COMMUNITY NEWS

Inside

November 2011

Neighborhood Council Newsletter

INTRODUCING THE SHOPRESEDA

DISCOUNT CARD

The RNC Economic Development Committee

continues to build on it’s successes. It’s next

program (as seen in the Mayor's Budget Day

presentation) is finally here this month - the

much talked about and much anticipated

ShopRESEDA Discount card. The card will be

available in the next few weeks at a

participating Reseda vendor near you! The

ShopRESEDA discount card gives you a

discount every day of the month at

participating vendors just for showing your

official card.

H o w c a n y o u g e t o n e ? V i s i t

www.shopresedacity.com or visit ShopRESEDA

on facebook, to see the full list of Reseda

businesses participating. Visit one of those

businesses to get your official card and start

SAVING MONEY TODAY! More and more

businesses are participating in this brand new

program - check back often for the growing list

of discounts. Hurry, there are a limited number

of cards - so get yours today! For businesses

that would like to participate, contact Noelle

Guzman at nguzman@resedacouncil.org.

“LIKE” YOUR FAVORITE BUSINESS

Have you looked for your favorite Reseda

Business on Facebook? Are you following them

on Twitter? Have you reviewed them on Yelp?

Reseda Entrepreneurs are joining Facebook,

Twitter, LinkedIn, and Yelp. Visit their pages &

Like, follow, & support our local Reseda

Businesses!

On Wednesday, October 19th over 30 Reseda

Businesses participated in a Social Media

Workshop sponsored by the RNC's Economic

Development Committee. Lee Weismann, with

ReachLocal, provided an overview of how

Reseda businesses can make the most of Social

Media to grow their customer base &

professional network. These Social Media

platforms provide a great way for customers to

get the latest information, sales, & specials

from their favorite Reseda business. For

business management, these tools are a no

cost way to increase awareness of your

business and the types of goods & services you

provide, while directly connecting with all your

customers in one place at one time!

FREE MULCH AND FRUIT TREES!

If you showed up after 10:00 AM to line up for

your FREE organic mulch and FREE fruit tree,

you arrived to an empty parking lot and

probably saw virtually no sign of the madness

that had ensued in the previous couple of

hours. Starting with 21,000 pounds of mulch

and 200 fruit trees at 7:00 AM, Reseda

Neighborhood Council and some early-rising

volunteers disseminated every last tree and

mulch chip by 10 AM. Folks began lining up at

6:00 AM to get their freebie, including an extra

15 trees donated by RNC Vice Chairman DJ

Frank.

Thanks once again to RNC Board Member and

L.A. Urban Forestry Division employee Brandon

Balderas for organizing the giveaway. He

delivered all 11 tons of the mulch, coordinated

with Councilman Dennis P. Zine’s office and

Lisa Sarno of the Million Trees Initiative as well

as our own Reseda Neighborhood Council.

Thanks also to the folks from the Million Trees

Initiative that were there at 6:30 AM and did a

great job of distributing avocado, lime, apple

and orange trees in a fair and deliberative

manner. And, to that one guy who

unexpectedly stole a tree earmarked for

someone else and jammed out of the parking

lot like it was a big money bank heist, we

wouldn’t be surprised if that tree bears some

bad apples, like its shameful owner.

Emergency, Disaster

& Community Safety 3

Youth Corner 2

Community Announcements 2

Senior Corner 3

RNC Committees 4

Recognizing Reseda Businesses 4

Mulch Pile Attacked

Mulch Pile all gone

Reseda Mulch Madness First Tree Given

Away

Page 2

COMMUNITY ANNOUNCEMENTS

CRA MOVES

The West Valley Region of the Community

Redevelopment Agency of the City of Los An-

geles (CRA/LA) has relocated their principal

valley office to CRA/LA’s North Hollywood of-

fice, located at 5250 Lankershim Blvd., #650,

North Hollywood, 91601. CRA/LA staff will also

occupy office space at the West Valley Munici-

pal Building, located at 19040 Vanowen St.,

Reseda, 91335. Details on the exact days/

times staff will be available in Reseda is forth-

coming. In the meantime, you may reach staff

at the same telephone number, 818-708-5844,

and email addresses. Further updates will be

provided as new phone numbers and other

information become available.

The staff urges residents to be assured that the

CRA/LA remains a fixture in the West Valley.

They encourage folks not to hesitate to contact

them should they have any questions.

THE ARTS LIVEN UP RESEDA’S

CENTRAL BUSINESS DISTRICT

To truly be a great city, it’s particularly crucial

to have thriving arts and culture. The San Fer-

nando Valley has a growing art scene led by

the efforts of 11:11, a creative collective bring-

ing together up-and-coming artists and putting

their art on display at community events. Con-

tinental Art Supply, a staple of Reseda for sev-

eral decades, opened its doors for Art In Num-

bers on Tuesday Oct 25th, boasting a tempo-

rary gallery of beautiful and creative artwork

from many talented artists, all curated by

11:11 and their principle purveyors Erin Stone,

Addy Gonzalez, and Matthew Plotkin. To add

to a great night of creative discovery, was a

discovery of a different kind: food! Passersby

were lured in by gourmet food trucks on Re-

seda Blvd, The Grilled Cheese Patrol and Slap

Yo Mama, who served up New Orleans style

soul food. Local food spots were on hand as

well, amidst the eclectic vendor fair. Aura’s

Xquisit Food served up gourmet coffee, carrot

cake and cupcakes, while Carniceria Corona

kept the scents wafting through the crowd of

delicious tacos and other Mexican fair. Reseda

came alive that night, and everyone is asking

now, “when’s the next one?” Stay tuned, Re-

seda! The Arts will return soon, and definitely

in numbers!

