Re-Live! @ Orchard Central

8/8/2019 Re-Live! @ Orchard Central

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Our Youth. Our Future.

Environmental Challenge Organisation (Singapore)known as ECO Singapore

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Society Reg. No: ROS326/2002Charity Reg. No: 1739

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RE-LIVE! @Orc hard Centra lVenue : Orc hard Centra l

Date : 8 November 2010 14

Novem ber 2010


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No. Contents Page

1. Introduction- Histo ry o f RE-Live !

- Rationale of doing RE-Live!

- Objec tives

- Ac hievem ents

4

2. What had happe ned? 6

3. Positive Impac ts 9

4. Areas of imp rove me nt 11

5. Partne ring Orga nisa tion 13

6.Conclusion 16

7. Appendix 17


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1. INTRODUCTION:

1.1 History of RE-Live!RE-Live! wa s sta rted to ma rk Singa pore s Youth a nd Environm ent day in

c onjunct ion with World Environm ent Day a s ded ic a ted by the United Nations

on the 5th June of eve ry yea r.

1.1.1 In its ma iden yea r (2008), the event w as held at The Atrium whe re

it saw tog ethe r about 100,000 me mb ers of the public ove r the span

of 11 da ys. The e vent a lso b roug ht toge ther ove r 150 young lea ders

with its them e fo c using on e nergy efficienc y, spec ific a lly green

transportation, and water conservation.

1.1.2 In 2009, RE-Live! @ Bug is saw to gether ove r 20,000 mem bers of the

pub lic over the spa n of 3 d ays eng ag ing ab out 300 youth lea de rs.

1.2Rationa le o f do ing RE-Live @Orcha rd!1.2.1 The event is mo nthly held in loc a tions whe re young peo ple ha ng

out to b e a ble to m aximize its prominence and pe netrate into the

youth com munity.

1.2.2 As the wo rd Re-live sta te its ow n m ea ning (i.e.) to rethink the w ay

you live, it is an op portunity g iven to us on ho w to ac t efficiently to

save our environme nt a nd to ac hieve sustainab le de velopme nt.

1.2.3 The a c c essibility for the pub lic to this event in hea rt o f Singa pore

wa s ea sy.

1.2.4 We wa nt to attrac t a d ifferent set of aud ienc e a s c om pa red to the

ones living at heartlands.

1.2.5 In c onjunct ion with the fashion show orga nized by Etric an, who

de signs shirts ma de of o rga nic c otton, we have de c ide d to set up

our event at O rc hard Ce ntral so a s to e nhanc e the w hole

environme ntal mo veme nt.

1.2.6 In the e xhibition w e d ivide d the e duc ation fram ew ork for

sustainable consumption in everyday lifestyle into the following

categories:

Biodiversity

Energy

Food

Shelter

Water

Waste


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tral 1.3 Objectives:

To g ive the p ublic a cha nce to understand the c once pt

of re-thinking the w ay you live .

To a llow the p ublic to learn ab out the ma ny wa ys in c ontributing to be

greener.

To ensure the pub lic prac tic e w hat they ha d lea rnt.

1.4 Achievements:We a re p lea sed to share that w e ha ve d one o ur be st in ma king the event a s

ec o friend ly a s po ssib le with q uite a ha nd ful of me asures.

Apart from the exhib ition area , one of the e fforts we have p ut in is to b e a b le

to ha ve the fa shion show mo re ec o friendly and to ha ve our pa rtners d isp lay

their prod uc ts which a re e nvironm enta lly friend ly. Other tha n offsetting for theevent, we hope to w ea ve in slow ly the g ree n me ssag es.

How eve r, we we re a lso well awa re it would b e impossib le to c hange

everything . Instea d , we ha ve ta ken mo re o f inc rem enta l step s to slow ly

influence of partner.

