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update Oktober 2019
Digital ratecard 2020
2
Social activation pack
SPONSORED STORIES
Solution packagesbased on specific brief and
objectives of advertisers
CONTENT PACKAGES
Partner packages for integration in SWipe tool with social support
DEDICATED MAIL
Permissionmarketing
DISPLAY SOCIALNATIVE EMAILING
Concept/Format
Contact
Digital ratecard 2020: Solutions overview
Contact your DPG Media sales contact for more information.
Medium Rectangle, Half Page, etc, all formats that
can run site specific on vtwonen.be and ikgabouwen.be / jevaisconstruire.be
WONEN
MAISON
3Digital ratecard 2020: Display advertising
Sites Available formats
Medium rectangle Desktop + Tablet + Mobile: w300 x h250
Half page ad/bannerDesktop: w300 x h600 Mobile: w320 x h240
Super leaderboard Desktop: w960 x h150 - Tablet: w600 x h150
Mobile: doublesized banner: w320 x h100
SkyscraperDesktop + Tablet: w120 x h600
CPM CPM CPM CPM
Ikgabouwen.be € 25 € 25 € 25 € 25
Jevaisconstruire.be € 25 € 25 € 25 € 25
vtwonen € 25 € 25
Our audience visits our news sites anytime, anywhere and via any device: desktops, smartphones and tablets… whatever way is most convenient for them. As our surfers use different devices to access our news sites, your digital campaign should be viewable on all of these devices whether our audience uses a desktop, smartphone or tablet. Therefore, we’ll place your display ad on all of these devices and this for following formats:
OUR MOBILE INVENTORY IS INTEGRATED IN OUR DISPLAY OFFER.
Super Leaderboard Medium Rectangle
Half Page Skyscraper
Impressions/month available on request.
Digital ratecard 2020: Native - Home & Deco 4
SPONSORED STORY
Online article, written by the editorial team staff so the article matches the tone and voice of rest of brands content.
PROMOTION: The article is promoted via the different communication channels of the brand such as newsletter*, social media*, …*when available
Digital ratecard 2020: Native - Home & Deco 5
BRAND SPONSORED STORY
MIN. # WEEKS
PAGEVIEW RATE
GUARANTEED PAGE VIEWS
MEDIA VALUE PACKAGE PRICE PROD. COST
vtwonen / vtdéco 1 4 € 3 1 500 € 4 500 € 600
vtwonen / vtdéco - Dossier 8 12 € 3 1 500 € 36 000 € 25 000 € 2 900
Ik ga Bouwen & Renoveren / Je vais Construire & Rénover
1 4 € 3 1 500 € 4 500 € 600
Ik ga Bouwen & Renoveren - Dossier / Je vais Construire & Rénover - Dossier
8 12 € 3 1 500 € 36 000 € 25 000 € 2 900
Feeling Wonen / Gael Maison 1 4 € 3 1 500 € 4 500 € 600
Stijlvol Wonen / Pure Maison 1 4 € 3 1 500 € 4 500 € 600
Wonen Landelijke Stijl / Maisons de charme
1 4 € 3 1 500 € 4 500 € 600
Attention: � The above page views are a guarantee for the content article, if target is not reached the article will be pushed longer and/or on other relevant DPG Media websites.
� Rates for content page + promotion via different communication channels, such as newsletter*, social media*,... Optional features such as video, influencers, polls, contests, data-collect… are at your disposal upon request. The supplementary costs will be determined ad hoc.
� Product Cost per Language = € 600, both languages = € 1 000. If the second language is not translation but complete new con-tent, prod rate of € 600 will be kept.
� FOR DOSSIERS (min. 8 sponsored stories): Total production cost will be defined ad hoc.
*when available
Digital ratecard 2020: Native - Content packages
New independent website stijlvol-wonen.com with integrated interactive tool: SWipe. Use different filters, swipe your favorite pictures to your own moodboards and contact professionals in your area.
