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Ratecard 2015
2/33
CityCompass Media is the leader on the English language media niche in Romania, with a powerful mix of media products & services both in print and online.
City Compass Media
PRINT EDITORIAL SERVICES
ONLINE
City Compass Romania: Bucharest & Beyond Annual Guide slide 4
Daily Press Review slide 30
Weekly Press Review slide 30
Romania-Insider.com slide 7
CityCompass.ro – Bucharest & Romania online guide slide 10
City Compass Premium Access slide 12
Feel-at-Home Club slide 13
Daily business & social newsletter slide 9
Weekly cultural & leisure newsletter slide 11
CityCompass app slide 14
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Editorial concept A yearly print guide featuring a mix of practical features on life in Romania, travel stories & advice, stories from expats who live in the country, and a curated directory of listings divided on major categories of interest.
Readership Business people, business visitors, expats and their guests, tourists, Romanians who return home.
Contributors A mix of locals and expats who live and work in Romania, and who share their insider views on various aspects of life in the country. The guide is coordinated by senior journalists.
Mission Help readers discover and understand Romania through editorially independent, practical, fresh content, tailored to readers’ needs. Feel at home in Romania!
Who reads the guide?
90% with monthly income above average and international background, with an average period of residence in Romania of 28 months
60% are accompanied by family members
92% are in country for professional purposes
85% are living in Bucharest
How many copies do we print?
2009
750 copies
1,300 copies
2,700 copies
5,400 copies
6,000 copies
6,200 copies
6,200 copies
2010 2011 2012 20152013 2014
City Compass Romania: Bucharest & Beyond
printFOR PRICING
GO TO
slide 16
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DISTRIBUTION CHANNELS: Bookstores, Direct sales to retail clients, E-book format via Amazon, E-book format via Premium Access on CityCompass.ro, City Compass Events, City Compass Tours for Newcomers, Distribution to corporate clients (regular edition or special editions).
DISTRIBUTION TO CORPORATE CLIENTS: EY, PFK Finconta, Hotel Cismigiu, Rilvan Moving, Urban Surfers, Ametras Service, Roedl&Partner, Smart Property, American International School of Bucharest, Crowne Plaza, International School for Primary Education, Autonom Rent-a-car, Inimed Hospital, AGS Movers, OMV Petrom, DSBU, IOANID, Palace Estate, Pörner Romania, US Embassy, AmCham Bucharest, Swedish Embassy, British Embassy, Snagov Club, Classy Romania, Cantacuzino Palace, Bucharest Homes, Euromnistorage, Pivnita Bunicii, Piatra Soimului, Atra Doftana, AVIS Rent-a-car, Balaban Inn, The Harbour, Four Seasons, TMF Group, Red Angus, Old City Pub, The Drunken Lords, Alpin Carpatic Sport, Vantage Properties, 5 Senses, Fox Wines, Grano Italian Fine Food, Ici et La, Indivizual, Just Smile, Grecu&Lawyers, Poem Boem, Rima Lawyers, DB Shenker, Vodafone, Sibus, Ikea, Cărturești bookshops, Anthony Frost bookshop.
City Compass Romania: Bucharest & Beyond — Distribution
FOR PRICING GO TO
slide 16
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Some of the topics in this edition:
r The young generation’s return to and reinterpretation of traditions r The multicultural Romania r Back to Romania - repat stories r The newest artistic wave & urban cultural trends r The old - where and how does it still live? r Democracy: recent society & politics shifts r The popular Letters from Expats r Our regular, updated stories on major regions and cities of Romania r Practicalities of living in Romania r Curated & updated business directory.
City Compass Romania: Bucharest & Beyond — The 2016 Edition
editorial concept: romania – a new ageAfter covering culture in 2014 and traditions plus the unexpected in 2015, for the 2016 edition we look at Romania through the lens of time. The special dossier in the guide will include features on how Romania has come to age, 25 years after the fall of Communism.
FOR PRICING GO TO
slide 16
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We can customize the regular edition of the guide for corporate clients, who use these guides as gifts for partners, clients, employees.
A Special Edition includes the following: r branded cover r intro page r a full page ad or competition taken out (upon demand).
Special edition lite also available: r regular cover r intro page
Optional: special inserts (upon demand).
City Compass Romania: Bucharest & Beyond — Special Editions
SPECIAL EDITIONS IN PREVIOUS YEARS: EY, Hotel Cișmigiu, Ernst & Young, Hospice Casa Speranței, AmCham Romania, AGS Movers, Autonom Rent a Car, Happy Tour Group, Radisson Blu, Athénée Palace Hilton, Infineon Technologies, Ametras, Urban Surfers, Rilvan Moving & Relocation, PKF Finconta, Smart Property, Roedl & Partner.