We a re p lea sed to ha ve do ne the follow ing:

Have p artic ipat ing p a rtners to d isplay the ir prod uc ts which c onc erned

the e nvironm ent suc h a s d isp laying ha ir band s and ac c essories ma de

from reused bags or tin cans, displaying of LED lights of different sizes,

environmental friendly games for kids.

During the fashion show , the g oo d ie b ags given to the a ttend ee s a re

mad e of pap er bag and not d ecorated plast ic b ag

Putting up informat ion p anels (43 of them) around on environm enta l

messages

The response from the p ub lic ha s bee n gene rally po sitive . The w hole event

drew a bout 5000 memb ers of the pub lic while w e ha ve ma nage d to eng ag e

ab out 40-60 c ap tive aud ienc e on the w eekda ys and mo re on the we ekends.

In fac t, we a re p lea sed to share that within the w eek d ays, we ha ve tee nag ers

and stud ents ge tting involved in the q uiz we have c rea ted . This show ed theirinterest in e nvironm enta l issues. They have found them me aningful a nd we

have b een fortunate to ha ve them ca ptured in our data ba se w hich we will be

follow ing up promp tly on.

Pic tures of the e vent c an be found a t follow ing link:

http:// ec otv.smug mug .c om/ Other/Re-Live-Orc hard-

Cent ral/ 14756423_sFwJ6#1099817380_yPKTV
http://ecotv.smugmug.com/Other/Re-Live-Orchard-Central/14756423_sFwJ6#1099817380_yPKTVhttp://ecotv.smugmug.com/Other/Re-Live-Orchard-Central/14756423_sFwJ6#1099817380_yPKTVhttp://ecotv.smugmug.com/Other/Re-Live-Orchard-Central/14756423_sFwJ6#1099817380_yPKTVhttp://ecotv.smugmug.com/Other/Re-Live-Orchard-Central/14756423_sFwJ6#1099817380_yPKTV


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tral 2 WHAT HAD HAPPENED?

This eve nt, as mentioned during our introd uc tion, is a youth led initiative eve nt tha t

a ims to e duc ate the p ublic reg a rd ing the six aspec ts of theenvironm ent a nd w ha t they, as ind ividua ls c an d o to c ontribute, ma king Singa pore a

greener city tha n it wa s befo re.

This sec tion w ill be d ivide d into three pa rts;

Arrang em ents ma de prior to the e vent,

The event set up and its c onte nt a nd

Our ob servation.

2.1 Arrangem ents Mad e Prior to Event:2.1.1 Working hours

The e vent usua lly sta rts a t 11 am and c loses a round 9 pm . Vend ors a re to sell

the ir p roduc ts during these ho urs.

2.1.2 Volunteers

The vo luntee rs c am e in shift basis and it w as ma de tha t a t least tw o o f them

we re p resent in the information c ounter always to g uide and help the pub lic in

answe ring the que stionnaire.

2.2 The Event Set UpIn c omparison w ith the p revious Re-Live! @ Heartland s, Re-Live! @ Orc ha rd

Centrals set up is muc h sma ller. We a re loc a ted a t the d isc ove ry wa lk at Leve l 1 of

Orchard Central and had to share a pa rt o f the d isc overy walk with othe r vendors.

Nevertheless, there was mo re than suffic ient spac e for peop le to w a lk pa ss and

view the exhibition a s we ll as the things set up by our p a rtners a t the ir own

designated table.

The who le set up wa s filled with nea t a ligne d exhib ition p anels, tables a ligne d

nic ely filled w ith environm enta l p rod uc ts c ontributed by our pa rtners and the

informa tion b ooth which c onta ined displays of som e o f the p rod ucts that the

partners wa nted to sell.

2.2.1 Panel Arrangements

There were six pa nels, ea c h c onta ining the d ifferent aspec ts of the

environm ent. Unlike the p revious eve nt, we c hange d the layo ut of the p anels

due to spa c e c onstraint. We c annot use the sam e he xag on layout for the

panels.