SWipe feels like an app, but is accessible for everyone online: mobile, tablet and desktop.
As an advertising partner you benefit from the strength and quality of Stijlvol Wonen. On a partner page, users can easily find all information about your company and contact you for further questions and discover even more pictures and projects.
Go to stijlvol-wonen.com and discover SWipe!
WHAT? BECOME A SWIPE PARTNER …
stijlvol-wonen.com
De nieuwe inspiratietool van Stijlvol Wonen
Wat is SWipe?Stijlvol Wonen presenteert de nieuwe onafhankelijke website inclusief interactieve tool: SWipe.• Stelverschillendefiltersin,swipejefavorietefoto’snaarjemoodboards
enstelmeteenjevragenaaneennetwerk van professionals.
• SWipevoeltalseenapp,maaristoegankelijkvooriedereen:
opmobiel, optablet, maarookopdesktop.
• NaastdeSWipe-tooliserooknogderedactioneleinhoudmet
inspirerendeartikels,informatieoverhetmagazine,branded
content-formulesenmeer...
Alles in de upscale, kwalitatieve look van Stijlvol Wonen.
SWIPE - SALESFICHE 2019
Word SWipe partner … • AlsadverteerderprofiteerjemeevandekrachtvanStijlvolWonen
enwordjerechtstreeks gelinkt aandeconsumentvanuit
inspiratie&emotie.
• Opjepartnerpaginavindengebruikersmeteenalle informatie over jouw bedrijfterug.• Gebruikerskunnenrechtstreeks contactopnemenen
meerfoto’sofprojectenzien.
Surf naar stijlvol-wonen.com en ontdek zelf!
✓ Digitaal: recht in de doelgroep
✓ Consumenten inspireren én adviseren
✓ Interactief: direct contact
stijlvol-wonen.com
De nieuwe inspiratietool van Stijlvol Wonen
Wat is SWipe?Stijlvol Wonen presenteert de nieuwe onafhankelijke website inclusief interactieve tool: SWipe.• Stelverschillendefiltersin,swipejefavorietefoto’snaarjemoodboards
enstelmeteenjevragenaaneennetwerk van professionals.
• SWipevoeltalseenapp,maaristoegankelijkvooriedereen:
opmobiel, optablet, maarookopdesktop.
• NaastdeSWipe-tooliserooknogderedactioneleinhoudmet
inspirerendeartikels,informatieoverhetmagazine,branded
content-formulesenmeer...
Alles in de upscale, kwalitatieve look van Stijlvol Wonen.
SWIPE - SALESFICHE 2019
Word SWipe partner … • AlsadverteerderprofiteerjemeevandekrachtvanStijlvolWonen
enwordjerechtstreeks gelinkt aandeconsumentvanuit
inspiratie&emotie.
• Opjepartnerpaginavindengebruikersmeteenalle informatie over jouw bedrijfterug.• Gebruikerskunnenrechtstreeks contactopnemenen
meerfoto’sofprojectenzien.
Surf naar stijlvol-wonen.com en ontdek zelf!
✓ Digitaal: recht in de doelgroep
✓ Consumenten inspireren én adviseren
✓ Interactief: direct contact
SWipe Starter package SWipe PREMIUM package SWipe MAGNUM package
Partner page with your company information and lead button.
Integration of logo, contact infor-mation and link
� Max. 25 pictures � 2x year Facebook post � 2x year Instagram post � 1x year Google Analytics
report
Partner page with your company infor-mation and lead button.
Presentation of max. 100 pictures/year with company name and/or logo.
� 4 x year Facebook post � 4 x year Instagram post � 1 x year Google Analytics report
Partner page with your company informa-tion and lead button.
Presentation of max. 250 pictures/year with company name and/or logo.
