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Reducing the calorie content
of ingredients without
compromising texture and
flavour Jenny Arthur, Head of Nutrition and Product Development
This document has been prepared solely for Food Matters Live
and may not, without permission, be disclosed to any third party.
© Leatherhead Food Research 2018
2 © Leatherhead Food Research 2018
Contents
1 Function of fat and sugar in
products and the challenges of
calorie reduction
2 Consumer attitudes
3 Reducing calories through fat
reduction
4 Reducing calories through
sugar reduction
5 In summary
3 © Leatherhead Food Research 2018
Section 1
Function of sugar and
fat and the challenges
in food and drink
products
© Leatherhead Food Research 2017
4 © Leatherhead Food Research 2018
Backdrop…PHE Sugar reduction and Calorie reduction
programmes
5 © Leatherhead Food Research 2018
TASTE – sugar and fat
Gold standard for sweetness
TEXTURE – sugar and fat
Physically provides structure which
creates texture – soft, hard, brittle,
chewy, crispy, crunchy
BULK – sugar and fat
Provides volume directly and through
inter-ingredient interaction – a key
product building block
VISUAL APPEAL – sugar and fat
Creates colour sometimes through
caramelisation
Functions of sugar and fat in food and drink products
AERATION – sugar and fat
Helps create air pockets and bubbles
FERMENTATION - sugar
Interacts with yeast to create rise
PRESERVATIVE – sugar
Reduces microbial activity through
binding water
6 © Leatherhead Food Research 2018
The key challenges
Nutrition
• Calories
• Benefits
• Profiling
Sensory attributes
• Visual appearance
• Smell
• Mouthfeel
• Texture
• Breakdown in mouth
Quality
• Microbiological /
preservation
• Texture and mouthfeel
• Appearance
Consumer demands
• Unaffected taste
• Clean label alternatives
• Sustainable alternatives
• Ethical alternatives
7 © Leatherhead Food Research 2018
Section 2
Consumer attitudes
© Leatherhead Food Research 2017
8 © Leatherhead Food Research 2018
Help me achieve my goals
44% are trying to eat
less sugar
14% are trying to eat
less meat
1 in 20
are trying to cut
gluten from
their diet
6% are trying to cut
dairy from
their diet 1 in 5
are trying to drink
less alcohol
¼ are trying to cook
more from raw
ingredients
8% are trying to eat
more protein
9 © Leatherhead Food Research 2018
• A significant number of consumers are trying to cut
sugar from their diet
• Leatherhead’s own research shows 44% of UK
consumers were trying to eat less sugar compared
with 12 months ago. This highlights the strength of
consumer desire to change behaviour, although does
not necessarily mean consumers are successful
Consumer appetite to cut sugar from diet
50%
65%
48% 48% 47% 44%
0%
20%
40%
60%
80%
100%
All countries Brazil China USA France UK
The percentage of consumers trying to eat less sugar by country
Survey question: Thinking generally about your eating and drinking habits now compared to 12 months ago, which, if any, of the following apply to you?
Source: Leatherhead Food Research consumer survey (2016), sample size = 6,196 consumers from Brazil, China, USA, France and the UK
10 © Leatherhead Food Research 2018
Understand consumer expectations in sugar reduction to avoid
disappointment
Leatherhead’s own research
shows that sugar reduction needs
to also equate to a reduction in
calories.
If sugar-reduced versions of
products do not deliver a
significant reduction in calories,
then consumers can feel
disappointed at best and cheated
at worst.
Leatherhead Food Research (2012) Consumer understanding of sugars claims on food and drink products
11 © Leatherhead Food Research 2018
Section 3
Reducing calories
through fat reduction
© Leatherhead Food Research 2017
12 © Leatherhead Food Research 2018
Reducing calories through fat reduction
• A wide variety of fat replacers are
available on the market to replace all or
some of the fat
• There is NO one-size-fits-all solution
• The type of fat replacer used depends on
the properties of fat that you want to
replace
Can be:
• Carbohydrate-based
• Protein-based
• Fat-based
• Combination-based
Using ingredients that mimic fat-related behaviour
13 © Leatherhead Food Research 2018
Carbohydrate-based replacers
Types Examples
Fibres – 30% less fat 71kcal/40g
serving
Ingredient listings
• Commonly known as fat mimetics
• Contain 0 – 4 kcal/g
• Mimic the sensation of fat – absorb
water, add volume, thicken and stabilise
• Maltodextrin – biscuits
• Polydextrose cooking sauces/salad
dressings
• MCC – mirco crystalline cellulose - mayo
• Fibres - biscuits
• Starches – cooking sauces
• Gums – solid products eg marg
• Pectins – yogurts or dips like fibres
Ingredients: Reduced fat soured cream
(63%) (contains cow’s milk), reduced fat
Greek style yogurt (contains cow’s milk),
water, rapeseed oil, chive (3%), onion,
pasteurised egg, cornflour, concentrated
lemon juice, sugar, rice starch, spirit
vinegar, salt, dried free range egg white,
citrus fibre, potato fibre
14 © Leatherhead Food Research 2018
Protein-based replacers
Microparticulated whey proteins Gelatines
• Microparticulated whey protein
concentrates – Simplesse ®
• Typically used in dairy products, frozen
dairy desserts, salad dressings and
margarines
• Gelatine – bovine, porcine, fish etc.