Despite the d ifferenc e in layo ut, there wa s still amp le spa c e fo r the pub lic to

view the e xhib ition and rea d it with ease.

(Left) Information banners Water (Right) Information banners Food


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tral 2.2.2 Million Acts of Green

In this eve nt, we alter the m ovie sc reening a c tivity into a

c ontribut ing spac e where the pub lic , instea d o f sitting

do wn a nd g aining som e informa tion from the d oc umenta ry

show n, ca n c ontribute their ac ts of g ree n through this we bsite:

http://millionactsofgreen.sg/

As me ntioned , the spac e a lloc ated for us this time round is sma ller as

c om pared to the space over at the p revious two hea rtland s. With this, we

have d ec ided to have a tab le spa c e for the pe ople to c ontribute their ac ts of

green o nline instea d o f having the mo vie sc reening.

2.2.3 Partners

During this event, we have assigne d som e ta bles to our pa rtners so tha t the y

c an have the spac e to d isp lay their things.

The tables a re a ligne d next to ea c h other in straight row s so that the publicc an ea sily move from one tab le to ano ther while viewing.

2.2.4 Exhibition Content

As mentioned , the p ane ls are c ate go rized ac c ording to different aspe c ts of

the environm ent; wa ter, foo d , energy, wa ste, shelter and b iod iversity.

Eac h o f these pa nels c onta in the de finitions of the ir own, the c urrent situa tion

now , the imp ortanc e o f these a spe c ts to o ur lives and w ha t we , ind ividua ls c an

do to c ontribute to a b etter environme nt.

2.2.5 Etrican s Fashion Show

Apart from hav ing the usua l exhib ition to c rea te a wa rene ss to the pub licreg arding t he d ifferent a spec ts of the environm ent, Re-Live! @ Orcha rd Central

have de c ide d to inco rpo rate a fashion show, orga nized by Etric an- one of our

pa rtners who de signs orga nic c otto n c lothe s.

The set up wa s go od c onside ring the fac t that the spa ce is not tha t b ig as

c om pa red to mo st fa shion show.

(Left)Man viewing one of the exhibition panel Water information panel (Center) Etrican Fashion Show

launch (Right) GreenieGenie One of the artner for the event
http://millionactsofgreen.sg/http://millionactsofgreen.sg/http://millionactsofgreen.sg/


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tral 2.3Our Observation

e c row d w ould b e no rma l. It usua lly

ill

ibition w as highe r com pa red to

ed uc ate the p ublic , som e ed uca tiona l vide o c lips we re a dd ed in a p laylist and

After finishing the questionnaire, pub lic mo ves to the informat ion c ounte r to know

. There

The p a rtne rs of th is eve nt were usua lly present in the eve ning time and sha re their

hen there we re fewe r c row ds, the volunteers will go outside a t Orcha rd Roa d to

reenviron One of the partners for the event

ight) Gifts that were given out - ECO bag, bookmark and badge below the board

During the lunch p eriod , th

c onta ins working pe op le. In the e vening, more young pe op le w

be p resent a t the loc a tion and to ta ke pa rt in the exhib ition. Theea gerness of the youths to p a rticipa te in the exh

other peop le.

To

pe op le c ould b row se throug h it b y the c om pute rs.

the c orrec t answe rs and c ollec t the ir g ifts. The vo luntee rs p resent ove r the

informa tion c ounter will ed uca te the p ublic ab out the ec ologic al problems

we re ma ny gifts given to the public for answe ring the questionnaire fo rms. Som e o f

them were a bo okmark, an ec o b ad ge, a rec ycled p en, a lanyard a nd a

rec yclab le bag .

ide as and produc ts with the pub lic .

