Embed Size (px)
Citation preview
Digital ratecard 2019-2020
update Oktober 2019
2
Social activation pack
BRANDED STORIES
Solution packagesbased on specific brief and
objectives of advertisers
CONTENT PACKAGES
Partner packages for integration in SWipe tool with social support
DEDICATED MAIL
Permissionmarketing
DISPLAY SOCIALNATIVE EMAILING
Concept/Format
Contact
Digital ratecard 2019-2020: Solutions overview
Contact your Sanoma sales contact for more information.
Medium Rectangle, Half Page, etc, all formats that
can run site specific on vtwonen.be and ikgabouwen.be / jevaisconstruire.be
3
brand magazine website mobile responsive newsletter social media events
vtwonen.be x x x x x x
Feeling Wonen x x x x x x
Stijlvol Wonen x x x x x x
Ik ga Bouwen & Renoveren x x x x x x
Wonen Landelijke Stijl x x x x x x
vtdéco.be x x
Gael Maison x x x x x
Pure Maison x x x x x
Maisons de Charme x x x x x
Je vais Construire & Rénover x x x x x x
Digital ratecard 2019-2020: Our brands and their touchpoints
WONEN
MAISON
4Digital ratecard 2019-2020: Display advertising
Sites Available formats
Medium rectangle Desktop + Tablet + Mobile: w300 x h250
Half page ad/bannerDesktop: w300 x h600 Mobile: w320 x h240
Super leaderboard Desktop: w960 x h150 - Tablet: w600 x h150
Mobile: doublesized banner: w320 x h100
SkyscraperDesktop + Tablet: w120 x h600
CPM CPM CPM CPM
Ikgabouwen.be € 22,50 € 40,50 € 25 € 25
Jevaisconstruire.be € 22,50 € 40,50 € 25 € 25
vtwonen € 22,50 € 40,50
Our audience visits our news sites anytime, anywhere and via any device: desktops, smartphones and tablets… whatever way is most convenient for them. As our surfers use different devices to access our news sites, your digital campaign should be viewable on all of these devices whether our audience uses a desktop, smartphone or tablet. Therefore, we’ll place your display ad on all of these devices and this for following formats:
OUR MOBILE INVENTORY IS INTEGRATED IN OUR DISPLAY OFFER.
Super Leaderboard Medium Rectangle
Half Page Skyscraper
Impressions/month available on request.
Digital ratecard 2019-2020: Native - Home & Deco 5
Format Reach Period Rate Package price Content creation
1x SPONSORED STORY/LISTICLE(content article)
1 500views 4 weeks min.
€ 4 155 € 3 700 € 6001x NEWSLETTER 57 000
contacts 1 week
3x SPONSORED STORY/LISTICLE(content article)
4 500views 12 weeks min.
€ 12 465 € 9 850 € 1 5003x NEWSLETTER 171 500
contacts 3 weeks
1x EDITORIAL DOSSIER(8 x content article on dedicated brand page)
12 000views 9 months
€ 33 240 € 23 000 € 2 400
8x NEWSLETTER 456 000contacts 8 weeks
Format Reach Period Rate Package price Content creation
1x SPONSORED STORY/LISTICLE(content article)
1 500views 4 weeks min.
€ 2 383 € 2 100 € 6001x NEWSLETTER 12 700
contacts 1 week
3x SPONSORED STORY/LISTICLE(content article)
4 500views 12 weeks min.
€ 7 149 € 5 700 € 1 5003x NEWSLETTER 38 100
contacts 3 weeks
VTWONEN + VTDECO STIJLVOL WONEN + PURE MAISON
The above page views are a guarantee for the content article, if target is not reached the article will be pushed longer and/or on other relevant Sanoma websites.The number for the newsletter item = the number of contacts in the database.
Digital ratecard 2019-2020: Native - Home & Deco 6
Format Reach Period Rate Package price Content creation
1x SPONSORED STORY/LISTICLE(content article)
1 500views 4 weeks min.
€ 4 831 € 4 300 € 6001x NEWSLETTER 73 900
contacts 1 week
3x EDITORIAL INTEGRATIONS(content article)
4 500views 12 weeks min.
€ 14 493 € 11 500 € 1 5003x NEWSLETTER 221 700
contacts 3 weeks
Format Reach Period Rate Package price Content creation
1x SPONSORED STORY/LISTICLE(content article)
1 500views 4 weeks min.
€ 2 695 € 2 400 € 6001x NEWSLETTER 20 500
contacts 1 week
3x EDITORIAL INTEGRATIONS(content article)
4 500views 12 weeks min.