• Widely used in dairy applications such
as low-fat yoghurts
15 © Leatherhead Food Research 2018
Case study Fat based replacers
We helped our clients to reduce the fat levels in their
dressings with no change in sensory
Reducing fat in foods for health reasons is desirable. Fat in
foods gives sensory and taste experiences, and the
challenge was to reduce fat but maintain the quality
properties that the consumer likes.
• The emulsions were
significantly lower in fat but
sensory testing showed they
were similar to the high fat
versions. Checks under the
microscope showed the double
emulsion was stable during
manufacture and storage.
• We carried out trials using an
alternative strategy to reduce fat
in emulsions by creating double
emulsions. These replaced
some of the oil in the emulsion
with water, rather than using the
water stabilising ingredients
normally used in low fat
dressings.
Approach Benefit
Double emulsion under the
microscope – water droplets (black)
inside fat droplets (white)
16 © Leatherhead Food Research 2018
Section 4
Reducing calories
through sugar
reduction
© Leatherhead Food Research 201
17 © Leatherhead Food Research 2018
Calorie content Polyols Calorie content Polyols
3.0 calories per gram Hydrogenated starch
Hydrolysates 2.0 calories per gram Isomalt
2.6 calories per gram Sorbitol 2.0 calories per gram Lactitol
2.4 calories per gram Xylitol 1.6 calories per gram Mannitol
2.1 calories per gram Maltitol 0.2 calories per gram Erythritol
Common sugar replacers
Calorie content of sweeteners
Calorie content
~0 calories per gram Stevia
Acesulfame potassium, aspartame, saccharin, and sucralose etc.
Calorie content of bulk sweeteners
18 © Leatherhead Food Research 2018
Leatherhead believes Blueprinting is the best start
Systematic, controlled and structured way of renovating and innovating the
products
19 © Leatherhead Food Research 2018
Case study Blueprinting for sugar reduction
in biscuits
Example of effects of swapping sugar for
sweetener
We made biscuits with sugar, with all sweetener and
without either
Consumers preferred the sugar
biscuit. Sensory profiling showed
clear differences in the attributes
Texture and microstructure also
different when sugar replaced by
sweetener
20 © Leatherhead Food Research 2018
Apple mango beverage
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0 10 20 30 40 50
Do
min
an
ce (
%)
Time
SWEET
ASTRINGENT
APPLE
SPICY
MANGO
SOUR
21 © Leatherhead Food Research 2018
In summary
• One of the first steps with any reformulation is to consider the regulatory
implications
• It is important to understand the functionality of sugar and fat in different
product categories and their impact on calories
• Also need to consider what is the objective of the reformulation
• No single ingredient can replace the role of sugar or fat and reduce the calorie
content
• Taste is the major driver for purchase and reduction of sugar and fat is not
straightforward and technically very challenging
23 © Leatherhead Food Research 2018
Epsom
Yew Tree Bottom Road
Epsom
KT18 5XT
UK
Phone: +44 1372 376761
24 © Leatherhead Food Research 2018
Disclaimer
Some parts of a report of this nature are inevitably
subjective and/or based on information obtained in good
faith from third party sources. Where opinions are
expressed, they are the opinions of the individual author
and/or the relevant third party source and not those of
Leatherhead Food Research or its group. Furthermore, if
new facts become available and/or the commercial or
technological environment evolves, the relevance and
applicability of opinions and conclusions in this report may
be affected. Accordingly, while this report has been
compiled in good faith, no representation or warranty,
express or implied, is made by Leatherhead Food
Research as to its completeness, accuracy or fairness.
Except where limited by law, neither Leatherhead Food
Research nor its group shall be responsible for any
actions taken or not taken as a result of any opinions and
conclusions provided in this report and you agree to
indemnify Leatherhead Food Research, its group and/or
personnel against any liability resulting from the same.