W

bring the pub lic to this eve nt. During c losing time, the volunteers verify the stoc k

present a nd p lan for the next da y of the eve nt

(Left)Youths participating in the questionnaires (Middle) G

(R


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tral 3 POSITIVE IMPACTS:

For the p ast 1 wee ks of the exhib ition at O rc ha rd C entral, we have

rec eived ma ny positive responses from the public . Som e o f them are:

3.1 Leve l of Enga gement:Peop le e ntering into o ur exhibition w ant to lea rn mo re and unde rstand mo re a bo ut

the e nvironm ent. When given w ith the que stionnaire, they wo uld ta ke their time to

wa lk around the exhib ition sea rc hing for the right a nswe rs.

The vo lunteers also m ana ge d to draw the a ttention o f the uninterested pub lic by

ge tting them in to the e xhib ition area a nd a nswe ring the que stionnaire. Most of

them we re e age r and interested in knowing the a nswe rs and ra ised issues about t he

questionna ire o r informa tion ba nners tha t they d o no t unde rsta nd .

Not only that, there a re p eop le tha t visited the e xhibition o nce and the ne xt timethey w ere seen a t the e xhibition, they b roug ht a long their friend s and p a rents.

Ec o vo luntee rs we re a lso spotte d at the e xhib ition. It was a lso no ticed tha t p eo p le in

group s or pa irs a re m ore w illing and interested to have a loo k at the exhib ition rather

than peo ple that are alone.

There wa s also a fashion show launc hed by Etric an w hic h also manage d to a ttrac t

the a ttention of the a ttend ees to the exhibition.

(Left)Public taking part in the questionnaire searching for answers from the information banners and (Middle)

interactions between ECO volunteers and the public. (Right) The crowd after the fashion show launch

3.2 Interac tive Corners:There w ere Interac tive c orners at the exhib ition:

3.2.1 Million Acts of Green

Eac h a ct of green represents an individua ls c omm itment to be c om e a n

environmental leader. Our planet needs help, and your actions matter


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tral This interac tive session suc c essfully ma na ged to engage the

d ifferent a ge group s of p ub lic . The public are w illing to share

with others by typing on the lap top ab out how the y played a

pa rt in helping the planet, these a re p rec ious informa tion tha t c ould not be

found on our informa tion ba nners and othe rs wo uld be able to lea rn from it.

More information c ould b e found at the following link:

http://millionactsofgreen.sg/

3.2.2 Television a nd desktop

Another would b e the television a nd d esktop that wa s plac ed at b oth end s of

the exhibition where the crowd c am e from . It ma nag ed t o d raw the pub lic

atte ntion a nd g ot the m interested in the e xhibition a fter watc hing the vide os

that a re be ing sc reened .

3.3 Products:ECO produc ts and other rec ycled produc ts that are b eing soldat trac ted the p ub lic to visit the e xhib ition. ECO p rod uc ts have

ac tually educ ate d pub lic too as some wo uld be mo re interested in produc ts rather

tha n informa tion ba nners. Som e p rod uc ts tha t we re sold a t the e xhib ition inc lud e:

ECO Organic Tee Shirts

ECO Reusable b ag s

Pens

Books

Rec yc led items (Penc il Box, Boo k holder, ba skets, etc .)

BPA free wa ter b ottles

Hair band s, Key c ha ins, Earrings ma de from recyc led items.

(Left)Interactive Corners Million Acts Of Green (M

(Right)Hair bands and necklace made from

iddle)Public having a looking at the ECO products

recycled items that are being sold at the exhibition
http://millionactsofgreen.sg/http://millionactsofgreen.sg/


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Society Reg. No: ROS326/2002harity Reg. No: 1739

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tral 4 AREAS OF IMPROVEMENT:

Som e o f the step s for having a be tter event are to ta ke into a c c ount the

po sitive side and the a rea s that need imp rovem ent.

With the po sitive a rea s c overed, here a re some of the areas to b e imp roved ba sed on

our expe rienc e a fter the we ek Re-Live! @ Orcha rd Central:

4.1 Reaching out to target market:There a re q uite a numb er of peop le who c am e to o ur event. How ever, we c an

venture into different w ays to reac h out to m ore peo ple by:

4.1.1 Send ing invitations/ notifica tion to nea ring sc hoo ls to let them know of

the event.

