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Radisson Hotel - Butler Blvd.

Radisson hotel __butler_blvd_

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Page 1: Radisson hotel __butler_blvd_

Radisson Hotel - Butler Blvd.

Page 2: Radisson hotel __butler_blvd_

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A Golf Destination Marketing CompanyEstablished in 1992"Golf Marketing Department":Jacksonville Amelia Island Ponte Vedra BeachSt. AugustineClay CountyFlagler County

FFCG's Regional Cooperation

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Florida's First Coast of Golf 60 Second Commercial

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Booking Initiatives www.florida-golf.org

Stay and Play booking capabilities on your FFCG's webpage.Book "rooms only" capabilities on your FFCG's webpage.Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).

Partnership Investment

The Annual Membership Dues are part of a $1.94 Million co-op

Marketing Plan

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Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign

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Golf Package Button on YOUR website www.ameliahotel.com/amelia-island-vacation-en.html

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Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

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Double-click to enter title

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 50,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

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Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

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Responsive Design

28% of all visitors access site utilizing mobile devices

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Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

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MEDIA VALUE 2012-2013

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City Markets

|Somerset, NJ| | New Jersey, New York|

|Indianapolis, IN| | Indiana|

|DC/Northern Virginia| | DC, Virginia, Maryland|

|Philadelphia, PA| | Pennsylvania, New Jersey|

|Grand Rapids, MI| | Michigan, Wisconsin| St. Louis, MO Missouri, Illinois

|Minneapolis, MN| | Minnesota|

|Cleveland, OH| | Ohio|

|Chicago, IL | | Illinois, Indiana, Wisconsin|

|Pittsburgh, PA| | Pennsylvania, West Virginia|

|Boston, MA| | Massachusetts, New Hampshire|

|Toronto, Ontario| | Canada, (Ontario) | Novi/Detroit

|Dallas, TX| | Texas |

|Hartford, CT| | Connecticut, Vermont|

2014Consumer Golf Shows Represented

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Visit Florida's Golf Publication

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New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

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Double-click to enter titleViva Florida500 Years of Adventure

Sweepstakes

Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers

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Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

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THE PLAYERS TV Spot

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Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

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Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning

In Closing