For the first time on YouTube anywhere, the St. Patrick’s Day parade was streamed live from Dublin. YouTube included

significant promotion around the event in the form of a live ticker across ALL UK YOUTUBE PAGES . In addition, the world

premiere of Glaoch was streamed across RTÉ YouTube –available on millions of devices globally.

RTÉ RADIO 110

Special clips filmed and edited for Radio 1’s Céilí House Live on the 16th, these were available worldwide on the 17th.

OTHER HIGHLIGHTS INCLUDED: Saturday 16 March – RTÉ Radio 1Documentary on One : Athy is our AfricaCéilí House Sunday 17 March – RTÉ Radio 1An Glaoch PreviewMonday 18 March – RTÉ Radio 1Callan’s KicksOn The Street Where She Lived

Watch Céilí House Live Main Overall package

https://www.youtube.com/watch?v=RzAhlhkjVmY&hd=1

Promo Videohttps://www.youtube.com/watch?v=6Su8qUDDw1U&hd=1

Music from Martin Hayes & Dennis Cahillhttps://www.youtube.com/watch?v=JQNlye4BbAQ&hd=1

Interview with Sligo singer Niamh Farrell:https://www.youtube.com/watch?v=xBSNPEuKaU8&hd=1

FACEBOOK – SAMPLE OF ACTIVITY11

TWITTER – SAMPLE OF ACTIVITY12

RBS 6 NATIONS – IRELAND WIN13

http://bit.ly/WTctao