€ 8 085 € 6 300 € 1 5003x NEWSLETTER 61 500
contacts 3 weeks
FEELING WONEN + GAEL MAISON
IK GA BOUWEN & RENOVEREN + JE VAIS CONSTRUIRE & RÉNOVER
WONEN LANDELIJKE STIJL + MAISONS DE CHARME
Format Reach Period Rate Package price Content creation
1x SPONSORED STORY/LISTICLE(content article)
1 500views 4 weeks min.
€ 4 235 € 3 800 € 6001x NEWSLETTER 59 000
contacts 1 week
3x EDITORIAL INTEGRATIONS(content article)
4 500views 12 weeks min.
€ 12 705 € 10 000 € 1 5003x NEWSLETTER 177 000
contacts 3 weeks
1x EDITORIAL DOSSIER(8 dedicated sponsored stories)
12 000views 9 months
€ 33 880 € 23 500 € 2 4008x NEWSLETTER (number of contacts in database)*
472 000contacts 8 weeks
The above page views are a guarantee for the content article, if target is not reached the article will be pushed longer and/or on other relevant Sanoma websites.The number for the newsletter item = the number of contacts in the database.
Digital ratecard 2019-2020: Native - Content packages
New independent website stijlvol-wonen.com with integrated interactive tool: SWipe. Use different filters, swipe your favorite pictures to your own moodboards and contact professionals in your area.
SWipe feels like an app, but is accessible for everyone online: mobile, tablet and desktop.
As an advertising partner you benefit from the strength and quality of Stijlvol Wonen. On a partner page, users can easily find all information about your company and contact you for further questions and discover even more pictures and projects.
Go to stijlvol-wonen.com and discover SWipe!
WHAT? BECOME A SWIPE PARTNER …
stijlvol-wonen.com
De nieuwe inspiratietool van Stijlvol Wonen
Wat is SWipe?Stijlvol Wonen presenteert de nieuwe onafhankelijke website inclusief interactieve tool: SWipe.• Stelverschillendefiltersin,swipejefavorietefoto’snaarjemoodboards
enstelmeteenjevragenaaneennetwerk van professionals.
• SWipevoeltalseenapp,maaristoegankelijkvooriedereen:
opmobiel, optablet, maarookopdesktop.
• NaastdeSWipe-tooliserooknogderedactioneleinhoudmet
inspirerendeartikels,informatieoverhetmagazine,branded
content-formulesenmeer...
Alles in de upscale, kwalitatieve look van Stijlvol Wonen.
SWIPE - SALESFICHE 2019
Word SWipe partner … • AlsadverteerderprofiteerjemeevandekrachtvanStijlvolWonen
enwordjerechtstreeks gelinkt aandeconsumentvanuit
inspiratie&emotie.
• Opjepartnerpaginavindengebruikersmeteenalle informatie over jouw bedrijfterug.• Gebruikerskunnenrechtstreeks contactopnemenen
meerfoto’sofprojectenzien.
Surf naar stijlvol-wonen.com en ontdek zelf!
✓ Digitaal: recht in de doelgroep
✓ Consumenten inspireren én adviseren
✓ Interactief: direct contact
stijlvol-wonen.com
De nieuwe inspiratietool van Stijlvol Wonen
Wat is SWipe?Stijlvol Wonen presenteert de nieuwe onafhankelijke website inclusief interactieve tool: SWipe.• Stelverschillendefiltersin,swipejefavorietefoto’snaarjemoodboards
enstelmeteenjevragenaaneennetwerk van professionals.
• SWipevoeltalseenapp,maaristoegankelijkvooriedereen:
opmobiel, optablet, maarookopdesktop.
• NaastdeSWipe-tooliserooknogderedactioneleinhoudmet
inspirerendeartikels,informatieoverhetmagazine,branded
content-formulesenmeer...
Alles in de upscale, kwalitatieve look van Stijlvol Wonen.
SWIPE - SALESFICHE 2019
Word SWipe partner … • AlsadverteerderprofiteerjemeevandekrachtvanStijlvolWonen
enwordjerechtstreeks gelinkt aandeconsumentvanuit
inspiratie&emotie.
• Opjepartnerpaginavindengebruikersmeteenalle informatie over jouw bedrijfterug.• Gebruikerskunnenrechtstreeks contactopnemenen
meerfoto’sofprojectenzien.
Surf naar stijlvol-wonen.com en ontdek zelf!