Elaboration: A de ta iled sugg estion will be to let the students from CCA groupwho are interested in environm ent (Green club in prima ry and sec ond ary

sc hoo ls) to a ttend our event . In return, sc hoo l may o ffer them C CA p oints.

4.1.2 Giving out ba lloons to children

Elaboration: During we ekend s, we c an g ive o ut b alloo ns to child ren w alking

a round the nearest ma ll with a p rint o f our RE-Live! log o o n it. We hop e these

c hild ren c an b ring the ir pa rents a long to our event.

We w ill also inform the pa rents of t hese c hild ren a synopsis of o ur event so tha t

they w ill know w ha t the eve nt is about.

4.1.3 Plac ing one A4 size p oster at the notic e b oa rd situated near the liftsnearing event da te.

Elaboration: The pu rpose o f this is to inform the public about the eve nt

beforeha nd so tha t they c an visit our exhibition when they a re free.

We w ill plac e it at the notice b oa rd nea r the lifts be c ause w e o bserved that

the p ub lic will rea d th roug h som e o f the not ific a tions of the b oa rd w hile

wa iting fo r the lift.

The p oster will be d esigne d in suc h a wa y that it will a ttrac t the p ub lic s

attention.

4.2Engagement:During the eve nt, we ha ve tried t o eng ag e the pub lic b y having ed uca tiona l c lips

and d oc ume nta ries about the d ifferent aspe c ts of the environm ent. Also there

have b een a sc reening of the Al Gore do c umenta ry a n inco nvenient truth.

How eve r, this c an be further imp roved b y:

Conduc ting ga mes related to the environment to enga ge the p ublic.

Have Chinese t ranslation fo r som e o f the poste rs.

Send out b roc hures to a s a giveaw ay over a c ertain top ic of interest.


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tral Creat ing sta lls like p op c orns, yoghurt/ yakult/c andy floss

to d raw the p ublic into our event.

Giving free p op c orn ap art from the b ag s and ba dg es to

pub lic after c om pleting the survey.

Set up more e asy surveys with Chinese t ranslation t oo .

Luc ky Draw on w ee kend s tie up with m useum or Sung ei Buloh to lea rn

mo re ab out the environme nt.

4.3Layout:The Informa tion c ounter ca n be de c orated for attrac ting the pub lic s atte ntion.

Hav ing ECO log o a t the informa tion co unter so tha t mo re mem be rs of the

pub lic would know ab out the organisation a s the volunteers have be enrec eiving c om me nts ab out w ho o rga nised the e xhibition.


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tral 5 PARTNERING ORGANISATION:

RE-Live! @ Hea rtlands wo uld no t b e p ossible w ithout t he c ontinuous

support from the pa rtnering orga nisa tions.The pa rtnering orga nisa tions for this event a re

All Things Green And Bea utiful

Build ing a nd C onstruct ion Autho rity of Singa pore (BCA)

Etrican Organic Clothing

Greenie Genie

Gree nviron Ec o Pte . Ltd .

My Wate r Bot tle

Nationa l Environm ent Agenc y (NEA)

PUB

Tet ra Pak

Worm-Compost-Bins

5.1All Things Green And Bea utiful

Setup exhibition o n their prod ucts and promote wha t it mea ns

to b e g reene r with their produc t.

ATGAB is a Singa pore-based c om pany with a g oa l: To

preserve the e nvironme nt we live in by sta rting a serious green

business

of recycling.

To raise a wa reness am ong the p ublic that rec ycled produc tsc an be very crea tive, re-usab le and a fforda ble.

5.2Building and Construc tion Authority o f Singapo re

(BCA)

They were c onsulted in the informat ion p anel put up for pub lic

outreac h on the relevant theme

Develop s and reg ulate Singapo re's bu ild ing and c onstruction

industry.