2015
Romania:Bucharest & BeyondThe Feel-at-Home Guide to Romania. Enjoyed by Tourists, Expats & Locals
corina chirileasaBucharest, 2014 r citycompass.ro
COMPLIMENTARY COPY
2015
Romania:Bucharest & BeyondThe Feel-at-Home Guide to Romania. Enjoyed by Tourists, Expats & Locals
corina chirileasaBucharest, 2014 r citycompass.ro
2015
Romania:Bucharest & BeyondThe Feel-at-Home Guide to Romania. Enjoyed by Tourists, Expats & Locals
corina chirileasaBucharest, 2014 r citycompass.ro
105
The practical feel-at-home guide for expats and locals
2013
Bucharest, Romania & Beyond© 2012 n www.citycompass.ro n Bucharest Business Directory included.
FOR PRICING GO TO
slide 17
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Romania-Insider.comRomania-Insider.com is the most read daily news and features website in English for Romania.
TrafficReadership profile
28% are based in Romania
22% are based in the US
10% are based in UK
40% are based elsewhere in the world (Germany, Canada, France, India, Poland, Netherlands, Italy, among others)
100,000 unique readers/month on average (2014) d 1.2 million unique readers/year
200,000 impressions/month on average (2014) d 2.4 million impressions/year
Traffic growth d 25% a year (2014) — data provided by Google Analytics
Social Media d 5,500 Facebook Fans (February 2015), average weekly reach of 60,000 unique readers on Facebook
online
Content Daily news — business, politics, social, justice, people, culture, entertainment, events r Features — business, social & culture r Expat profiles r Interviews r Community Voice: opinions.
Team A strong team of experienced business journalists create the content enjoyed by foreigners, expats and Romanians from all over the world.
Mission Since 2010, we have been providing reliable information from Romania through selected, clean, clear & easy to understand content and editorial independence. We help readers from all over the world stay at the beating heart of life in Romania.
FOR PRICING GO TO
slide 18
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Romania-Insider.com — Online presence
Our articles are constantly included in Google News. Our content is often quoted by other media outlets and by companies from around the world.
Local media: Adevarul.ro, RomaniaPozitiva.ro, Hotnews.ro, Metropotam.ro, Stirile TVR, Wall-Street.ro, OrasulMeu.ro, Ziare.com, DailyBusiness.ro, PaginadeMedia.ro, ClujToday.ro.
Major international media: CNN, New Yorker, BBC.com, BBC.co.uk, Die Welt, Spiegel Online, Daily Mail, Wall Street Journal, The Guardian.com Balkans.com, Huffington Post, National Geographic, NYMag.com, VICE.com, DE Tijd, Channel 4, EIN News, Balkan Inside, Nomad Capitalist, News Tank, Black Sea News, Slate, Zero Hedge, Examiner.com,
Mining.com, Drudge Report, TOL, The Bulletin, Kyivpost.com, Roubini.com, RobinSharma.com, Unofficialroyalty.com, Scoop.it, ShaleMarkets.com, Naturagaseurope.com, PlanetRetail.net, Gawker.com, HollywoodReporter.com, LonelyPlanet.com, Glassmagazine.com, Dagbladet.no, PragueMonitor.com, BoredPanda.com.
Organizations: Fondul Proprietatea, Huwaei, Zitec, Biris Goran, AISB, AmCham, CCIR, Dutchromaniannetwork.eu, Stevenvangroningen.eu, Roconsulboston.com, Millward Brown, British School, Olympus, HR Club, Ana Pan + numerous blogs & forums.
online
Google page rank 6
FOR PRICING GO TO
slide 18
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Romania-Insider.com — Daily Newsletter
Editorial concept:
A selection of stories we publish on Romania-Insider.com. Free of charge, sent daily, Monday to Friday between 6 and 7 AM, Romania time.
Readership: 5,300 readers. Our newsletter database has a daily organic increase. In 2014, it has increased by 40.47%.
Readership includes C-Level readers from Citibank, Oracle Romania, E&Y, Mercedes-Benz Romania, Next Generation Capital, Transearch, Global Maritime Navigation, FSP Global, KPMG, Sanofi, Bursa de Valori Bucuresti (BVB), Rominvest GmbH, Nestle, OMV Petrom, Lufthansa Group, Unicredit Tiriac Bank, Skanska Construction Romania, Immofinanz,
World Bank, RILVAN Moving & Relocation, Insight Oil and Gas, Philip Morris, P&G, JT International, Renault Romania, Volvo Romania; Radisson Blu Hotel, Intercontinental Hotel, Athenee Palace Hilton.
