Radisson Final 2

8/20/2019 Radisson Final 2

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RADISSONBUSINESS DEVELOPMENT


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HOTELS THAT LOVE TO SAY YE

Radisson’s winning combination of industry-leading products

and services – plus our ambitious expansion plans – are geared

to deliver success to our owners. One of the world’s leading

brands, Radisson is characterized by:

• Vibrant, contemporary and engaging hospitality, driven

by our unique Yes I Can!SM

service philosophy • Strong wor ldwide growth, focused on adding ey hotels

in major cities, airport gateways, leisure destinations and

other important locations

• First class hotels with a range of World of Radisson

features that are relevant and empathetic to the

challenges of modern travel, including our

100% Guest Satisfaction Guarantee

Over 430 hotels open throughout the world*

100 contracted properties under development*

*As of October 2010

VIBRANT, CONTEMPORARY AND ENGAGING

disson® is expanding as one of the world’s most attractive,

bally consistent, rst-class, tiered brands. A core part of

rlson, Radisson’s global best practices mae it one of

e world’s most successful hotel b rands. And i ts vibrant,ntemporary and engaging hospitality is characterized by

e brand’s uniqu e Yes I Can!® philosophy: a unique service

hos delivering a product that translates into business

ccess for our owners.

Relevant product and service concepts, empathetic to

the challenges of modern travel, are pacaged and

presented as the World of Radisson. Now available

worldwide as Radisson in its traditional upscale maretposition, and as Radisson Blu, its upper upscale position,

Radisson is a brand with great ambitions, great

momentum and very exciting possibilities.


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ONE WORLD ONE BRAND. MULTIPLE OPPORTUNITIES.

Our upscale Radisson hotels wor to exceed the expectations

of both business and leisure guests by delivering a hospitality

experience with purpose, passion and people in mind. Our

unique Yes I Can!SM service – and our drive to deliver relevant,

innovative products and services – combine to mae any stay

with Radisson truly distinct. And our wide range of World

of Radisson services is designed to deliver on our promise of

100% Guest Satisfaction. We aim to develop upscale Radisson

hotels in major urban and suburban locations, as well as near

airports and business districts around the world.

Our agship Radisson Blu hotels offer guests a vivid visu

celebration of leading-edge style where the delight is in

detail. By pushing accepted boundaries, Radisson Blu cre

iconic buildings that are increasingly becoming destinatio

in their own right. With stylish, individual interiors invoi

an inviting, exciting ambiance, our landmar hotels offer

holistic hospitality experience that is totally relevant to n

Radisson Blu’s ambitious expansion plans focus on prime

locations, including major cities, airport gateways and

leisure destinations around the world.

disson is a global brand, offering a choice of an upscale

spitality experience at our Radisson hotels, or an upper

scale experience at our Radisson Blu hotels. Whatever

e preference, every in dividual Radisso n hotel guest

oughou t the world enjoys a consisten t delivery of our

que brand essence, style and services. And our owners

net from Radisson’s global perspective and our proven

c record of creating hotels that truly resonate with

e modern consumer.

From individually designed rooms to our own restaurants

and bars, from purposeful meetings and events facilities

to state-of-the-art tness and wellness centers, our total

offering is designed to be engaging, holistic and relevant.

This is Radisson. This is now.


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SERVICES THAT MATTER MO

Radisson wors to ensure our partners’ business success

by redening hospitality. We deliver the services, amenities

and programs that reect the preferences of our guests.

Our people-centric hospitality translates into a range of

services designed to mae each stay unforgettably satisfying.

It is this attention to detail that helps drive our success

by distinguishing the Radisson brand from others in the

segment. Special features include:

Radisson’s Yes I Can!SM ethos means we are always ready

to greet, treat and se rve our guest s in a way that exceeds

their expectat ions.

The Radisson brand promise: If our guests aren’t satised

with something, we’ll mae it right. It’s guaranteed.

Best Online Rate guarantee from radisson.com ensures

guests are condent they’ve made the best choice before

they even boo.