.

5.3Etrican Organic Clothing

Launc hed a fashion show , setup exhib ition on the ir prod uc ts

and promote wha t it mea ns to b e g reene r with their produc t.

The p rinc iple a t the c ore o f the Etric an label is tha t it aims to be

susta inab le. Susta inab ility is a c omp lex issue

All Etric an c lothes a re m ade w ith 100% c ertified orga nic c otto n,

from plants which a re no t g enetica lly mo dified .


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5.4Greenie Genie

Setup exhibition o n their prod ucts and promote wha t it mea ns


They d isplay a sprea d of the mo st a nticipa ted ea rrings

collection.

The h ighlight of t he c ollec tion is the one and only pa ir of quirky

signa ture skull of Mc Que en.

5.5Greenviron Eco Pte. Ltd.

Setup exhibition o n their prod ucts and promo te w hat it m ea ns


To ed uca te, and p romote an a fforda ble, c omp atible a nd

susta inab le environme nta l friend ly lifestyle.

5.6My Water Bottle

Setup exhibition o n wha t they are d oing and promote wha t it

mea ns to b e g reene r with their prod uct .

My wa terbottle is a non-profit ca mp aign to enc ourag e mo reSinga porea ns to use their ow n refillab le wa ter bot tles, instead

of b uying or taking single-use b ottled wa ter.

Show tha t ta p wa ter is safe to d rink and ta stes just a s go od as

bottled water.

5.7National Environm ent Ag enc y (NEA)



Emb rac e a ll in ca ring for a C lea n a nd Hea lthy Environm ent

To a c hieve a liva ble a nd susta inab le Singapo re

5.8PUB



Responsib le for the co llec tion, p rod uc tion and rec lama tion of

wa ter in Singap ore.


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tral To e nsure an efficient, ad eq ua te & susta inable supply of

water.

5.9Tetra Pak

Setup exhibition o n their prod ucts and promo te w hat it me ans to b e g reene r

with their prod uct .

World 's lea d ing fo od p roc essing a nd p ac kag ing solutions

company

Work closely w ith the ir custome rs and sup p liers, prov iding sa fe,

innovative a nd environme ntally sound produc ts that me et the

needs of hund red s of m illions of p eop le

5.10Worm-Compost-Bins

Setup exhibition o n their prod ucts and promo te w hat it m ea ns to b e g reene r

with their prod uct .

To red uc e the ma ssive a mo unts of waste c ontributed by hum ans into the

environment.

5.11Asia Pac ific Breweries (APB)

APB is the sponsor for th is event.


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tral 6 CONCLUSION:

In a ll, this eve nt involves three aspec ts:

The intention to fo ster positive ha b its in terms of e nvironme nta lprac tice s am ong st the p ublic ,

To eng ag e the pub lic through the ed uca tiona l exhibition a nd

To initiate environm enta l awa reness in youth.

RE-Live! is a yo uth lea d initia tive event tha t intend s to drive the p ub lic to re-think and

re-live the ir existing ha b its.

To p rac tice this hab it is no t tha t d iffic ult at a ll. There are a lrea dy existing mea ns to d o

so w ith a ll the c urrent m arket p rod uc ts tha t wa s rea d ily ava ilab le.

Youth a re the key d rivers in this initiat ion to p romo te these lifestyle c ha nges. The

ultima te g oa l of this event w as to c rea te a wa reness am ong the p ublic .

The ec o-pa rtners on the othe r hand , prove d tha t the p ub lic we re w illing to spend

mo re t o b ec om e e c o-friend ly by purcha sing some of their produc ts.

This p rojec t will set the p rec ed enc e o f all future youth lea d a nd e nvironm enta l eve nts

that a c tively eng ag e a nd e mp owe rs youth on lifestyle c hang e.


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Appendix 1: Expenses


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Documents

Re-Live! @ Orchard Central