International Schools: American International School of Bucharest, International School for Primary Education (InSPE), German School Of Bucharest (DSBU), British School Of Bucharest.
Average open rate: 27.5% (above the media industry average opening rate of 17%).
Average click rate: 11.5% (above the media industry click rate of 3.9%).
onlineFOR PRICING
GO TO
slide 24
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CityCompass.ro
The go-to niche website for practical information about Bucharest & Romania, CityCompass.ro publishes content which helps foreigners, expats and repats feel at home in Romania: a powerful online directory for Bucharest and Romania, practical information about events & life in Romania, and inspiration to discover the country.
onlineFOR PRICING
GO TO
slide 25
Google page rank 6
Traffic: 32,000 unique readers/year,
130,000 impressions/year.
Average time on site: 2:32 minutes
(above the average 1:01 minutes for
online media).
Readership profile: 70% based in
Romania, 30% based in US, UK,
Germany, Canada, France, Netherlands.
Editorial concept
Romania Online Guide: features & listings on major cities & regions. Bucharest Online Guide: features & listings on major categories including:
hotels, restaurants, shopping, entertainment, house & home, legal & business. Premium Access: premium, password-protected exclusive content-features, exclusive offers from selected partners & downloadable City Compass
Romania: Bucharest & Beyond e-book.
Feel-at-Home Club: exclusive offers from selected partners for all Premium Access
user.
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CityCompass.ro: Weekly Events & Leisure Newsletter
EDITORIAL CONCEPT: d a selection of upcoming events & leisure information to help readers discover Romania.
READERSHIP: d 1,500 readers.
AVERAGE OPENING RATE: d 19.5% (above the media industry average opening rate of 17%).
AVERAGE CLICK RATE: d 8.5% (above the media industry average opening rate of 3.9%).
onlineFOR PRICING
GO TO
slide 28
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Benefits:
For companies: brand awareness among their Premium users customized link, landing page with logo + pictures for the company’s users r addition to HR benefits & retention packages r extra benefit for clients r gift for partners/visitors.
For users: exclusive, timely information to feel at home in Romania r free & unlimited travel & expat guide downloads (the e-book usually sells for USD 7.5 on Amazon) r automatic membership to the Feel-at-Home Club: exclusive offers from trusted partners: events, restaurants, retailers, hotels, trainings.
How does it work?
Typically, a company joins the program for a specified period and receives a number of corporate premium logins, branded with its logo and customized text. It then offers these logins & passwords to its managers/partners/employees/clients/visitors, who thus get access to premium content and exclusive offers.
City Compass Premium Access
Big companies already signed up for over 2,500 Premium Access users through this program.
concept A useful and unique online instrument for expats and foreigners to discover and feel at home in Romania, through exclusive content in English, special benefits from our partners and a unique digital travel guide: City Compass Romania: Bucharest & Beyond Guide.
onlineFOR PRICING
GO TO
slide 29
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City Compass Feel-at-Home Club
Over 2,500 Premium Access & Feel-at-Home user accounts as of 2015.
Benefits for users: In 2015, access to the club is granted only to users who are Premium Access members, who also automatically become Feel-at-Home club members. We plan a wider membership-based attendance in the future. Club members can take advantage of offers they won’t find anywhere else on the market.
Benefits for partners: promoting their products and services among club members, generating new business.
Kathrin Weident (Photographer)
Feel-at-Home partners
concept An online club which offers access to exclusive offers from trusted partners: discounts & special offers from restaurants, retailers, cultural venues, for upcoming shows & events, trainings & events organized by City Compass Tours & Events.
FOR PRICING GO TO
slide 29
online
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concept An iOS & Android app that helps foreigners discover Romania, through practical information and business directory — in partnership with OrasulM.eu. Recommended for those who are visiting Romania, moving here or in search of practical information. With no media & communication support, the app was downloaded 2,200 times in only three months, after its launch in spring 2014.
City Compass Romania App
onlineFOR PRICING
GO TO
slide 25
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Romania-Insider.com — Press Review
editorial services
concept A powerful daily & weekly paid business intelligence resource put together by our team of senior business journalists. Packed with the essential business, politics & social news, selected & synthesized from the local media. Timely, brief, accurate, easy to read, in English.
Format: Electronic, sent via e-mail daily (9 AM and/or weekly (on Fridays), as well as available online, completely advertising free. Readable on desktop, mobile or tablet & ready to print out for colleagues or guests.