Free high-speed Internet eeps our guests connected.

Business Class Rooms with upgraded amenities, services and

benets that add to the wor or relaxation experience.

Three hour express laundry for super speedy cleaning f

guests in a hurry.

Grab & Run Breafast means early morning departures

don’t miss out on the most important meal of the day.

Express Checout, so satised guests can get on their

way without delay.

Free Late Chec Out enables guests to extend their st

if needed.

Carlson’s goldpoints plusSM loyalty program has over

5 million members and is growing. Gold Points® can

be used for award nights at 1,000+ hotels worldwide,

air miles, room upgrades, and more.


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OCEAN

The “Ocean” room features a light, bright, modern design

with a distinctly Scandinavian feel. Its fresh, contemporary

scheme ts well across a var iety of global locations, featuring

pop art components and vibrant colors. Lie Urban, it is

squarely targeted in the upscale maret segment.

AND RELAX

The “And Relax” room features light ceramics, subtle

woods and rich colors, fabrics and textures that are warm

and fresh. Its light color scheme is contrasted with a vibrant

magenta-colored accent wall that gives a bright and

friendly overall impression.

URBAN

Complete in its design, the “Urban” room is a true

combination of form and function. Design classics, modern

lines, solid splashes of color and subtle tones are all

underpinned by a functionality that has been honed

from the experiences of some of the best hotel designers

and operators in the world today.

RBG GRILL

Perfectly simple. Simply perfect. We’ve set out to create

a buzz, an ambiance, an experience that’s uniquely appea

our customers. Easy, honest and good value all the way: t

the thining behind RBG. We’ve developed the entire co

to allow for rapid conversion of existing restaurants or n

build, to help you get up to speed quicly in any location.

FILINI

Filini is a contemporary Italian bar and restaurant that imp

the senses. It fullls the customer’s desire for an affordab

authentic Italian experience delivered with st ylish ambian

The design and mood complement the exquisite yet simp

food. The wine, the bar, the music, the details and the pe

– all mae Filini a truly unique contemporary Italian expe

disson has created a number of distinctive room styles

d restaurant concepts, specically designed by hospitality

ecialists for the hospitality industry, ensuring brand

nsistency and offering a total business solution with

hoice to suit every space, maret location and budget.

hough this is the future design direction of the Radisson

om concept, we are also happy to collaborate with

wners’ international hotel designers to create stellar

operties that are unique in each destination.

e result - a collection of highly desirable, investment-

ective, upscale/upper upscale room and restaurant

oducts that are ready to travel the world.

NATURALLY COOL

The most contemporary, stylized and slee of our designs,

the “Naturally Cool” room is versatile enough for almost

any setting – urban, suburban or resort; cool or warm

climate. The polished wood oor, sophisticated wardrobe

and TV unit are unique in the industry for a guestroom style.

Naturally Cool is targeted at the upper upscale maret.

NY MANSION HOUSE

The “NY Mansion House” design is dened by its

sophisticated strong lines, deep rich timber nishes, ashes of

chrome and enlivening turquoise. The dar and clubby – yet

simultaneously contemporary and avant garde – ambiance

features bold attention to style and detail and a powerful use

of artwor. The overall atmosphere is elegant with the feel

of an upper-class lounge.

Radisson restaurant concepts are optional.

ROOM STYLES AND RESTAURANTS

Naturally Cool

And Relax NY Mansion RBG Grill

Ocean Filini Bar and Restaurant Oceany Cool


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TARGET REVENUE DRIVE

Radisson – along with our owners – enjoys all the benets

of being part of Carlson’s global networ with its vast

acumen of experience, nowledge and contacts.