VETERAN’S DAY PARADE

The 8th

Annual San Fernando Veteran’s Day

Parade will be held on November 11, beginning

at 11:11 AM on the corner of Laurel Canyon

Blvd. and San Fernando Mission Blvd. The Pa-

rade will end at Ritchie Valens Recreation Cen-

ter, 10736 Laurel Canyon Blvd. in Pacoima.

The Department of Veterans Affairs and other

related organizations will set up booths to

provide services and information to Veterans

and their families at the conclusion of the pa-

rade.

MONTH IN RESEDA

Your Reseda Neighborhood Council was busy

in October.

On Saturday, October 8th

The Board had a

booth at Albertson’s Customer Appreciation

BBQ and Celebration

On Saturday, October 15th, the booth was at

the Reseda Family Resource Fair and adver-

tised at the St Catherine of Sienna Carnival on

the 14th

, 15th

and 16th

.

On October 19th, the RNC’s Economic Devel-

opment Committee hosted a Business Work-

shop and Social Media seminar for a packed

house of engaged local businesses.

On the 22nd

the great Free Mulch Giveaway

was spiced up with 200 Free Fruit Trees from

the Million Trees group and collection of food

for the local food banks, in partnership with

Revitalize Reseda, began.

On the 25th

as part of the Spend $25 on the

25th

of the Month in Reseda “Art in Numbers”

attracted artists and folks from all over the

Valley to Continental Art Supply where great

art was displayed and great food came from

the gourmet food trucks, Aura’s Xquisit Foods

and Carniceria Corona.

Subscribe to our weekly email that not only

tells you what the RNC is up to, but also is a

good resource for filling in your spare time

with events and gatherings of all sorts in and

around the Reseda Community. Out-

reach@resedacouncil.org

TRI-TURKEY CHALLENGE

Thanksgiving is just around the corner and it is

time to start your family’s post Thanksgiving

workout early this year. Make sure your family

is happy, healthy and active this holiday season

and join in the fun at the YMCA. Motivate your

family to get off the couch and bring them to

the Thanksgiving Tri-Turkey Challenge. If your

family can bike, run and play their way to the

finish line your family could win a free tur-

key! Invite your friends and family to compete

in this free community challenge. Saturday

November 9th

from 5:00 PM-7:00 PM

RESEDA PARK COMES ALIVE!

On Saturday, October 15, Reseda Recreation

Center came alive and was packed with kids.

Over 600 young adults came together for free

hot dogs, music, and over 30 giveaways which

included a lap top computer, bicycles, basket-

balls, soccer balls, martial arts lessons, dance

lessons, YMCA memberships, and the list goes

on.

The event focused on

after school programs,

City family services and

alternatives to gangs.

Thirty different organi-

zations were on hand to

help educate parents

and kids on community

resources and after

school programs. It was

a busy day from start to

finish with great traffic and many smiling faces.

A special thank you to L.A.P.D. West Valley

Area for putting on this wonderful event along

with all the participants and sponsors.

YOUTH CORNER

Councilman Zine, Captain Zingo, Nancy Sweeny and SLO Royal

Barber with participants at the Reseda Resource Fair

Page 3

SENIOR CORNER

EMERGENCY DISASTER & COMMUNITY SAFETY

Senior Friday Movies

On Friday afternoons at 1:30 PM the ONEGen-

eration Senior Center offers a free movie for

Seniors. This month, there will be no movie on

Veterans Day, November 11, or on the Friday

after Thanksgiving. See below for the movie

listing:

11/04 The Tree of Life Brad Pitt, Sean Penn

(2011) (139 min.)

11/18 Captain America: The First Aven-

ger Chris Evans, Tommy Lee Jones, (2011)

(123 min)

See you at the movies!

RESEDA FIRE STATION 73 GETS

MULCHED

Early morning, on Monday, October 17th

, in an

ongoing effort to beautify the community and

to thank valued local first responders, a load of

organic mulch was delivered to Reseda Fire

Station 73 and Reseda Neighborhood Council

volunteers Brandon Balderas, Juan Guzman,

Hank Truxillo and Garth Carlson helped the

firefighters spread the mulch around the sta-

tion’s flower and shrubs to hold down weed

growth and reduce water needed for irrigation

of the plants.

RESEDA NEIGHBORHOOD WATCH

The Reseda Neighborhood Watch will meet on

the second Thursday, November 10 at 7:00 PM

in the Ann Kinzle Community Room of the

West Valley Community Police Station., 19020

Vanowen St. Join your Senior Lead Officers

and receive their monthly updates to the com-

munity. Learn about crime trends, personal

safety, property protection and other things

that affect your quality of life in Reseda.