Readership: Foreign entrepreneurs, expat managers, foreign managers looking for business expansion to Romania, multinationals, consultants.
FOR PRICING GO TO
slide 30
© 2015, Business Insider SRL. All rights reserved. No part of this review may be copied, reproduced, redistributed or re-sold without the express permission of Business Insider SRL.
p. 1
Exchange Rates
BVB Main Indexes
Events
Mozart Recital
Romanian Sales Conference
Proconsul Concert
Women’s Day
HR Business Strategist
Today’s news from Romania, in brief
Fitch reaffirms Romania’s rating
Budget surplus almost triples
FinMin wants to borrow EUR 752 mln from banks
Managers: Manufacturing, retail, constructions growth trend
Fund invests EUR 5 mln in online travel agency
BCR’s losses bring down Austrian parent bank results
Slovenian pharma group ups sales by 21%
UK money transfer service Azimo enters Romanian market CRH GM: Construction sector, up by 4% annually
Residential building permits, up by 6.4%
Public dispute between Tarom's CEO and pilots
State fails to provide its share for big energy project E.ON general manager: Gas price liberalization, just a joke
NEPI shareholders to choose between dividends and shares
Airline company files for insolvency
Minister: A third of all employees earn minimum wages
Up to EUR 2,140 subsidies for ecological cars
Women head only 8 of the top 100 companies
Bucharest stadium can host up to 25,000 disaster victims
Prosecutors seize part of former minister Elena Udrea’s fortune
Bucharest, tenth among worldwide capitals for earthquake risks
Weather for Bucharest, Romania
© 2015, Business Insider SRL & City Compass SRL. All rights reserved. No part of this review may be copied, reproduced, redistributed or re-sold without the express permission of Romania-Insider.com and City Compass SRL.
p. 1
Events
Toto Cutugno in concert
Martisor
Women’s Day
Movies Focus
Boy next door
This week’s news from Romania, in brief Alternative trading system AeRO has launched
Analysts: First for economic evolution in next six months
Prognosis Commission: GDP will grow by 2.8%
EC: Limited tax compliance & unstable tax policy
PM: Govt. to defend new Fiscal Code
EC: Romania still records economic imbalances
Romania gets EUR 5 bln from the European Commission
Romania enters top 10 most promising frontier markets
Romania, second lowest minimum wage in EU
Siemens opens R&D center in northwestern Romania
Deutsche Telekom’s business in Romania declines after rebranding
Car sharing service Uber enters Romanian market
Timber producer invests EUR 14 mln in new plant
IKEA builds two 10-storey office buildings, worth EUR 50 mln
A.T.Kearney consults local lender over Volksbank integration
Bucharest gets four new office buildings
Local courier, worth EUR 1.7 mln on alternative trading system
Daimler subsidiary enters top 100 exporters
General Electric targets USD 100 mln exports
Insurer Allianz-Tiriac more than doubles operating profit
Czech developer to open three new shopping gallerias this year
Oracle Romania expands offices in Bucharest
German retailer, eighth largest importer
Local lender targets 8% increase in loans for SMEs
Danish groups buy four companies from local frozen goods distributor
Financial leasing market, up 7%
Bucharest has 300,000 sqm of vacant offices
Russian & German buyers want minority stake in Austrian group
Local firm targets top managers & expats with health services
Life insurer ups gross underwritten premiums by half
Tech retailer ups sales by 20% on iPhone 6 release and new gadgets
Swiss cement producer increases turnover by 7.8%
Local DIY retailer Dedeman ranks fifth in CEE
Tour operator posts EUR 52 mln turnover
16/33
All ads, except the Business Card format, should be provided with a 5mm bleed on each side. Our design agency can also create or resize your company ads to proper specifications, for a fee.
Business Card Ad
€ 395 60 × 40 mm
Spread Insert
(two facing pages)
€ 3,900
145 × 205 mm
290 × 205 mm
Stripe Ad
€ 800
145 × 38 mm
Half Page Ad
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or
145 × 102 mm
Third Page Ad
€ 1,200
145 × 68 mm
Full Page Ad: € 2,800
Cover Ad Formats
Cover 2 Ad: € 6,100
Cover 3 Ad: € 4,800
Cover Flap: € 6,100
Premium Package
Cover Flap + Cover 2: € 10,400
Cover 2145 × 205
mm
Cover Flap 110 × 205
mm
72 × 205 mm
City Compass Romania: Bucharest & Beyond print guide — Ads
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€ 350
Get a FREE sponsored listing when purchasing a Third Page Ad or larger.