TRAINING & EDUCATIONAL DEVELOPMENT

• As par t of its focus on guest satisfaction, Radisson offers

one of the hospitality industry’s most dynamic guest service

training programs called Yes I Can!SM

• This program translates the core of the company’s service

philosophy for hospitality excellence to the front-line

service employees in Radisson operations worldwide

GLOBAL SALES

• Radisson’s ey sales ofces around the world are staffed

by experienced specialists on a mission to drive booings

and increase revenue: we have the right people in the right

places for local, national and international marets

• The Radisson brand is strongly represented at local and

international trade shows

• Asia Pacific sales officers are located in Beijing, Delhi,

Hong Kong, Mumbai, Shanghai, Singapore, Sydney

and Toyo

MARKETING

• The Radisson brand is promoted through effective

advertising and quality collateral, designed to increase

awareness and gain maret share

• Radisson actively communicates with our guests

throughout th e whole of their reser vation process,

their hotel stay and well b eyond

• Well-considered mareting campaigns and destination

mareting wor to convert our in-house business

travelers to leisu re prospects

E-DISTRIBUTION AND WEB MARKETING

• Radisson’s brand website includes multilingual content to

improve the quality of the message

• Tailor-made offers for hotel mareting based on customer

segmentation and proling

CUSTOMER RELATIONSHIP MANAGEMENT

• Radisson promotes and rewards customer loyalty with

goldpoints plusSM, a dynamic, cost-effective and innovat

program that reaches across all segments and marets

reinforce brand awareness. goldpoints plusSM currently

has 5 million members worldwide and we aim to grea

increase this number

• Loo to Boo ® is our unique loyalty program with

patented technology for travel agents. Members earn

points to redeem for a variety of rewards such as free

award night stays, prepaid cards and more. This innova

program allows us to communicate our brand messag

to members around the world

TECHNICAL SERVICES

• Radisson offers a highly silled and experienced team

architects, engineers and technicians to assist hotel ow

and developers in building cost-effective and operatio

efcient, well-designed, innovative and safe hotels

• We offer a list of approved and recommended

architecture and design consultants and will review

the preliminary project cost breadown and other

associated allocations for furniture, fixture and electr

operational supplies and equipment, and information

technology infras tructure

SUPPORT SERVICES

• Curtis-C central reservation system delivers higher

room rates than individual hotels

• Tech-savvy Redirected Call Program

• Best Online Rate Guarantee on brand website

• Corporate Rate Program for corporate travel planne

• Channel Distribution

• Information Technology • Guest Services and Hotel Operations

• Sales and Mareting


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RESPONSIBLE BUSINESSTAkING GOOD CARE OF BUSINESS

Carlson believes that by managing our business in a

responsible manner, we build trust, build relationships and

achieve great hospitality. Along with great business success.

Radisson’s Responsible Business strategy includes taing

responsibility for diversity, inclusion, and the health and

safety of our employees and guests; showing leadership in

social and ethical responsibility issues in the company aswell as in the community; and reducing our negative

impact on the environment.

As part of our commitment to social responsibility, we

actively support our company-wide global charity, World

Childhood Foundation, which is committed to helping

children and young women at ris all over the world.

In Asia Pacic, Carlson has partnered with EarthChec

the world’s larges t enviornment al program providi ng

benchmaring, certication and performance improvem

systems to our hotels.

Socially and ethically responsible business practices wea

through everything we do. And that maes everything

do a little better – Responsible Business is good busine


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COMMITTED TACCELERATING GROWT

Carlson has a long and successful history of pursuing

a vigorous, well measured, growth strategy that

delivers specic solutions for maret opportunities.

Our extensive hospitality business experience means

we understand the nancial imperative. We strive

for protable partnerships and for productive

long-term relationships based on mutual trust,

respect and success.

And our history has furnished us with a een

understanding of what property owners want, what

they need and what the maret can offer.

Our successful portfolio of brands allows us to effectively

offer the right opportunity in the right place, anywhere

in the world. From select-service to full-service hotel

brands – and from emerging economies to mature and

established marets – the Carlson business model maes

us one of the most noteworthy and respected partners

in the industry.

Radisson has developed a compelling range of

competitive options designed to suit all needs and

requirements. And we are condent that we can

deliver exactly the right solution to every owner

in every location during every negotiation.

Radisson has the expertise, the nowledge, the

momentum, the commitment and the resources to

ensure an appealing return on investment:

your success is our success.