� Homepage position (content slider) – 4 weeks with link to sponsored story
� 6 x year Facebook post � 6 x year Instagram post � 4 x year newsletter integration
(SW) � 1 x year Google Analytics report
€ 1 295* € 2 995* € 5 995*
SW partner rate: € 995* SW partner rate: € 2 495* SW partner rate: € 4 995*
OFFER: 3 YEAR DEALS
* net rate, incl. technical costs
PACKAGE STARTS every 1st of the month for a period of 12 months.
EXTRASubscribers as from premium package receive promotional material as a support of the SWipe tool.
TECHNICAL INFORMATION � Responsive website suited for all devices
(mobile/tablet/desktop) � Apple en Android � Supported by all browsers
(except Internet Explorer)
DELIVERY MATERIALDelivery material: 25 working days before online date Subject to editorial approval
� Image file type: JPEG � Image format: 1800 x2496 pixels � Resolution: high resolution (low compression), 72 dpi � Vertical (portrait) oriented � Delivery of files trough WeTransfer attn
Interest NL FR
Home Deco On demand On demand
Volume Addresses Brand
< 25 000 € 350
25 000 - 50 000 € 330
50 000 - 100 000 € 300
> 100 000 € 270
Campaign management* 1 language 2 languages* Ready to use images & copy must be delivered, we are integrating your content in our template.
€ 350 € 450
RATES & COMMERCIAL POLICY
Digital ratecard 2020: Emailing - Dedicated mail 7
Advantages: � Your message is sent as a partnermail by our
DPG Media brands, giving you a 1 to 1 ap-proach
� Our brands are used to reinforce your brands � Direct click out to your website/webshop
Realisation costs** 1 language 2 languages** Client has no copy for us to use, we are creating the content.
€ 600 € 1000
Digital ratecard 2020: Social activation 8
SOCIALACTIVATION
Home Deco (selection 1 title)
* What’s in it? What for? Bruto rate Special price Technical cost
� 1 instagram post � 1 instastory � 1 FB post
� Launch new product
€ 1 950 € 999€ 250 (1 language)
€ 400 ( 2 languages) � Tips from an expert
� Event / open house
- NEW -
EXAMPLESPoll or interactive game...
Add interactivity to your campaign or combine it with data gathering? All contentpages are possible with following extra’s.
Contact us for more possibilities and prices!
* Client provides copy and ready to use images to content editor.Social media posts are placed by Editorial team of the DPG Media brand on a “Subject to approval” basis - DPG Media brand in control & in the lead.
DPG Media Commercial questions E-mail Phone Mobile
Viviane Weber Account Manager Regional Walloniaviviane.weber@
dpgmediawoonmagazines.be+32 15 67 86 66 +32 475 83 33 84
René Van Ham Account Manager Regional Flandersrene.vanham@
dpgmediawoonmagazines.be+32 15 67 88 03 +32 496 27 96 40
Chris Deschepper Account Manager Regional Flanderschris.deschepper@
dpgmediawoonmagazines.be+32 15 67 88 04 +32 475 38 25 11
Andy Panis Account Manager Regional Flandersandy.panis@
dpgmediawoonmagazines.be+32 015 67 87 90 +32 496 27 96 26
Technical questions and delivery material [email protected]
Cindy Verwilt Adcare/Inbound Sales [email protected] +32 15 67 88 08
GENERAL INFO
Digital ratecard 2020: Sales policy 9
For more detailed information on our brands,please visit https://www.dpgmediawoonmagazines.be/nl/adverteren/
Deadlines Delivery MaterialDisplay: min. 5 business days before start of the campaignEditorial: min. 20 business days before start of the campaign
Technical Specificationshttps://www.dpgmediawoonmagazines.be/nl/adverteren/
Delivery Materialhttps://www.dpgmediawoonmagazines.be/nl/adverteren/
General Conditions
1. All rates are VAT excluded. 2. All current rates are valid until further notice. 3. All commercial proposals are valid for 30 days4. Native advertising solutions always start on Monday.
Digital ratecard 2020: Sales policy 10