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standard special customized edition € 7.5/copy
special edition lite € 5.25/copy
Special coverYour branding on a stripe or in another way on the CC front cover
Competition removedCompetitors’ category listings taken out
A custom one page introFirst page of your customized CC guide
Full page adIn your category feature of choice
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YOUR AD HERE
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pricing print
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Banner below menu970 × 90 px
r general: € 25/CPM r geo-targeted: country : € 29/CPM
r geo-targeted: city : € 31/CPM
Banner “Featured News” slider728 × 90 px
r general: € 18/CPM r geo-targeted: country : € 22/CPM
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Sponsored linksText up to 30 words, with attached link
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Newsletter Banner Below Header
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28/33
Header Banner310 × 380 px€ 125/month
Banner Between Sections650 × 100 px€ 80/month
Expat Services PartnerMultiple ad areas, appear at the
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29/33
CityCompass.ro — Premium Access
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slide 12
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30/33
Daily Press Review - regular price � 20/month/user
Weekly Press Review - regular price � 15/month/user
Combo Weekly + Daily - regular price � 25/month/user
Minimum period - one year.
Corporate subscriptions also available upon demand.
Romania-Insider.com — Daily & Weekly Press
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slide 15
pricing editorial services
© 2015, Business Insider SRL. All rights reserved. No part of this review may be copied, reproduced, redistributed or re-sold without the express permission of Business Insider SRL.
p. 1
Exchange Rates
BVB Main Indexes
Events
Mozart Recital
Romanian Sales Conference
Proconsul Concert
Women’s Day
HR Business Strategist
Today’s news from Romania, in brief
Fitch reaffirms Romania’s rating
Budget surplus almost triples
FinMin wants to borrow EUR 752 mln from banks
Managers: Manufacturing, retail, constructions growth trend
Fund invests EUR 5 mln in online travel agency
BCR’s losses bring down Austrian parent bank results
Slovenian pharma group ups sales by 21%
UK money transfer service Azimo enters Romanian market CRH GM: Construction sector, up by 4% annually
Residential building permits, up by 6.4%
Public dispute between Tarom's CEO and pilots
State fails to provide its share for big energy project E.ON general manager: Gas price liberalization, just a joke
NEPI shareholders to choose between dividends and shares
Airline company files for insolvency
Minister: A third of all employees earn minimum wages
Up to EUR 2,140 subsidies for ecological cars
Women head only 8 of the top 100 companies
Bucharest stadium can host up to 25,000 disaster victims
Prosecutors seize part of former minister Elena Udrea’s fortune
Bucharest, tenth among worldwide capitals for earthquake risks
Weather for Bucharest, Romania
© 2015, Business Insider SRL & City Compass SRL. All rights reserved. No part of this review may be copied, reproduced, redistributed or re-sold without the express permission of Romania-Insider.com and City Compass SRL.
p. 1
Events
Toto Cutugno in concert
Martisor
Women’s Day
Movies Focus
Boy next door
This week’s news from Romania, in brief Alternative trading system AeRO has launched
Analysts: First for economic evolution in next six months
Prognosis Commission: GDP will grow by 2.8%
EC: Limited tax compliance & unstable tax policy
PM: Govt. to defend new Fiscal Code
EC: Romania still records economic imbalances
Romania gets EUR 5 bln from the European Commission
Romania enters top 10 most promising frontier markets
Romania, second lowest minimum wage in EU
Siemens opens R&D center in northwestern Romania
Deutsche Telekom’s business in Romania declines after rebranding
Car sharing service Uber enters Romanian market
Timber producer invests EUR 14 mln in new plant
IKEA builds two 10-storey office buildings, worth EUR 50 mln
A.T.Kearney consults local lender over Volksbank integration
Bucharest gets four new office buildings
Local courier, worth EUR 1.7 mln on alternative trading system
Daimler subsidiary enters top 100 exporters
General Electric targets USD 100 mln exports
Insurer Allianz-Tiriac more than doubles operating profit
Czech developer to open three new shopping gallerias this year
Oracle Romania expands offices in Bucharest
German retailer, eighth largest importer
Local lender targets 8% increase in loans for SMEs
Danish groups buy four companies from local frozen goods distributor
Financial leasing market, up 7%
Bucharest has 300,000 sqm of vacant offices
Russian & German buyers want minority stake in Austrian group
Local firm targets top managers & expats with health services
Life insurer ups gross underwritten premiums by half
Tech retailer ups sales by 20% on iPhone 6 release and new gadgets
Swiss cement producer increases turnover by 7.8%
Local DIY retailer Dedeman ranks fifth in CEE
Tour operator posts EUR 52 mln turnover
* Prices do not include VAT.
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