We aim to mae Radisson the leader of its segment

and to rapidly accelerate growth and penetration in

ey established and emerging marets as a powerful,

globally consistent, rst-class full-service brand.

The above numbers include hotels that are owned,managed, leased and

franchised by Carlson and all of its affiliates as of October 2010.

Expand Radisson® as a powerful, globally

consistent, rst-class full-service brand

Accelerate the growth of Country Inns &

Suites By CarlsonSM in ey marets

Grow Par Inn® as a winning mid-scale b

across theaters in ey countries

Develop Par Plaza® as an upper mid-sca

brand in ey locations of secondary cities

fringe locations of primary cities

Continue the push in ey emerging econ

with added emphasis on mid-scale

KEY GROWTH PRIORITIES:

59% inNorth

America

77%outside of

NorthAmerica

Number ofCarlson hotels

1 1,080

Hotels in Operation

Contracted Pipeline

Radisson

Country

Park Inn

Park Plaza

495

115

430

40

47

17

58

100

1962

1

1 97 3 1 98 3 1 99 3 2 00 3 2 00 9

6 38

336

847

1,059

2010

1,080


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STRONG WORLDWIDE GROWT

Carlson is nown for its innovative and vibrant spirit, reected in the quality of its

segment-leading brands around the world. Carlson aspires to become the #1 hospitality

company to wor for and to invest with. We also aim to expand our hotel portfolio

by at least 50 percent by 2015 to more than 1,500 hotels in operation.

Carlson’s 70 years of experience have proved the value of strategic discipline and

strong relationships: we now ran among the world’s largest hotel companies with

four international hotel brands in 77 countries.

And, passing the 1,000th Carlson hotel milestone means the Radisson® brand is lifted

by the other properties, capitalizing on our global presence. Join us on the fast trac

and as us how to learn more about ownership opportunities.

More than1,000 hotels in77 countries

HOTELS RESTAURANTS TRAVEL

More than1,000 restaurantsin 60 countries

Global leaderspecializing in business

travel management

CARLSON OPERATESA FOCUSED PORTFOLIOOF HOSPITALITY ANDTRAVEL BRANDSAND SERVICES.

• One of the world’s largest

privately held corporations

• Its brands employ more tha

150,000 employees worldw

• Ninth largest hotel compan

in the world

CARLSON VALUES

• Integrity

• Innovation

• Customer Focus

• Empowerment

• Accountability

• Social Responsibility

• C-Factor


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A HERITAGE OF HOSPITALITY.A FUTURE OF OPPORTUNITIES.

To learn more about the expansion of Radisson

worldwide and the launch of Radisson Blu agship

properties in prime locations, contact us now.

Call +65 6511 9281,

visit us online at radisson.com

or email us at

[email protected]

e Carlson legacy stretches bac over 70 years. And in that

me, we’ve honed our business acumen to achieve global success.

e understand that you want a name that guests believe in. You

nt loyalty that dr ives business to your hotel day after day, year

er year. That’s our approach at Radisson.

mbitious. Strategic. Distinctive. A clear vision for the future.

Xerxes Meher-Homji

Executive Vice President and

Chief Development Ofcer

Asia Pacic

+65 6511 9290 (Main)

+65 8268 3235 (Mobile)

[email protected]

WE LOOK FORWAR

TO WORkING WITH YO

Rummy Anand

Director, Development

South Asia

+91 11 4600 3328 (Main)

+91 989 9399 444 (Mobile)

[email protected]

Gao Zhi Xiong

Vice President, Develop

China

+86 21 6115 6201 (Main

+86 1391 7030 031 (Mo

[email protected]

http://www.radisson.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.radisson.com/


11/11

+65 6511 9281carlson.com

Worldwide World Class Hospitality

© Copyright Reserved

This document is for advertisement and for informational purposes only. Radisson® maes no representations

or guarantees concerning the success or protability of licensees, owners or hotel locations.

Images supplied include The Rezidor Hotel Group Image Ban.radisson.com
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Radisson Final 2