ANTI BULLYING and CYBER BULLY-

ING EVENT at RESEDA HIGH

In recognition of an ongoing issue as kids grow

up in a challenging environment, LAPD West

Valley area, The RNC and several partners are

teaming up to encourage kids to Stand UP and

Speak OUT against bullying and cyber bullying.

A community meeting is being held Tuesday

November 15 at Reseda High School Audito-

rium from 6:00 PM to 7:30 PM. The school is

located at 18230 Kittridge St, Reseda, 91335.

Special Guest speaker United States Attorney

Andre Birotte Jr. will lead the discussion along

with special guests to be announced. Light

refreshments will be served.

BE PREPARED

Are you and your neighbors prepared for the

next disaster? Much has been made of keeping

food and water available for when the next

earthquake or other disaster strikes your

neighborhood. It’s imperative that everyone

keep sufficient supplies on hand.

Another tip in the effort to BE PREPARED: Con-

tact your neighbors and create a contact list of

phone numbers and email addresses that can

be used to contact each other should a disaster

occur. Make copies and distribute them to all

that are willing.

If you are interested in helping prepare your

community for a disaster, contact the Emer-

gency Disaster and Community Safety Commit-

tee and see what you can do to participate.

Committee Chair Timothy Mulholland can be

reached at tmulholland@resedacouncil.org

Rnc Board Member Juan Guzman at work The crew that spread 2 tons of mulch around Fire Station 73

RNC BOARD MEMBERS:

Cary Iaccino Chair

DJ Frank Vice-Chair

Maury Pineda Secretary

Lee Smith Treasurer

Phil Merlin Parliamentarian

Juan Guzman Sergeant at Arms

Brandon Balderas Board Member

Vahan Chaparyan Board Member

Armineh Chelebian Board Member

Michael Cohen Board Member

Noelle Guzman Board Member

Timothy Mulholland Board Member

Adna (Nani) Shaked Board Member

Kevin Taylor Board Member

Hank Truxillo Board Member

To contact Board Members, visit the RNC web-

site at: www.resedacouncil.org or email us at:

RNC@resedacouncil.org.

Reseda NC email

Reseda NC Mail Address

RNC@RESEDACOUNCIL.ORG

7324 Reseda Blvd. #118

Reseda, CA. 91335

* Office & Meeting Location 18341 Sherman Way #102

** American Legion Hall Meeting Location 7338 Canby Ave

Economic Development Committee nguzman@resedacouncil.org

Emergency Disaster and Community

Safety Committee

tmulholland@resedacouncil.org

Finance Committee lsmith@resedacouncil.org

Graffiti Committee RNC@resedacouncil.org

Liaison Committee RNC@resedacouncil.org

Outreach/Public Relations Committee ashaked@resedacouncil.org

Planning and Zoning Committee djfrank@resedacouncil.org

Senior Advocacy Committee pmerlin@resedacouncil.org

Youth Advocacy Committee jguzman@resedacouncil.org

Transportation Committee achelebian@resedacouncil.org

Reseda NC Phone 818-832-7540 The following businesses are celebrating

anniversaries in our community during November:

Register your business with our Outreach Committee

and have your yearly anniversary included here. Con-

tact RNC@resedacouncil.org and we will add you to

our database.

1976 Morley Animal Hospital 7125 Darby Ave.

1992 Vanahn Bui, D.D.S. 17709 Saticoy St.

1997 King Brake & Auto Repair 6723E Reseda Blvd.

1998 2K Racing 7001 Reseda Blvd.

1999 Ramy's Nursery 18835 Saticoy St.

2001 Subway 6800B Reseda Blvd.

2003 Jack in the Box 6820 Reseda Blvd.

2005 Hado Pharmacy 7245 Reseda Blvd.

2005 Happy & Lovely Nails 18300#7 Vanowen St.

RECOGNIZING RESEDA BUSINESSES

Page 4 CONTACTS, MEETING LOCATIONS, EVENT CALENDAR

November 2011

Sun Mon Tue Wed Thu Fri Sat

1

2

7:00 PM Outreach/

Public Relations *

3

6:30 PM Planning

and Zoning Commit-

tee

4

1:30 PM Free Movie

5

6 7 7:00 PM Reseda NC

General Meeting

8

7:00 PM Emergency

and Disaster

7:30 PM Graffiti

9 7:00 PM CPAB

3:00 PM RNC Senior

Advocacy

10 7:00 PM Reseda NW

11 Veterans Day

No Movie

12

13 14

15

16

5:00 PM Youth Ad. 7:00 PM Economic

Development

17 7:00 PM 1038NW

18 1:30 PM Free Movie

19

20

21 6:00 PM Finance,

7:00 PM General

Meeting

22 23 24 Thanksgiving

25

26

Do you have an events coming up in Reseda? Contact Garth Carlson at

GCARLSON@RESEDACOUNCIL.ORG about inclusion in our newsletter.

For events address and full details use the Reseda

NC online calendar at www.Resedacouncil.org

Shop Reseda $25 on the 25th All

Weekend Long!