✓ Digitaal: recht in de doelgroep
✓ Consumenten inspireren én adviseren
✓ Interactief: direct contact
SWipe Starter package SWipe PREMIUM package SWipe MAGNUM package
Partner page with your company information and lead button.
Integration of logo, contact infor-mation and link
� Max. 25 pictures � 2x year Facebook post � 2x year Instagram post � 1x year Google Analytics
report
Partner page with your company infor-mation and lead button.
Presentation of max. 100 pictures/year with company name and/or logo.
� 4 x year Facebook post � 4 x year Instagram post � 1 x year Google Analytics report
Partner page with your company infor-mation and lead button.
Presentation of max. 250 pictures/year with company name and/or logo.
� Homepage position (content slider) – 4 weeks with link to branded story
� 6 x year Facebook post � 6 x year Instagram post � 4 x year newsletter integration
(SW) � 1 x year Google Analytics report
€ 1 295* € 2 995* € 5 995*
SW partner rate: € 995* SW partner rate: € 2 495* SW partner rate: € 4 995*
OFFER: 3 YEAR DEALS
* net rate, incl. technical costs
PACKAGE STARTS every 1st of the month for a period of 12 months.
EXTRASubscribers as from premium package receive promotional material as a support of the SWipe tool.
TECHNICAL INFORMATION � Responsive website suited for all devices
(mobile/tablet/desktop) � Apple en Android � Supported by all browsers
(except Internet Explorer)
DELIVERY MATERIALDelivery material: 25 working days before online date Subject to editorial approval
� Image file type: JPEG � Image format: 1800 x2496 pixels � Resolution: high resolution (low compression), 72 dpi � Vertical (portrait) oriented � Delivery of files trough WeTransfer attn [email protected]
Interest NL FR
Home Deco On demand On demand
Volume Addresses Brand
< 25 000 € 350
25 000 - 50 000 € 330
50 000 - 100 000 € 300
> 100 000 € 270
Campaign management* € 750
Realisation costs** + € 750
RATES & COMMERCIAL POLICY
Digital ratecard 2019-2020: Emailing - Dedicated mail 8
Advantages: � Your message is sent as a partnermail by our
Sanoma brands, giving you a 1 to 1 approach � Our brands are used to reinforce your brands � Direct click out to your website/webshop
** Client has no images or copy for us to use, we are creating the content.
* Ready to use images & copy must be delivered, we are integrating your content in our template.
Digital ratecard 2019-2020: Social activation 9
SOCIALACTIVATION
Home Deco (selection 1 title)
* What’s in it? What for? Bruto rate Special price Technical cost
� 1 instagram post � 1 instastory � 1 FB post
� Launch new product
€ 1 950 € 999€ 250 (1 language)
€ 400 ( 2 languages) � Tips from an expert
� Event / open house
- NEW -
EXAMPLESPoll or interactive game...
Add interactivity to your campaign or combine it with data gathering? All contentpages are possible with following extra’s.
Contact us for more possibilities and prices!
* Client provides copy and ready to use images to content editor.Social media posts are placed by Editorial team of the Sanoma brand on a “Subject to approval” basis - Sanoma brand in control & in the lead.
Sanoma Commercial questions E-mail Phone Mobile
Viviane Weber Account Manager Regional Wallonia [email protected] +32 15 67 86 66 +32 475 83 33 84
René Van Ham Account Manager Regional Flanders [email protected] +32 15 67 88 03 +32 496 27 96 40
Chris Deschepper Account Manager Regional Flanders [email protected] +32 15 67 88 04 +32 475 38 25 11
Andy Panis Account Manager Regional Flanders [email protected] +32 015 67 87 90 +32 496 27 96 26
Nele Keyaert Account Manager National [email protected] +32 477 87 00 49
Technical questions and delivery material [email protected]
Cindy Verwilt Adcare/Inbound Sales [email protected] +32 15 67 88 08
GENERAL INFO
Digital ratecard 2019-2020: Sales policy 10
For more detailed information on our brands,please visit http://www.sanoma.be/nl/adverteren
Technical SpecificationsDisplay advertising: please contact [email protected] advertising: please contact [email protected]
Delivery MaterialDisplay campaigns: [email protected] advertising or crossmedia campaigns: [email protected]
Deadlines Delivery MaterialDisplay: min. 5 business days before start of the campaignPubli: min. 7 business days before start of the campaignEditorial: min. 20 business days before start of the campaign
General Conditions 1. All rates are VAT excluded. 2. All current rates are valid until further notice. 3. All commercial proposals are valid for 30 days4. Native advertising solutions always start on Monday.
Digital ratecard 2019-2020: Sales policy 11
